In the supermarket foreign names of the produ...

In the supermarket foreign names of the products got_______, and I was confused about what to buy.

高一英语单项填空简单题查看答案及解析

In the supermarket foreign names of the products got _______, and I was confused about what to buy.

A. mixed up　　 B. fixed up　　 C. picked up　　 D. showed up

高一英语单项填空中等难度题查看答案及解析

In the supermarket foreign names of the products got _______, and I was confused about what to buy.

A. mixed up          B. fixed up          C. picked up          D. showed up

高一英语单项填空中等难度题查看答案及解析

Adidas and Puma have been two of the biggest names in sports shoe production for over half a century.

Since 1928, they have supplied shoes for Olympic athletes, World Cup football heroes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these two companies begins in one house in the town of Herzogenaurach, Germany.

Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sport hut complained that they could never find comfortable shoes to play in. So they started making their own. In 1920, Adolph made the first pair of athletics shoes with spikes (钉状物), produced on the Dasslers’s kitchen table.

On 1st July 1924, they formed a shoe company, Dassler Brothers Ltd and they worked together for many years. The company became successful, but in 1948, the brothers argued. No one knows exactly what happened. The result was that Adolph left the company. His nickname was Adi, and using this and the first three letters of the family name, Dassler, he founded Adidas. Rudolph also founded and relocated his own company across the River Aurach. At first he wanted to call it Ruda, but finally he called it Puma.

After the big split of 1948, Adolph and Rudolph never spoke to each other again and their companies have now been in competition for over sixty years. Both companies were for many years the market leaders, though Adidas has always been more successful than Puma. A hip hop group, Run DMC, has even written a song called My Adidas and in 2005 Adidas bought Reebok, another big sports shoe company.

The terrible family argument should really be forgotten. Ever since it happened, over sixty years ago, the town has been divided into two. Even now, some Adidas employees and Puma employees don’t talk to each other.

1.Why did Adolph and Rudolph start making their own shoes?

A. To play sports. B. To walk around the town.

C. To make a living. D. To show their talent.

2.How long had the two brothers worked in the same company?

A. 20 years. B. 24 years.

C. 16 years. D. 60 years.

3.The underlined word “split” in paragraph 5 is the closest in meaning to “________”.

A. separation B. connection

C. cooperation D. celebration

4.What can we learn from the text?

A. Dassler Brothers Ltd provided Olympic athletes with shoes in 1924.

B. Adidas was named after Adolph’s family name.

C. Run DMC wrote a song in memory of Reebok.

D. The argument has an influence on the two companies even today.

高一英语阅读理解中等难度题查看答案及解析

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How? Packaging is the silent but persuading salesman．

There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package．Many products are packages and many packages are products．”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed．

Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body．And the word “green” today can keep food prices going up．

Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．

This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．

1.According to the passage, _____ seems to be able to persuade a consumer to buy the product．

A．the pleasing color of the package

B．he special taste of the product

C．the strange shape of the package

D．the belief in the product

2.If a package or a product is round in shape, it can ____________．

A．bring excitement to the consumers

B．attract the consumers’ attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

3.“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________．

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

4.It can be inferred from the passage that V8 is a kind of ________．

A．vegetable dish　　 B．healthy juice

C．iced drink　　　 D．red vegetable

高一英语阅读理解中等难度题查看答案及解析

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try．How? Packaging is the silent but persuading salesman．

There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life．Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package．Many products are packages and many packages are products．”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed．

Colors are one of the best tools in packaging．Studies of eye movement have shown that colours draw human attention quickly．Take V8 for example．For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body．And the word“green” today can keep food prices going up．

Shapes are another attraction．Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart．That’s why the round yellow M signs of McDonald’s are inviting to both young and old．

This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul．

1.According to the passage, _____ seems to be able to persuade a consumer to buy the product．

A．the pleasing color of the package

B．he special taste of the product

C．the strange shape of the package

D．the belief in the product

2.If a package or a product is round in shape, it can ____________．

A．bring excitement to the consumers

B．attract the consumers’ attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

3.“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________．

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

4.It can be inferred from the passage that V8 is a kind of ________．

A.vegetable dish　　 B．healthy juice

C．iced drink　　　 D．red vegetable

高一英语单项填空简单题查看答案及解析

There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging is the silent but persuading salesman.

There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package. Many products are packages and many packages are products.”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed.

Colors are one of the best tools in packaging. Studies of eye movement have shown that colours draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body. And the word “green” today can keep food prices going up.

Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.

This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul.

1.According to the passage, _____ seems to be able to persuade a consumer to buy the product.

A. the pleasing color of the package

B. he special taste of the product

C. the strange shape of the package

D. the belief in the product

2.If a package or a product is round in shape, it can ____________.

A. bring excitement to the consumers

B. attract the consumers’ attention

C. catch the eye movement of the consumers

D produce a happy and peaceful feeling

3.“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________.

A. starting to notice the importance of new food

B. enjoying the beauty of nature more than before

C. beginning to like green vegetables

D. paying more attention to their health

4.It can be inferred from the passage that V8 is a kind of ________.

A　 vegetable dish　　 B. healthy juice

C. iced drink　　 　　 D red vegetable

高一英语阅读理解中等难度题查看答案及解析

In 1987, a mountain on Mercury (水星) got a name--Li Qingzhao, the name of a Chinese female poet. According to the International Astronomical Union, all new mountains on Mercury must be named after a litterateur (文人) or an artist who was famous for more than fifty years, and dead for more than three years, before the date they are named. Of the total of 310 names, fifteen are named after famous Chinese writers and artists, and Li Qingzhao is one of them, together with Li Bai, Bai Juyi ,Cao Xueqin and Lu Xun.

What did Li Qingzhao do to deserve such an honour? Li is a poet of the Song Dynasty. Compared with other male poets in China, who have left hundreds or even thousands of poems, Li has only eighty-seven, like a drop in a bucket of water However, her talents and artistic creativity as shown in her eighty-seven works have earned her a lasting place in the Chinese literary circle.

Li was born into a scholar-official family in 1084. Like other young women in a rich family, she was well-read and trained in Chinese calligraphy (书法) and musical instrument. Most young women of rich families were taught to follow the "Three Obediences and Four Virtues" at that time, while Li was free in both character building and artistic development.

When it was time for her to start another stage in life--marriage, Li married Zhao Mingcheng. a student at the supreme academy of the imperial court. The couple devoted their spare time to their common interests --literature and the collection of calligraphy and painting.

Unluckily, their happiness didn't last long. The power struggle at the very top of the government destroyed everything. Li first followed her husband to Qing Zhou, and spent the next ten years there. It turned out that the ten years in Qing Zhou was the most productive period for her artistic creativity. Then in 1127, when the North Song Dynasty ended, Li followed her husband to Lin'an. Soon her husband died. And the worst part was that not only did she lose her loved husband but she also lost most of her accumulated (积累的) works.

Later, Li remarried a government official, who turned out to be a total liar and treated her badly. She died in 1155 in loneliness and pain.

1.With the strict rules set by The International Astronomical Union in naming mountains on Mercury,_____________.

A.Li Qingzhao is the only female poet

B.310 of them are named after famous Chinese figures

C.15 of them are named after well-known Chinese writers and artists

D.none but Li Qingzhao, Li Bai, Bai Juyi, Cao Xueqin and Lu Xun are chosen

2.Why did Li Qingzhao deserve such an honour?

A.Because she wrote eighty-seven poems.

B.Because she was like a drop in a bucket of water.

C.Because she was a famous female poet in the Song Dynasty.

D.Because she had great talents and artistic creativity shown in her poems.

3.What can we learn about Li Qingzhao's young adulthood from the passage?

A.She grew up in a quite relaxed family.

B.She was free to do whatever she wanted to.

C.She was forced to follow the "Three Obediences and Four Virtues".

D.She showed little interest in Chinese calligraphy and musical instrument.

4.Which of the following factors may help Li Qingzhao become an outstanding litterateur?

A.Praise from an international union. B.The family background as a child.

C.Change of the dynasties. D.Her second marriage.

5.How does the author tell the story of Li Qingzhao ?

A.In time order. B.By listing facts.

C.In space order. D.By giving examples.

高一英语阅读理解中等难度题查看答案及解析

The Origins of Famous Brands

Our lives are full of brand names and trademarked products that we use every day. Although many brand names are simple acronyms(首字母缩略词) or versions of their founders' names, some of the companies we trust every day actually have fascinating and surprising back stories.

Starbucks

It seems fitting that the most famous coffee brand in the world would take its name from one of the world's greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville's Moby Dick. The founders' original idea was to name the company after the Captain Ahab's ship — Pequot, but they eventually decided that Pequot wasn't a great name for coffee, so they chose Ahab's first mate, Starbucks, as the name instead.

Nike

Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.

The right name is essential to a company's success, and a great origin story is just as crucial as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.

Google

Google was originally called BackRub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain name, he misspelled “googol” as “google”.

1.What is the name of the Captain Ahab's ship?

A.Moby Dick. B.Starbucks. C.Pequot. D.Herman Melville.

2.When did the Nike get its name eventually?

A.In 1971. B.In 1978. C.In 1997. D.In 1987.

3.Why did the founders of the Google change its name?

A.They disliked their name.

B.They wanted new customers.

C.The company's original name was too long.

D.The company's search technology was improving rapidly.

高一英语阅读理解中等难度题查看答案及解析

After the foreign guests got ____ with the Chinese traditional festivals, they liked to live in China.

A．familiar           B．satisfied           C．tired             D．popular

高一英语单项填空中等难度题查看答案及解析