I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in th e famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped (拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
1.What does the author think of the stories of the great logos?
A. They are attractive. B. They are practical.
C. They are boring. D. They are out of date.
2.What does Nike’s logo stand for?
A. The statue of the Greek goddess. B. The wing of the Greek goddess.
C. The goddess of victory. D. The source of inspiration for soldiers.
3.We can learn that Apple’s present logo is _______.
A. Newton’s sitting under an apple tree B. the rainbow-colored bitten apple
C. the religious story of Adam and Eve D. a bitten apple with only one color
4.Which of the following time orders describes the births of the great logos?
A. McDonald’s – Apple – Nike – Mercedes Benz.
B. Nike – Mercedes Benz – McDonald’s – Apple.
C. Mercedes Benz – McDonald’s – Nike – Apple.
D. Nike – McDonald’s – Apple – Mercedes Benz.
高一英语阅读理解中等难度题
I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in th e famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped (拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
1.What does the author think of the stories of the great logos?
A. They are attractive. B. They are practical.
C. They are boring. D. They are out of date.
2.What does Nike’s logo stand for?
A. The statue of the Greek goddess. B. The wing of the Greek goddess.
C. The goddess of victory. D. The source of inspiration for soldiers.
3.We can learn that Apple’s present logo is _______.
A. Newton’s sitting under an apple tree B. the rainbow-colored bitten apple
C. the religious story of Adam and Eve D. a bitten apple with only one color
4.Which of the following time orders describes the births of the great logos?
A. McDonald’s – Apple – Nike – Mercedes Benz.
B. Nike – Mercedes Benz – McDonald’s – Apple.
C. Mercedes Benz – McDonald’s – Nike – Apple.
D. Nike – McDonald’s – Apple – Mercedes Benz.
高一英语阅读理解中等难度题查看答案及解析
The story is very interesting, and it is _______.
A.well worth reading | B.well worthy of reading |
C.very worthy reading | D.worth to read |
高一英语单项填空简单题查看答案及解析
In every language, there are words or phrases that have some interesting stories behind them. The word “sandwich”, for example, is very common in English. If we want to know the story behind it, we must know something about an English nobleman (贵族) called Sandwich.
Sandwich lived in the 18th century. He liked to play cards for money. He often played for twenty four hours, and not even stop to have his meal. He ordered his servants to bring some meat and bread, and he played while eating. He put the meat between two pieces of bread, and he held the food in his left hand while he played with his right hand. People liked Sandwich’s idea and began to eat bread and meat in this way.
From the name of the man Sandwich, we have the word “sandwich” today.
1 Sandwich is very popular food today, which comes from ____ .
A. a man’s name B. people’s idea C. a servant’s name D. a nobleman’s play
2 What did Sandwich play cards for?
A. Pleasure. B. Living. C. Food. D. Pounds.
3Which of the following can best explain the reason why Sandwich did not stop to have his meals?
A. He played cards with his right hand.
B. He put the meat between two pieces of bread.
C. He played cards for twenty four hours.
D. He played cards while eating.
4 The best title for the passage should be “____”.
A. How Sandwich Played Cards
B. How the Word “Sandwich” Came into Use
C. A Bright Idea
D. An Interesting Story
高一英语阅读理解简单题查看答案及解析
- The story is so amazing! It’s the most interesting story I’ve ever read.
- But I’m afraid it won’t be liked by________
A. somebody B. everybody C. anybody D. nobody
高一英语单项填空中等难度题查看答案及解析
The young journalist was determined to _________ the true story behind the news.
A. dig out B. give out
C. pick out D. send out
高一英语单项填空中等难度题查看答案及解析
It is an interesting story and one can't put it down _____ one has finished reading it.
A. after B. when C. since D. until
高一英语单项填空困难题查看答案及解析
This is ______ most interesting story and I plan to read it ______ second time.
A.a; a | B.a; the | C.the; the | D.the; a |
高一英语单项填空简单题查看答案及解析
Among the brilliant athievements, a few records _______ because of the moving life stories behind them.
A. let out B. stand out C. leave out D. pull out
高一英语单项填空简单题查看答案及解析
Mark Twain was a very famous American writer. He was good at telling interesting stories to make other people happy. But once somebody played a joke on him.
One day, Mark Twain1. (invite) to give a lecture in a small town. After the lecture, he met a young man at lunch. The young man told Mark Twain he had an uncle who never smiled or laughed.
“Bring your uncle to my lecture this evening,” said Mark Twain, “I’ll tell some interesting stories and I’m sure I can make him laugh.”
That evening the young man as2.as his uncle came to Mark Twain’s lecture. They sat in the first row of the hall. Mark Twain looked at the old man and told some funny stories, which made people in the hall laugh. But there was still no smile on the old man’s face. Mark Twain told the3. (fun) stories he knew. But the old man still didn’t laugh. At last, Mark Twain stopped. He felt very4. (disappoint). He was very surprised at the old man.
Some days later, Mark Twain met a friend and told him about his bad experience in the small town.
“Oh,” said his friend, “I know what happened to that old man. He5. (be) deaf for years.”
高一英语语法填空中等难度题查看答案及解析
A group of children___ around the old man,listening to him telling the story and they ____ when it came to something really interesting.
A.were gathered,held their breaths
B.gathered,held their breath
C.gathered,held their breaths
D.were gathered.,held their breath
高一英语单项填空中等难度题查看答案及解析