When the weather’s hot, do you enjoy a glass ...

When the weather’s hot, do you enjoy a glass of Brad’s Drink while watching your TV made by Tokyo Telecommunications Engineering, and surfing the web using a search engine called BackRub? No? Neither do I. That’s because all these companies have changed their names.

Brad’s Drink is now Pepsi. The mouthful that was Tokyo Telecommunications Engineering has become, simply, Sony. And BackRub is now known as Google. Though I must admit, the idea of a back massage does sound good right now!

Joking aside, choosing the right name for your start-up is a serious matter. Think of the case of a small Canadian company called Research in Motion, who in 1998 had just developed a high-tech mobile phone that could send emails.

They were torn between names like MegaMail and ProMail. Then they sought the help of consulting firm Lexicon, who specialize in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said.

Lexicon’s boss added two capital letters, and there you have it: BlackBerry was born. Since then it has sold over 33 million handsets to customers around the world. Would it have sold as well if it was called MegaMail? Who knows?

Recently, BlackBerry sales have been overtaken by Android phones and Apple’s iPhone. Lexicon’s founder David Placek is a big fan of simple brand names like those Apple chooses: the iPhone. They l0ok a household word and by putting one letter in font of it, it ends up being game changing.

So, for all you entrepreneurs(企业家)out there, make sure you allow time to develop a catchy and memorable name. Think about what makes your company different. What’s your USP (独特的销售主张) ? Maybe you can reflect that in your name.

What about you? What would you call a company if you had one?

1.Which of the following is the original name of BlackBerry?

A.Brad’s Drink.

B.Tokyo Telecommunications Engineering.

C.BackRub.

D.MegaMail and ProMail.

2.What is Lexicon?

A.A consulting company.

B.A handset company.

C.A drink company.

D.A telecommunication company.

3.What is Lexicon good at?

A.Giving proper names to persons.

B.Giving proper names to a brand.

C.Making Android phones.

D.Making its company different.

4.What would be the best title for this passage?

A.The Art of Designing

B.Apple’s iPhone

C.The Art of Naming

D.Research in Motion

高一英语阅读理解简单题查看答案及解析

I think a cold drink can_______you after the long journey in such hot weather.

A.recover B.reward C.relieve D.refresh

高一英语单项填空中等难度题查看答案及解析

It is a hot summer day，and you feel thirsty. A friend gives you a glass of cold lemonade．How do you feel when you see the glass? Will you describe your feeling as happiness or as pleasure? I believe you will say it is a feeling of pleasure．There is a connection between these two kinds of feelings，and sometimes one causes the other，but they are not the same．Pleasure is more dependent on the five senses while happiness is independent of them．

When you are happy，little unpleasant events usually do not disturb you．When you are unhappy，you feel as if everything is against you．You may compensate for it by eating chocolate and sweets because this gives you pleasure；yet you stay unhappy．A person may smoke cigarettes because it gives him pleasure，yet，this does not make him happier，especially if he knows the fact that it is not good for his health

The physical world is always in a changing state．At each moment a new thing is being created，changed，transformed and then destroyed．This is the normal state of things and no one can change it．If we stay still in a certain state，we are sure to experience unhappiness sooner or later．On the other hand，if we adjust to the environment，nothing can influence our moods．Then outer events have nothing to do with our inner joy of mind．

The room of the mind was filled with worry or fear．If you are free of thinking about them, the room has been emptied，and then you will see what is happening and experience it When your mind stays quiet，you will see that happiness comes from the inside．

1.What does the underlined phrase“compensate for”in Paragraph 2 most probably mean?

A．to make a suitable payment for

B．to let out your anger for

C．to provide with a balancing effect for

D．to solve the problems for

2.According to the passage, in which of the following situations can you feel happy?

A．A friend gives you a glass of cold lemonade when you feel thirsty．

B．You eat chocolate and sweets when you feel as if everything is against you．

C．Smoke cigarettes even though you know the fact that it is not good for your health．

D．You are free from worry or fear when your mind stays quiet．

3.We can learn from the passage　　　　 ．

A．happiness is more dependent on the five senses

B．pleasure sometimes arouses happiness

C．you feel happy when nothing around you changes in a certain state

D．you feel unhappy because you have to adjust to the environment

4.Which can be the best title for the passage?

A．Pleasure Leads To Happiness　　　　 B．Happiness Changes Us

C．Happiness Is Within Us　　　　　　　 D．Stay A Quiet Mind

高一英语阅读理解中等难度题查看答案及解析

The people of Chicago, Illinois, US, can thank three canals every time they drink a glass of clean water today. The building of the Illinois-Michigan Canal, the Chicago Sanitary and Ship Canal and the Cal-Sag Canal all helped the Chicago River start flowing in a different direction in 1892.

Since their construction over a century ago, these waterways have connected Lake Michigan and the Mississippi river network and ensured a regular flow of fresh water of Chicago.

However, some unusual and unfortunate side effects have also been created because of their construction. Asian carp(鲤鱼), also known as silver or flying carp, are threatened in their native habitat in the Chinese Heilongjiang, Yangtze, and Pearl River basins. But they have become increasingly successful at filling the Mississippi river network since first being introduced into Arkansas catfish farms in the 1970s to control algae(水藻). By swimming into the canals and spreading further across the country, there are now major fears that this introduced species may be able to access Lake Michigan and the wider Great Lakes - which store an incredible 21 percent of the entire world’s fresh water.

“The actual influence of Asian carp on the Great Lakes has yet to be explained clearly, and we think this uncertainty is part of the reason why they are such an obvious issue,” says Dr Cory Suski, Associate Professor in the Department of Natural Resources and Environment Sciences at the University of Illinois. He points out that adult Asian carp are too large to be hunted by anything locally, that they have a prolific(多产的) reproduction rate, and they can steal food from the other native species in the rivers. “Could they survive in the Great Lakes or is there not enough food for them?” he asks.

Stopping the fish from spreading has therefore become a key concern for local lawmakers, who have made efforts such as building electric fences in the Chicago Sanitary and Ship Canal. However, any big efforts to stop the carp - such as allowing the Chicago River to once again flow in its original direction - would in turn threaten the security of the city’s water supply, replacing one big problem with another.

1.According to the text, the construction of the three canals　　　　 .

A. changed the direction of the Mississippi river.

B. brought fresh water to the people of Chicago.

C. lasted for almost a century because of huge cost.

D. has been the largest construction project in US history.

2.According to the text, Asian carps　　　　 .

A. have nearly become extinct in Chinese rivers.

B. have occupied large areas in the Great Lakes.

C. were introduced to the US to fight against algae pollution.

D. are likely to pollute the fresh water in the Great Lakes.

3.What is the major concern of Asian carp in the US?

A. Its large size and fast reproduction rate.

B. The food shortage facing the species.

C. Its threat to the Great Lakes ecosystem.

D. Its natural enemies in the local areas.

4.What can we infer from the last paragraph?

A. US law makers knew little of the threat caused by Asian carp.

B. Electric fences might not be enough to stop the spread of Asian carp.

C. The Chicago River has changed its flowing direction many times.

D. People in Chicago will soon face a serious water supply shortage.

高一英语阅读理解中等难度题查看答案及解析

--- I used to drink a lot of tea every day. By the way, do you like tea?

--- Yes, I ______.

A. would like            B. did　             C. do                D. will

高一英语单项填空中等难度题查看答案及解析

--- I used to drink a lot of tea every day. By the way, do you like tea?

--- Yes, I ______.

A. would like            B. did　             C. do                D. will

高一英语单项填空中等难度题查看答案及解析

A survey of the opinions of experts ____ that drinking a glass of hot milk before going to bed helps one sleep well．

A．shows              B．show               C．is showing      D．have shown

高一英语单项填空简单题查看答案及解析

A survey of the opinions of experts ____ that drinking a glass of hot milk before going to bed helps one sleep well．

A．shows         B．show          C．is showing         D．have shown

高一英语单项填空中等难度题查看答案及解析

Do you enjoy watching beautiful sunsets and seeing wildlife in some of the best parts of Wisconsin? Do you like being around people who share the same respect and love for natural resources? If you say“yes”, then a fisheries biologist is a great career choice for you.

As you can probably guess, education is very important. A Bachelor of Science degree in fisheries or biology is strongly recommended(推荐). Many biologists have a Master’s degree. But it’s not only good education that prepares you for a career as a fisheries biologist—field experience is also important. Volunteer work, internships(实习) and short-term fish technician positions are good ways to gain valuable training that can give you an edge in the competitive job market.

In addition to good education and field experience, a fisheries biologist needs other skills. You’ll spend a lot of time working with the public, so it’s important to feel comfortable talking to a variety of people. Good communication, listening, and presentation(陈述) skills are a must.

A common misconception among many people is that fisheries biologists get to fish all the time. Most biologists wish that were true. But as a fisheries biologist, you are especially busy during the fishing season, which leaves little time for you to actually go fishing. It’s sad, but true.

Each day brings something different in the life of a fisheries biologist. In the spring and fall, you spend a lot of time on the water shocking fish in order to sample the population, studying fish, and talking with people. The winter is spent analyzing(分析) fish data and communication with the public.

So if you find fish interesting and fun to learn about, and like working both outside and inside, consider a career as a fisheries biologist. You’ll never be bored!

1.We can infer this passage was written to________.

A．advise us to respect and protect wildlife

B．encourage us to spend more time working outside

C．explain why education is important for our career

D．introduce a good career to those who are interested in wildlife

2.What are Paragraphs 2 and 3 mainly about?

A．Education needed to find a good job.

B．Requirements for becoming a fisheries biologist.

C．The benefits of being a fisheries biologist.

D．Some good ways to gain valuable training.

3.The underlined word“misconception”in Paragraph 4 probably means“________”。

A．question          B．misunderstanding   C．dream            D．explanation

4.It can be inferred from the passage that________.

A．fisheries biologists like working in winter most

B．fisheries biologists can easily get bored of their work

C．fisheries biologists get to fish all the time all year round

D．fisheries biologists spend a lot of time working outside in spring and fall

高一英语阅读理解中等难度题查看答案及解析

Small talk—the likes of “What do you have there? Popcorn?” or “The weather today is beautiful, isn’t it?”—is meaningless and a waste of time, according to some people. But scientists believe that it is actually more useful than it may appear to be.

One example comes when you are on a train or a plane. The thought of talking to the stranger sitting beside you can be scary, because you know the conversation is sure to be awkward. But a study by the University of Chicago in the US found that people who chat to strangers enjoy a better ride than those who sit in silence or occupy themselves with their phones.

In the study, researchers asked people at Chicago train stations to start conversations with fellow travelers. Most of them refused to do so at first because they expected not to get a friendly answer. But the result turned out to be just the opposite—most strangers were not only willing to be talked to, but also pleasant to talk to.

“Human beings are social animals,” Nicholas Epley, one of the lead researchers, told Live Science. “Other people are people, too. And it turns out that they’d like to get to know you.”

Apart from making you happier, small talk with strangers can also help you feel connected to your surroundings. Previous studies found that when people are frequently smiled at, made eye contact with and spoken to at coffee shops, they tend to have a stronger sense of belonging instead of feeling like they are being ignored and left out.

And if you are already comfortable enough to make small talk with strangers, you should try to develop it into something “bigger”.

A 2010 study proved that having a deep and meaningful conversation gives you even more happiness than small talk. Participants in the study—79 college students—reported after the four-day experiment that they were much happier when they had a third as much small talk and twice as many in-depth conversations.

But deep conversations can start with small talk, can’t they? So the first step is to start talking, no matter how casual the topic is. And who knows, maybe an opening line as simple as “I like your hat” could lead to a serious conversation in which you learn something new from a stranger.

1.Why are most people willing to have a talk during a trip, according to Nicholas Epley?

A.Most people are nice to strangers.

B.People are naturally curious about others.

C.People are afraid of loneliness or boredom.

D.People try to show their good side to strangers.

2.Which of the following is a benefit of small talk?

A.Wasting less time.

B.Developing useful contacts.

C.Disconnecting from phones for a while.

D.Feeling like being a part of your surroundings.

3.According to the 2010 study, in what way can people get more happiness from talking with strangers?

A.Starting with serious topics. B.Starting with casual topics.

C.Making it important and deep. D.Choosing pleasant surroundings.

4.What is the author’s attitude toward small talk?

A.Supportive. B.Negative.

C.Doubtful. D.Objective.

高一英语阅读理解中等难度题查看答案及解析