Advertisements are everywhere, TV, newspapers...

Advertisements are everywhere, TV, newspapers, magazines and of course, on the Internet. Is advertisement really necessary? Billions of dollars are spent on it every year, so it must be important. After all, it’s a busy world. You have to advertise to get people’s attention to sell products!

Not every company thinks that way, however. The NO-AD company doesn’t advertise in traditional ways. It sells its products by word of mouth. In this way, they can save money and keep costs down, which makes their products cheaper for customers.

“Word-of-mouth advertising” happens when one person tells another about a good experience with a product or service. That next person then tells another friend, family member, or colleague (同事). And so a chain of information is created.

Usually, advertisers talk about how good their product is. Although they say things like “Studies show that our product is the best,” or “Everyone loves this product,” it can sound unconvincing. It’s much more believable to hear about a product from a family member or friend who has used it and liked it. Our loved ones’ opinions are very important to us, so we often listen to their advice about a product.

Word-of-mouth advertising has other advantages, too. It’s cost-effective (after all, it’s free) and a company doesn’t have to create a complex business plan to do it. Here is some advice for small businesses about word-of-mouth advertising.

● Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards.

● Only say good things about your company. Don’t say bad things about your competition.

● Help other companies by recommending people to them. The more you help others, the more good luck will come back to you and that’s good business.

1.Why do some companies spend lots of money on advertisements?

A.To make their products very useful.

B.To make the environment beautiful.

C.To tell people the names of their companies.

D.To attract people to their products.

2.Which of the following may be a word-of-mouth advertising?

A.Telling people how good the product is on TV.

B.Recommending the product you like to your friends.

C.Telling people the product is the best in the newspaper.

D.Showing people how popular the product is on the Internet.

3.What does the underlined word “unconvincing” in Paragraph 4 probably mean?

A.Uncomfortable. B.Unimportant. C.Unbelievable. D.Unusual.

4.What might NO-AD companies do according to the passage?

A.Create complex business plans.

B.Say bad things about other companies.

C.Provide cheaper products for customers.

D.Help other companies by wishing them good luck.

5.The writer writes the passage to ________.

A.find out the value of making advertisements

B.introduce people a new way of advertising

C.tell people to care more about advertisements

D.show how to sell products by advertising on TV

九年级英语阅读单选中等难度题查看答案及解析

Celebrities(名人) are everywhere nowadays: on TV, in magazines, online. People think and talk about them a lot. Is this harmless fun or is it bad for us? How many people are truly crazy about modern idols(偶像)? And on the other side of the coin, is being famous harmful to the celebrities?

Studies suggest that most of the teenagers do not really idolize celebrities. Researchers have found three kinds of fans.

About 15% of young people have a social interest. They love chatting about their favorite celebrities with friends and this does not appear to do any harm.

Another 5% feel that they have a strong-personal relationship with a celebrity. Sometimes they see them as their soul-mates(心灵伴侣) and find that they are often thinking about them, even when they don't want to. These people are easy to feel depressed. If girls in this group idolize a woman star with a body they consider to be perfect, they are more likely to be unhappy with their own bodies.

That leaves 2% of young people with an unreasonable interest. They might spend several thousand pounds on a paper plate the celebrity had used, or they would do something lawbreaking. These people are in most danger of being seriously upset.

What about the celebrities themselves? Some researchers in the USA did a study to find out the effect of being famous on these people. The study showed celebrities showed off too much and they were very narcissistic(自恋的). The researchers looked at 200 celebrities, 200 young adults with MBAs (Masters in Business Administration), who were a group known for being narcissistic, and some general population. As the researchers expected, the celebrities were much more narcissistic than the MBAs and both of these two groups were a lot more narcissistic than the general population.

Four kinds of celebrities were included in the study. The most narcissistic were the ones who had become famous through reality TV shows. Next came comedians(喜剧演员) and then actors.

The least narcissistic were musicians. One interesting result was that there was no connection between narcissism and the length of time the celebrity had been famous.

So, what can we learn from this? Most people who are very successful or famous are usually self-centered and are likely to act only for their own benefits. As we can see from celebrity magazines, they also often feel lonely and even hopeless. They make harmful role models.

1.The underlined word "depressed" in Paragraph 3 probably means 　　　　　　　　　　 .

A. sad B. afraid C. pleased D. hopeful

2. According to Paragraph 5, who are the most narcissistic?

A. Celebrities.

B. The general population.

C. Young adults with MBAs.

D. Teenagers who admire celebrities.

3.What can we learn from the passage?

A. Most fans of celebrities want to become famous.

B. Talking about celebrities does harm to teenagers.

C. Narcissism increases with the length of time of being famous.

D. Only a very small group of teenagers are crazy about celebrities.

4.What's the purpose of this passage?

A. To make us understand celebrities better.

B. To direct teenagers to become celebrities.

C. To compare different people with celebrities.

D. To discourage teenagers from taking celebrities as idols.

九年级英语阅读理解中等难度题查看答案及解析

You are not _________ to take the newspapers and magazines out of the reading room.

A. hoped　　 B. imagined　　 C. allowed　　 D. expected

九年级英语单选题中等难度题查看答案及解析

Advertisements（广告）are like air-they are_______.

A.something B.everything

C.everywhere D.somewhere

九年级英语单选题中等难度题查看答案及解析

Open today’s newspaper. What do you see?　 Ads!　 Turn on the TV. Still more ads!　 Everywhere you look, someone has something to sell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine?　 Do they know about soft drinks?　 These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the words of experts(专家). A man in a white coat comes on TV. He looks nice. “I use White and Black, ” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap(肥皂) have anything to do with a pretty child?　 Not much. But ads may show their products with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than fact.

Ads are full of strong words like “new” and “power”(力量). They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promises(承诺). But can they keep them?　 No. Some ads use our fear of being too late. “Buy now! ” they say, “Selling ends soon. ” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

uld not always believe the ads.

C. We should thi1.We can see ads ______.

A. on TV　 　　　　　　 B. in magazines

C. in newspapers　　 D. all the above

2. Some stars appear in the ads because ______.

A. they know every product well

B. they are famous

C. they are all experts

D. they all like white coats

3. According to the passage, we know that “Spring Rain” is the name of ______.

A. a kind of soap 　　 B. a kind of car

C. a kind of medicine D. a kind of flower

4.The writer thinks the words and pictures in the ads ______.

A. tell us a story　 　 B. always make us strong

C. sometimes fool us　 D. keep promises

5.What can we learn from the passage?

A. We should always believe the ads.

B. We sho nk about the ads after we buy something.

C. We can believe all the stars.

九年级英语阅读理解中等难度题查看答案及解析

Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap                          B．a kind of car

C．a kind of medicine                       D．a kind flower

3.The writer thinks the words and the pictures in the ads________.

A．tell us a story                          B．always make us strong

C．sometimes fool us                       D．keep promises

九年级英语阅读理解中等难度题查看答案及解析

Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap                          B．a kind of car

C．a kind of medicine                       D．a kind flower

3.The writer thinks the words and the pictures in the ads________.

A．tell us a story                          B．always make us strong

C．sometimes fool us                       D．keep promises

九年级英语阅读理解中等难度题查看答案及解析

Turn on the television or open a magazine and you　 　　 　　　 advertisements showing happy families.

A. will often see　　 B. often see

C. are often seeing　　 D. have often seen

九年级英语单选题困难题查看答案及解析

Eddie’s school is like watching TV, but there are ________ advertisements. (少)

九年级英语根据中/英文提示填空困难题查看答案及解析

(2017·山东临沂·16)This afternoon my grandfather bought a magazine and a newspaper. The magazine is in his bag. But he can't remember where he put ________ newspaper.

A. a　　 B. an　　 C. the　　 D. /

九年级英语单选题中等难度题查看答案及解析