Celebrity endorsementsDespite the fact that c...

Celebrity endorsements

Despite the fact that companies believe celebrities had a lot of pull with regard to the buying trends of consumers, researchers have discovered that this does not seem to be the case. British and Swiss researchers carried out a study showing that advertisements made by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people.

In a sample of 298 students, researchers presented a magazine advertisement for a digital camera that was endorsed (为…做广告宣传) by a fictional student claiming the camera was “hot” and his “preferred choice”. The same advertisement was shown to other students, but with a difference: The camera was endorsed by a famous person in Germany.

While the students said that both advertisements were beneficial, the one made by the student topped the celebrity one if students aimed to impress others with their purchases (购买). More than half of the students, who admitted purchasing products that would impress others, said they were influenced by the student’s advertisement. Only 20％ said the celebrity one would affect their buying decision.

Professor Brett Martin of the University of Bath’s School of Management, explained that the findings could be used not only in Germany, but in other countries as well. “ Our research questions whether celebrities are the best ways to sell products,” said Prof Martin.“Celebrities can be effective but we found that many people were more convinced by an endorsement from a fictional fellow student. This is because many people feel a need to keep up with the Jones when they buy.”

1.Some companies think the celebrities endorsement ________．

A．is popular with the consumers

B．can pull all the consumers into the shops

C．can affect the consumers’ purchasing

D．is as effective as an endorsement from common people

2.Which of the following ads would be more effective to common consumers, according to

the experiment?

An ad featuring lovely pandas.

An ad made by David Beckham.

An ad made by fictional common people.

An ad with beautiful natural scenery.

3.The underlined words “the Jones” in the last paragragh refer to“________”．

A．someone called Jones                    B．common people

C．the Jones family                         D．celebrities

4.We can infer from the passage that________．

A．celebrities cheat consumers in advertisement

B．the researchers here are against celebrity endorsement

C．the student’s ads are more reliable than those made by celebrities

D．companies needn’t spend so much money on celebrity endorsement

5.We can probably read the article in________．

A．a local newspaper                       B．a science report

C．an academic journal                     D．a textbook

高一英语阅读理解中等难度题查看答案及解析

All of us don’t believe the fact__ our best student failed in the competition.

A. that        B. which         C. when        D. why

高一英语单项填空中等难度题查看答案及解析

—I believe the manager didn’t mean you _____ the company.

—I know. But I want to leave.

A. to leave　　 B. leave

C. leaving　　 D. left

高一英语单项填空简单题查看答案及解析

Believe it or not, the matter, ________ we argued for a long time, was in fact related to our study.

A．over it            B．with them         C．about which        D．for which

高一英语单项填空中等难度题查看答案及解析

His success was because of ________ he had been working hard.

A. that B. the fact which C.the fact that D.the fact

高一英语单项填空中等难度题查看答案及解析

Many facts suggest that children are overweight and the situation is getting worse, according to the doctors. 　　 1.　 .

Some people blame(责备) the fact that we are surrounded (包围) by shops selling unhealthy, fatty foods, such as fried chicken and ice cream, at low prices. 　　 2.　 , then probably children would buy less take-away food.

3.　 . I agree with this, because good eating habits begin early in life, long before children start to visit fast food shops. If parents often give their children fried chicken and chocolate rather than healthy food, they will go for sweet and salty foods, and children will find it hard to get rid of the habit.

There is a third reason for this situation. Children these days take very little exercise. They do not walk to school. When they get home, they sit in front of the television or their computers and play computer games. 　　 4.　 . What they need is to go outside and play active games or sports.

The above are the main reasons for this problem. 5. , as well as forcing them away from fast food shops and bad eating habits.

A. There is another argument that blames parents for allowing their children to become overweight

B. Adults are becoming fatter and unhealthier too

C. If there were fewer of these restaurants

D. Therefore we have to encourage young people to be more active

E. Not only is this an unhealthy pastime (消遣), it also gives them time to eat more unhealthy food

F. I feel there are a number of reasons for this

G. It’s a good idea to allow children to eat what they choose

高一英语信息匹配中等难度题查看答案及解析

Many facts suggest that children are overweight and the situation is getting worse, according to the doctors. I feel there are a number of reasons for this.

Some people blame the fact that we are surrounded by shops selling unhealthy, fatty foods, such as fried chicken and ice cream, at low prices. This has turned out a whole generation of grown-ups who seldom cook a meal for themselves. If there were fewer of these restaurants, then probably children would buy less take-away food.

There is another argument that blames parents for allowing their children to become overweight. I agree with this, because good eating habits begin early in life, long before children start to visit fast food shops. If children are given fried chicken and chocolate rather than healthy food, or are always allowed to choose what they eat, they will go for sweet and salty foods every time, and this will carry on throughout their lives.

There is a third reason for this situation. Children these days take very little exercise. They do not walk to school. When they get home, they sit in front of the television or their computers and play computer games. Not only is this an unhealthy pastime, it also gives them time to eat more unhealthy food. What they need is to go outside and play active games or sports.

The above are the main reasons for this problem, and therefore we have to encourage young people to be more active, as well as steer them away from fast food shops and bad eating habits.

1.According to the text, what kind of children may eat more unhealthy food?

A. Those who often take exercise.

B. Those who often watch television.

C. Those who often have meals at home.

D. Those who often walk to school.

2.The author thinks that children are becoming overweight because

A. their parents often cook meals for them

B. they are too busy to go out and play

C. they can' t choose what to eat

D. there are too many fast food shops around

3.The word "steer" underlined in the last sentence most probably means _______.

A. force　　　　　 B. guide　　　　 C. expect　　　　　 D. observe

4.The main purpose of the text is to _________.

A. tell a story　 B. provide facts

C. give advice　　 D. compare opinions

高一英语阅读理解中等难度题查看答案及解析

Many facts suggest that children are overweight and the situation is getting worse, according to the doctors. I feel there are a number of reasons for this.

Some people blame the fact that we are surrounded by shops selling unhealthy, fatty foods, such as fried chicken and ice cream, at low prices. This has turned out a whole generation of grown-ups who seldom cook a meal for themselves. If there were fewer of these restaurants, then probably children would buy less take-away food.

Others blame parents for allowing their children to become overweight. I agree with this, because good eating habits begin early in life, long before children start to visit fast food shops. If children are given fried chicken and chocolate rather than healthy food, or are always allowed to choose what they eat, they will go for sweet and salty foods every time, and this will carry on throughout their lives.

There is a third reason for this situation. Children these days take very little exercise. They do not walk to school. When they get home, they sit in front of the television or their computers and play computer games. Not only is this an unhealthy pastime(消遣), it also gives them time to eat more unhealthy food. What they need is to go outside and play active games or sports.

The above are the main reasons for this problem, and therefore we have to encourage young people to be more active, as well as steering them away from fast food shops and bad eating habits.

1.According to the text, what kind of children may eat more unhealthy food?

A. Those who often do sports.

B. Those who often watch television.

C. Those who often have meals at home.

D. Those who often walk to school.

2.The author thinks that children are becoming overweight because ______.

A. they can't choose what to eat

B. they are too busy to go out and play

C. their parents often cook meals for them

D. there are too many fast food shops around

3.The word "steering" underlined in the last sentence most probably means ______.

A. forcing　　 B. guiding　　 C. driving　　 D. moving

4.The main purpose of the text is to ______.

A. tell a story　　 B. provide facts　　

C. give advice　　　 D. compare opinions

高一英语阅读理解中等难度题查看答案及解析

Many facts suggest that children are overweight and the situation is getting worse, according to the doctors. I feel there are a number of reasons for this.

Some people blame the fact that we are surrounded by shops selling unhealthy, fatty foods, such as fried chicken and ice cream, at low prices. This has turned out a whole generation of grown-ups who seldom cook a meal for themselves. If there were fewer of these restaurants, then probably children would buy less take-away food.

There is another argument that blames parents for allowing their children to become overweight. I agree with this, because good eating habits begin early in life, long before children start to visit fast food shops. If children are given fried chicken and chocolate rather than healthy food, or are always allowed to choose what they eat, they will go for sweet and salty foods every time, and this will carry on throughout their lives.

There is a third reason for this situation. Children these days take very little exercise. They do not walk to school. When they get home, they sit in front of the television or their computers and play computer games. Not only is this an unhealthy pastime, it also gives them time to eat more unhealthy food. What they need is to go outside and play active games or sports.

The above are the main reasons for this problem, and therefore we have to encourage young people to be more active, as well as steer them away from fast food shops and bad eating habits.

1.According to the text, what kind of children may eat more unhealthy food?

A．Those who often take exercise.

B．Those who often watch television.

C．Those who often have meals at home.

D．Those who often walk to school.

2.The author thinks that children are becoming overweight because

A．their parents often cook meals for them

B．they are too busy to go out and play

C．they can' t choose what to eat

D．there are too many fast food shops around

3.The word "steer" underlined in the last sentence most probably means _______.

A．force             B．guide             C．expect            D．observe

4.The main purpose of the text is to _________.

A．tell a story                             B．provide facts

C．give advice                            D．compare opinions

高一英语阅读理解中等难度题查看答案及解析

Many facts suggest that children are overweight and the situation is getting worse, according to the doctors. 1.　　 .

Some people blame(责备) the fact that we are surrounded (包围) by shops selling unhealthy, fatty foods, such as fried chicken and ice cream, at low prices. 　　 2.　 , then probably children would buy less take-away food.

3.　　 . I agree with this, because good eating habits begin early in life, long before children start to visit fast food shops. If parents often give their children fried chicken and chocolate rather than healthy food, they will go for sweet and salty foods, and children will find it hard to get rid of the habit.

There is a third reason for this situation. Children these days take very little exercise. They do not walk to school. When they get home, they sit in front of the television or their computers and play computer games. 　　 4.　　 . What they need is to go outside and play active games or sports.

The above are the main reasons for this problem. 　　 5.　　 , as well as forcing them away from fast food shops and bad eating habits.

A. There is another argument that blames parents for allowing their children to become overweight

B. Adults are becoming fatter and unhealthier too

C. If there were fewer of these restaurants

D. Therefore we have to encourage young people to be more active

E. Not only is this an unhealthy pastime(消遣), it also gives them time to eat more unhealthy food

F. I feel there are a number of reasons for this

G. It’s a good idea to allow children to eat what they choose

高一英语其他题简单题查看答案及解析