On hearing the words “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand__品牌)what eyes are to a person__The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”—This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”
“Share moments, share life.”—This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!
1.What would be the best title for the text?
A. Just Do It!
B. What Is A Good Slogan?
C. Famous Slogans
D. Slogan And Brand
2.Which of the following can best explain the underlined sentence (paragraph 2)?
A. An advertising slogan is as important to a brand as eyes are to a person.
B. A brand should have an advertising slogan just as people have eyes.
C. A good advertising slogan should draw people’s attention.
D. An advertising slogan acts as the eyes of a brand.
3.The word “them” in the last paragraph refers to____.
A. people B. photos and beauty
C. the happy moments D. Kodak film
高一英语阅读理解中等难度题
On hearing the words “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.
An advertising slogan(广告标语) is to a brand__品牌)what eyes are to a person__The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.
Here are a few examples:
“Just do it!”—This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?
“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”
“Share moments, share life.”—This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!
1.What would be the best title for the text?
A. Just Do It!
B. What Is A Good Slogan?
C. Famous Slogans
D. Slogan And Brand
2.Which of the following can best explain the underlined sentence (paragraph 2)?
A. An advertising slogan is as important to a brand as eyes are to a person.
B. A brand should have an advertising slogan just as people have eyes.
C. A good advertising slogan should draw people’s attention.
D. An advertising slogan acts as the eyes of a brand.
3.The word “them” in the last paragraph refers to____.
A. people B. photos and beauty
C. the happy moments D. Kodak film
高一英语阅读理解中等难度题查看答案及解析
Did you know that money is not worth the paper it is printed on? Money is really just a symbol. 1.
Long ago, people did not use money. They made or grew food, clothes, and other things they needed. Later, people started trading. They would trade what they made to someone else in order to get different foods and goods. To trade like this is to barter(物物交换).
The barter system was a good system. Bakers could trade bread for wheat. Weavers could trade cloth for meat. Trading not just let people work at certain jobs. 2.
But one problem with bartering was that not everyone agreed on prices. People had to work out a price each time they wanted to trade. Another problem was that the goods might be too heavy to carry. What if the cow farmer wanted to trade a cow for a horse with the horse farmer? They would have to carry their animals with them. 3. What if the cow farmer wanted to trade a cow for a chicken? A cow is worth more than a chicken. The farmer should get “change.” But how can you make change from a cow?
4. People used to use all kinds of small things for money. They used shells, beads, feathers, seeds, and even salt. A group of people would decide the worth of a kind of shell. Other kinds of shells would be worth more or less. Then people had money that was worth a certain amount. It was easy to carry. It was easy to make change.
With time going by, we finally have the money that we use today. 5.
A. This is where money comes in.
B. That means it stands for something else.
C. They made clothes from wool from their sheep.
D. Bartering did not have a way to make change, either.
E. It also gave people a way to buy things they needed.
F. With money, we don’t have to travel with chickens, cows, or clay pots!
G. When people traded, they no longer had to make everything they needed.
高一英语七选五中等难度题查看答案及解析
When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐馆). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow(阴影). As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
There are also, of course, places called “rooming houses”, where they receive lodgers (房客). You will see such signs as Tourists or Rooms Rent, and you could try one of these. A word of warning — looking for a room in New York during the tourist season is like looking for gold on the moon!
1.Which of the following is TRUE about motels?
A.You can only find motels in the big National Parks.
B.They are free for people who arrive by car.
C.If you want to stay at a motel, you must have a car.
D.The word “motel” is formed by two words.
2.Which of the following is NOT provided by motels?
A.Baths. B.Swimming pools. C.TV. D.Meals.
3.The underlined word “crept” in the second paragraph probably means “______”.
A.moved slowly B.rushed out C.threw away D.ran fast
4.The second paragraph mainly tells us ______.
A.an interesting story
B.the experience of the author’s friend
C.we may meet animals in the National Parks
D.bears usually look for food at night
5.From the last paragraph, we can learn that in New York during the tourist season ______.
A.tourists can find gold there
B.tourists can have a sweet dream there
C.it is difficult to find a room there
D.there is warning for tourists to New York
高一英语阅读理解中等难度题查看答案及解析
When you visit America, you will see the word Motel on signs and notice boards. It is made up of “motor” and “hotel” and it is really a hotel for people who arrive by car (how-ever, you don’t need a car to stay at one). You have to pay when you arrive for your room, which usually has a bath. Meals are not provided, but there will certainly be a cafeteria (自助餐馆). Americans eat a lot of salads and sandwiches. Along the main roads there are a lot of motels. Each tries to offer more than next. Some provide television in every bedroom; others have swimming pools; and so on. Motels are especially useful when you are in the country, far from a town or city. You will also find them in the big National Parks.
In these great National Parks, you may meet guests you don’t expect to see. An American friend told me a little story. In the middle of a moonless night she heard strange noises outside her motel window in the Yellowstone National Park in Wyoming. Thinking it might be a thief, she jumped out of bed, opened the door and crept towards a dark shadow. As she got close, she saw the thief. She was dreadfully frightened: it wasn’t a human thief — it was a big black bear. The bear was turning over some empty tins with its paw, looking for tasty bits of food. My friend decided to leave that particular thief alone!
There are also, of course, places called “rooming houses”, where they receive lodgers (房客). You will see such signs as Tourists or Rooms Rent, and you could try one of these. A word of warning — looking for a room in New York during the tourist season is like looking for gold on the moon!
1.Which of the following is TRUE about motels?
A.You can only find motels in the big National Parks. |
B.They are free for people who arrive by car. |
C.If you want to stay at a motel, you must have a car. |
D.The word “motel” is formed by two words. |
2.Which of the following is NOT provided by motels?
A.Baths. | B.Swimming pools. |
C.TV. | D.Meals. |
3.The underlined word “crept” in the second paragraph probably means “______”.
A.moved slowly | B.rushed out |
C.threw away | D.ran fast |
4.The second paragraph mainly tells us ______.
A.an interesting story |
B.the experience of the author’s friend |
C.we may meet animals in the National Parks |
D.bears usually look for food at night |
5.From the last paragraph, we can learn that in New York during the tourist season ______.
A.tourists can find gold there |
B.tourists can have a sweet dream there |
C.it is difficult to find a room there |
D.there is warning for tourists to New York |
高一英语阅读理解简单题查看答案及解析
Do you know why there is a little angel on the top of the Christmas tree?
One particular Christmas season a long time ago, Santa was ______ his usual trip. But there were _____ everywhere. Four of his elves(小精灵) got _____, and the trainee(学徒工) elves did not produce the toys as fast as the ______ ones, so Santa was beginning to feel the pressure of being behind _____. Then Mrs. Claus told Santa that her mom was coming to visit; this _____ Santa even more.
When he went to ride the deer, he found that three of them were about to give birth and that two had ______ the fence and were out—heaven knows where.
Then when he began to load the sled(雪橇), one of the boards _____ and the toy bag fell to the ground and the toys were everywhere. So, _____, Santa went into the house for a cup of coffee and a little wine. When he went to the ______, he discovered that the elves had ______ the wine and there was nothing to_______.
In his frustration, he ______ dropped the coffeepot and it broke into thousands of little pieces all over the kitchen _____. He went to get the broom and found that mice had _____ the straw which it was made of. Just then the doorbell _____ and Santa cursed(咒骂) on his way to the door. He _____ the door and there was a little angel with a big Christmas ______.
Smiling, the angel said, very _____,”Merry Christmas, Santa. Isn’t it just a lovely day? I have a beautiful tree for you. Where would you like me to put it?” This cheered Santa up.
_____ began the tradition of the little angel on the top of the tree.
1.A. paying attention to B. getting ready for C. coming up withD. taking part in
2.A. wealth B. danger C. presents D. problems
3.A. old B. rich C. sick D. well
4.A. regular B. devoted C. lazy D. clever
5.A. travel B. schedule C. preparation D. work
6.A. encouraged B. worried C. interested D. frightened
7.A. jumped B. made C. cleaned D. fixed
8.A. crossed B. stopped C. cracked D. disappeared
9.A. moved B. tired C. pleased D. frustrated
10.A. bed B. boards C. toys D. cupboard
11.A. hidden B. found C. bought D. polluted
12.A. wash B. drink C. watch D. add
13.A. angrily B. luckily C. carelessly D. slowly
14.A. door B. wall C. table D. floor
15.A. eaten B. covered C. cut D. thrown
16.A. failed B. rose C. rang D. fell
17.A. repaired B. felt C. painted D. opened
18.A. light B. bag C. tree D. cake
19.A. cheerfully B. exactly C. hungrily D. sadly
20.A. And B. So C. If D. But
高一英语完形填空中等难度题查看答案及解析
What do you know about the sea? We know that it looks very pretty when the sun is shining on it. We also know that it can be very rough when there is a strong wind. What other things do we know about it?
The first thing to remember is that the sea is very big. When you look at the map of the world you will find there is more water than land. The sea covers three quarters of the world.
The sea is also very deep in some places. It is not deep everywhere. Some parts of the sea are very shallow. But in some places the depth of the sea is very great. There is one spot, near Japan, where the sea is nearly 11 kilometers deep! The highest mountain in the world is about 9 kilometers high. If that mountain were put into the sea at that place, there would he 2 kilometers of water above it ! What a deep place !
If you have swum in the sea, you know that it is salty. You can taste the salt. Rivers, which flow into the sea, carry salt from the land into the sea. Some parts of the sea are saltier than other parts. There is one sea, called the Dead Sea, which is very salty. It is so salty that swimmers cannot sink! Fish cannot live in the Dead Sea!
In most parts of the sea, there are plenty of fishes and plants. Some live near the top of the sea. Others live deep down. There are also millions of tiny living things that float in the sea. These floating things are so small that it is hard to see them. Many fish live by eating these.
The sea can be very cold. Divers who go deep down in the sea know this. On the top the water may be warm. When the diver goes downwards, the sea becomes colder and colder. Another thing happens. When the diver goes deeper, the water above presses down on him. It squeezes him. Then the diver has to wear clothes made of metal. But he cannot go very deep. Some people who wanted to go very deep used a very strong diving ship! They went down to the deepest part of the sea in it. They went down to a depth of eleven kilometers !
1.When does the sea look beautiful?
A. When it is calm. B. When the weather is fine.
C. When there is a strong wind. D. When there is a storm.
2. How much of the earth’s surface does land cover?
A. 15%. B. 25%. C. 30%. D. 45%.
3.Why does the writer cite(引用) the sea somewhere near Japan?
A. To show that the sea in some places is very deep.
B. To show that the sea in some places is very shallow.
C. To show that its depth is 9 kilometers greater than the height of the highest mountain.
D. To show that its depth is 11 kilometers greater than the height
of the highest mountain.
4.Which of the following statements about the Dead Sea is NOT true?
A. Swimmers cannot sink. B. It is a safe place for swimmers.
C. It is extremely salty. D. Fish can be found in it.
高一英语阅读理解简单题查看答案及解析
The summer holiday is just ____ the corner. How do you plan to spend it?
A. at B. around C. on D. in
高一英语单项填空简单题查看答案及解析
The summer holiday is just ____ the corner. How do you plan to spend it?
A.at | B.around | C.on | D.in |
高一英语单项填空简单题查看答案及解析
— Is there anything you want to know?
— I just wonder ____ that makes Jim so excited.
A.what it is | B.what he does |
C.how it is | D.what is it |
高一英语单项填空中等难度题查看答案及解析
— Is there anything you want to know?
— I just wonder ____ that makes Jim so excited.
A.what it is | B.what he does |
C.how it is | D.why it does |
高一英语单项填空简单题查看答案及解析