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B. Choose the best answer and complete the passage(选择最恰当的单词或短语选项完成短文)：
What makes an advertisement effective? You can easily answer this question if you walk around a city. A good ad is one that gets your attention and makes you focus on the important ______, too.
To learn how to create an effective ad, like a poster for example, start by ______ the two posters on the right. Answer this without stopping to think: Which one is more effective? Yes, it’s the one at the bottom. Let’s examine why.
First of all, it’s more colourful and it’s got attractive pictures. The white and black poster almost becomes invisible next to it. Colour draws attention. Moreover, it can ______ your feelings and make you react in a certain way. Images do the same. Do the cupcakes on the poster at the bottom make your mouth water? Do they make you quickly go through the text to find out where you can get them? That’s what they’re there for!
An ad isn’t just colour and pictures. You’ve got something to say, so the next thing you should do is to decide how much text you should write. Remember that people are impatient and will ______ read a long text to see what it’s about. The amount of text should be just right to get your message across, so focus on your message and say it with as few words as possible. Your choice of font (the style of letters), font size (how big or small the letters are) and font colour also play an important role. You want the text to be ______ to read, especially from a distance.
______, you have to decide how you’re going to organize both the pictures and the text in the space you’ve got. A good layout helps people ‘read’ the ad quickly and communicates your message more effectively. If your poster is too busy, your message will simply get lost!
1.A. task B. information C. goal D. proof
2.A. discovering B. memorizing C. comparing D. recognizing
3.A. express B. hide C. link D. affect
4.A. probably B. mainly C. rarely D. definitely
5.A. easy B. enjoyable C. basic D. serious
6.A. However B. Finally C. In conclusion D. As a result
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Choose the best answer and complete the passage(选择最恰当的单词或短语选项完成短文)：
Do you have any effective ways of learning to share? Here are some tips on how to ________ the Exam Season.
Prepare yourself
My first tip is to prepare yourself for reviewing. Let me explain what I mean by this.
During the term, you’re going to take a lot of notes and go to all the lectures, and these are the first steps in the learning ________. Now, at the end of the week, gather all the notes you took and run through them quickly. While doing this, constantly(不断地) ask yourself, “Do I understand what I am reading?” If yes, great. If not, ask a friend or a teacher; you can also ___________ on the internet or go to a library. This take a little effort, but the results will be worth it.
There are two big advantages. You understand ___________ before the exam period starts, so you don’t have to bother other people with your questions during this stressful time, and the second benefit is that you have seen the material before you start reviewing, so you’ll probably remember some things, and it makes reviewing ___________.
Switch between different types of revision
My second trip is to plan between different types of revision in order to study more efficiently. ___________you are motivated(主动积极的) to study, everyone gets bored after a couple of hours of studying. We get distracted or tired from time to time. Planning different types of active revision helps. You can , for example, study using flashcards for an hour, then work on a summary for an hour, then have lunch, etc.
1.A. escape B. beat C. survive D. change
2.A. process B. example C. relationship D. generation
3.A. took it up B. look it up C. make it up D. pick it up
4.A. everything B. anything C. nothing D. something
5.A. longer B. stricter C. lighter D. easier
6.A. If B. Even if C. Now that D. As long as
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Choose the best answer and complete the passage(选择最恰当的单词或短语选项完成短文)：
Do you have any effective ways of learning to share? Here are some tips on how to ________ the Exam Season.
Prepare yourself
My first tip is to prepare yourself for reviewing. Let me explain what I mean by this.
During the term, you’re going to take a lot of notes and go to all the lectures, and these are the first steps in the learning ________. Now, at the end of the week, gather all the notes you took and run through them quickly. While doing this, constantly(不断地) ask yourself, “Do I understand what I am reading?” If yes, great. If not, ask a friend or a teacher; you can also ___________ on the internet or go to a library. This take a little effort, but the results will be worth it.
There are two big advantages. You understand ___________ before the exam period starts, so you don’t have to bother other people with your questions during this stressful time, and the second benefit is that you have seen the material before you start reviewing, so you’ll probably remember some things, and it makes reviewing ___________.
Switch between different types of revision
My second trip is to plan between different types of revision in order to study more efficiently. ___________you are motivated(主动积极的) to study, everyone gets bored after a couple of hours of studying. We get distracted or tired from time to time. Planning different types of active revision helps. You can , for example, study using flashcards for an hour, then work on a summary for an hour, then have lunch, etc.
1.A. escape B. beat C. survive D. change
2.A. process B. example C. relationship D. generation
3.A. took it up B. look it up C. make it up D. pick it up
4.A. everything B. anything C. nothing D. something
5.A. longer B. stricter C. lighter D. easier
6.A. If B. Even if C. Now that D. As long as
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B. Choose the best answer and complete the passage(选择最恰当的单词或短语选项完成短文)：
The rise of e-learning
21 February, 2053
A new study published today shows that e-learning is more popular than ever. According to a survey, 57% of students now get degrees（学位）through e-learning, with only 43% getting degrees by attending a _______________university.
We spoke to Zhong Tai, an eighteen-year-old student from Sichuan Province who started an e-learning course last month.
“After I finished high school. I knew I wanted to continue to study.” Zhong Tai told us. “I really wanted to study economics at university, but I felt bad about _______________ my parents. My father suffers from a severe illness. He needs help moving around. He also needs someone to cook his meals and give him his medicine at the right time each day. My mother is a teacher, so she cannot help him during the day. We didn't want to hire(雇)someone to look after him. It had nothing to do with money. I just didn't feel right leaving my father with a _______________. My mum suggested I go to a university nearby and continue to live at home, but none of the universities close to my home town offer economics. Then my friend suggested I find out more about e-learning. I soon learnt that I could get a good degree without going away from home. I applied to the University of London, and they _______________ me. I started an economics course with them four weeks ago.”
Yet, though Zhong Tai is now a student at the University of London, he has never been to Britain. In fact, he has never left Sichuan.
We asked Zhong Tai whether he felt bad about missing some _______________ enjoyed by students studying on the campus, such as making new friends from different places.
“Not at all." he replied “I have made a lot of friends with people from my course online. _______________, during the evenings and weekends. I go out with my friends from high school. Since most of them also use e-learning, we all still live close to one another.”
1.A. modem B. famous C. traditional D. nearby
2.A. hurting B. refusing C. disturbing D. leaving
3.A. neighbor B. relative C. stranger D. doctor
4.A. accepted B. taught C. praised D. visited
5.A. lectures B. books C. places D. experiences
6.A. Instead B. Besides C. However D. Finally
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Choose the best answer and complete the passage （选择最恰当的选项完成短文）
When is the best time to ...
Drink coffee
A recent study shows taking a very small amount of coffee each time is best done early in the day. Drunk later, it can reset your body’s clock and_____sleep. You may try not drinking the coffee for a few weeks to see what a night of truly good rest feels like.
Eat
It’s best to eat your biggest meal early, against a common American day. A chemical in your body called insulin reaches the highest point in the first half of the day, then slowly______ . So your blood sugar is less possible to skyrocket after a big breakfast than after a comparable dinner.
Sleep
Around 8 or 9 p.m., our bodies start to cool down, and we sleep better when we have a low body temperature. But how much shut-eye is ideal? Studies show that those who get six and a half to eight hours are less possible to die too soon. Eight hours seems to be _______ .
Exercise
Some people believe in early - morning running. But muscle tone（肌肉张力）is highest around 5 p.m..____professionals get an increase: West Coast NFL teams won more often in matches after 8 p.m. on the East Coast. Still on Pacific time, their bodies were ready to play.
Be __________
Research suggests the development of language starts with late - night talks. So save the short story you’ve been meaning to write for a dark and restless night, and many different ideas may come up.
Do math
Scientists think we reach the closest attention between 10 a.m. and 2 p.m., with a highest point around noon.
For the first new hours after we wake, our brains have a(an) __________to use some more energy.
1.A.predict B.prevent C.provide D.produce
2.A.appears B.improves C.drops D.returns
3.A.perfect B.limited C.boring D.serious
4.A.Still B.Just C.Yet D.Even
5.A.creative B.confident C.generous D.responsible
6.A.attitude B.chance C.resource D.order
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Choose the best answer and complete the passage (选择最恰当的选项完成短文)
The earliest maps were probably drawn in the Middle East. Some of these maps have _______ and they show us the people at that time thought the earth flat (平的) . As time went by, the pictures became more detailed and maps were more correctly made. Later on, ancient Greeks used their _______ of math and science to make maps . Greek maps tell us the Greeks knew the world was round.
From simple pictures, mapmaking has turned into a science. Maps are made by surveying land. In the 1900s, people around the world started to share information to make better maps. With the help of the photographs taken from the sky and space, maps are now more ________ made than ever. Since the world is always changing, we will always need new maps.
There are many types of maps, but almost all use ______ and pictures to________ what a place is like when the map is made. A map usually tells what the pictures__________ . Some maps may show the whole world. A road map will help you know the distance from one place to another. Other maps may use pictures to show the temperature and population in different places.
1.A. explained B. apologized C. survived D. complained
2.A. knowledge B. energy C. challenge D. technology
3.A. quickly B. carelessly C. simply D. exactly
4.A. sounds B. methods C. words D. ideas
5.A. process B. describe C. pretend D. translate
6.A. stand for B. after all C. used to D. search for
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Choose the best answer and complete the passage（选择恰当的选项完成短文）
The British are famous for how frequently（频繁）they say -sorry" - even when they make no mistakes.
Believe it or not. it is the most over-used word in the United Kingdom: whether they are sorry about the weather or sorry because someone else has knocked into them. a British has blurted( 脱口而出) at least one apology in the past hour or two.
A recent of more than l,000 British finds that the person almost says "sorry" around eight times per day.
But do the British really apologize more frequently than members of other cultures? If so, what's the reason for this special behavior?
Getting true information on the frequency of apologies in different countries is than you might think. "There's certainly guess that Canadians and British apologize more than Americans, but it's difficult to study in a way that would any strong facts." says Karina Schumann, a psychologist(心理学家) at the University of Pittsburgh.
British society values that its members show without disturbing someone else's personal space, and without drawing attention to oneself. America, on the other hand, is a positive-politeness society, characterized by friendliness and a desire to feel part of a group.
1.A. directly B. perhaps C. forever D. rather
2.A. After all B. For example C. On average D. In return
3.A. result B. performance C. survey D. message
4.A. cheaper B. quicker C. deeper D. harder
5.A. believe B. improve C. realize D. provide
6.A. respect B. attitude C. tradition D. shame
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Choose the best answer and complete the passage.（根据文章内容，选择最恰当的答案）
Spring Festival is the Chinese New Year’s Day It usually comes ______ January or February.
Everyone in China likes it very much. When Spring Festival comes, Yu Bo usually ______ his parents clean their house and ______ some shopping. On the first day of the Chinese New Year, most Chinese people eat jiaozi, New Year’s cakes ______ some other things. Li Fang likes New Year’s cakes, but Li Lei says jiaozi tastes ______ than New Year’s cakes. The Chinese usually eat New Year’s cakes and jiaozi in their home.
How happy the people are!
1.A.after B.on C.in D.by
2.A.helps B.makes C.gets D.takes
3.A.buys B.does C.takes D.prepares
4.A.and B.or C.but D.so
5.A.smaller B.nicer C.bigger D.sweeter
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B. Choose the best answer and complete the passage （选择最恰当的选项完成短文）
Throughout history there have been stories about how clever or brave animals can be. Take, for example, all the films about animals making _______ journeys to find their owners after they’ve become lost. But dogs are also skilled at getting people to feel sorry for them and give them food!
One dog has show himself to be _________ good at both finding his way around and getting food. Every morning Rusty, the dog goes down to his local railway station. He boards the train and then rides into the city centre. When he gets there, Rusty jumps off the train and goes off to the shops. He always goes around all his favourite _________ shops. First shop is a corner shop, where he has biscuits that the owner gives him for breakfast.
Then late in the morning, Rusty goes over to the restaurant owner, where he gets something for his lunch. When he’s eaten everything, Rusty makes his way home on the train.
When Rusty first started making this trip, station staff _________ to allow him to get on the train without anyone to accompany him or buy a ticket for him. But then they felt sorry for him and have now given him the permission to take the train, because they’ve been so impressed by his cleverness at finding his way around the city’s complicated transport system without getting lost.
_________, once Rusty worried all his friends in the city by failing to appear at his favourite eating places for several days. This started a search for the missing dog, and his pictures were shown on TV and the Internet. Rusty finally returned to find he’d become a TV star. ‘He’s obviously been off on a(n) _________,’ said one TV viewer, ‘but Rusty’s not telling anyone what he’s been up to !;
1.A.boring B.amazing C.similar D.regular
2.A.likely B.actually C.immediately D.especially
3.A.toy B.food C.pet D.gift
4.A.expected B.planned C.refused D.forgot
5.A.However B.Therefore C.What’s more D.Above all
6.A.picnic B.holiday C.exercise D.adventure
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Choose the best answer and complete the passage （选择最恰当的选项完成短文）
Secret codes keep messages private. Banks, companies, and government agencies use secret codes in doing business, especially when information is sent by computer. People have used secret codes for thousands of years. As long as there have been codes, people have tried to break them. Code breaking never ______ code making. The science of creating and reading coded messages is called cryptography（密码系统）.
There are three main types of cryptography. You can ______ a message by having the first letters of each word spell it out. For example, the first letters of “My elephant eats too many eels（鳗）” spell out the message “Meet me.”
Another way is to use symbols to ______ specific letters of the alphabet. You might represent each letter with a number, for example. Let’s number the letters of the alphabet, in order, from 1 to 26., If we replace each letter with a number, the message “Meet me” would read “13, 5, 5, ______, 13, 5.”
A code uses symbols to replace words, phrases, or sentences. To read the message of a real code, you must have a code book. With a code book, you might write down words that would be ______ as other words. For example, “bridge” might refer to “meet” and “out” might mean “me.” The message “Bridge out” would have meaning of “Meet me”. It is very hard to break a code with out the code book. Actually, it is also hard to keep a code book secret for long. ______, codes must be changed frequently.
1.A.goes ahead B.takes the place of C.falls behind D.depends on
2.A.send B.take C.translate D.hide
3.A.stand for B.make up C.deal with D.find out
4.A.17 B.18 C.19 D.20
5.A.explained B.misunderstood C.remembered D.acted
6.A.However B.Therefore C.In addition D.Otherwise