---Do you often watch this kind of program?--...

---Do you often watch this kind of program?

---No. This is the first time I ____ this kind. It’s funny.

A. watched       B. watch      C. have watched    D. had watched

高一英语单项填空简单题查看答案及解析

"Our coffee is loved by millions worldwide." Do you often see this kind of advertising in your country? Statements like these that no one can prove are called puffery. Puffery is legal, even though it cannot be proved. In fact, puffery has been called "a license to lie", as it is regarded as an opinion rather than an objective statement.

Using puffery to raise awareness of products and to increase sales, is a common advertising method. Some people, however, worry about puffery. One of the concerns is whether consumers are misled by false advertising. Therefore, advertisements containing puffery sometimes can be tested in the courts, and the decisions that are made help to tell the difference between acceptable puffery and illegal advertising.

On the one hand, if a company tells the public that it sells the country's best-loved" or favorite product, this is thought to be puffery, rather than an objective description of market share. Similarly, the company does not have to produce proof that such puffery is actually supported by numbers or facts. In other words, advertisements such as the world's best cup of coffee" are impossible to prove. They are too good to be true and thus it is expected that any consumer will understand how subjective they are. Such advertisements are therefore not thought of as misleading. In fact, puffery like this in these advertisements is often considered to add to the entertainment value.

On the other hand, a company that states their products is the safest" or cheapest" needs to show proof, because statements that are objective need to be supported by proof or statistics. Consumer rights organizations can run tests to examine whether or not such statements agree with the fact. Companies should thus be very careful when making factual statements about a product.

A primary function of advertising is to create product awareness. As consumers, we need to know -about competing products, so we can make wise decisions on which one to buy. While it is important that advertisers are monitored to ensure they do not mislead consumers, it can be argued that puffery is a good way of raising awareness of new products. As long as there are effective ways of monitoring advertisements to prevent deliberate deception (欺骗) in safety and quality, it seems that most puffery is relatively harmless. Rather, it has become part of advertising, which most consumers can laugh at rather than being misled.

1.By “ Our coffee is loved by millions worldwide", the passage intends to ______.

A.describe a fact B.introduce the topic

C.present an argument D.provide background information

2.The function of puffery is mainly to help______ .

A.describe products' market share B.raise awareness of new products

C.test the advertisement in the courts D.run tests to examine the new products.

3.What does the author think of puffery?

A.It is acceptable with effective monitoring.

B.It is misleading for it uses the false information.

C.It is harmful for it plays tricks on consumers.

D.It is convincing for it helps consumers to choose wisely.

4.Which can be the best title of this passage?

A.Functions of Advertising B.Puffery in Advertising

C.Consumers and Advertising D.The Art of Advertising

高一英语阅读理解困难题查看答案及解析

—I wonder ______you’ll water this kind of flower. —Every other day .

A. how often　　 B. how long　　 C. how soon　　 D. how much

高一英语单项填空简单题查看答案及解析

—I wonder ______ you’ll water this kind of flower.

—Every other day.

A. how often         B. how long          C. how soon          D. how much

高一英语单项填空简单题查看答案及解析

—I wonder ______you’ll water this kind of flower .

—Every other day .

高一英语单项填空中等难度题查看答案及解析

—I wonder ______you’ll water this kind of flower. —Every other day .

A．how often         B．how long          C．how soon          D．how much

高一英语单项填空中等难度题查看答案及解析

— I wonder ________ you’ll water this kind of flower.

—Once a week.

高一英语单项填空简单题查看答案及解析

单词拼写

1.Do you have any p_______(以前的) experience of this kind?

2.This summer, I will make a long j________(旅程) from Beijing to Guangzhou.

3.He became excited when he a_________ (接近) his hometown.

4.This is not a f____ (适合的) place for the party.

5.They are talking about problems in c_________ (联系) with stealing.

6._______ (陷入) in thought, he didn’t notice me enter the room.

7.Our company has a________ (采纳) the most advanced techniques to increase the production.

8.C____________(祝贺) ! You have won the first place in the debating competition.

9.Every great a__________ (成就) is a dream before it becomes a reality.

10.Chow You-Fat doesn’t often play a part in martial arts films, only o_________(偶尔) .

高一英语单词拼写中等难度题查看答案及解析

Do you know the waste material can be made use ________ this kind of the toy?

A. of producing     B. to produce     C. to producing    D. of to produce

高一英语单项填空中等难度题查看答案及解析

____ this kind of computer ______well?

A. Is, sold      B. Does, sell          C. Are, sold       D. Do, sell

高一英语单项填空简单题查看答案及解析