Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today ______.
A.totally refuse to put models on the cover
B.rarely place models on the cover
C.need not worry about celebrities’ market potential
D.judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that ______.
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ______.
A.shorten the artistic career of a celebrity in show business
B.damage the image of a celebrity in the eyes of the general public
C.cut short the time of a celebrity’s popularity
D.influence the price of a celebrity’s products
4.The passage is mainly about ______.
A.celebrity and personal style B.celebrity and market potential
C.celebrity and fashion design D.celebrity and clothing industry
高一英语阅读理解中等难度题
Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today ______.
A.totally refuse to put models on the cover
B.rarely place models on the cover
C.need not worry about celebrities’ market potential
D.judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that ______.
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ______.
A.shorten the artistic career of a celebrity in show business
B.damage the image of a celebrity in the eyes of the general public
C.cut short the time of a celebrity’s popularity
D.influence the price of a celebrity’s products
4.The passage is mainly about ______.
A.celebrity and personal style B.celebrity and market potential
C.celebrity and fashion design D.celebrity and clothing industry
高一英语阅读理解中等难度题查看答案及解析
Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity related to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential (潜力), moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon (现象), but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale (规模) rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer attraction. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to look like an exercise in self-promotional marketing. And once the attention dies down, consumer interest might decrease, loyalty returning to tried-and-true labels.
Today, celebrities face even more serious embarrassment. The pop-cultural circle might be bigger than ever but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame (名声) has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion-like celebrity-has always been temporary.
1.Fashion magazines today ____________.
A.totally refuse to put models on the cover
B.rarely put models on the cover
C.need not worry about celebrities’ market potential
D.judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that _____________.
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly__________.
A.shorten the artistic career of a celebrity in show business
B.damage the image of a celebrity in the eyes of the general public
C.decrease the popularity of a celebrity and the sales of his products
D.influence the price of a celebrity’s products
4.The passage is mainly about ___________.
A.celebrity and personal style B.celebrity and market potential
C.celebrity and fashion design D.celebrity and clothing industry
高一英语阅读理解中等难度题查看答案及解析
Learning Chinese could be one of the most important decisions you ever make. Chinese is becoming the language to learn in the 21st century. With the world’s largest population and a rapidly growing middle class, China stands to become the engine of the world’s economy in the coming years. This will make learning Chinese very important for people in many industries, or for those of us who wish to visit China or learn from its culture and history.
There is an ongoing effort to modernize the writing system and standardize the language. An increasing number of people learning Chinese are learning the Mandarin, so unless you absolutely need to learn another dialect (such as Cantonese), be sure you are studying Mandarin.
For native English speakers Chinese is one of the most difficult and most different languages to learn. The vocabulary is wholly unfamiliar and unlike anything we know. In addition, in the Chinese tone system, words are spoken in rising or falling tones, which help to distinguish between them. Furthermore, there is the Chinese writing system--- a collection of thousands of individual ideograms (表意文字), or symbols, which represent a word or an idea. These ideograms have no phonetic value---that is to say, we can’t tell how the word is pronounced by how it is written. There is a method to present written Chinese in a phonetic script called pinyin. If you are learning Chinese, you’ll be working with this pinyin system, but the beauty of the traditional writing system shouldn’t be passed up. All these factors make learning Chinese difficult for us. Yet, for a determined learner, there’s always a way to overcome it.
1.Learning Chinese is becoming more and more important, because ______.
A. Chinese engines are very welcome
B. China has the world’s largest population
C. there are more and more rich people in China
D. China has become important to the world economy
2.From the text we can learn that ___________.
A. the author thinks Chinese is as difficult as English
B. the author is interested in the Chinese language and its culture
C. foreign languages can play a great role in industrial development
D. as long as the pinyin system is learned well, one can learn Chinese well
3.The last paragraph mainly tells us about ____________.
A. the difficulties of learning Chinese
B. the advantages of learning Chinese
C. the Chinese tone system
D. the Chinese writing system
4.What would be probably written following this text?
A. The sources of Chinese characters.
B. The importance of learning Chinese.
C. The advice on how to learn Chinese.
D. The difficulties of learning other languages.
高一英语阅读理解中等难度题查看答案及解析
From the beginning of the Internet, online dating (约会) has become one of the most popular things to all the consumers (顾客).Although this may be fun, it is important to remember to think of your safety when trying to meet that certain somebody.When talking about safety I am referring to taking care of your computer and yourself.
Before getting into the world of online dating you should make sure you take care of protecting your computer.A good fire wall and an antivirus program are a must. These are needed to protect your emails and anywhere you surf on the Internet. There are many great programs offered at your local computer store or available to buy online. With great programs often come some pretty good costs. There is something that is better for the people who just can't afford the cost of a good antivirus—you can find quite a few decent ones on the Internet for free.
Protecting yourself could surely be much more important than protecting your computer. You want to be careful in choosing your dating sites. Do some good research. If you know anyone who has tried an online dating service,ask them what they thought. There are so many online dating sites that you should do extensive (广泛的) researches. Make sure you keep the web addresses. Keep a list of fees, regulations and anything else that looks interesting to you. If a place looks shady or makes you feel uncomfortable then you should steer clear away. At the end of the day make sure you take care of yourself.
1.When you meet somebody online you should .
A. try to know something about him or her
B. learn to protect yourself and your computer
C. remember that all of you are safe enough
D. realize that you are likely to be in trouble
2.The second paragraph is mainly to tell us that .
A. it is necessary for you to protect your emails
B. good programs are usually very expensive
C. we can buy good programs at the local store
D. an antivirus is needed to protect the computer
3.Before you visit the dating sites .
A. you should try to learn more about them
B. you'd better have a talk with your friends
C. you can look through the web addresses
D. you will collect as many sites as you can
4.The underlined word “shady” in Paragraph 3 means “ ”.
A. funny B. strange
C. unsafe D. secret
高一英语阅读理解中等难度题查看答案及解析
With a large number of people _____________ camping, it has now become one of the most popular activities in the UK.
A. take part in B. took part in
C. taking part in D. to be taking part in
高一英语单项填空中等难度题查看答案及解析
Recently, the TV show Where Are We Going, Dad? has become one of China’s most popular TV shows, attracting more than 600 million viewers each week.
In this program, five celebrity fathers traveled to six countryside locations across China, including some villages in Beijing, Yunnan, Shandong, Hunan, Heilongjiang and a desert in Ningxia. They took care of their kids without the help of the kid’s mothers. At the same time, they also took part in different kinds of activities with their kids together, such as cooking, fishing and selling goods.
Why is the show so popular? “It reflects (折射) social reality. In big cities, fathers are always busy earning money and making achievements in their career. They don’t spare more time with their kids.” said Xie Dikui, general director of the show. As the father of a 3-year-old daughter, Xie said that he found his own heart being touched as he made it. “Although these fathers are busy, they are able to spare time for their kids. We can do better than them.”
This also happens in some rural areas in China. More and more men from rural areas are now working in big cities, leaving their kids at home under the Grandparents’ care.
“I have a son and a daughter in my hometown.” said Xu Canyong, a 33-year-old man working in Shantou, Guangdong Province. “They come to live with me only during summer and winter vacations. I miss them very much. I want to have them live with us in Shantou, but the cost of living here is too high.” said Xu.
1.Five celebrity fathers have ever traveled to _______ with their kids.
A. Beijing, Hunan and Heilongjiang
B. Hunan, Heilongjiang and Tibet
C. Yunnan, Ningxia and Hong Kong
D. Yunnan, Shandong and Gansu
2.The TV show Where Are We Going, Dad? is popular mainly because _______ .
A. the five fathers are all famous stars
B. there are many beautiful sights in it
C. Xie Dikui is a popular director in China
D. it reflects the problems about family education
3.The underlined word “This” in Paragraph 4 refers to_________ .
A. the TV show Where Are We Going, Dad?
B. the fact that fathers have less time with their kids
C. the trip of five celebrity fathers with their kids
D. the relationship between Xie Dikui and his daughter
4.Xu Canyong can’t live with his two kids in Shantou because________ .
A. he can’t afford to live there together
B. he has no time to look after his kids
C. Shantou is too far from his hometown
D. his kids are used to living with their grandparents
5.From this passage, we may infer ________ .
A. fathers will raise the kids instead of mothers
B. the five celebrity fathers will give up their own jobs
C. in some rural areas, more and more kids live with their grandparents
D. Mr. Xu often goes back to his hometown during summer and winter vacations
高一英语阅读理解中等难度题查看答案及解析
Recently, the TV show Where Are We Going, Dad? has become one of China’s most popular TV shows, attracting more than 600 million viewers each week.
In this program, five celebrity(名人) fathers traveled to six countryside locations across China, including some villages in Beijing, Yunnan, Shandong, Hunan, Heilongjiang and a desert in Ningxia.
They took care of their kids without the help of the kid’s mothers. At the same time, they also took part in different kinds of activities with their kids together, such as cooking, fishing and selling goods.
Why is the show so popular? “It reflects (反应) social reality. In big cities, fathers are always busy earning money and making achievements in their career. They don’t spare more time with their kids.” said Xie Dikui, general director of the show. As the father of a 3-year-old daughter, Xie said that he found his own heart being touched as he made it. “Although these fathers are busy, they are able to spare time for their kids. We can do better than them.”
This also happens in some rural areas in China. More and more men from rural areas are now working in big cities, leaving their kids at home under the Grandparents’ care. “I have a son and a daughter in my hometown.” said Xu Canyong, a 33-year-old man working in Shantou, Guangdong Province. “They come to live with me only during summer and winter vacations. I miss them very much. I want to have them live with us in Shantou, but the cost of living here is too high.” said Xu.
1.The TV show Where Are We Going, Dad? is popular mainly because _______ .
A. the five fathers are all famous stars
B. there are many beautiful sights in it
C. Xie Dikui is a popular director in China
D. it reflects the problems about family education
2.The underlined word “This” in Paragraph 4 refers to_________ .
A. the TV show Where Are We Going, Dad?
B. the fact that fathers have less time with their kids
C. the trip of five celebrity fathers with their kids
D. the relationship between Xie Dikui and his daughter
3.Xu Canyong can’t live with his two kids in Shantou because________ .
A. he can’t afford to live there together
B. he has no time to look after his kids
C. Shantou is too far from his hometown
D. his kids are used to living with their grandparents
4.From this passage, we may infer ________ .
A. fathers will raise the kids instead of mothers
B. the five celebrity fathers will give up their own jobs
C. in some rural areas, more and more kids live with their grandparents
D. Mr Xu often goes back to his hometown during summer and winter vacations
高一英语阅读理解中等难度题查看答案及解析
Duke Ellington is known as one of the most important composers of his time, and his work has been enjoyed for more than 80 years by music lovers all over the world. During his lifetime Ellington turned musical sounds into many compositions, mostly in the style known as jazz.
The Early Years
Edward Kennedy Ellington was born in 1899 in Washington, D. C. It wasn’t until Ellington was a teenager that his interest in music grew. He taught himself to play the piano by listening to local piano players. Sometime around 1916 Ellington began playing the piano at high school parties. Ellington realized that he enjoyed entertaining people with his music. He soon became a very popular musician, playing at parties and other events in the Washington area. Young adults seemed especially delighted by the modern pieces he composed.
Success in New York
In 1923, when Ellington was almost 24 years old, he joined The Washingtonians, a five-piece group of musicians in Washington, and became the group’s leader in early 1924. In 1927 Ellington and his orchestra won an engagement(雇佣期)at Harlem’s famous Cotton Club. For the next three years, his orchestra played at the Cotton Club nearly every night.
The Influence of the Cotton Club
Working at the Cotton Club encouraged Ellington’s creativity. Since the shows changed every six months, he was challenged by the need to continually develop new material. He had to compose a wide variety of music to accompany the various acts in the Cotton Club shows and to adapt that music to the strengths and weaknesses of the players in his orchestra.
By 1928 the popular nightspot began radio broadcasts. From the broadcasts Ellington and his orchestra gained a national reputation.
On the Road
As Ellington’s popularity increased, he realized that his orchestra could do well on concert tours. They left the Cotton Club in 1931 and toured America and Europe almost continually for the next 43 years. In addition to touring, Ellington made recordings and continued to compose music.
Duke Ellington played the piano, composed music, and led his famous orchestra for more than 50 years, until his death in 1974. Music lovers all over the world agree that the large quantity of music he created will be enjoyed for many years to come.
1.From the second paragraph, we know that Ellington ____________.
A. could sing as well as he played the piano
B. preferred mature audiences to young adults
C. had a natural talent for musical composition
D. learnt to play musical instrument from very young age
2.Which of the following can show us Ellington’s leadership ability?
A. Ellington was very popular at parties in the Washington area.
B. Ellington took the responsibility for a band for a long time.
C. Ellington did live radio broadcasts in New York City.
D. Ellington continually developed new material.
3.We may infer from the passage that ____________.
A. Ellington’s career took off overnight
B. Ellington loves touring around the world
C. Ellington could compose a wide variety of songs
D. Ellington had a great effect on the world of music
4.Which of the following shows the order in which the events happened in the story?
a. Ellington joined a five-piece group of musicians in Washington.
b. Ellington’s orchestra played at the Cotton Club.
c. Ellington and his orchestra gained a national reputation.
d. Ellington began playing the piano at high school parties.
e. Ellington’s orchestra went on concert tours.
A. d-b-a-e-c B. d-a-b-c-e C. a-d-b-c-e D. a-d-b-e-c
高一英语阅读理解简单题查看答案及解析
Those who keep their word become the most important members of an organization. People come to rely on and trust them. They can be _______.
_______ you make a promise , be sure to keep it. When you keep your promise, no matter how much _________it takes, you will be rewarded.
Whenever you say no, stand upon that as well. In a way, a no is also a promise. A good, _______ no can be very important in building trust.
Agreements are also important. Whenever you enter an agreement, live by it. _______ you are not too happy with the deal after making the deal, you still live by it. In the long run, your integrity will _______.
Victoria was the manager of a supermarket. She set out to do that _______. She was very careful, however, of not _______. When she did, she moved mountains to make sure that she came through. After a while, the stone employee came to trust and respect her like no _______ they had ever had. The teamwork became magical. People followed her example by living up to their word. She ________ what she said, and people appreciated that.
1.A.counted B.counted on C.depended D.numbered
2.A.As far as B.Though C.Whenever D.However
3.A.pain B.ache C.effort D.money
4.A.loud B.clean C.sharp D.loose
5.A.As B.As if C.Just as D.Even if
6.A.set off B.show off C.pay off D.take off
7.A.thoroughly B.entirely C.wholly D.totally
8.A.lying B.overpromising C.underestimating D.overlooking
9.A.manager B.employee C.supermarket D.others
10.A.believed B.trusted C.meant D.promised
高一英语完形填空中等难度题查看答案及解析
Football is, I believe, the most popular game in England: one has only to go to the important matches to see this. Rich and poor, young and old, one can see them all there, shouting for one side or the other. To a stranger, one of the most surprising things about football in England is the great knowledge of the game which even the smallest boy seems to have. He can tell you the names of the players in most of the important teams. He will tell you who he expects will win such a match, and his opinion is usually as good as that of men three or four times his age.
Most schools in England take football seriously-much more seriously than nearly all European schools, where lessons are all very important and games are left for the children themselves. In England it is believed that education is not only a matter filling a boy’s mind with facts in the classroom: education also means the training of character; and one of the best ways of training character is by means of games, especially team games; where a boy or girl has to learn to work with others for his or her team, instead of working for oneself alone. The school therefore plans games and matches for its students. Football is a good team game. It is good both for the body and the mind. That’s why it is every school’s game in England.
1. In passage 1, by “this” the author means ________.
A. people often go to football games.
B. people, rich and poor, young and old, play football
C. football is the most popular game in England
D. people usually shout at each other in a football match
2.In England school boys seem _________ about football games.
A. not to know much B. to know a great deal
C. know little D. know nothing
3. In England, a boy’s opinion of a match is often ________.
A. three or four times better than that of adults
B. worse than that of adults
C. as good as that of adults
D. worth considering three or four times than adults
4. In England, education means_______.
A. filling a boy’s mind with stories
B. more than the teaching of knowledge
C. the teaching of knowledge only
D. training character by means of football games
高一英语阅读理解中等难度题查看答案及解析