SECRETS
YOUR
MENU
WON’T TELL YOU
Have you ever entered a restaurant craving a spinach salad, only to end up ordering the pig roast special? Chances are, the owners had a hand in that outcome. Be it a high-end restaurant or a fast-food joint, the owners have clever ways to influence your choice. The soft background melody? A Scottish study found that diners spent 23 percent more when slow-tempo music was played. The red walls? That color stimulates appetite. And then there’s the menu. With its mouthwatering prose and ample use of consumer psychology, of course you want to sample every dish. We’ve annotated a menu you might find at a typical medium-priced restaurant. Which of these tricks have you fallen for?
APPETIZERS
APPETIZERS
Crispy Fried Mozzarella Sticks ................................... 12
THE FINE PRINT For some consumers, the dollar sign apparently scream, “watch your wallet” A Cornell University study found that guests at one restaurant, “given the numeral-only menu, spent significantly more than those who received a menu with prices showing a dollar sign.”
Panko-Fried Calamari..............................................9.95
THE FINE PRINT Prices ending with a 9 such as 9.99, “ tend to signify value but not quality,” says the New York Times. Most restaurants round up; if not, they’ll go with .95.
Bourbon-Braised Beef Short Ribs..........................10.95
THE FINE PRINT Names with lots of consonants that start with the lips and end in the throat (such as b) tend to mimic the mouth movements of eating. These dishes were rated more flavored than dishes with names featuring consonants that start from the back of throat (e.g., the c in corn), says a study from the University of Cologne in Germany.
MAIN COURSES
MAIN COURSES
Cheeseburgers and Fries ...........................................................12
THE FINE PRINT “ Italic typeface conveys a perception of quality,” reports the BBC. A study conducted by Swiss and German researchers found that a wine labeled with a difficult -to-read script was liked more by drinkers than the same wine carrying a label using a simpler typeface.
| Meat loaf with summer-whipped potatoes drenched in autumn root vegetables, winter squash, and who knows what else because by this point we’re just making things up to pad the dish’s name so you’ll notice it.....................................................14.95 THE FINE PRINT if boxes, huge fonts, and italics don’t catch your eye, how about a super-long dish name? As the restaurant-software company Toast points out on its blog, anything that is different will draw the eye. | |
| DESSERTS |
Sweet Georgia Peach Cobbler .................................... 5.95
THE FINE PRINT Restaurants use regional names to entice customers into ordering a particular dish, says Wansink. Want a good peach tart? Well, then, the peaches have to be from Georgia.
Godiva Chocolate Brownie Sundae...............................6.95
THE FINE PRINT Brand names in menu items confer a built-in trust and create a guarantee to diners that they will love the dish.
1.The restaurant owners influence the customers’ choice through ___________.
A. Fast-paced music in the restaurant B. Color pictures on the menu
C. Colorful decorations on the wall D. Elaborate menus for the customers
2.According to the passage, which name can best promote the sales of the dish?
A. Best Chicken Burger......................................................$ 13.95
B. Bourbon-Barbecued Beef Brisket .................................$ 14.95
C. Route 66 Banana Split ...................................................$13.99
D. Dove Chocolate Smoothies............................................$9.99
3.Where can you probably find this article?
A. A general-interest magazine. B. A linguistic scholarly journal.
C. A menu from a restaurant. D. A guidebook on cooking.
高三英语阅读理解中等难度题
SECRETS
YOUR
MENU
WON’T TELL YOU
Have you ever entered a restaurant craving a spinach salad, only to end up ordering the pig roast special? Chances are, the owners had a hand in that outcome. Be it a high-end restaurant or a fast-food joint, the owners have clever ways to influence your choice. The soft background melody? A Scottish study found that diners spent 23 percent more when slow-tempo music was played. The red walls? That color stimulates appetite. And then there’s the menu. With its mouthwatering prose and ample use of consumer psychology, of course you want to sample every dish. We’ve annotated a menu you might find at a typical medium-priced restaurant. Which of these tricks have you fallen for?
APPETIZERS
APPETIZERS
Crispy Fried Mozzarella Sticks ................................... 12
THE FINE PRINT For some consumers, the dollar sign apparently scream, “watch your wallet” A Cornell University study found that guests at one restaurant, “given the numeral-only menu, spent significantly more than those who received a menu with prices showing a dollar sign.”
Panko-Fried Calamari..............................................9.95
THE FINE PRINT Prices ending with a 9 such as 9.99, “ tend to signify value but not quality,” says the New York Times. Most restaurants round up; if not, they’ll go with .95.
Bourbon-Braised Beef Short Ribs..........................10.95
THE FINE PRINT Names with lots of consonants that start with the lips and end in the throat (such as b) tend to mimic the mouth movements of eating. These dishes were rated more flavored than dishes with names featuring consonants that start from the back of throat (e.g., the c in corn), says a study from the University of Cologne in Germany.
MAIN COURSES
MAIN COURSES
Cheeseburgers and Fries ...........................................................12
THE FINE PRINT “ Italic typeface conveys a perception of quality,” reports the BBC. A study conducted by Swiss and German researchers found that a wine labeled with a difficult -to-read script was liked more by drinkers than the same wine carrying a label using a simpler typeface.
| Meat loaf with summer-whipped potatoes drenched in autumn root vegetables, winter squash, and who knows what else because by this point we’re just making things up to pad the dish’s name so you’ll notice it.....................................................14.95 THE FINE PRINT if boxes, huge fonts, and italics don’t catch your eye, how about a super-long dish name? As the restaurant-software company Toast points out on its blog, anything that is different will draw the eye. | |
| DESSERTS |
Sweet Georgia Peach Cobbler .................................... 5.95
THE FINE PRINT Restaurants use regional names to entice customers into ordering a particular dish, says Wansink. Want a good peach tart? Well, then, the peaches have to be from Georgia.
Godiva Chocolate Brownie Sundae...............................6.95
THE FINE PRINT Brand names in menu items confer a built-in trust and create a guarantee to diners that they will love the dish.
1.The restaurant owners influence the customers’ choice through ___________.
A. Fast-paced music in the restaurant B. Color pictures on the menu
C. Colorful decorations on the wall D. Elaborate menus for the customers
2.According to the passage, which name can best promote the sales of the dish?
A. Best Chicken Burger......................................................$ 13.95
B. Bourbon-Barbecued Beef Brisket .................................$ 14.95
C. Route 66 Banana Split ...................................................$13.99
D. Dove Chocolate Smoothies............................................$9.99
3.Where can you probably find this article?
A. A general-interest magazine. B. A linguistic scholarly journal.
C. A menu from a restaurant. D. A guidebook on cooking.
高三英语阅读理解中等难度题查看答案及解析
七选五。
A garden that’s just right for you
Have you ever visited a garden that seemed just right for you, where the atmosphere of the garden appeared to total more than the sum(总和) of its parts? 1. . But it doesn’t happen by accident. It starts with looking inside yourself and understanding who you are with respect to the natural world and how you approach the gardening process.
●2.
Some people may think that a garden is no more than plants, flowers, patterns and masses of color. Others are concerned about using gardening methods that require less water and fewer fertilizers(肥料). 3. . However, there are a number of other reasons that might explain why you want to garden. One of them comes from our earliest years.
●Recall(回忆)your childhood memories
Our model of what a garden should be often goes back to childhood. Grandma’s rose garden and Dad’s vegetable garden might be good or bad, but that’s not what’s important. 4. —how being in those gardens made us feel. If you’d like to build a powerful bond with your garden, start by taking some time to recall the gardens of your youth. 5. then go outside and work out a plan to translate your childhood memories into your grown-up garden. Have fun.
A. Know why you garden
B. Find a good place for your own garden
C. It’s our experience of the garden that matters
D. It’s delightful to see so many beautiful flowers
E. Still others may simply enjoy being outdoors and close to plants
F. You can produce that kind of magical quality in your own garden, too
G. For each of those gardens, writer down the strongest memory you have
高三英语七选五中等难度题查看答案及解析
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
A garden that’s just right for you
Have you ever visited a garden that seemed just right for you, where the atmosphere of the garden appeared to total more than the sum(总和) of its parts? 1. . But it doesn’t happen by accident. It starts with looking inside yourself and understanding who you are with respect to the natural world and how you approach the gardening process.
● 2.
Some people may think that a garden is no more than plants, flowers, patterns and masses of color. Others are concerned about using gardening methods that require less water and fewer fertilizers(肥料). 3. . However, there are a number of other reasons that might explain why you want to garden. One of them comes from our earliest years.
●Recall(回忆)your childhood memories
Our model of what a garden should be often goes back to childhood. Grandma’s rose garden and Dad’s vegetable garden might be good or bad, but that’s not what’s important. 4. —how being in those gardens made us feel. If you’d like to build a powerful bond with your garden, start by taking some time to recall the gardens of your youth. 5. then go outside and work out a plan to translate your childhood memories into your grown-up garden. Have fun.
A. Know why you garden
B. Find a good place for your own garden
C. It’s our experience of the garden that matters
D. It’s delightful to see so many beautiful flowers
E. Still others may simply enjoy being outdoors and close to plants
F. You can produce that kind of magical quality in your own garden, too
G. For each of those gardens, writer down the strongest memory you have
高三英语七选五中等难度题查看答案及解析
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余选项。
A garden that’s just right for you
Have you ever visited a garden that seemed just right for you, where the atmosphere of the garden appeared to total more than the sum of its parts? 1. But it doesn’t happen by accident. It starts with looking inside yourself and understanding who you are with respect to the natural world and how you approach the gardening process.
● 2.
Some people may think that a garden is no more than plants, flowers, patterns and masses of color. Others are concerned about using gardening methods that require less water and fewer fertilizers. 3. However, there are a number of other reasons that might explain why you want to garden. One of them comes from our earliest years.
●Recall your childhood memories
Our model of what a garden should be often goes back to childhood. Grandma’s rose garden and Dad’s vegetable garden might be good or bad, but that’s not what’s important. 4. —how being in those gardens made us feel. If you’d like to build a powerful bond with your garden, start by taking some time to recall the gardens of your youth. 5. Then go outside and work out a plan to translate your childhood memories into your grown-up garden. Have fun.
A. Know why you garden.
B. Find a good place for your own garden.
C. It’s delightful to see so many beautiful flowers.
D. It’s our experience of the garden that matters.
E. Still others may simply enjoy being outdoors and close to plants.
F. You can produce that kind of magical quality in your own garden, too.
G. For each of those gardens, writer down the strongest memory you have.
高三英语七选五中等难度题查看答案及解析
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
A garden that’s just right for you
Have you ever visited a garden that seemed just right for you, where the atmosphere of the garden appeared to total more than the sum(总和) of its parts? 1. . But it doesn’t happen by accident. It starts with looking inside yourself and understanding who you are with respect to the natural world and how you approach the gardening process.
●___2.
Some people may think that a garden is no more than plants, flowers, patterns and masses of color. Others are concerned about using gardening methods that require less water and fewer fertilizers(肥料). 3. . However, there are a number of other reasons that might explain why you want to garden. One of them comes from our earliest years.
●Recall(回忆)your childhood memories
Our model of what a garden should be often goes back to childhood. Grandma’s rose garden and Dad’s vegetable garden might be good or bad, but that’s not what’s important. 4. --how being in those gardens made us feel. If you’d like to build a powerful bond with your garden, start by taking some time to recall the gardens of your youth. 5. then go outside and work out a plan to translate your childhood memories into your grown-up garden. Have fun.
A. Know why you garden
B. Find a good place for your own garden
C. It’s our experience of the garden that matters
D. It’s delightful to see so many beautiful flowers
E. Still others may simply enjoy being outdoors and close to plants
F. You can produce that kind of magical quality in your own garden, too
G. For each of those gardens, writer down the strongest memory you have
高三英语七选五中等难度题查看答案及解析
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余选项。
A garden that’s just right for you
Have you ever visited a garden that seemed just right for you, where the atmosphere of the garden appeared to total more than the sum of its parts? 1. . But it doesn’t happen by accident. It starts with looking inside yourself and understanding who you are with respect to the natural world and how you approach the gardening process.
● 2.
Some people may think that a garden is no more than plants, flowers, patterns and masses of color. Others are concerned about using gardening methods that require less water and fewer fertilizers.
3. . However, there are a number of other reasons that might explain why you want to garden. One of them comes from our earliest years.
●Recall your childhood memories
Our model of what a garden should be often goes back to childhood. Grandma’s rose garden and Dad’s vegetable garden might be good or bad, but that’s not what’s important. 4. . —how being in those gardens made us feel. If you’d like to build a powerful bond with your garden, start by taking some time to recall the gardens of your youth. 5. . Then go outside and work out a plan to translate your childhood memories into your grown-up garden. Have fun.
A. Know why you garden
B. Find a good place for your own garden
C. It’s delightful to see so many beautiful flowers
D. It’s our experience of the garden that matters
E. Still others may simply enjoy being outdoors and close to plants
F. You can produce that kind of magical quality in your own garden, too
G. For each of those gardens, writer down the strongest memory you have
高三英语七选五中等难度题查看答案及解析
Has the volume in a restaurant ever made you finish your meal early? If so, you're not alone. Restaurants handle diners in various ways to influence food choices and consumption, from lighting to menu to server presentation. Unfortunately for those headache-prone restaurant goers, some places also choose to turn up the tunes and the background noise.
Chef Mario Batali is often blamed for the phenomenon of very loud or noisy restaurants in the 1990s, when he decided to flood the dining room with the same loud tunes he was playing in his kitchen. And other chefs followed suit. Some restaurateurs felt a "livelier" atmosphere encouraged more customers, but a side "benefit" was quicker table turnover, thus increasing the number of people who could dine in a specific evening.
A 1985 study out of Fairfield University looked at how chewing speed varied according to the type of music being played. Although the volume level was kept the same for both musical situations, it's important to note that fast-tempo (节奏) music often gives the impression of being louder than slower music.
"A significant increase in the number of bites per minute was found, and the effect was largest for fast music," the researchers wrote in the study. So, the faster, louder music gets people to down their food more quickly, relieving the table for future customers.
There re opinions about whether or not this is a sound practice. "A restaurant that places profit above dining experience often plays loud music with a fast tempo that puts diners under pressure 10 eat more quickly, even if that means they're less able to enjoy their meal," writes Dr. Neel Burton in Psychology Today, adding that loud, fast music reduces appetite.
What's more, some would-be repeat diners will shy away for fear of another very loud meal. The non-profit group Action on Hearing Loss found in a 2016 survey of nearly 1,500 people that 91% of those who view a restaurant as too noisy would choose not to return.
1.Why did some bosses of the restaurants favour loud music?
A.It might help attract more customers.
B.It was the favorite kind of music of them.
C.It made the restaurants softer and sweeter.
D.It could increase the popularity of their restaurants.
2.What plays the most important role in the effect of music on diners according to the passage?
A.Its content. B.Its length.
C.Its speed. D.Its quality.
3.What is Dr. Neel Burton's attitude towards flooding restaurants with noisy music?
A.Doubtful. B.Disapproving.
C.Positive. D.Objective.
4.What could be a suitable tile for the text?
A.What People Think of Loud Restaurants
B.Are Customers Made to Eat Quickly?
C.Why Loud Restaurants Are Popular Today
D.Does Loud Music Really Benefit Restaurants?
高三英语阅读理解中等难度题查看答案及解析
Has the volume in a restaurant ever made you finish your meal early? If so, you're not alone. Restaurants handle diners in various ways to influence food choices and consumption, from lighting to menu to server presentation. Unfortunately for those headache-prone restaurant goers, some places also choose to turn up the tunes and the background noise.
Chef Mario Batali is often blamed for the phenomenon of very loud or noisy restaurants in the 1990s, when he decided to flood the dining room with the same loud tunes he was playing in his kitchen. And other chefs followed suit. Some restaurateurs felt a "livelier" atmosphere encouraged more customers to dine there, and a side "benefit" was quicker table turnover, thus increasing the number of people who could dine in a specific evening.
A 1985 study out of Fairfield University looked at how chewing speed varied according to the type of music being played. Although the volume level was kept the same for both musical situations, it's important to note that fast-tempo (节奏) music often gives the impression of being louder than slower music.
"A significant increase in the number of bites per minute was found, and the effect was largest for fast music," the researchers wrote in the study. So, the faster, louder music gets people to down their food more quickly, relieving the table for future customers.
There are opinions about whether or not this is a sound practice. "A restaurant that places profit above dining experience often plays loud music with a fast tempo that puts diners under pressure to eat more quickly, even if that means they're less able to enjoy their meal," writes Dr. Neel Burton in Psychology Today, adding that loud, fast music reduces appetite.
What's more, some would-be repeat diners will shy away for fear of another very loud meal. The non-profit group Action on Hearing Loss found in a 2016 survey of nearly 1,500 people that 91% of those who view a restaurant as too noisy would choose not to return.
1.Why did some bosses of the restaurants favour loud music?
A.It might help attract more customers.
B.It was the favorite kind of music of them.
C.It made the restaurants softer and sweeter.
D.It could increase the popularity of their chefs.
2.What plays the most important role in the effect of music on diners according to the passage?
A.Its content. B.Its length.
C.Its speed. D.Its quality.
3.What is Dr. Neel Burton's attitude towards flooding restaurants with noisy music?
A.Doubtful. B.Disapproving.
C.Positive. D.Objective.
4.What could be a suitable tile for the text?
A.What People Think of Loud Restaurants?
B.Are Customers to Blame?
C.How Restaurants Improve Themselves?
D.Does Loud Music Really Benefit Restaurants?
高三英语阅读理解中等难度题查看答案及解析
Has the volume(音量)in a restaurant ever nude you finish your meal early? If so, you're not alone. Restaurants handle diners in various ways to influence food choices and consumption, from lighting to menu to server presentation. Unfortunately for those headache-prone restaurant goers, some places also choose to turn up the tunes and the background noise.
Chef Mario Batali is often blamed for the phenomenon of ultra-loud or noisy restaurants in the 1990s, when he decided to flood the dining room with the same loud tunes he was playing in his kitchen. And other chefs followed suit. Some restaurateurs felt a "livelier" atmosphere encouraged more customers, but a side "benefit" was quicker table turnover, thus increasing the number of people who could dine in a specific evening.
A 1985 study out of Fairfield University looked at how chewing speed varied according to the type of music being played. Although the volume level was kept the same for both musical situations, it's important to note that fast-tempo(节奏)music often gives the impression of being louder than slower music.
"A significant increase in the number of bites per minute was found, and the effect was largest for fast music," the researchers wrote in the study. So, the faster, louder music gets people to down their food more quickly, relieving the table for future customers.
There're opinions about whether or not this is a sound practice. "A restaurant that places profit above dining experience often plays loud music with a fast tempo that puts diners under pressure to eat more quickly, even if that means they're less able to enjoy their meal," writes Dr. Neel Burton in Psychology Today, adding that loud, fast music reduces appetite.
What's more, some would-be repeat diners will shy away for fear of another ultra-loud meal. The non-profit group Action on Hearing Loss found in a 2016 survey of nearly 1,500 people that 91% of those who view a restaurant as too noisy would choose not to return.
1.Why did some bosses of the restaurants favour loud music?
A.It might help attract more customers.
B.It was the favorite kind of music of them.
C.It made the restaurants softer and sweeter.
D.It could increase the popularity of their restaurants
2.What plays the most important role in the effect of music on diners?
A.Its content. B.Its length.
C.Its speed. D.Its quality.
3.What is Dr. Neel Burton's attitude towards flooding restaurants with noisy music?
A.Doubtful. B.Disapproving.
C.Positive. D.Uncaring
4.What could be a suitable title for the text?
A.What People Think of Loud Restaurants
B.Are Customers Made to Eat Quickly?
C.Why Loud Restaurants Are Popular Today
D.Does Loud Music Really Benefit Restaurants?
高三英语阅读理解困难题查看答案及解析
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。
Have you ever thought about having meals at a restaurant in the sky? That’s 1. became true in Kunming, Yunnan province. The open air restaurant, 2. is lifted 30 meters high off ground by crane, surprised many people 3. it appeared Wednesday, 4. (attract)many foodies to try it out.
The dining area has 10 fixed seats 5. (equip) with safety belts. It can 6. (accommodation) eight customers, along with a chef and a waitress to serve them. A meal for 2 hours will cost 8,888 yuan per customer. So far 32 seats 7. (book)for the four days between Thursday and Sunday.
Seeing the scene, someone yelled, “They’re taking risks! They are dinging 8. the possible cost of lives.” But a male customer, after enjoying his dinner in the air, said 9. (exciting), “It’s cool and I can have 10. bird’s eye view of Dianchi Lake!”
高三英语语法填空中等难度题查看答案及解析