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Kettlebells do not hurt people. People do. A kettlebell will get your respect – the easy way or the hard way. Here is the easy way.
1. Get a medical clearance.
Get clearance, especially from an orthopedist and a cardiologist. The latter is no joking matter, since kettlebell training can be extremely intense.
2. Always be aware of your surroundings.
Find a training area with a non-slippery surface on which you are not afraid to drop a kettlebell.
The area must be clear of objects you might trip over – including other kettlebells – or that you might hit with a kettlebell. There should be no people or animals in a radius where you could injure them.
3. Train barefoot or wear shoes with a flat, thin sole and room for the toes to spread.
Training barefoot is superior for health and performance reasons. If you must wear shoes, wear Converse Chuck Taylors, Vibram Five Fingers, or similar shoes that have thin soles and do not pinch the toes together. You have sensory receptors on the bottoms of your feet that make you stronger and improve balance and coordination. Wearing traditional shoes diminishes the ability of these receptors to work properly, and therefore inhibits performance and can increase the risk of injury. Go native.
4. Never contest for space with a kettlebell.
Do not try to save a rep that has gone wrong. Guide the kettlebell to fall harmlessly, and move out of the way if necessary. And remember, quick feet are happy feet.
5. Practice all safety measures at all times.
Respect every kettlebell, even the lightest one. Always use perfect form picking up and setting down a kettlebell. The set is not over until the bell is safely parked.
6. Keep moving once your heart rate is high.
After a hard set, keep moving by walking, shadow boxing, or moving your arms to help your heart pump the blood. Stop only when your heart rate is halfway down to normal. Consider getting a heart rate monitor.
7. Don’t put your spine into flexion during or after training.
Forward-bending stretches and slouching after training, harmless as these seem, could injure your back.
Unless counter-indicated, back-bending stretches are recommended following training.
8. Focus on quality, not quantity.
Gray Cook, physical therapist extraordinaire, points out that motor control goes south with fatigue and “the body will always sacrifice quality for quantity.” When you are no longer able to continue with perfect technique, the gig is up.
Instruction cannot cover all possible scenarios and there is no substitute for good judgement. Be a responsible adult, not a victim.
1.What is probably a kettlebell?
A. A domestic appliance. B. An exercise tool.
C. A medical device. D. An offensive weapon.
2.Which of the following is recommended in the passage?
A. Getting the assent of doctors before using a kettlebell.
B. Using a kettlebell when no one is in sight.
C. Persisting until exhaustion when using a kettlebell.
D. Bending your back forward after using a kettlebell.
3.Which of the following is NOT true according to the passage?
A. The passage advises caution.
B. A kettlebell comes with a heart rate monitor.
C. It is undesirable to stop immediately after you use a kettlebell.
D. Going barefoot is better than wearing boots when you use a kettlebell.
难度: 中等查看答案及解析
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Making these easy tasks part of your morning schedule will improve your nutrition， energy， and mood today﹣and beyond．
6：00 a．m．
STRETCH IN BED
Try this even before you open your eyes． Lift one arm and begin by stretching each finger， then your hand， then your wrist， and then your whole arm． Move on to the other arm． Then stretch your toes， feet，ankles， and legs． Finally， end with a neck and back stretch that propels you out of bed． You've just limbered up your muscles and joints and enhanced blood flow throughout your body， providing a shot of oxygen to all your tissues． Take up the entire length of the bed when you stretch． According to Harvard University psychologist Amy Cuddy， this display of power is typical of a bold person， making you feel more confident all day long．
7：00 a．m．
EXERCISE A BIT﹣ON AN EMPTY STOMACH
Working out before you eat， researchers say， encourages your body to burn more fat for energy rather than relying on carbohydrates from food． In a Journal of Physiology study， participants who exercised after breakfast still gained weight （as did a control group who didn't exercise）， but those who exercised on an empty stomach did not． Moreover， research from the University of Vermont shows that the mood﹣enhancing benefits of a 20﹣minute workout can last for 12 hours， a boost you'll want to enjoy all day long．
BREAK YOUR FAST TWICE
Breakfast is the most important meal of the day， so why not have two？ A study published in the journal Pediatric Obesity tracked the weight and breakfast﹣eating patterns of 584 students over two years． They found that frequent breakfast skippers showed increased odds of becoming overweight or obese compared with those who ate two breakfasts （one at home and one at school）． The sensible takeaway： If you eat more in the morning， you'll be less likely to snack at night， when it's harder to burn off calories．
8：00 a．m．
SEEK OUT GOOD NEWS
In a 2015 study， researchers asked one group of participants to watch just three minutes of positive，solutions﹣focused news （such as a video of a 70﹣year﹣old man who got his graduation certificate after failing the test dozens of times）． These participants were 27 percent more likely to report a few hours later that their day had been "happy" than people who watched negative news in the morning． Study author Gielan also cited substantial evidence that negative moods affect workplace performance．
Voila! You've improved your state of mind， your health， and your productivity﹣all before the weekday has even begun． Now you're ready to conquer your to﹣do list for today and every day．
1.The article is written to ．
A. give professional guidance on keeping fit
B. reveal some research results about health
C. put forward several suggestions for morning routines
D. offer some tips on how to improve workplace performance
2.It is suggested that you should occupy the entire bed when you stretch because it especially ．
A. increases your confidence
B. helps you out of bed easily
C. stimulates your blood circulation
D. has an effect on your overall health
3.Who is least likely to gain weight according to the article？
A. Those who skip breakfasts frequently．
B. Those who do morning stretching in bed．
C. Those who have double breakfasts in the morning．
D. Those who have their breakfast before morning exercise．
难度: 中等查看答案及解析
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Suppose you’re in a rush, feeling tired, not paying attention to your screen, and you send an email that could get you in trouble. Realisation will probably set in seconds after you’ve clicked “send”. You freeze in horrors and burn with shame. What to do? Here are four common email accidents, and how to recover.
Clicking “send” too soon
Don’t waste your time trying to find out if the receivers has read it yet. Write another email as swiftly as you can and send it with a brief explaining that this is the correct version and the previous version should be ignored.
Writing the wrong time
The sooner you notice, the better. Respond quickly and briefly, apologizing for your mistake. Keep the tone measured: don’t handle it too lightly, as people can be offended, especially if your error suggests a misunderstanding of their culture(i.e. incorrect ordering of Chinese names).
Clicking “reply all” unintentionally
You accidentally reveal (透露) to entire company what menu choices you would prefer at the staff Christmas dinner, or what holiday you’d like to take. In this instance, the best solution is to send a quick, light-hearted apology to explain your awkwardness. But it can quickly rise to something worse, when everyone starts hitting “reply all” to join in a long and unpleasant conversation. In this instance, step away from your keyboard to allow everyone to calm down.
Sending an offensive message to its subject
The most awkward email mistake is usually committed in anger. You write an unkind message about someone, intending to send it to a friend, but accidentally send it to the person you’re discussing. In that case, ask to speak in person as soon as possible and say sorry. Explain your frustrations calmly and sensibly—see it as an opportunity to clear up any difficulties you may have with this person.
1.If you have written the wrong name in an email, it is best to _______.
A. apologise in a serious manner B. tell the receiver to ignore the error
C. learn to write the name correctly D. send a short notice to everyone
2.What should you do when an unpleasant conversation is started by your “reply all” email?
A. Try offering other choices. B. Avoid further involvement.
C. Meet other staff members. D. Make a light-hearted apology.
3.What is the passage mainly about?
A. Defining email errors. B. Reducing email mistakes.
C. Handling email accidents. D. Improving email writing.
难度: 简单查看答案及解析
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FOUR BOOKS YOU SHOULD READ
Caroline LeavittCruel Beautiful World
At age 16 Lucy is a lonely orphan living with older sister Charlotte and devoted aunt Iris in Waltham, Massachusetts. On the last day of school, she runs away with her 30-year-old teacher, William, and settles in a hillside shack in rural Pennsylvania, near his new teaching job. Though Lucy feels increasingly isolated, William won’t allow her any outlet. Leavitt draws upon a real-life crime that involved a girl she knew in high school. She tells her story from multiple viewpoints, building tension and empathy for Lucy and Charlotte as tragedy swallows them.
Steven Price
By Gaslight
Price, an award-winning Canadian poet, achieves an extraordinary achievement of Dickensian storytelling in his weighty second novel. His hero is William Pinkerton, son of the founder of the legendary detective agency, who finds clues in his late father’s safe to the case of William Shade. This mythic thief had disturbed and upset his father. William tracks a Shade accomplice（共犯）, Charlotte Reckitt, to London, only to find she’s been found dead in the Thames. Also on the scene is Adam Foole, who is obsessed with Charlotte, who he met while stealing De Beers diamonds from a South African mine. Price ably arranges dozens of interlinking plotlines as he spans three continents and several decades, from American Civil War battlefields to Scotland Yard at the end of the 19th Century.
GeFei
The Invisibility Cloak
Beijing-based GeFei (pen name for Liu Yong) won the 2015 Mao Dun Literature Prize for fiction “describing the changing spirit of Chinese society” over the past century. The Invisibility Cloak, his first English publication, revolves around Cui, a divorced man who creates customized hi-fi speakers for Beijing’s newly wealthy and a few intellectuals. Beijing’s rapid expansion has left Cui longing for an invisible life away from the city. His chance comes when he agrees to build a world-class sound system for a gangster（黑社会老大）. GeFei’s nice irony, translated from the Chinese by Canaan Morse, should find many fans.
Tim Harford
Messy
The temptation to be neat and tidy may be powerful, but “we would be better served by embracing a degree of mess,” Harford argues. His defense of the creative potential of the imperfect, crude, random, vague, difficult, diverse and even dirty is refreshing. Reaching into the arts, politics, business, science and technology, Harford makes a compelling case for opening up to disorder and luck.
1.Which author does NOT tell a story in his / her work listed above?
A. Caroline Leavitt B. Steven Price
C. GeFei D. Tim Harford
2.Jack is an American who would like everything to be neat and tidy. He loves reading novels with ironic humor and detective stories. He is going to work and live in Beijing for the next three years, and he is very curious about the place he is soon heading to. Which book will he most likely choose to read now?
A. Cruel Beautiful World B. By Gaslight
C. The Invisibility Cloak D. Messy
3.This page is intended for people who want to ______.
A. buy newly-published books at a discount
B. recommend books to friends and family
C. know what books are worthwhile to read
D. understand the current trend in literature
难度: 困难查看答案及解析
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Five Element Constitutional Acupuncture（针灸）
Author: Angela Hicks, John Hicks, Peter Mole
Item
Regular Price
AAMA Practice Member Price
95—53
$69．95
$59．45
Description: This exciting textbook gives a clear, detailed, and presentation of the main features of constitutional five element acupuncture treatment. It covers the context and history of this form of acupuncture, as well as the relevant Chinese medicine theory. After examining
the elements themselves, and the functions of the organs, the book explores the basis of diagnosis in five element acupuncture, possible blocks to treatment, and the treatment itself. It puts this style of treatment into the context of other styles of acupuncture treatment especially Traditional Chinese Medicine （TCM） as it is used in the West today.★A clear and trustworthy exploration of five element constitutional acupuncture．
★A description of the major aspects of diagnosis within this system, solving inconsistencies(前后矛盾) often present in discussions of these aspects．
★An encouragement of a particular style and approach in acupuncture, of interest to all schools of thought in Chinese medicine．
★Overall revisions keep the material in this book up-to-date．
★New information on calculation of sample size and effect size features material of increasing importance in the field．
★Updating of all references keep the reader current with the latest real-work in the field．
★Additional student activities within the text offer the reader even more help in learning new material or brushing up on the latest．
★New appendix features an exceptional critique(书评) of a published research paper．
★Two-color format makes the text visually appealing．
1.The above table and passage is mainly_______．
A. an advertisement to persuade people to buy the book
B. a comparison between the five elements and TCM
C. an introduction to the author writing this book
D. an introduction to the book on five elements
2.People who read the book may find it visually appealing in that_______．
A. it is published in traditional Chinese
B. the book has the advantage of two colors in printing
C. overall revisions keep the material in this book up-to-date
D. Practice Member Price is lower than Regular Price
3.Supposing Jack is an AAMA Practice Member and he has bought ten books, how much has he saved compared with Regular Price?
A. 215 dollars B. 105 dollars
C. 195 dollars D. 150 dollars
难度: 简单查看答案及解析
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Welcome to my Message Board!
Subject: Slimming down classics?
Mr.Handsome
2007-5-12
6: 34 AM
Orion Books, which decides there is a market in creating cut-down classics (经典著作), is slimming down some novels by such great writers as L. Tolstoy, M. Mitchell and C. Bronte. Now, each of them has been whittled down to about 400 pages by cutting 30 to 40 pages percent of original, with words, sentences, paragraphs and, in a few cases, chapters removed. The first six shortened editions, all priced at ￡6.99 and advertised as great reads “in half the time”, will go on sale next month, with plans for 50 to 100 more to follow. The publishing house believes that modern readers will welcome the shorter versions.
Mr.Edwards
2007-5-12
9: 40 AM
Well, I’m publisher of Orion Group. Thanks for your attention, Mr. Handsome.
I must say, the idea developed from a game of “shame” in my office. Each of us was required to confess (承认) to the most embarrassing blanks in his or her reading. I admitted that I had never read Anna Karenina and tried but failed to get through Gone with the Wind several times. One of my colleagues acknowledged skipping (跳读) Jane Eyre. We realized that life is too short to read all the books you want to and we never were going to read these ones.
As a leading publishing house, we are trying to make classics convenient for readers but it’s not as if we’re withdrawing the original versions. They are still there if you want to read them.
Ms. Weir
2007-5-12
11:35 AM
I’m director of the online book club.
Mr. Edwards, I think your shortened edition is a breath of fresh air. I’m guilty of never having read Anna Karenina, because it’s just so long. I’d much rather read two 300-page books than one 600-page book. I am looking forward to more shortened classics!
Mr.Crockatt
2007-5-12
4:38 PM
I’m from the London independent bookshop Corckatt & Powell.
In my opinion, the practice is completely ridiculous. How can you edit the classics? I’m afraid reading some of these books is hard work, and that is why you have to develop as a reader. If people don’t have time to read Anna Karenina, then fine. But don’t read a shortened version and kid yourself it’s the real thing.
1.According to the message board, Orion Books ________.
A. opposes the reading of original classics
B. is embarrassed for cutting down classics
C. thinks cut-down classics have a bright future
D. is cautions in its decision to cut down classics
2.In Mr. Edwards’ opinion, Orion Group is shortening classics to________.
A. make them easier to read B. meet a large demand in the market
C. increase the sales of literary books D. compete with their original versions
3.Mr. Crockatt seems to imply that________.
A. reading the classic works is a confusing attempt
B. shortening the classics does harm to the original
C. publishing the cut-down classics is a difficult job
D. editing the classic works satisfies children’s needs
难度: 困难查看答案及解析
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How to place an order of Custom Jeans
Select the Fabric&Styles
→Fabric(布料)--Select the Fabric from our large collection of Denim Fabric Samples.
→Special Wash--Select your favorite special wash treatment to make your jeans look stylish.
→Thread Color--Select the thread color you want. You can select secondary thread color also, which can be used at certain stitches. Also, you can specify where you want to use the secondary thread.
→Pocket Style--Select the front&back pocket style. If you want your own styled front&back pocket, select my own design& send us the photo of the pocket style you want. If you are going with default (默认)pocket style, we will make your jeans with basic 5-pocket pattern,which is universal style for jeans in all countries in the world.
→Fly Style--Select the fly style you want, the Zip Fly or the Button Fly.
Measurements
Select one option from "Make My Jeans"&"Copy A Jeans"
→Make My Jeans-- First Select fitting type according to what type of fitting you want for your jeans.
Give your exact body measurements as described &shown in the photos. We will leave extra loosing as described in “Fitting Guide Table”. so offer to table first&then decide your fitting type.
→Copy A Jeans-- If you already have a perfect jeans and you like it the most, then you can send
us all the measurements to us by following the instructions in "Copy A Jeans" section. We will make the perfect copy of your favorite jeans. Please note we can copy only the measurements, not the fabric and accessories.
The measurements written in the measurements box by you will be the final measurements for your order processing. To change or modify it, contact us by E-mail or by phone and we will inform you about your order status and we will tell you what modification we are able to do at that stage.
Confirm Your Order
By pressing PROCEED tab, you will be redirected to "Confirm Order" page. On this page, you will see all the details you selected during order, you can again modify order by clicking edit tab.
After confirming your order, press PROCEED tab.
Make Payments
You can make payments in different ways. We provide PayPal (direct pay by PayPal&by your credit card), net-banking, cheque or cash deposit and send a demand draft options.
Delivery
After confirmation of your payment, we will start the jeans-making process for you, and we will deliver your jeans within 30 days. After dispatching from here, it will take 3-5 days to deliver in India and 6-9 days to deliver out of India.
Enjoy Wearing SQ Jeans TM.
The SQ Jean s TM come ready to wear&pre-shrunk. Wear it&enjoy.
How to place an order of Custom Jeans
Select the Fabric&Styles
→Fabric(布料)--Select the Fabric from our large collection of Denim Fabric Samples.
→Special Wash--Select your favorite special wash treatment to make your jeans look stylish.
→Thread Color--Select the thread color you want. You can select secondary thread color also, which can be used at certain stitches. Also, you can specify where you want to use the secondary thread.
→Pocket Style--Select the front&back pocket style. If you want your own styled front&back pocket, select my own design& send us the photo of the pocket style you want. If you are going with default (默认)pocket style, we will make your jeans with basic 5-pocket pattern,which is universal style for jeans in all countries in the world.
→Fly Style--Select the fly style you want, the Zip Fly or the Button Fly.
Measurements
Select one option from "Make My Jeans"&"Copy A Jeans"
→Make My Jeans-- First Select fitting type according to what type of fitting you want for your jeans.
Give your exact body measurements as described &shown in the photos. We will leave extra loosing as described in “Fitting Guide Table”. so offer to table first&then decide your fitting type.
→Copy A Jeans-- If you already have a perfect jeans and you like it the most, then you can send
us all the measurements to us by following the instructions in "Copy A Jeans" section. We will make the perfect copy of your favorite jeans. Please note we can copy only the measurements, not the fabric and accessories.
The measurements written in the measurements box by you will be the final measurements for your order processing. To change or modify it, contact us by E-mail or by phone and we will inform you about your order status and we will tell you what modification we are able to do at that stage.
Confirm Your Order
By pressing PROCEED tab, you will be redirected to "Confirm Order" page. On this page, you will see all the details you selected during order, you can again modify order by clicking edit tab.
After confirming your order, press PROCEED tab.
Make Payments
You can make payments in different ways. We provide PayPal (direct pay by PayPal&by your credit card), net-banking, cheque or cash deposit and send a demand draft options.
Delivery
After confirmation of your payment, we will start the jeans-making process for you, and we will deliver your jeans within 30 days. After dispatching from here, it will take 3-5 days to deliver in India and 6-9 days to deliver out of India.
Enjoy Wearing SQ Jeans TM.
The SQ Jean s TM come ready to wear&pre-shrunk. Wear it&enjoy.
1.In Fabric &Styles, which item leaves you with the latest personal choice?
A. Fabric B. Fly Style
C. Pocket Style D. Thread Color
2.According to the passage, which of the following statements is True?
A. The tailor will meet all the requirements on your jeans on condition that you state every detail clearly in your order.
B. If the order with wrong measurements has already been processed, nothing can be done to fix the situation.
C. Before payment. you'd better check your order in detail and can still make modifications if necessary.
D. You will have to wash your jeans upon receipt, because they don't fit perfectly until they shrink a little after washing.
3.If you place an overseas order with full payments by PayPal on October 12, you will receive your jeans no later than______.
A. Oct. 21 B. Oct. 26
C. Nov.16 D. Nov.20
难度: 简单查看答案及解析
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Shakespeare’s Globe Theatre and Exhibition Tour
Overview
Shakespeare’s Globe Exhibition is the world’s largest exhibition devoted to Shakespeare. Located beneath the reconstructed Globe Theatre on London’s Bankside, the exhibition explores the remarkable story of the Globe, and brings Shakespeare’s world to life using a range of interactive displays and live demonstrations.
Highlights
Tour the reconstructed Globe Theatre and see how plays were staged in Shakespeare’s day
All-day access to the interactive Globe Exhibition
Actors, recordings and interactive displays bring Shakespeare’s world to life
Schedule
April 23 to October 9
9:00am to 5:00pm. On Monday, tours run all day. Tuesday to Saturday, last tour departs at 12:30pm and at 11:30am on Sunday due to performances taking place on these days.
October 10 to March 31
10:00am to 5:00pm.
Important note:
Rehearsals(排练) will also take place throughout the Theatre Season. Please note that access to the Globe Theatre may be restricted and there may be occasions when the Globe tours are unable to run. When the Globe tours are not available, Rose or Bankside tours can be offered instead.
Additional info
Inclusions: Entrance fee and all day access to Exhibition
Guided tour of Shakespeare’s Globe Theatre (maximum 50 people)
Exclusions(不包含项目): Hotel pickup and drop off
Food and drinks, unless specified
Pricing
Click the link below to check pricing & availability on your preferred travel date. Our pricing is constantly updated to ensure you always receive the lowest price possible - we 100% guarantee it.
VIEW PRICING AND AVAILABLE
Theatre Tour and Exhibition
Shakespeare’s Globe Theatre Tour and Exhibition
$22.34
Theatre Tour and Afternoon Tea
Shakespeare’s Globe Theatre Tour and Exhibition plus Afternoon Tea at 3:00pm in the Swan Brasserie or Bar.
$62.89
1.The passage can be found ___________.
A. in a newspaper B. in a magazine
C. on the Internet D. in a guidebook
2.In this Shakespeare’s Globe Theatre Tour, we can _________.
A. visit the original Globe Theatre
B. enjoy a British afternoon tea for free
C. experience Shakespeare’s world in an interactive way
D. visit the exhibition in the Globe Theatre
3.What is true about the tour according to the passage?
A. Rehearsals may affect the tour.
B. The pricing remains the same.
C. Performances take place throughout the year.
D. The opening hours are the same in May and in November.
难度: 简单查看答案及解析
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The Curse of the Were-Rabbit(2005) is the first full-length feature film made by directors Nick Park and Steve Box with their amazing plasticine(粘土) characters Wallace and Gromit. It won an Oscar in 2006, and if you watch it, you’ll understand why. It’s an absolutely brilliant cartoon comedy.Cheese-loving inventor Wallace and his brainy dog Gromit have started a company to protect the town’s vegetables from hungry rabbits. However, just before the annual Giant Vegetable Competition, an enormous rabbit begins terrorising the town. It is attacking all the vegetables and destroying everything in its path. The competition organizer, Lady Tottington, hires Wallace and Gromit to catch the monster alive. But they will have to find the were-rabbit before gun-crazy hunter Victor Quartermaine who is desperate to kill it.
The screenplay is witty and full of amusing visual jokes. As usual, the voice of Peter Sallis is absolutely perfect for the role of Wallace, and Gromit is so beautifully brought to life, he can express a huge range of emotions without saying a word. And both Helena Bonham-Carter, who plays the part of Lady Tottington, and Ralph Fiennes as Victor are really funny.
To sum up, The Curse of the Were-Rabbit is an amazing film which is suitable for both children and adults. If you liked Wallace and Gromit’s previous adventures and you appreciate the British sense of humour, you’ll love this film. Don’t miss it!
1.In the film review, what is paragraph A mainly about?
A. The introduction to the leading roles
B. The writer’s opinion of acting
C. The writer’s comments on the story
D. The background information
2.According to the film review, “monster” （paragraph B） refers to ______.
A. a gun-crazy hunter B. a brainy dog
C. a scary rabbit D. a giant vegetable
3.Which of the following is a reason why the writer recommends the film?
A. It’s full of wit and humour.
B. Its characters show feelings without words.
C. It is an adventure film directed by Peter Sallis.
D. It is about the harmony between man and animals.
难度: 中等查看答案及解析
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SECRETS
YOUR
MENU
WON’T TELL YOU
Have you ever entered a restaurant craving a spinach salad, only to end up ordering the pig roast special? Chances are, the owners had a hand in that outcome. Be it a high-end restaurant or a fast-food joint, the owners have clever ways to influence your choice. The soft background melody? A Scottish study found that diners spent 23 percent more when slow-tempo music was played. The red walls? That color stimulates appetite. And then there’s the menu. With its mouthwatering prose and ample use of consumer psychology, of course you want to sample every dish. We’ve annotated a menu you might find at a typical medium-priced restaurant. Which of these tricks have you fallen for?
APPETIZERS
APPETIZERS
Crispy Fried Mozzarella Sticks ................................... 12
THE FINE PRINT For some consumers, the dollar sign apparently scream, “watch your wallet” A Cornell University study found that guests at one restaurant, “given the numeral-only menu, spent significantly more than those who received a menu with prices showing a dollar sign.”
Panko-Fried Calamari..............................................9.95
THE FINE PRINT Prices ending with a 9 such as 9.99, “ tend to signify value but not quality,” says the New York Times. Most restaurants round up; if not, they’ll go with .95.
Bourbon-Braised Beef Short Ribs..........................10.95
THE FINE PRINT Names with lots of consonants that start with the lips and end in the throat (such as b) tend to mimic the mouth movements of eating. These dishes were rated more flavored than dishes with names featuring consonants that start from the back of throat (e.g., the c in corn), says a study from the University of Cologne in Germany.
MAIN COURSES
MAIN COURSES
Cheeseburgers and Fries ...........................................................12
THE FINE PRINT “ Italic typeface conveys a perception of quality,” reports the BBC. A study conducted by Swiss and German researchers found that a wine labeled with a difficult -to-read script was liked more by drinkers than the same wine carrying a label using a simpler typeface.
Meat loaf with summer-whipped potatoes drenched in autumn root vegetables, winter squash, and who knows what else because by this point we’re just making things up to pad the dish’s name so you’ll notice it.....................................................14.95
THE FINE PRINT if boxes, huge fonts, and italics don’t catch your eye, how about a super-long dish name? As the restaurant-software company Toast points out on its blog, anything that is different will draw the eye.
DESSERTS
Sweet Georgia Peach Cobbler .................................... 5.95
THE FINE PRINT Restaurants use regional names to entice customers into ordering a particular dish, says Wansink. Want a good peach tart? Well, then, the peaches have to be from Georgia.
Godiva Chocolate Brownie Sundae...............................6.95
THE FINE PRINT Brand names in menu items confer a built-in trust and create a guarantee to diners that they will love the dish.
1.The restaurant owners influence the customers’ choice through ___________.
A. Fast-paced music in the restaurant B. Color pictures on the menu
C. Colorful decorations on the wall D. Elaborate menus for the customers
2.According to the passage, which name can best promote the sales of the dish?
A. Best Chicken Burger......................................................$ 13.95
B. Bourbon-Barbecued Beef Brisket .................................$ 14.95
C. Route 66 Banana Split ...................................................$13.99
D. Dove Chocolate Smoothies............................................$9.99
3.Where can you probably find this article?
A. A general-interest magazine. B. A linguistic scholarly journal.
C. A menu from a restaurant. D. A guidebook on cooking.
难度: 中等查看答案及解析