McDonalds, KFC, Burger King, Jack in the Box....

McDonalds, KFC, Burger King, Jack in the Box... These fast food companies have something in common. Can you spot it?

Besides all being fast food chains, they’re all red. And it’s not a coincidence. Color is one of the many strategies companies use to connect with customers. And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore.

Fast food companies all use the color red heavily in their logos. Why? The answer goes back thousands of years. The average human can see ten million colors, but red is special. It’s one of the first colors our ancient ancestors thought important enough to name. In early human languages, there were words for “black!” and “white” and “red” but not much else. In fact, blue didn’t show up until thousands of years later in 200 A. D.

As a result, we have a deeper connection to red than any other color on the spectrum and we react to it in certain ways that actually play to fast food companies’ advantage. For starters, researchers have found that red can bring a sense of urgency into our minds. In addition to that, it also has a born ability to whet our appetites. And when you pair those two together you’ve got the perfect recipe to attract hungry customers who want food, fast So that red logo isn’t just a welcoming sign, it’s a sly attraction to your brain.

In fact, red is one of the few colors today that cultures all over the world view positively. And it’s no wonder companies dedicate so much thought to their logos. After all, we’re a visual creature. Despite having five senses, 80% of the information our brains process on a daily basis comes from our eyes. Colors are what give brands that impressive stamp of recognition.

1.Why do fast food companies prefer the color red?

A.To highlight the importance of red in human history.

B.To help customers out in case of emergency.

C.To welcome and fascinate customers.

D.To stand out among various brands.

2.The underlined word “whet” in Para. 4 probably means “________”.

A.lose B.affect

C.increase D.exchange

3.What’s the author’s attitude toward “red”?

A.Positive. B.Uncertain.

C.Doubtful. D.Negative.

4.What can be the best title for the passage?

A.Color Psychology: a Fun Study

B.Why Are So Many Fast Food Logos Red?

C.Food Culture: a Healthy Trend

D.Why Are Fast Food Companies So Popular?

高一英语阅读理解中等难度题查看答案及解析

In certain countries of the world，the king or queen is still the head country。The UK is one of these countries。So that does the British royal family(皇室) represent for the British people today? Well，a large number of things。The royal family are of course a part of British history and tradition。They still have an important and meaning for many people today。It just wouldn’t feel the same if there were no royal family。In addition to that，the queen has important formal duties：

●as head of the state，the Queen represents the UK on visits other would leaders to visit the UK.

●as head of the armed force，only the Queen can declare when the UK is at war or when the war is over。

●as head of the Church of England。

Not just the Queen，the royal family spend a great deal of their time traveling up and there should be royal family。Sometimes the press and media criticize（批评）the royal family as well。One criticism is that the British people should not have to pay for the royal through their taxes。Another is that the Buckingham Palace should be open to the public more often，in order to pay for the building repairs that are necessary。

1.Today，the British royal still represents ____of the UK。

A. the honor and pride　　 B. history and tradition

C. function and law　　　　 D. politics and culture

2.Which is one of the Queen’s formal duties？

A. Visiting foreign countries.

B. Fighting in wars.

C. Writing government documents.

D. Repairing the church.

3.Why are royal family criticized by the press and media？

A. Because the royal don’t do anything for the country.

B. Because more people want to visit Buckingham Palace.

C. Because some people don’t want their taxes to be used for the royal family.

D. Because the Queen is too meet busy to meet with her people.

高一英语阅读理解中等难度题查看答案及解析

听下面一段较长对话，回答以下小题。

1.What does the man think about fast food?

A. KFC isn’t included. B. Not worth trying. C. Unhealthy but tasty.

2.Where will they probably go in the end?

A. KFC.

B. The sushi shop.

C. They haven’t decided yet.

高一英语长对话简单题查看答案及解析

Jack had to call a taxi because the box was _______ heavy to carry all the way home.

高一英语单项填空中等难度题查看答案及解析

---Please take these letters to ____ post office ， Jack    ---With ____ pleasure, Dad.

高一英语单项填空简单题查看答案及解析

Westminster Abbey, founded in 1065, was the King’s place of residence until the 16th century. Since 1066, the Norman Conquest, it has been the “Royal church”—the place where kings and queens are crowned when they take the throne(即位).

It has also been the site of many royal weddings and funerals. King George VI, got married there in 1923; twenty four years later, his daughter, Queen Elizabeth II married Prince Phillip there; on April 29, 2011, Prince William also married Kate Middleton there. While fourteen years ago, the funeral service for Princess Diana, William’s mother, took place there.

It is also famous for its Poets’ Corner, which has been the traditional burial ground of the most famous English poets, writers and playwrights.

Today it is still a working church dedicated to regular worship and to the celebration of great events in the life of the nation. All are welcome to attend the regular services.

Do pay a visit to the Poets’Corner, where are tombs and memorials for such well---known writers as Geoffery Chaucer---father of English Literature, Charles Dickens, and Thomas Hardy(Refer to next page for more or surf its official website:www.westminister-abbey.org). The Grave of the Unknown Warrior is an attractive story of a body brought back from France after the First World War.College Garden is thought to the oldest garden in England at nearly 1,000 years old.

1.According to the passage, which of the following statements is TRUE?

A. Westminster Abbey has been the king’s residence for over 1,000 years.

B. About fifty years after Queen Elizabeth II got married, Princess Diana died.

C. All famous English poets, writers and playwrights can be buried in the Abbey.

D. From Monday to Saturday, one can visit the Abbey at any time in the day.

2.How much will a couple with two children(aged 17 and 19) at least pay for a visit to the Abbey?

A. ￡62　　 B. ￡59　　 C. ￡50　　 D. ￡48

3.Famous sights in the Abbey are recommended to see EXCEPT________.

A. the Poet’s Corner　　　 B. the Grave of the Unknown Warrior

C. the College Garden　　　 D. St. James’s Park

4.This passage is most likely from a(n) ________.

A. advertisement　　 B. website

C. guidebook　　 　　 D. Poster

高一英语阅读理解中等难度题查看答案及解析

听下面一段独白，回答以下小题。

1.Where did Nat King Cole play the piano at first?

A. In a bar.　　 B. In the cinema.　　 C. At the concert.

2.Why did the lady ask the player to sing a song?

A. She had paid him for this.　　 B. She knew him very well.

C. She wanted to have a change.

3.What was Nat King Cole best known as later?

A. A pianist.　　 B. A painter.　　 C. A singer.

4.Why did Nat King Cole succeed?

A. The lady helped him a lot.　　 B. He caught the chance.

C. He continued to play where he first played.

高一英语长对话中等难度题查看答案及解析

Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.

Most of us would like to have a bright, “white” smile—filled with teeth that would make a Hollywood actor proud. Studies show that up to 52 percent of people are dissatisfied with the color of their teeth. 1. Globally, rows of pearl-white teeth shine out from magazines and cinema screens.

It is hardly surprising, then, that we tend to think that white teeth are not only attractive but also healthy. However, new studies have revealed that pearly teeth don’t always mean great oral health.

2. It can be based on our genes and ages. As you get older, your teeth often become yellower as the enamel（牙釉质）—the hard white outer layer of teeth—begins to wear away. Eating, drinking, smoking and taking certain medications might also discolor your teeth. These stains don’t actually indicate a problem with dental health. You can have pearl-white teeth and still have cavities（龋齿的洞）. Likewise, you can have perfectly healthy teeth that are yellowish or even brownish. 3.

There is even one type of stain that some researchers believe might protect against tooth decay. This is the “black stain” which you sometimes see along teeth at the edges of the gum line（牙龈线）. It can look like a series of dark dots. While the cause of the black stain has been in debate for more than a century, some studies have found that children with the stain are less likely to have tooth decay. It’s thought that some microbes in the stain might be somehow protective.

So what if you still want pearl-white teeth, regardless of what they say about your health? There is a wide range of products you can use. Some kinds of toothpaste promise a whitening effect. Most of them contain substances that rub stains off your teeth. Others add some blueish substances to your yellowish teeth, resulting in a bright white color. 4.

Of course, unless you continue using the product or receiving the whitening treatment, the whiteness will only last for as long as you avoid the foods and drinks that cause the stains in the first place. But now you know that even without that Hollywood white smile, it doesn’t mean you don’t have healthy teeth.

A.Many of the experiments on tooth color have been conducted in laboratory test tubes, rather than in the mouths of living people.

B.In countries such as the United States, tooth whitening is one of the most commonly requested dental treatments.

C.The color of our teeth is influenced by a number of factors.

D.It is no surprise that the red wine leaves the strongest stains.

AB. There are also professional whitening treatments, but whitening can cause temporary sensitivity in some people’s teeth or gums.

AC. Of course, in some cases, discoloration can indicate decay or other diseases, so it is worth getting stains checked out by a dentist.

高一英语六选四中等难度题查看答案及解析

Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.

Jeff Bezos Reveals His No. 1 Leadership Secret

Amazon has reached what its founder and CEO Jeff Bezos called "an interesting milestone.” The retailing giant so highly associated with books and then music and video, now has tens of millions of products in stock and a majority are non-media goods, from drills to tennis balls to almost anything else that can be shipped.

1. The 48-year-old has officially transformed Amazon, which he founded in 1994, from an online bookstore that sells other stuff to a retailer---and business services provider---that once sold mostly books. Amazon's stock is up 397 percent in the last five years.

So, what's behind the success of the world’s largest online retailer? 2. Bezos regularly leaves one seat open at meetings and informs all attendees that they should consider that seat occupied by their customer---the most important person in the room.

Always trying to find out what customers want, Bezos is even stricter about that customers don’t want. They hate delays, defects and out-of-stock products, so the company constantly looks to make them as rare as possible. 3. Amazon data show that a 0.1 second delay in page loading can translate into a one percent drop in customer activity.

But great customer service doesn’t fully explain Amazon's extraordinary success. For Bezos,a

data driven customer focus encourages him to take risks to innovate. Amazon's kindle, for example, came into being because Bezos believed millions would want an e-book reader that could download any book within 60 seconds. 4. Engineers were free to solve technical challenges as they saw fit, only needing to make it right for consumers.

Efficiency ---- cheapness, in the eyes of Amazon’s critics---is also an important part of the Amazon culture. In fact, Bezos liks the two. In 2009, Bezos declared that Amazon had begun fighting against waste. The more he could get rid of needless costs, the easier it would be to deliver rock-bottom prices to customers.

A. That turning point might be Bezos' greatest accomplishment

B. Amazon executives would tell you: the empty chair, the internal nickname of the figure that rule their lives.

C. Bezos could have done it earlier but he took over twenty years to compete that target

D. Even the tiniest delay in loading a web-page isn’t insignificant

E. Customers do enjoy quick delivery, quality products and great after-sales service.

F. He set that target without getting pinned down by technical issues.

高一英语六选四困难题查看答案及解析

Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.

Are You Treated Too Nicely?

A new study found that when trying to build high self-esteem in children, parents may unconsciously be creating little narcissists (自恋狂). 1.

Parents who are always praising their children may be trying to develop high self-esteem. 2. In fact, too much special treatment can lead to narcissistic behavior.

"3. That may not be good for them or for society." Brad Bushman, co-author of the study and professor of communication and psychology at the Ohio State University, said in a press release. "People with high self-esteem think they're as good as others, whereas narcissists think they're better than others."

This study, as well as previous studies about parent-child relationships Bushman has worked on, caused him to alter his own parenting style. When he began his research, he thought that children should be treated like they are special by their parents. 4. He said that interventions (干预) can help parents learn how to better support their children.

"Parent training interventions can, for example, teach parents to express affection and appreciation toward children without telling children that they are superior to others," Bushman said. "Future studies should test whether this can work."

A. Now he is careful not to follow that model.

B. Children whose parents tell them they are special are more likely to become narcissists.

C. But actually, they have realized that they are running their children.

D. Children believe it when their parents tell them that they are more special than others.

E. And he carefully carries out the principle.

F. However, the study showed that loving and emotionally warm parents are more likely to have confident kids.

高一英语六选四中等难度题查看答案及解析