↑ 收起筛选 ↑
试题详情

China's box office numbers continue to grow rapidly. It is estimated that the revenues( 收入) may pass the U. S. market's as soon as this year. However, this cinematic party could be over just as it's getting started. Some companies are working to convince consumers that the ultimate viewing experience is not on the big screen.

Instead, it's on the small ones that are already in their pockets-thanks to the technology of virtual reality.

Already,VR experience centers are popping up in major cities like Beijing and Shanghai. They give customers the opportunity to watch VR movies or play VR games for about the same price as a discount movie ticket. Online video sites, meanwhile, are also moving into the VR field. Some of them, like Youku, have launched(推出) their own VR apps and channels.

China has more than 700 million smartphone users. A large percentage of them are already more than willing to download and watch TV shows and even full-length movies on their handsets. This potentially makes them more likely to embrace VR content than Americans and Europeans.

But in fact, it's not just Chinese companies and video websites that believe VR will pull viewers away from movie theaters. International production companies that, for years, have made block busters (大片) for cinema audiences are also warning that disruptive change is around the corner.

Maureen Fan, chief executive of the Silicon Valley VR start-up Baobab Studios, after bringing her company's animated VR short Invasion to the Shanghai International Film Festival last year, concluded that the field had been evolving much more rapidly than she expected. "What I thought would take ten years has happened in one or two," she said. However, she also noted that the industry needs more people who can create great stories to move VR beyond a niche product(小众产品 ) and into the mass market. "The technology is already there. What continues to be lacking is good content," Fan said. "There's a certain amount, but we would love to see more."

1.What is the main idea of the article?

A. China's box office numbers might see a slight decline in the coming years.

B. People don't need to mind their manners when watching VR movies.

C. Movie theaters in China will be increasingly challenged by virtual reality.

D. More and more Chinese online video sites have had their own VR channels.

2.According to the article, Chinese people might be readier for VR movies than Westerners because .

A. China's box office numbers have been growing faster than those in the West

B. more Chinese people have experienced virtual reality than Westerners

C. China has been more supportive of the development of VR than Western countries

D. more Chinese people have been watching shows on handsets than Westerners

3.According to the article, it could be hard for VR movies to move into the mass market until

A. VR movies become available in theaters

B. online video sites launch more VR channels

C. VR experience centers appear in smaller cities

D. there is a larger amount of good content

4.Which of the following statements would Maureen Fan probably agree with?

A. VR movies will completely replace traditional movies sooner or later.

B. Virtual reality has been experiencing an enormous development.

C. Content matters more than technology when it comes to making movies.

D. The West will catch up with China in terms of the development of VR.

高一英语阅读理解简单题

少年,再来一题如何?
试题答案
试题解析
相关试题