—Actually not all ads play tricks on customers.
—_____. PSAs serve the public.
A. You can say that again B. You must be joking
C. I can’t agree D. It counts for nothing
难度: 简单查看答案及解析
It is widely believed that children should drink enough milk, which can _____ their healthy growth.
A. strengthen B. improve
C. control D. promote
难度: 简单查看答案及解析
Those successful deaf dancers think that dancing is an activity _____ sight matters more than hearing.
A. when B. where
C. which D. whose
难度: 简单查看答案及解析
One of the many _____ of my foreign travel is that I have learnt how to solve unexpected problems.
A. benefits B. experiences
C. difficulties D. arguments
难度: 简单查看答案及解析
—Henry told me that he _____ to return you the book the next day.
—Yes. He _____ it to me yesterday.
A. would have come; has returned
B. would have come; returned
C. would come; returned
D. would come; has returned
难度: 简单查看答案及解析
—What do you think of Tom’s decision to leave the company?
—I have nothing to say. I don’t think I should _____ his decision.
A. deal with B. comment on
C. fall for D. stand for
难度: 简单查看答案及解析
When it _____ renewable energy, what occur to me are solar energy and wind energy.
A. gets to B. turns to
C. comes to D. keeps to
难度: 简单查看答案及解析
—Edward said he saw you in the shopping mall the other day.
—He _____ have. I have been decorating my new house and have never been to the shopping mall these days.
A. mustn’t B. can’t
C. shouldn’t D. needn’t
难度: 简单查看答案及解析
I know I have fallen into a bad habit and _____ it is causing me to do something wrong.
A. why B. when
C. what D. that
难度: 简单查看答案及解析
—Why is Mike so angry?
—I asked a(n) _____ question. I didn’t mean to hurt his feelings.
A. skilful B. unanswerable
C. academic D. innocent
难度: 简单查看答案及解析
—I believe the manager didn’t mean you _____ the company.
—I know. But I want to leave.
A. to leave B. leave
C. leaving D. left
难度: 简单查看答案及解析
Peter finally decided to go ahead with the experiment _____ he was aware of the risk.
A. now that B. even though
C. as though D. so that
难度: 简单查看答案及解析
He finally decided to come out with us, although it took us a long time to _____ him.
A. warn B. advise
C. persuade D. remind
难度: 简单查看答案及解析
Although it hasn’t been published, I think this book _____ by those who have learned only a little English and are ready to improve it.
A. liked B. has been liked
C. would like D. will be liked
难度: 简单查看答案及解析
—To be good at the game you need a reasonable level of _____.
—That’s true. Practice alone cannot make you a master of it.
A. fortune B. intelligence
C. independence D. guidance
难度: 简单查看答案及解析
A hero doesn’t refer to the main character in a sci-fi movie or in a bestselling thriller. What really ____ a hero are the good things done in order to ____ one’s life greatly, providing peace, values and positive thinking. A hero is a person who is admired for having done something very ____ or having achieved something good.
I want to share with you my hero who makes me feel ____ enough each day of my life to reach my own goals. For most of you my hero may be ____; however, I recall a whole life full of ____ and experiences. My grandmother is known by all her grandchildren as “Mocita”. She’s a spirited woman, always ____ her mind to fight for what she wants.
Like most housewives, she kept my family ____. She is always patient, brave and ___. She has never lost her passion (热情) for life. Even though ____ times may come, or a ____ may be round the corner, she’s always optimistic and never ___ the smile on her face.
She started playing tennis when she was 50 and soon became ____ at it. And she is still playing at 74 years old. She ____ to play and I’m sure she will die on the ___, doing what she likes most. Because of her love for tennis, she has ____ the whole family in this great sport, giving us the ____ to enjoy great times together as a family. She’s a champion, and has ____ so many medals, exactly 80. Maybe she isn’t the most famous person you’ve ever known, ____ for me, she’s one of the most amazing people that ____ me in my daily life to become the best I can be.
1.A. faces B. makes C. attracts D. convinces
2.A. influence B. lead C. enjoy D. build
3.A. important B. satisfactory C. different D. proper
4.A. energetic B. patient C. brave D. happy
5.A. unusual B. unfortunate C. unwelcome D. unknown
6.A. expectations B. choices C. incidents D. imaginations
7.A. bringing to B. changing C. making up D. opening
8.A. forward B. together C. out D. up
9.A. strong B. lucky C. creative D. gentle
10.A. free B. modern C. great D. hard
11.A. trick B. storm C. helper D. visitor
12.A. ignores B. loses C. doubts D. wears
13.A. concerned B. puzzled C. skilled D. surprised
14.A. exercises B. stops C. lives D. relaxes
15.A. court B. air C. surface D. way
16.A. interested B. helped C. kept D. involved
17.A. order B. chance C. information D. warning
18.A. carried B. collected C. received D. presented
19.A. so B. but C. or D. for
20.A. inspire B. ask C. force D. allow
难度: 简单查看答案及解析
Dear Managing Director,
As you know, money was recently received for improvements to the café, and the Board (董事会) has made some suggestions about how to spend it. The purpose of this letter is to show the reaction of the staff (全体员工) to your ideas and to present some suggestions of our own.
As we understand it, the Board has three main suggestions:
• to repaint the walls and hang curtains
• to buy longer tables and more chairs
• to brighten up the café with plants
We are very happy with the idea of repainting and curtains. This would certainly make the café more attractive. However, we do not feel that there is any need for new tables and chairs. The present furniture is in good condition and because the tables are small, they encourage a friendlier feeling than long tables would. As for plants, we feel the money could be better spent on other things. Our suggestions are:
• to buy a new dishwashing machine. The present machine is of poor quality and doesn't always clean the dishes well.
• to buy a new coffee machine. The present machine breaks down very often and takes a long time to get repaired.
Also, would it be possible to change our servicing company?
• to buy more salt and pepper sets so we have one for every table.
• to buy new staff uniforms. The present uniforms are uncomfortable and unattractive.
We hope that our suggestions will be given serious consideration, particularly those related to the two machines.
We look forward to discussing them with you at a convenient time.
Constanza Brookes, Staff Representative
1.What can we learn from the passage?
A. The staff agree to spend the money on plants.
B. The tables in the café provide a comfortable feeling.
C. The dishwashing machine must be repaired very often.
D. The staff think that curtains are unnecessary for the café.
2.Which of the following do the staff think is more important?
A. Buying more salt sets.
B. Making new uniforms.
C. Getting a new coffee machine.
D. Changing the servicing company.
难度: 简单查看答案及解析
Who would have thought that there was any connection between a cup of coffee and a bird, butterfly, or even a bat? Such seems to be the case, however, as methods for growing coffee plants have gradually changed over time.
Coffee plants were first discovered growing in Africa hundreds of years ago. The plants grew under a wide cover of forests, which protected the coffee plants' leaves from the burning sun. As coffee was introduced to other countries, farmers would naturally try to grow the plants in the shade of tall trees. These trees provided more than shade for coffee plants; they were also home for many species of birds, insects, and other plants.
Over the past 30 to 40 years, people developed a new kind of coffee plant, one which grows well in open sunlight. Sun-grown coffee produced two times more coffee than shade-grown coffee in the same amount of time and space. As a result, the growing need for coffee makes the sun-grown method appear to be the best way to grow coffee.
However, this newer method has some unexpected results. First, the lack of tree cover leaves the land open to heavy rainfall, which can wash away the soil's nutrients (营养物质). This necessitates an increased use of fertilizers (化肥) and additives, which is likely to create health risks. Second, as forests are taken down to make way for sun-grown coffee plants, native and migratory birds no longer have a home. This is threatening many species, and the effect is now being examined and recorded by ornithologists, who are discovering sharp falls in some species that travel to the northern United States each year. Finally, more pesticides (农药) are used in the sun-grown method, all of which have a bad influence on both the environment and the long-term health of the coffee plants themselves.
Today, as more people recognize the problems of coffee grown in the sun, perhaps they will be willing to pay the higher prices, encouraging coffee growers to return to the more natural method of producing this worldwide product.
1.Coffee plants can grow naturally when _____.
A. there is much hot sunshine
B. there is enough heavy rainfall
C. there are tall trees around them
D. there are lots of nutrients in the soil
2.What do ornithologists most probably do?
A. Study birds. B. Grow coffee.
C. Protect forests. D. Make pesticides.
3.What can we learn from the passage?
A. Compared with shade-grown coffee, sun-grown coffee is more expensive.
B. The passage mainly explains the connection between coffee and sunlight.
C. More and more coffee farmers are growing coffee plants in the shade.
D. The author wants coffee farmers to grow shade-grown coffee.
难度: 简单查看答案及解析
With the development of technology, more and more small electronic devices have been replaced by smart phones. Media channels, including newspapers, magazines and television shows, are also suffering. So who cares if people watch less regular TV or read fewer printed publications?
The answer is: advertisers. With all the traditional channels disappearing, how are advertisers supposed to reach customers? Banner (横幅) ads on our devices are ugly and disturbing. To overcome various digital problems, the ad industry has been serving up a sneaky (鬼鬼祟祟) solution: make ads look less like ads and more like the articles, videos and posts around them. An ad that matches the typeface, design and layout of the real article feels less like a tacky intrusion (俗气的入侵).
This trend, called native advertising, has taken over the Internet; even the Websites such as NYTimes.com and Wall-Street.com are using it. Social media companies have signed on to it as well. On Facebook and Twitter, every 10th item or so is an ad; only the small subtitle “Sponsored (赞助)” appearing in light gray type tells you which posts are ads.
Overall, native ads have been a huge success. On NYTimes.com, readers spend as much time on the ads as on the articles. But won’t dressing up ads to make them look like reported articles mislead people? Sometimes, yes. An Interactive Advertising Bureau study found that only 41 percent of general news readers could tell such ads apart from real news stories. And it’s getting worse. Advertisers worry that the “Sponsored” label discourages readers from clicking, so some Websites are making the labels smaller and less noticeable. Sometimes the labels disappear entirely.
At a recent talk about the difficulty of advertising in the new, small-screen world, I heard an ad manager tell an impressive story. She had gotten a musical performance — paid for by her soft drink client — perfectly inserted (插入) into a TV awards show, without any moment of blackness before or after. “It looked just like part of the real broadcast!” she recounted happily.
But how, then, could viewers tell the ad from the independently produced material? A participant rolled his eyes. “People are clever. They know!” he responded.
Look, it is great that native advertising works — publications and programs and free social networks have to stay solvent (有偿付能力的) somehow. But if advertisers truly believe in their material, they should have no problem labeling it as advertising.
For now native ads continue to be a fashion — with no laws governing them and no labeling standard. But that could change; the Federal Trade Commission has begun considering regulation. If the new generation of digital advertisers clean up their act according to the regulation, native ads might become more acceptable.
1.What can we learn about native ads according to the passage?
A. They have overcome the problems of banner ads.
B. They are clearly labelled as ads in Websites.
C. They are a special type of articles.
D. They are used by all Websites.
2.The ad manager’s story in Paragraph 5 is used to show _____.
A. it’s difficult to advertise in the small-screen world
B. it’s difficult to tell native ads from what they have been inserted in
C. it’s easy to insert ads into a TV awards show
D. it’s easy to deal with the “sponsored” label
3.In the author’s view, the future of native ads is _____.
A. bright B. discouraging
C. uncertain D. time-dependent
4.What is the passage mainly about?
A. How to advertise in the digital age.
B. Difficulties facing native ads.
C. Truth in digital advertising.
D. What native ads are.
难度: 简单查看答案及解析
Growing up in one of the toughest neighborhoods in New York City, my life was not always easy. My mother raised us in a city-owned apartment and my father suffered from drug problems. However, there was love at home. Quite often, my mother would have movie nights with us. One night, my mom came home with the movie To Sir, With Love, starring Sidney Poitier. In this movie, Mr. Poitier played a handsome, well-dressed, educated but strict teacher. As I watched, I was reminded of someone who I admired — Mr. John Walker.
Mr. Walker was my fifth-grade teacher. I remember getting my report card on the last day of fourth grade and seeing the words “New Teacher: Mr. Walker”. I was excited because I’d never had a male teacher before. On my first day of fifth grade, Mr. Walker laid down the class rules. I sat at my desk nervously, thinking, “How do I get out of his class?” I had no idea is class would be one of the most influential times in my life.
Mr. Walker always brought active things to our lives. He would give us weekly speeches, telling us that we didn’t have to be products of our environments — doing had things or spending a life in prison. Mr. Walker always told us that we could do anything we wanted to do.
The first time I ever left New York City was for a school trip on a farm that Mr. Walker arranged for us. It was an overnight trip. We prepared for months by holding bake sales to raise money. Mr. Walker worked so hard. He wanted us to experience life outside of our own small world.
One day, Mr. Walker said we could put on a play in class. He said, “Waliek, this is your chance to show us what you’ve got, so if you want the lead part, you’d better go home and learn it by tomorrow.” I ran home and remembered the whole play in one night. I think I did this more for Mr. Walker. He knew that I wanted to be an entertainer (表演者) and he believed in me. So he gave me that chance.
Another day, the school had a special performance and we noticed that Mr. Walker brought a special briefcase with him. As the host called on him, our class became nervous with excitement and curiosity. He opened his special briefcase and pulled out a gold trumpet (喇叭). Before he started, he devoted his performance to all the students, especially our class. It was the most beautiful music I’d ever heard. I was so shocked and amazed. My teacher was not only one of the coolest, best dressed, educated men, but he was also an entertainer — just like me.
When I created my list of people who had a great influence on me, there was no doubt in my mind that Mr. Walker topped my list. He changed the course of my life.
1.Why is Sidney Poitier mentioned in Paragraph 1?
A. To remember the author’s difficult childhood.
B. To introduce Mr. John Walker.
C. To recall the movie nights.
D. To review a movie.
2.On hearing the class rules given by Mr. Walker, the author _____.
A. disliked them
B. was excited
C. was embarrassed
D. thought them influential
3.In order to open the mind of his students, Mr. Walker _____.
A. gave them speeches weekly
B. asked them to put on a play
C. arranged trips for them
D. held bake sales
4.What can we learn about the author from the passage?
A. He went to the cinema quite often during childhood.
B. He never left New York City during childhood.
C. He liked performing very much.
D. His father died from drug use.
5.What can we learn from Paragraph 6?
A. Mr. Walker’s performance made the author surprised.
B. Mr. Walker was nervous when giving the performance.
C. Mr. Walker was the best entertainer in the school.
D. Mr. Walker often gave performances in school.
6.Which would be the best title for the passage?
A. A great entertainer
B. My family and our problems
C. Tough time, valuable experience
D. To Walker, with love
难度: 中等查看答案及解析
请认真阅读下面短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
注意：每个空格只填一个单词。
Whether we realize it or not, we are involved in some form of negotiation (谈判) every day. This skill has the power to make your company’s earnings rise, so every member of your group should master it. You can turn your employees into expert negotiators on the sales floor through training.
Effective negotiators are actually active listeners. They know how to listen to what customers want in order to introduce the ideal products. Active listening also allows them to find out how much the customers desire the products and if they might be open to add-ons. Develop realistic training simulations (模拟) that feature customers and situations employees face on a daily basis. Encourage them to listen to the customer and then decide which product is the best to recommend and how to negotiate the terms of sale.
The secret to building negotiation skills is understanding the basics of supply and demand. Design serious games that give employees real-world experience. Ask them to find out the needs of each virtual (虚拟的) customer by actively listening, posing questions, and reading their body language and facial expressions. They must use all of these verbal and non-verbal clues to guess a customer’s interest in the product and figure out how to introduce their products.
Every member of your sales team has their own unique approach. Therefore, you must create a personalized training for each employee. Carry out training self-assessments (自我评价) that allow employees to test their own knowledge, encourage them to set personal goals, and offer them extra microlearning training activities according to the negative part of the assessment results.
It’s important to develop a strong and supportive learning culture in the company that encourages employees to be enthusiastic about what they’re offering. Create social media pages where employees can ask questions and provide feedback. Host a training event that allows them to share their opinions with senior managers. Let them know that they are a valuable part of the team by offering personalized praise.
Employees must know well about the products they are selling in order to negotiate the sale. Design product knowledge training courses that include the features, details, and benefits of your products. In fact, make it mobile-friendly so that employees can access it whenever they are meeting with customers. They can simply use their mobile phone to view a quick tutorial or participate in a micro-simulation.
| How to promote employees’ negotiation skills | |
| General introduction | Negotiation is an important part of our life and a company could 1. greatly by making all the employees 2. at it. |
| Build active listening skills. | ● Active listening skills help the employees understand customer needs and explore the 3. of selling more products. ● Employees’ listening skills can be improved through practice in simulative situations. |
| Use serious games to find out customer needs. | ● A good negotiator should understand the basics of supply and demand. ● Design serious games and ask your employees to find out the virtual customers’needs by listening, asking and 4., and then decide on the 5. of negotiation. |
| Help every employee create a personalized training plan. | ● Making a suitable training plan for every employee is important. ● Create training self-assessments to help employees learn about their6. and then offer extra training activities. |
| Develop a strong company learning culture. | ● Learning culture is important in that it can encourage employees to be 7. about their products. ● Learning culture can be developed by allowing employees to share their ideas, giving employees a chance to communicate with their 8. and praising employees to heighten their sense of 9.. |
| Design product knowledge training courses. | ● In order to sell a product, employees should know a lot about it, including its features, specs and benefits. ● Offer product knowledge training courses and make them 10.. |
难度: 困难查看答案及解析
假定你是李华，居住在某涉外小区。请你根据提示信息，给小区物业负责人史密斯先生写一封信反映小区内存在的广告问题。内容包括：
1. 小区墙壁上贴有很多广告；
2. 小区广场经常看见被扔掉的广告纸；
3. 广告宣传车经常出入小区；
4. 你的建议：……
注意：1. 词数150左右；
2. 可适当增加细节，以使行文连贯。
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
_________________________________________________________________
难度: 简单查看答案及解析