Advertising is a highly developed twentieth-c...

Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

Advertising is now a scientific business. Once managers would say jokingly, “ I know that half of what I spend on advertising is wasted, but I don't know which half.” Now, all parts of an advertising programs are properly measured and researched.

What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.

1.Which of the following can be used in place of the underlined phrase “hand in hand” ?

A. Here and there.　　 B. Again and again.

C. As usual.　　 D. At the same time.

2.The purpose of advertising is ____.

A. to increase product sales　　 B. to make a product much better

C. to spend more money　　 D. to reduce the production

3.What is meant by what managers said in the second paragraph?

A. Managers spent no money on advertising.

B. Not all the advertisements were well designed.

C. A11 the managers knew about advertising then.

D. A11 the money on advertising was wasted.

4.An outstanding advertisement_______

A. is always an interesting story.

B. can not only catch the reader's eyes but is full of products’ information.

C. must starts with a question, or a puzzle.

D. can make the price of the product low

5.What does the writer think of advertising?

A. Useless　　 B. Unnecessary　　 C. Wasteful　　 D. Important

九年级英语阅读理解困难题查看答案及解析

With the development of science and industry, the world has changed a lot. The world is becoming much smaller by using modem traffic and modem communication means. Life today is much easier than hundreds of years ago, but it has had many problems. 1. We can see it, smell it, drink it and even hear it.

2. With the increase in population, man is now slowly polluting the world. The more people, the more pollution.

3. For example, air pollution is the most serious. It's harmful to all living things in the world. Pollution from SO2 is now the most dangerous air pollution. 4. We're sure that the fewer cars on the mad, the less air pollution in the air. Water pollution kills our fish and pollutes our drinking water. Noise pollution makes us angry more easily and even causes hearing loss. 5.

The earth is our home. We must take good care of it. That means we ought to keep the land, water and air clean and save natural resources. Then our world will become better and better.

根据材料内容,从方框中选出恰当的句子填入文中空缺处,使文章意思连贯,内容完整,并将其标号填写在下面题号后的横线上。

A．SO2 is mainly from heavy traffic.

B．One of the main problems is pollution.

C．Light pollution is bad for our eyes and it also wastes energy.

D．Years ago, the problem was not serious because there were not so many people.

E．There are many kinds of pollution.

A．SO2 is mainly from heavy traffic.

B．One of the main problems is pollution.

C．Light pollution is bad for our eyes and it also wastes energy.

D．Years ago, the problem was not serious because there were not so many people.

E．There are many kinds of pollution.

九年级英语补全短文5选5中等难度题查看答案及解析

短文填空.

根据短文内容及首字母提示，填写所缺单词，使短文意思完整。

Modern industry is developing faster and faster, and many fields, rivers and mountains have been (1) p________. We all need a healthy environment, so it’s (2) n________ for us to think about it. When shopping we should take our own cloth bags (3) i________ of using plastic bags. If it isn’t too hot, don’t turn on air conditioning because it wastes energy. Sort the waste before (4) t________ it away. If you can, you can make a (4) d________ to the environment.

九年级英语补充句子中等难度题查看答案及解析

Germany， 　　　　 European country， is world-famous for the high quality of industrial products.

A. a　　 B. an　　 C. /　　 D. the

九年级英语单项填空中等难度题查看答案及解析

Our hometown is developing more and more quickly. High building have been ______all around.

A.put down B.put up C.put away D.put off

九年级英语单选题中等难度题查看答案及解析

词形变化(10分)

1.In many western countries heavy ___________(工业) is high developed.

2.__________(音乐家) from different countries around the world bring all kinds of works with strong local color to the art festival every year.

3.She _________(说谎) about her age when she talked with us.

4.Alaskan Eskimos believe that every living thing has a ________(灵魂).

5.I’d like to have a ____________(单个的) room as I like to be quiet.

6.He was an _________(usual) man with great business gift because he made ＄10.000 at the age of 12.

7.After the famous director filmed “Gods and Kings”, he went on _________(create) a new play.

8.What a pity! All my plans ____________(cancel) if it rains tomorrow.

9.Forbes 2014 shows that Bill Gates is still ___________(wealthy) person in the world.

10.We can change ourselves by controlling ________(think) ,feelings and memories.

九年级英语单词拼写中等难度题查看答案及解析

根据所给中文和句意，用单词的正确形式填空。

1.In many western countries heavy ___________(工业) is high developed.

2.I think the _____________ (服务) in the pizza store was very good, but I still don't want to go　 there again.

3."Simon,　　　　 (检查) your homework carefully ,' the mother says to the little boy.

4.The robot caught a _____ (病毒) and threw his shirt into the rubbish bin.

5.My friend Tom often eats a lot of meat and never 　　　　　　　 (锻炼). I think he should change his lifestyle.

6.Finally, People ____________(意识到) it was a serious problem.

7.The great Chinese scientist Yuan Longping’s _____________(成就) make the whole world　　 shocked(震惊的).

九年级英语单词拼写中等难度题查看答案及解析

The fast development of technology has brought great changes to China’s media industry．It’s becoming difficult for Chinese TV entertainment programmes to get a high rating(收视率)easily as they did in the 1980s．

However，Zhejiang Satellite TV’s talent show The Voice of China became one of China’s hottest topics last year．The popular singing contest has helped turn some winners into hot stars，with a bright future ahead of them．Last year,I’m a Singer,another singing talent show of Hunan Satellite TV,had caught many people’s eyes，helping some once hot singers become popula again．

The Voice of China originares(起源)from The Voice of Holland.The show first started in Holland 4 years ago．Later the American television network NBC bought the copyrights(版权)to do a similar show in the U．S．Since then，the music talent show has become a hit in more than 50 countries around the world．I’m a Singer was one of the highest rating shows in South Korea in 2011．It was bought by Hunan Satellite TV from MBC，the South Korean television network later．

The success of The Voice of China and I’m a Singer has helped Chinese TV producers find that it’s a good way to buy the copyrights of some overseas TV shows and make them local programmes．Last year，they turned their eyes from singing to diving(跳水)．Stars in Danger-High Dive produced by Jiangsu Satellite TV in the Water Cube is a celebrity (名人) diving talent show originating from Germany．Zhejiang Satellite TV’s　 Splash also comes from the TV show named Celebrity Splash in Holland.

九年级英语阅读理解中等难度题查看答案及解析

With the development of modern industry, there will be 　　　　　 living space for wild animals .

A. fewer and fewer　　 　　　　　　　 B. less and less

C. more and more　　 　　　　　　　　 D. bigger and bigger

九年级英语单项填空中等难度题查看答案及解析

With the development of modern industry, there will be ___ living space for wild animals.

A. fewer and fewer B. less and less

C. more and more　　 D. bigger and bigger

九年级英语单项填空简单题查看答案及解析