-
We see logos on signs, buildings, television, and even on the clothes we wear. Logos are used to stand for brands (品牌). There are logos such as the Nike "swoosh", the Apple logo and the colorful rings of the Olympic Games. All of these logos are designed to attract our attention. They also help us remember a product or service connected to the logo. However, research performed at the University of California, Los Angeles finds that remembering the details of logos is very difficult. The researchers try to explain this.
Logos are typically designed to be simple and easy to recognize. Yet the frequent exposure (频繁接触) to these logos can actually make our brains overlook the details of logos. It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to notice information that does not need to be stored. It allows the unimportant information to disappear gradually from our memory.
The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-catching logos. But there are still many business experts who believe in the importance of a recognizable logo.
Even though the brain is likely to pay no attention to unnecessary details, it is also programmed for recognition. When we see logos over and over again, we become familiar (熟悉) with them. This repeated exposure leads our brains to remember the basic idea without all of the details. This general sense of memory has its own benefits. It can make us feel like we really know the product behind the logo. In fact, familiarity with a logo can even make people feel more comfortable about buying or using certain products.
Logos are everywhere we look today. Those people who create logos need to know that people will only remember what they believe is important. A clever design may be interesting, but most people will forget the details.
1.In the first paragraph, the writer mainly ________.
A.introduces some famous brands B.describes the design of some logos
C.shows the popularity of famous brands D.explains the purpose of designing logos
2.The word "overlook" in Paragraph 2 probably means "________".
A.try to remember B.see the importance of C.take no notice of D.fail to understand
3.What can we learn from the passage?
A.Business experts think the details of logos are unnecessary.
B.Our brains can choose which logos to notice and remember.
C.The repeated exposure to a logo can lead people to buy the product.
D.People know more about the products behind logos with more details.
4.Which of the following would be the best title for the passage?
A.What Makes a Good Logo? B.What Can We See in a Logo?
C.Why Is a Good Logo Important? D.Why Should Logos Be Recognizable?
-
--- imaginative sign it is!
---The logo is designed to celebrate 2,500th anniversary of the founding of Yangzhou
A. What a B. How C. What an D. What
-
—We _____ talk loudly when we see the sign “Be quiet” on the wall.
—Yes, you are right. We should be polite in public.
A. must B. mustn’t
C. need D. needn’t
-
We _______ talk loudly when we see the sign “ Be quiet ”on the right.
A. must B. mustn’t C. need D. needn’t
-
He came to see you _____ the evening of May 10th.
-
Where do we usually see the sign?
A. On the bus. B. In the street
C. Inside the museum. D. In the swimming pool
-
Listen to the passage and complete the sentences（听短文, 完成下列句子, 每空格限填一词）
1.We can find some signs in the ___________ room.
2.The first sign shows that we can't have food or___________ here.
3.The second sign on the wall tells us we shouldn't___________ ___________
4.The third sign on the desk tells us where we can___________ ___________
5.The fourth sign means none of us can take out the___________ ___________ here.
-
根据句子中所给的单词首字母或中文提示，填写正确的单词。
1.I like to see a movie. Do you know what’s on at the c this evening?
2.They have to w their school uniform in the school on weekdays.
3.The f is very dirty. You should sweep it every day.
4.Please p up the rubbish and throw it into a dustbin.
5.You’re clever. Your answer to this question is c.
6.My brother was ________ (生气的) with me because I broke his favorite camera.
7.The T-shirt is very ________ (便宜的). The old woman will take it.
8.I can ________ (借给) you the bike, but you must return it to me today.
9.–Where is the post office? –It’s ________ (在对面) from the library.
10.This physics problem isn’t difficult. Many students can work it out ________ (容易地).
-
One day, there was a blind man called John sitting on the bench with a hat by his feet and a sign that read, "I am blind. Please help me.”
A creative publicist(广告员)named Tom was walking by the blind man and stopped to see that the man only had a few coins in his hat. He put a few of his own corns in the hat. Without asking for permission, took the sign, turned it around and wrote a new message. Then he put the sign by the feet of the blind man, and left.
Later that afternoon the publicist returned to the blind man and noticed that his hat was almost full of bills and coins. The blind man recognized(识别)his footsteps and asked if it was he who had changed his sign. He also wanted to know what the man wrote on it.
The publicist said, "I just wrote the message a little differently.” He smiled and went on his way.
The new sign read, "Spring has come, but I can't see anything.”
1.What's the blind man's name?
A. Tom. B. John. C. Tony. D. Sorry, I don't know.
2.Who wrote a new message?
A. The blind man. B. The teacher.
C. The publicist. D. The farmer.
3.How did the blind man recognize the publicist?
A. By his sign. B. By his footsteps. C. By his voice. D. By his corns.
4.When did the story happen?
A. In spring. B. In summer. C. In autumn. D. In winter.
5.What can we learn from the passage?
A. Publicists are always friendly and helpful.
B. We can get more money by changing a sign.
C. The blind man is very stupid, so he has little money.
D. The power (力量) of language is great.
-
One day, there was a blind man called John sitting on the bench with a hat by his feet and a sign that read, "I am blind. Please help me. "
A creative publicist( 广告员) named Tom was walking by the blind man and stopped to see that the man only had a few coins in his hat. He put a few of his own coins in the hat. Without asking for permission（许可）, he took the sign, turned it around and wrote a new message. Then he put the sign by the feet of the blind man, and left.
Later that afternoon the publicist returned to the blind man and noticed that his hat was almost full of bills and coins. The blind man recognized(识别) his footsteps and asked if it was he who had changed his sign. He also wanted to know what the man wrote on it. The publicist said, "I just wrote the message a little differently. " He smiled and went on his way.
The new sign read, “ Spring has come, but I can't see anything. “
1.What's the blind man's name?
A. Tom. B. John.
C. Tony. D. Sorry, I don't know.
2.Who wrote a new message?
A. The blind man. B. The teacher.
C. The publicist . D. The farmer.
3. How did the blind man recognize the publicist?
A. By his sign. B. By his footsteps.
C. By his voice. D. By his coins.
4.When did the story happen?
A. In spring. B. In summer.
C. In autumn~ D. In winter.
5.What can we learn from the passage?
A. Publicists are always friendly and helpful.
B. We can get more money by changing a sign.
C. The blind man is very stupid, so he has little money.
D. The power(力量) of language is great