请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
注意:每个空格只填一个单词。
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
1. Parachute Coconut Oil vs. V.V.D. Gold
Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
2. Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
3. Pepsi vs. Coco Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
4. Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present of advertisements | ||
In the past | At present | |
A technique mainly used for offering 1. | A trick used as a means of unfair 2. | |
The 3. of advertisement | ||
4. | Products | Wrong practices |
V.V.D. Gold | When V.V.D Gold attacked the one sold in blue bottles, it 5.to Parachute Coconut oil. | |
Captain Cook | Captain Cook stressed on their “free flow” when their product was 6.to a container. | |
Tata Salt | Tata salt retaliated by warning consumers to be 7.about the quality. | |
Pepsi | Too much advertisement on TV seemed to say that the cricketers had a 8.for Pepsi. | |
Complan | Brand C claimed that their product was much richer in ingredients in9.with Brand H. | |
Solutions | 10.products. are not allowed to be mentioned in the advertisement. Stricter laws should be made to protect every producers’ and consumers’ benefits. | |
高一英语填空题中等难度题查看答案及解析
根据课文内容填空(每小题0.5分, 满分8分)
The amber which was ________1) had a beautiful yellow-brown colour like honey. The ________2) of the room was in the ________3) style popular in those days. It was also a treasure ________4) with gold and jewels, which took the country's best artists about ten years to make.
As a ________5) of fact, every country wants the opportunity. It’s a great responsibility but also a great ________6) to be chosen. There’s as much competition among countries to ________7) the Olympics as to win Olympic medals.
Anyhow, my ________8) is to provide humans with a life of high ________9). I am now truly filled with happiness that I am a ________10) friend and helper of the human race!
Wild plants and animals have to look after themselves. They need food, a good ________11) and________12). If their habitat is threatened or they cannot find enough food, their numbers may __________13).
However, after a year or so, in which they became more __________14) about their work, the Monkees started to play and sing their own songs like a real band. Then they ________15) their own records and started __________16) and playing their own music.
高一英语填空题中等难度题查看答案及解析
Being happy means having a feeling of pleasure, for example, something good has happened to you or you are very satisfied with your life. Usually, many people find happiness from their work, family and their friends, but many also find happiness from some kinds of material things, or even spiritual(精神的) things.
Being happy is good for your life. You’ll feel healthy both physically and emotionally. It also can increase your self-confidence, and make you enjoy your life better. Indirectly, your happiness can infect(感染)others. So you should try to feel happy most of the time in your life. And here are some ways that can lead you to the path of happiness.
As soon as you wake up, think about something that can make you smile. It can be anything, such as a funny incident yesterday or jokes from your friends. It’s a good beginning to start your day.
Be a person who can manage his or her feelings. Maybe you’ll have a good or bad feeling at any given moment, but what you need to realize is that it is just a feeling, and you have the power to change it. So, if you’re feeling bad, find the right way to stop the feeling as soon as possible.
Be a person who is easy to forgive (原谅). Often you’ll feel angry with someone at something, but when you forgive him or her, you’ll be able to forget it and feel less stressed.
Remember the good things in your life and appreciate them. You certainly have a lot of good things in your life, and you need to remember them to increase your love for your life.
Title: 1.______________ | |
Meaning | Feeling pleased because of something good or satisfying |
Causes | ● Work, 2.__________________ ●Material things or spiritual things |
3.____________ | ● Making one 4._____________. ● Making one more5.____________________. ● Increasing one’s love for life ● Making happiness spread around |
6.____________ of being happy | ● Starting a day by 7.___________something fun ● Getting rid of your 8.___________ feelings in time ● Making you less stressed by 9. ____________ ●10.______________ good things in your life |
高一英语填空题中等难度题查看答案及解析
Dear Jenny,
I’ve got the letter you wrote to me December 5th last Friday. I’m very happy to hear that you’re doing well.
It’s been about two months since you left. I’m very glad hear that your new job is interesting, but I’m sorry to hear that you don’t like Washington. I think you’ll like better once you make more friends there. Good luck to you!
Thank you very much your invitation, I’m very sorry that I can’t go to your Christmas party on December 24th my grandfather will come here that day to celebrate Christmas our family. Please forgive (原谅) me! I hope you can come to New York to spend New Year holiday with us.
Yours,
Lucy
高一英语填空题中等难度题查看答案及解析
阅读下面短文,按照句子结构的语法性和上下文连贯的要求,在空格处填入一个适当的词或使用括号中词语的正确形式填空
It was a winter morning, just before Christmas, while most people were warming up their cars, my husband, Trevor, had to ride his bike 4 kilometers away from home to work. On his ________1.________ (arrive), he parked his bike outside the back door ________2.________ usual. After 10 hours of labor, he returned to find his bike gone, ________3.________ was our only transport. Trevor used it to get to work, and also the bike was used ________4.________ (get) groceries, saving us from having to walk long distances from where we live. I was so sad ________5.________ I wrote to the newspaper and told them our story. Shortly after that, several people in our area offered to help. One wonderful stranger even bought a bike, and then called my husband to fetch ________6.________. Once again my husband had a way to get to and ________7.________ his job. It really is ________8. honor that a complete stranger would go out of their way for someone they have never met before. People say that a smile can ________9.________(pass) from one person to another, but acts of kindness from strangers are even more so. This experience has had a spreading effect on our lives because it ________10.(strong) our faith in humanity. And it has influenced us to be more mindful of ways we, too, can share with others.
高一英语填空题中等难度题查看答案及解析
听下面一段独白,根据题目要求,从所听到的内容中获取必要信息,填入答题卷题号的空格中(每空1个词)。听录音前,你有10秒钟的时间读题;听完后,你将有60秒钟的作答时间(请作答在答题卷上)。录音读两遍。
Name | Florence Nightingale |
Place of Birth | 1. |
Why did she travel in Europe? | Started training as a2. |
Where did she organize medical care? | Turkey |
What did she help to set up? | Two new3. |
What did her own school provide for nurses? | Professional4. |
When did she die? | In the year of5. |
高一英语填空题中等难度题查看答案及解析
根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
__1.__ .Being angry doesn’t really solve much, but what people do when they feel angry is important. The goal is to calm down and try to solve what is bothering you. This is hard for some kids and adults, too. Instead of calming down, some kids might keep getting more and more upset until they explode like a volcano!
__2.___ .Their anger might be so strong that they lose control of their temper. They may act in ways unacceptable and hurtful. People may say that someone has trouble controlling their temper.__3.___
Some kids might get so angry that they scream at their parents, break something , or even worse , hit their brothers or sisters._ 4.__ .However, it’s not OK for a kid to do any of those things .Kids don’t want to act in this way , but sometimes angry feelings can be hard to manage. So what to do?
Well, the good news is that kids don’t just have to keep making the same mistakes over and over again.__5.___ .Imagine your temper as a puppy (小狗)inside you that needs some training. The puppy is not bad ---- it will probably turn out a great dog. It just needs to learn some rules because, right now, that puppy is causing some problems to you.
A. You can train your temper.
B. You don’t want to cause trouble.
C. Kids should be allowed to express their feelings, even angry ones.
D. Everybody gets angry sometimes.
E. In fact, they usually mean that a kid behaves badly when feeling angry.
F. Instead of thinking of the person you’re angry with, think of something else.
G. Some kids get angry more often or more easily than some other kids.
高一英语填空题中等难度题查看答案及解析
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。
Congratulations! You are about to start a multi-faceted(多面的) journey of exploration. You are about to enter high school as a freshman. And here are some tips on how to start a new year at a new school.
As a high school freshman, choose courses that suit you. I encourage you to take a few courses with the title “Honors”, because they are meant to be challenging and intellectually exciting. If you are hungering for knowledge, see if you can take Advanced Placement (AP) course(大学预修课)---courses that may allow students to earn college credit(学分) for performing satisfactorily in the AP exams held nationally every May. AP classes such as AP Environmental Science and AP Human Geography are well-known for being easy, so taking either of them would be a perfect way of getting yourself into the AP program deeply.
Try to find a balance between in-school activities and out-of-school activities. An imbalance will surely cause you to be stressed. If you love sports, consider trying out for the various sports teams your school offers. Exercise is a great way to stay in shape, learn proper time management, gain new friendships, and keep your mind away from school day stress. Also consider joining your school’s band or some other clubs your school offers. Most importantly, be a part of activities that you are fond of.
If you’re a high achieving student, you’re probably asking yourself, “ What should I do to get into a top college?” The truth is that when most colleges judge your college application, they don’t focus on your freshman year grades or extracurricular activities. Freshman year of high school is supposed to be a time of exploration—a time to find out your favorites and to develop them in the future. However, the method to apply to (申请)colleges is sometimes confusing, so you would benefit yourself by at least knowing the types of standardized tests you need to take before applying to college. The best resource for this is “ The College Board”, the company that creates the college entrance exams you will take in the future.
Your high school experiences will undoubtedly be very important to you. It is the last step before you begin your life as an adult. Freshman year of high school is the time to make your interests and activities to fit who you are. As a freshman, challenge yourself in and out of classroom. Stay positive , work hard and remember to have fun!
Title:___71______ for high school freshmen | ||
Academics | Choose 72courses | ●Take a few courses with the Title “Honors”. ●Taking AP courses can 73your hunger for knowledge |
Activities | Achieve a74 between two types of activities | ●Consider joining various school 75 teams ●Consider joining your school’s band or some other school clubs ●Take part in the activities which you76 |
Preparing for college | Freshman year is mainly for you to explore | ●Find your favorites and develop them ●Get to 77 the standardized tests you need to take before applying to college |
The78of high school | ●It is the last step before you begin your life as an adult ●Freshman year is the time to make your interests and activities to fit you | |
The author’s79 | ●Challenge yourself in and out of classroom ●Stay positive , work hard and 80 yourself. |
高一英语填空题中等难度题查看答案及解析
How to be a good listener
Everyone loves a good listener. But there are more reasons to develop the skill of listening than to win hearts or popularity contests.
Listening heals hurts and builds bridges. It gives us the ability to understand and empathize, to view the world from our own point. It can bring us wisdom over and above mere intelligence. But most importantly, it allows us to give the people around us the gifts they crave (渴望) most—a sense of worth.
As it turns out, there’s more to good listening than just keeping quiet and allowing someone to speak. Effective listening is actually a combination of two key communication skills: listening and verifying (确认).
Even when we’ve managed to hear a person’s entire message, we often interpret it wrong—according to our own understanding, experience, or prejudice.
As an effective listener, your goal is to hear and absorb what another has to say…in exactly the way they mean it to be understood. Only then can you respond properly.
This is much easier read than done, so here are a few helpful tips:
1. Give the speaker your full attention.
Stop talking and remove all distractions. Turn off the TV, your phone, or computer. Watch your body language. The way you look at the speaker, or the way you stand or sit, makes a huge difference. The right listening body language communicates that we are listening openly and attentively, and puts the other person at ease.
2. Be patient.
Not everyone is a gifted speaker. Some people take longer to find the right word to make a point. Others are too worried to get their message across properly. If necessary, ask the speaker to explain further. It will help him / her speak more exactly and it will help you hear and understand better.
3. Keep your emotions in check.
If what someone is saying creates an emotional response in you, make an extra effort to listen carefully. When we’re angry, frightened or upset, we often miss key parts of what is being said.
4. Hold your fire.
Don’t jump to conclusions immediately. A good listener doesn’t react until comprehension is complete. If you respond in a way that makes the other person defensive, even if you “win” the argument, you may lose something far more valuable.
5. Even if you think you understand. VERIFY.
Never assume you got the message right. Pause, think about what was said, and then ask “Is this what you meant?” or “Am I understanding this right?”
6. Empathize.
Take a moment to stand in the other person’s shoes, to look at the situation from his / her point of view…especially when you’re being told something personal or painful, or something you strongly disagree with. The more shoes you are able to successfully stand in within your life time, the less puzzled you’ll find your life and relationships to be.
1. of good listening | 2.hurts. Building 3.. Allowing us to4.and empathize, and viewing the world in an all-round way. Bringing us wisdom over and above mere intelligence. 5.the people around us feel worthy. |
Components of effective listening | Good listening consists of two key communication skills: 6.and verifying. |
7. to be a good listener | Listening to the speaker8.. Trying to be a 9.listener. Avoiding being affected by your emotions. Waiting before you take 10.. Verifying. Empathizing. |
高一英语填空题中等难度题查看答案及解析
It’s great to receive your email. Now I’d like to tell you something
________ took place in my school yesterday. In the afternoon, we 1._________
h______ a growing-up ceremony for our coming 18-year-old 2._________
birthday. For _______ start we made an oath that 3.________
a________ grown-ups we should have a sense of duty for our society 4.
from now on. Then we showed our t________to our parents 5._________
who had gone through hardships to ___ us up and 6._________________
teachers who have been educating us________ (耐心地). And our 7.________
teachers also gave us cards________(表达) their good wishes to 8.________
us. Finally, we put on w__________ performances, singing and 9.________
dancing. We learned a lot from the _________(活动). I think it’s 10.
very important for us. I will remember the day in my life
高一英语填空题中等难度题查看答案及解析