In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
1.The existence of the privately owned mass media depends on the support of_________.
A. the government B. advertisements
C. their owners’ families D. the TV stations
2.The passage seems to say that different ideas of advertising are given due to __________.
A. the subject of the advertisements B. the change of time
C. people's age difference D. peoples’ different opinions
3.Which of the following is considered modern mass media?
A. Emails. B. Newspapers C. Magazines. D. Films.
4. According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising is meant for large groups of people.
C. There is the description of things advertised
D. Advertising must be honest and humorous
高一英语阅读理解简单题
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
1.The existence of the privately owned mass media depends on the support of_________.
A. the government B. advertisements
C. their owners’ families D. the TV stations
2.The passage seems to say that different ideas of advertising are given due to __________.
A. the subject of the advertisements B. the change of time
C. people's age difference D. peoples’ different opinions
3.Which of the following is considered modern mass media?
A. Emails. B. Newspapers C. Magazines. D. Films.
4. According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising is meant for large groups of people.
C. There is the description of things advertised
D. Advertising must be honest and humorous
高一英语阅读理解简单题查看答案及解析
People in the west make_______a rule to buy Christmas presents for their friends.
A. that B . it C. this D. as
高一英语单项填空简单题查看答案及解析
The Human Development Report shows that we are making progress in many different aspects but ______we need to make great efforts.
A. which B. that C. what D. /
高一英语单项填空中等难度题查看答案及解析
1.Scientists are exploring a(n)__________ fuels in the face of global energy crisis.
2.Stick to your dreams and ___________(最后) you will make it.
3.“It’s normal for a patient to remain u_________ within 24 hours after a surgery. Just wait with patience” said the doctor.
4.It is r__________ to shout at others in public.
5.The __________(残疾人) have the same right to do what they like and need to be respected.
高一英语单词拼写中等难度题查看答案及解析
Read the advertisements carefully. Then answer the questions that follow.
FLORLST WANTED! Are you a creative and trained florist with at least two years of experience? Then this may be just what you are hunting. The city’s leading Florist Artist Studio needs another part-time member on their wedding team. Please phone 6098 7888 now! |
WE NEED OFFICE CLRANERS! Three people are required for professional cleaning in the CBD area. Working hours from 5:00 pm on Mondays, Wednesdays & Fridays. Approximately five hours per shift. A good record is necessary. Experience preferred. Phone 6345 7843 now. |
WANT TO WORK AS A DENTAL NURSE? This is an exciting opportunity for a qualified dental nurse with a confident and cheerful personality to work in the School Dental Health Schema. You must be able to get along well with children because work involves talking to group about dental health practices. For further information, visit our website at schooledntalservices@gov.sg. And fax your resume to 6234 4567. |
INTERESTED IN CHILDCARE? Qualified person or preschool teacher needed for busy childcare center, south of the river. Full-time work guaranteed. Immediate start necessary. The candidate must be able to work as a co-operative team member. Phone 6345 2345 for an interview and fax resume to 6345 2345. |
1.You may find the advertisements above .
A. in a store window B. in a school magazine
C. in a newspaper D. on a company notice-board
2.The position of a(n) is a part-time job.
A. florist B. artist
C. preschool teacher D. dental nurse
3.Which of the following is the most important for the childcare job?
A. Child food cooking skills.
B. Childcare experience and outgoing.
C. The ability to start work in 2 weeks.
D. The ability to work well with other people.
4.The office cleaners will be required to work about hours a week.
A. 5 B. 10 C. 15 D. 20
高一英语阅读理解中等难度题查看答案及解析
In order to promote the new product, the advertiser spared _______ energy _______ money to make huge billboards(广告牌).
A.neither ... nor B.either ... or C.not only ... but also D.not ... but
高一英语单项填空简单题查看答案及解析
Read the advertisements carefully. Then answer the questions that follow.
INTERESTED IN CHILDCARE?
Qualified person or preschool teacher needed for busy childcare center, south of the river. Full-time work guaranteed. Immediate start necessary. The candidate must be able to work as a co-operative team member, Phone 6345 2345 for an interview and fax (传真传输)resume (简历) to 6345 2346.
WE NEED OFFICE CLEANERS!
Three people are required for professional cleaning in the CBD area. Working hours from 5:00 p. m. on Mondays, Wednesdays & Fridays. Approximately five hours per shift. A good record is necessary. Experience preferred. Phone 6345 7843 now.
WANT TO WORK AS A DENTAL NURSE?
This is an exciting opportunity for a qualified dental nurse with a confident and cheerful personality to work in the School Dental health Scheme. You must be able to get along well with children because work involves talking to groups about dental health practices. For further information, visit our website: schooldentalservices@gov. sg. And fax your resume to 6234 4567.
FLORIST WANTED!
Are you a creative and trained florist with at least two years of experience? Then this may be just what you are seeking. The city’s leading Florist Artist Studio needs another part-time member on their wedding team. Please phone 6098 7888 now!
1.You many find the above advertisements ________.
A.in a store window B.in a school magazine
C.in a newspaper D.on a company notice-board
2.The position of a(n) ________ is a part-time job.
A.florist B.artist C.preschool teacher D.dental nurse
3.Which of the following is the most important for the childcare job?
A.Cooking skills.
B.Childcare experience.
C.The ability to start work in two weeks.
D.The ability to work well with other people.
4.The office cleaners will be required to work about ________ hours a week.
A.5 B.10 C.15 D.20
高一英语阅读理解中等难度题查看答案及解析
_______ makes me feel worried is _______ singing stars are centered on by masses of teenagers today.
A. What; what B. That; that
C. What; that D. That; what
高一英语单项填空中等难度题查看答案及解析
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A.Furiously Happy.
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D.Magpie Murders.
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高一英语阅读理解中等难度题查看答案及解析
The teacher told us that the sun ___ in the east and ___ in the west.
A.raised; set | B.rose; set |
C.rise; set | D.rises; sets |
高一英语单项填空困难题查看答案及解析