If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
1. James Bond movies are mentioned in the first paragraph to show_________.
A. how popular James Bond is B. how great the Aston Martin car is
C. how to make a movie more artistic D. how effectively product placement works
2.Product placement can have a bad effect on the_________ of a movie.
A. atmosphere B. mass appeal C. box-office success D. artistic value
3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?
A. Short of money. B. Wasting a lot of money.
C. having enough money. D. Trying to save money.
4.We can learn from the example of Meteor Shower that__________.
A. business has a big say in the movie
B. the original story was not suitable for a movie
C. filmmakers are only concerned about making money
D. milk tea is more popular than ice cream
高一英语阅读理解简单题
If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.
Why? You have been affected by product placement.
Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).
Shampoo, mobile phones, cars and fitness centers – anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.
Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.
Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.
So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.
1. James Bond movies are mentioned in the first paragraph to show_________.
A. how popular James Bond is B. how great the Aston Martin car is
C. how to make a movie more artistic D. how effectively product placement works
2.Product placement can have a bad effect on the_________ of a movie.
A. atmosphere B. mass appeal C. box-office success D. artistic value
3.What does the underlined word "cash-strapped" in Paragraph 6 probably mean?
A. Short of money. B. Wasting a lot of money.
C. having enough money. D. Trying to save money.
4.We can learn from the example of Meteor Shower that__________.
A. business has a big say in the movie
B. the original story was not suitable for a movie
C. filmmakers are only concerned about making money
D. milk tea is more popular than ice cream
高一英语阅读理解简单题查看答案及解析
If you know the tale(故事) of the hare(野兔) and the tortoise(乌龟).you’ll remember that the tortoise won the race against the hare. In this age of speed with immediate Internet communication and fast travel, it’s time to just slow down the pace(步伐).
Slow food
The slow food movement began in Italy in the mid-1980s because some people thought that fast food culture was causing the traditional Italian way of life to disappear. The movement believes that we should enjoy mealtimes as a pleasure while also understand more about where your food comes from. A key approach(方法) to slow food is taking your time when eating. For example, by waking up ten minutes earlier than usual you have more time to get ready so you don’t have to rush your breakfast.
Slow exercise
Measured exercises such as yoga(瑜伽) are relaxing and focus on(关注) breathing. Deep breathing is a good way to help you feel calm. Try slowing your breathing down to 10-12 deep breaths every minute. Breathe in slowly and deeply into the bottom of your lungs (肺). Stop for a moment, and then breathe out slowly. As you breathe out, allow your body to relax.
Slow communication
The wide use of the Internet has meant communication has never been faster. We are able to send an email to someone of the other side of the world as quickly as to the person sitting next to us. While this change is unbelievable, the amount of information we receive each day through mobiles and the Internet can be distracting (令人分心的). There was a time when people didn’t spend most of their time checking mobiles and emails. Try turning your mobile off sometimes to take some time to relax. Having the time to really listen to a friend or loved one helps improve your relationship (关系).
1.The tale of the hare and the tortoise is mentioned to show .
A. it’s necessary to take things slow in one’s life
B. speed plays the most important role in a race
C. you have to use tricks in order to win
D. we should learn a lesson from the tale
2.Why did the slow food movement start?
A. To protect people from the harm of fast food.
B. To prevent some old traditions from disappearing.
C. To correct some people’s wrong ideas about health.
D. To help people develop a good work and rest habit.
3.In the passage, yoga is suggested as a way of exercise because .
A. it can greatly improve our physical health
B. it’s very relaxing and helps us calm down
C. it takes less time and space
D. it doesn’t need any skills
4.The writer may NOT agree with the idea that .
A. mobiles and emails are wasting much of our time
B. a face-to-face talk is better than one over the phone
C. the Internet also makes communication inconvenient
D. turning the mobile off can also make us feel relaxed
高一英语阅读理解中等难度题查看答案及解析
Reading makes you a smarter, better leader. But if you’ve been following the latest science, you’ll also know that studies have shown regularly picking up a book might increase your empathy (共鸣) and protect you from feeling lonely, hopeless or suffering from dementia (痴 呆) in later life. But obviously, that’s not the end of the list. New research has discovered yet another benefit of being a reader who focuses one’s mind on reading.
After following those surveyed based on more than 3,500 adults over age 50 for 12 years, the team from Yale University behind the research found that those who read books for 3.5 hours a week were 23 percent less likely to die. Reading for less than 3.5 hours a week lowered participants’ (参加者) risk of death by 17 percent. Put another way, picking up an interesting book could earn you about an extra two years.
It’s worth noticing that the researchers were looking exactly at time spent in reading books, rather than newspapers, magazines, or online media, and that this difference is important for the observed advantages of reading. “We found that reading books provided a greater advantage than reading newspapers or magazines,” said Avni Bavishi of the Yale School of Public Health. “This effect is likely because books attract the readers’ mind more — providing more cognitive (认知的) advantages, and therefore increasing the lifespan (寿命). In short, deep slow reading rather than reading quickly and carelessly is best.”
So how long should you be reading for, and what sort of titles should you pick up? While more reading seems to be better, the researchers suggest that anything more than
30 minutes a day will be likely to do good to you. As for what exactly to read, the researchers can’t yet offer much advice beyond making time for actual books, though they pointed out this was a promising way to future research.
1.What’s the purpose of the author’s writing the first paragraph?
A. To tell the importance of modern science.
B. To explain the reasons for forming good habits.
C. To show the benefits of reading.
D. To list some painful sufferings.
2.What is the finding of the research of Yale University?
A. Reading can build one’s confidence.
B. Reading might make one feel safe.
C. Reading should be done regularly.
D. Reading could help one live longer.
3.Why is it better to read books instead of newspapers or magazines?
A. It improves the readers’ abilities to know about things.
B. It helps the readers to get more interested in the stories.
C. It makes the readers think of their own past experiences.
D. It offers the readers different practical skills of reading.
4.What will the future research focus on?
A. Reading methods. B. Reading materials.
C. Reading abilities. D. Reading purposes.
高一英语长对话或独白中等难度题查看答案及解析
Do you have a place you’ve always wanted to visit? If the answer is yes, have you ever considered taking a trip alone there just for a few days?
1. Although seeing the world on their own has always been a dream in their hearts since childhood, most people have repeatedly been told that the outside world is dangerous. The thought of going on a trip alone excites and terrifies them at the same time. Few end up stepping out of their comfort zone and going on meaningful adventures.
It is normal to have some trouble traveling alone. 2. For example, being alone on the road, you might have to ask strangers to take your photo wherever you go. If you join a tour halfway, you may be asked why you don’t have friends or family around. 3.
First, traveling alone gives you a good opportunity to do everything you wish to do without worrying about others’ needs and wants. If you want, you can read on a bench beside a river for the whole afternoon without being disturbed (打扰). You are free to walk around on different streets. 4. You can also remove that dull daily routine (常规) that always makes you feel tired.
If you make good use of it, traveling alone can also be a wonderful journey of self-discovery, as you’ll finally have time to think about your life.
5. All you need to do is pack your bags, take your passport, gather up your courage and go somewhere. Go out and enjoy being alone, explore the unknown, make some friends, read a book, and get to know more about yourself and the world.
A. Traveling by yourself is also quite easy.
B. You can go to shopping malls and explore the city.
C. For many people, traveling alone can be frightening.
D. There are also some unpleasant moments one might run into.
E. It is important to take some time off and think about the methods.
F. But anyhow, I still suggest that you travel alone at least once in your life.
G. Traveling alone helps us figure out what we really want to fight for in this big world.
高一英语七选五中等难度题查看答案及解析
Everyone dreams. If you’ve ever tried to figure out the meaning of a strange dream, you’re not alone. Humans have been trying to make sense of dreams since recorded history. 1. Here are some of the findings.
2. People with great creativity are more likely to dream about unusual settings and about blocks in the natural world, such as a log or a rock they can’t get around.
You’ve got a heart problem. People who have frequent nightmares may be significantly more likely to suffer from an irregular heartbeat or chest pain. If you have those problems, it’s more difficult for you to breathe at night. 3.
You’re avoiding something. Do you dream about being followed by a stranger, a monster, or a giant tidal wave? This could indicate that you’re afraid to deal with something in your daily life. 4.
You’ll have a good result in a test. Students whose performance improved were those who had dreamed about the maze (迷宫) during the sleep. 5. This improves learning and problem-solving skills.
Despite the fact that technology has vastly expanded our understanding of dreaming, much of what occurs when we’re asleep remains as it has always been: a mystery.
A. How creative you are.
B. Dreaming may strengthen memories.
C. What kind of problem solver you are.
D. What can our dreams tell about ourselves?
E. How can we understand better about ourselves?
F. That explains why you cannot have a sound sleep.
G. Ask yourself what issue or emotion you’re faced with.
高一英语七选五中等难度题查看答案及解析
Details of the latest James Bond film Skyfall have been shown to the public. It comes 50 years to the day after actor Sean Connery first played Bond — the superspy in Dr No.
The new film, known at the moment only as Bond 23, will be the third to star Daniel Craig as the secretagent (特工). Other names in the cast include Albert Finney, Javier Bardem and Ralph Fiennes.
British film-maker Sam Mendes, who won an Oscar for American Beauty, will direct the latest adventure.
Ajay Chowdhury, from the James Bond International Fan Club, said, “Daniel Craig’s third time as 007 has been looked forward to by Bond fans around the world. The fans have been made to wait extra long for this film since the global economiccrisis (经济危机) delayed the film for some time.”
“Mendes has an unusual way of directing, and with the acting gift and the precedent (先例) set by the previous two films in which Craig played Bond, Skyfall promises a Bond film where the sky may not be the limit.”
It is reported that the film will send 007 to South Africa and India to hunt for a criminal (犯罪的) organization. Other reported locations for filming include Duntrune Castle, near Lochgilphead in Argyll, Scotland, which is believed to be the spy’s home.
The film is set to be released in the UK this October.
Craig’ s performance as Bond gave new life to the film series, leading to the highest ever 007 box office (票房) takings of £367 million for his role in Casino Royale in 2006. Quantum of Solace, the most recent film in the series released in 2008, made £353 million.
1.According to the text, who will play Bond in film Skyfall?
A.Albert Finney. | B.Sean Connery. |
C.Daniel Craig. | D.Sam Mendes. |
2.Which of the following is NOT true according to the text?
A.Skyfall will be the last film of the 007 series. |
B.Bond first appeared on the screen about 50 years ago. |
C.Sam Mendes won an Oscar for American Beauty. |
D.Skyfall will be shot in South Africa and India. |
3.What does the underlined sentence in Paragraph 5 mean?
A.Skyfall will also be a Bond film. |
B.Skyfall will be a great film. |
C.Skyfall will be longer than the previous ones. |
D.Skyfall will be set in the sky. |
4.What can we learn from the text?
A.The film Skyfall will be released later than planned. |
B.It is the first time that Daniel Craig has played Bond. |
C.Daniel Craig receives little attention from movie fans. |
D.Quantum of Solace has made the most money so far. |
高一英语阅读理解困难题查看答案及解析
—What’s the matter? It seems ________ you’ve caught a cold.
—Oh, I’m just too tired.
A.as if | B.ever since | C.because | D.when |
高一英语单项填空简单题查看答案及解析
I think you’ve get to the point ______ a change is needed, otherwise you’ll fail.
A.when B.that C.where D.which
高一英语单项填空中等难度题查看答案及解析
Have you ever 1.(stay) up late? If so, you should know that not getting enough sleep can make you tired . Not sleeping enough can also make 2.hard to think clearly the next day.
Scientists who study sleep have known that getting a good night’s sleep is of great 3.(important). It helps kids to be able 4.(do) their best during the day.
A recent study shows that sleep 5.(help) improve problem--- solving skills and 6.(creat) thinking abilities. In the study, two groups of students answered 7. math problem. The group that slept for eight hours solved the problem8.(correct) more often than the group that did not get enough sleep.
While you sleep9. night, your brain is busy doing its “homework”. It sorts out(整理) the information 10. you get in the day. Getting enough sleep each night can improve your thinking ability. That will surely help you do your best at school or work.
高一英语短文填空中等难度题查看答案及解析
Have you ever stayed up late? If so, you know that not getting enough sleep can make you tried and grumpy. Not sleeping enough sleep can also make it harder to think clearly the next day.
Sleep scientists have long known that getting a good night’s sleep is very important. It helps kids be able to do their best during the day.
A recent study shows that sleep helps improve problem-solving skills and creative(创造性的) thinking. For the study, two groups of students answered a math problem. The group that slept for eight hours solved the problem correctly more often than the group that did not get enough sleep.
While you sleep at night, your brain is busy doing its “homework”. It sorts out(整理) all the information that you get in the day. Getting enough sleep each night can improve your thinking ability. That will surely help you do your best at school. Experts say that, in return, can lead to better grades.
1.The underlined word grumpy in the first paragraph means_______.
A. excited and happy B. active and creative
C. impatient and angry D. bored and weak
2.Choose the best title for this passage.
A. Sleep to Success B. A Recent Study
C. Do Sleep Well D. The More Sleep, the Better
高一英语阅读理解简单题查看答案及解析