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Viral Marketing
Companies are always on the lookout for new ways to sell products. We're used to seeing ads in newspapers and on television. In recent years, a new type of ad strategy — viral marketing ( 病毒 性 营 销 ) — has become popular. It uses the Internet to spread information about a product or service.
The idea of viral marketing is the "word of mouth" effect, that is, to get people to recommend( 推 荐 ， 介 绍 ) a product to others. On the Internet, that can be done by email messages. Or, the information may be posted on forums, blogs, and other websites.
Advertisers can't force people to spread their message. So, they must think of creative ways to get people to help out. One good way is to give something away. For example, when somebody sends an email using a Hotmail account, there's an ad on the bottom. It tells others how to get a free account. Other companies give away branded screensavers, wallpaper, and sounds. Whenever they're seen or shared, it advertises the product.
Another way is funny and interesting videos. When someone comes across a great ad for BMW, they may send a link to their friends. They may even add the video to a forum or blog. Companies love the effect. It gets more people to watch their ads, visit their websites, and hopefully, buy their products.
Unfortunately, it's hard to plan viral marketing activities. There are many ads and websites on the Internet. So, designers and marketers must think up creative new strategies. If something is funny, interesting, or useful enough, people will tell their friends about it. If it includes giving something away, the viral marketing activity may be even more successful.
1.Which new type of ad strategy has become popular?
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2.What is the idea of viral marketing?
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3.What can't advertisers force people to do?
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4.What may people do when they come across a great ad for BMW?
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5.Why is it hard to plan viral marketing activities?
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九年级英语回答问题中等难度题查看答案及解析
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—You are always on time for everything. How________it be that you were late for the meeting this morning?
—Something went wrong with my car. But I didn’t know it before I left home.
A.should B.must C.might D.could
九年级英语单选题困难题查看答案及解析
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—You are always on time for everything. How ________ it be that you were late for the meeting this morning?
—Something went wrong with my car. But I didn’t know it before I left home.
A.should B.could C.might D.must
九年级英语单选题中等难度题查看答案及解析
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——The fridges are on sale in the supermarket today.
——Really? Let's go and buy for our new kitchen.
A. one B. it C. that D. them
九年级英语单选题简单题查看答案及解析
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——The fridges are on sale in the supermarket today.
——Really? Let's go and buy for our new kitchen.
A.one B.it C.that D.them
九年级英语单选题简单题查看答案及解析
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The shoes are too tight for me．I feel________when I put them on．I need to buy a new pair of shoes．
A．comfortable B．uncomfortable
C．important D．unimportant
九年级英语单项填空中等难度题查看答案及解析
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People have been interested in robots for quite some time. Scientists are always inventing new and better robots. It is known that robots p 1. an important role in our lives.
First of all, in real life, robots are m 2. used in factories. They do many different jobs. They always do all the d 3. , difficult and heavy work, and help out in h 4. , schools and offices. The use of robots can i 5. the working conditions for people.
Secondly, smarter robots will help us w 6. the housework. They can do jobs such as preparing meals, washing dishes, s 7. the floor. Therefore, we will have more time to do w 8. we want to do.
Thirdly, robots will be our f 9. . When we feel sad, lonely or happy, we can have a chat with a robot. Robots will not only be good listeners but also offer us good a 10. .
In a word, robots will be more and more intelligent (聪明) and affect our lives in many ways.
九年级英语单词拼写困难题查看答案及解析
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Bananas, always the fashion victims of the produce section, are wearing another new label this spring．Bananas with “Fair Trade Certified” stickers have been available in the United States since October．They represent the new front of an international effort to help first-world consumers improve the living standards of the third-world farmers who grow much of their food．
By expanding its reach to the produce section, Fair Trade is now trying to reach the American supermarket shopper．Fair Trade deals directly with farmer cooperatives (合作社)．It helps organize, avoiding brokers (代理人) and middlemen．It guarantees higher prices for the farmers' goods and helps them set up schools and health clinics．
The Fair Trade movement took root in Europe in the 1990's as a way of supporting coffee farmers as prices were collapsing．Since Fair Trade began, more than a million coffee growers and other farmers have joined cooperatives that sell their products through Fair Trade channels instead of directly to a commercial producer．
Not everyone is greeting the Fair Trade label with open arms．Several American coffee importers recently pulled out of Fair Trade, saying TransFair's “corporate friendly” policies that allow large companies to use the Fair Trade logo in their marketing even if only a small amount of the company's overall purchases are Fair Trade certified．
Edmund LaMacchia, the national produce coordinator(协调员) for Whole Foods, said Fair Trade is only one of many consumer choices．“Whole Foods has its own team of inspectors and has no plans to carry Fair Trade products”, Mr．LaMacchia said．“Our standards are higher than Fair Trade's, actually．” Fair Trade is only one of several labels your bananas might be wearing this year．Another is that of the Rainforest Alliance, which certifies the use of sustainable(可持续发展) agriculture methods．
So far, though, Fair Trade is the biggest．A Fair Trade label by itself does not guarantee an organic product, but most Fair Trade bananas are also organic, Ms．Bourque said, because pesticides are usually too costly for the small farmers who grow them．If the bananas are organic, they will be labeled as such, and will probably be wearing a sticker to prove it．
1.Why are bananas wearing “Fair Trade Certified” stickers?
A. It represents an international effort to help the third-world farmers．
B. It means bananas have got a new label．
C. It means bananas with these stickers are available in the United States．
D. It means bananas are the fashion victims of the produce section．
2.What does Fair Trade do?
A. It appoints brokers and middlemen to deal with farmer cooperatives．
B. It brings down the price of farmers' goods．
C. It sets up schools and health clinics for American farmers．
D. It helps farmers sell their products for a higher profit．
3.What was the original purpose of the Fair trade movement?
A) To cooperate with coffee growers and other farmers.
B) To help coffee farmers as prices were collapsing.
C) To prevent farmers from selling their products to commercial producers.
D) To sell products through coffee growers and other farmers.
4.What can we infer from this passage?
A. American coffee importers will never buy their products through Fair Trade channels．
B. Fair Trade is the only label that bananas might be wearing this year．
C. Not every consumer considers Fair Trade products the only choice．
D. Whole Foods and the Rainforest Alliance are more influential than Fair Trade．
5.What is the best title for this passage?
A. Consumers Face More Choices
B. Fair Trade － the Best Sticker
C. The Fair Trade Movement
D. Helping the Third World：One Banana at a Time
九年级英语阅读理解中等难度题查看答案及解析
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The little girl likes staying with her grandfather because he can always new stories for her.
A. bring up B. put up C. make up D. take up
九年级英语单项填空中等难度题查看答案及解析
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While the start of a new school year is always exciting, this year was even more so for some students at White Cloud Primary School. They became the world's first kids to be taught by an electronic teacher. This electronic teacher is not a human-like robot walking around the classroom Instead, he is a computer-created head that appears, when needed, on students computer or phone screens. His name is Bill.
Created by technology company Smart Machines, Bill is able to show human-like behavior. He is designed to teach a special program about environmental-friendly power created by the sun and wind. This program, started in 2005, used to be taught by human teachers.
Just like human teachers, Bill is able to immediately respond to the students' questions and opinions about the topic. Thanks to computer cameras, he is also able to see and react to students physical actions. For example, if a student smiles at Bill, he responds by smiling back. This two-way exchange helps get the students' attention. More importantly, it allows the program developers to improve Bills behavior and knowledge base when needed.
The program has been a great success, according to Smart Machines spokesman Robert Frost Frost says, “What is interesting to me is the children's reaction to Bill. He really captures their attention.” Frost thinks kids don't find the experience of being taught by smart machines as strange as older people because they have grown up in a time of computers and smart phones.
It is doubtful, however, that human educators will lose their jobs to Bill any time soon. For one,his talking head's knowledge base is not large. More importantly, even the smartest computer programs can't guess and react to all the unexpected situations that educators face daily. Bill’s future might be as a “personal tutor”, providing kids with one-on-one help for different subjects and topics.
1.What is Bill?
A. A human-like robot
B. A kind of computer game
C. A computer recording tool
D. A computer-created talking head
2.How does the two-way exchange help the program developers?
A. It lets them correct students' mistakes
B. It allows Bill to respond more quickly
C. It helps them know how to improve Bill
D. It helps them study students' body language
3.The underlined word “they” in Paragraph 4 refers to
A. kids
B. older people
C. smart machines
D. program developers
4.What is Bill NOT good at doing?
A. Attracting students' attention
B. Understanding body language
C. Responding to students' questions
D. Dealing with unexpected situations
5.How might Bill be used in the future according to the last paragraph?
A. To work as human classroom teachers
B. To encourage students' interest in computers
C. To give students personal help with different subjects
D. To watch over the behavior of the students in the classroom
九年级英语阅读单选困难题查看答案及解析