The right name is important in the business w...

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

九年级英语阅读理解中等难度题查看答案及解析

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1. Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2. What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3. What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

4. Where can you probably read this article?

A. In an economic magazine.

B. In a storybook.

C. In a sports newspaper.

D. In a science book.

九年级英语阅读理解简单题查看答案及解析

The right name is important in the business world. All you have to do is to think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in everyone's mind.

In many countries, successful trade or brand(商标)names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册)a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U.S. company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name-Coke. It took some efforts before finding the right word-which sounds similar and translates as "happiness in the mouth".　 Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge(要价)up to $ 100,000 a word for their good names. But it's worth it. Successful companies know how important the right brand names are for their development.

1.How many brand names are mentioned(提及)in the article?

A. Three.　　 B. Four.　　 C. Five.　　 D. Six.

2.Trade names are protected by law in many countries 　　　　　　 .

A. to make companies pay for naming service

B. to help people choose the best products

C. to present good images of the products

D. to prevent products from being copied

3.What can we learn from the article?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

D. It is considered necessary for cars to be named after animals.

4.What is the best title for the article?

A. The Importance of Right Brand Names　　 B. The Rules of Naming Business

C. The Development of Brand Names　　 D. The Methods of Choosing Names

九年级英语阅读单选中等难度题查看答案及解析

How important is color in the business world?

Google, one of the biggest U.S. companies, is trying to find it out. The company has already found “a close connection between color and satisfaction with a person’s work area”. That’s according to its spokeswoman named Meghan Casserly.

“Color is a silent salesperson,” said Elyria Kemp. She is an assistant professor of marketing at the University of New Orleans.

Kemp is following color trends in business. She is studying the connection between feelings and color. According to Kemp, when people make an evaluation (评估) of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on (以……为根据) color alone.

That’s why so many companies are researching their color choices. They are spending thousands of dollars on the research, too. Just think of UPS’s Pullman brown, Home Depot’s orange and Tiffany & Co.’s blue.

Joclyn Benedetto is a spokeswoman for Tiffany & Co. She said the success of the company’s jewelry (珠宝) was connected to its blue color. It is used to wrap (包装) every product. She said the color was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany’s annual collection of beautifully hand-made jewels, which first came out in 1845.

Coca-Cola’s red color also dates back more than 100 years. The soft drink was shipped in barrels painted red.

A spokesperson for Home Depot said research showed that the first thing people thought of was orange when they heard the name of the company.

Smaller companies are also realizing the importance of color. But picking the right color is important.

“You know when something is right because you get a feeling of safety, and it’s not something that you think about. It just will hit you,” said Emil Hagopian, a distributor for Mar Plast Color Building Accessories in Ann Arbor, Mich. “And sometimes, if it’s done wrong, that also hits you.”

1.What is Google trying to find out?

A. How to create a better work area.

B. How to become the biggest U.S. company.

C. The connection between color and business.

D. The secret of success in the business world.

2.Which company does Meghan Casserly work for?

A. Tiffany & Co.　　 　　　　　　 B. Coca-Cola.

C. Home Depot.　　　　　　　　　　 D. Google.

3.People usually make an evaluation of a product 　　　　　　　　 .

A. in a short time　　　　 B. in a long time

C. based on its shape　 D. based on their feelings

4.What do we know about Tiffany & Co. according to the passage?

A. It only sells women’s clothes.

B. Blue is its owner’s favorite color.

C. Its products are wrapped in blue.

D. Its red color dates back over 100 years.

5.The passage is mainly about 　　　　　　　　 .

A. the colors which are popular in the United States

B. the importance of color in the business world

C. the relation between color and a company’s name

D. the bad influence color has on small companies

九年级英语阅读理解极难题查看答案及解析

How important is color in the business world?

Google, one of the biggest U.S. companies, is trying to find it out. The company has already found “a close connection between color and satisfaction with a person’s work area”. That’s according to its spokeswoman named Meghan Casserly.

“Color is a silent salesperson,” said Elyria Kemp. She is an assistant professor of marketing at the University of New Orleans.

Kemp is following color trends in business. She is studying the connection between feelings and color. According to Kemp, when people make an evaluation (评估) of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on (以……为根据) color alone.

That’s why so many companies are researching their color choices. They are spending thousands of dollars on the research, too. Just think of UPS’s Pullman brown, Home Depot’s orange and Tiffany & Co.’s blue.

Joclyn Benedetto is a spokeswoman for Tiffany & Co. She said the success of the company’s jewelry (珠宝) was connected to its blue color. It is used to wrap (包装) every product. She said the color was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany’s annual collection of beautifully hand-made jewels, which first came out in 1845.

Coca-Cola’s red color also dates back more than 100 years. The soft drink was shipped in barrels painted red.

A spokesperson for Home Depot said research showed that the first thing people thought of was orange when they heard the name of the company.

Smaller companies are also realizing the importance of color. But picking the right color is important.

“You know when something is right because you get a feeling of safety, and it’s not something that you think about. It just will hit you,” said Emil Hagopian, a distributor for Mar Plast Color Building Accessories in Ann Arbor, Mich. “And sometimes, if it’s done wrong, that also hits you.”

1.What is Google trying to find out?

A. How to create a better work area.

B. How to become the biggest U.S. company.

C. The connection between color and business.

D. The secret of success in the business world.

2.Which company does Meghan Casserly work for?

A. Tiffany & Co.　　 　　　　　　 　 B. Coca-Cola.

C. Home Depot.　　　　　　　　　　 D. Google.

3.People usually make an evaluation of a product 　　　　　　　　 .

A. in a short time　　 　　　 　 B. in a long time

C. based on its shape　　 　　 D. based on their feelings

4. What do we know about Tiffany & Co. according to the passage?

A. It only sells women’s clothes.

B. Blue is its owner’s favorite color.

C. Its products are wrapped in blue.

D. Its red color dates back over 100 years.

5.The passage is mainly about 　　　　　　　　 .

A. the colors which are popular in the United States

B. the importance of color in the business world

C. the relation between color and a company’s name

D. the bad influence color has on small companies

九年级英语阅读理解中等难度题查看答案及解析

----I think honesty is the most important thing in doing everything.

---- _____ .

A) All right    B) Never mind     C) I think so, too    D) Yes, please

九年级英语单项填空中等难度题查看答案及解析

—I think honesty is the most important thing in doing everything.

—____.

A. All right　　　　　　 　　 B. Never mind

C. I think so， too　　　　 D. Yes， please

九年级英语单项填空中等难度题查看答案及解析

–I think honesty is the most important thing in doing everything.

–__________ .

A. All right    B. Never mind     C. I think so, too    D. Yes, please

九年级英语单项填空困难题查看答案及解析

1—I think honesty is the most important thing in doing everything.

—__________________.

A. All right           B. Never mind   C. I think so, too      D. Yes, please

九年级英语单项填空困难题查看答案及解析

You must think a computer is the best thing in the world, right? You must think it works at a super speed and can do everything? Well, it’s not! In fact, the brain is much more powerful than any super computer! Think about when a glass is just about to fall off the table. Your brain controls everything that you need to do to save that glass from falling. First your eyes check out what’s going on, then tell your brain, and your brain decides how quickly you need to react(反应), and then your muscles(肌肉) go into action. That is just from your brain. No computer could ever come close to that!

The brain weighs just 3 pounds, but it controls everything you do from thinking, learning, feeling even to breathing and your heart beating. Even though the brain is just 2% of your body weight, it uses around 20% of all your energy in your body. That is a lot for such a small organ(器官). There are about 100 billion tiny, tiny little cells(细胞) in your brain. There are so many that it would take you over 3,000 years to count them all!

Your brain stops growing when you’re 18, but it actually keeps on developing and learning new things. So your parents are really super smart! You won’t be able to fool them! Believe it or not, your brain NEVER stops working. Even during sleeping, the brain works for long-term memory establishment(建立). It is realized that the brain is the second organ in the body as the heart that never stops during human lives.

So everyone should be proud of such a gift of nature.

1.In Paragraph 1, the writer wants to tell us .

A. eyes and muscles react quickly

B. the brain controls everything in your body

C. the computer is the best thing in the world

D. the brain is more powerful than any computer

2.In Paragraph 2, the underlined word “That” refers to(指的是) .

A. the body weight　　 B. 2% of the body weight

C. all energy in the body　　 D. around 20% of the energy in the body

3.Which is RIGHT according to the passage?

A. The brain doesn’t work during sleeping

B. The brain is the only organ that never stops

C. The brain keeps growing during human lives

D. The brain keeps on developing during human lives

4.Which word can best describe the brain according to the passage?

A. Magic　　 B. Quick　　 C. Light　　 D. Developing

5.In which magazine can the passage be found most probably?

A. Business Weekly　　 B. Medicine　　 C. Science　　 D. Sports

九年级英语阅读单选困难题查看答案及解析