Kodak’s decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to “complacency (自满),” that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching into new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate (企业的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.
1.What do we learn about Kodak?
A.It went bankrupt all of a sudden.
B.It is approaching its downfall.
C.It initiated the digital revolution in the film industry.
D.It is playing a dominant role in the film market.
2.Why does the author mention Kodak’s invention of the first digital camera?
A.To show its early attempt to reinvent itself.
B.To show its effort to overcome complacency.
C.To show its quick adaptation to the digital revolution.
D.To show its will to compete with Japan’s Fuji photo.
3.Why do large companies have difficulty switching to new markets?
A.They find it costly to give up their existing assets.
B.They tend to be slow in confronting new challenges.
C.They are unwilling to invest in new technology.
D.They are deeply stuck in their glorious past.
4.What does the author say Kodak’s history has become?
A.A burden.
B.A mirror.
C.A joke.
D.A challenge.
5.What was Kodak’s fatal mistake?
A.Its blind faith in traditional photography.
B.Its failure to see Fuji photo’s emergence.
C.Its refusal to sponsor the 1984 Olympics.
D.Its overconfidence in its corporate culture.
高一英语阅读理解中等难度题
Kodak’s decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak’s downfall to “complacency (自满),” that explanation doesn’t acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film — and in fact, Kodak invented the first digital camera in 1975 — but in a fateful decision, the company chose to shelf its new discovery to focus on its traditional film business.
It wasn’t that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late.
Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies have a difficult time switching into new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate (企业的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak’s downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak’s decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.
1.What do we learn about Kodak?
A.It went bankrupt all of a sudden.
B.It is approaching its downfall.
C.It initiated the digital revolution in the film industry.
D.It is playing a dominant role in the film market.
2.Why does the author mention Kodak’s invention of the first digital camera?
A.To show its early attempt to reinvent itself.
B.To show its effort to overcome complacency.
C.To show its quick adaptation to the digital revolution.
D.To show its will to compete with Japan’s Fuji photo.
3.Why do large companies have difficulty switching to new markets?
A.They find it costly to give up their existing assets.
B.They tend to be slow in confronting new challenges.
C.They are unwilling to invest in new technology.
D.They are deeply stuck in their glorious past.
4.What does the author say Kodak’s history has become?
A.A burden.
B.A mirror.
C.A joke.
D.A challenge.
5.What was Kodak’s fatal mistake?
A.Its blind faith in traditional photography.
B.Its failure to see Fuji photo’s emergence.
C.Its refusal to sponsor the 1984 Olympics.
D.Its overconfidence in its corporate culture.
高一英语阅读理解中等难度题查看答案及解析
I was broke after the bankruptcy(破产) of my company and before that, my marriage also came to an end, which may be the hardest truth to me.
Suddenly, I got __________ lost. That “one can start from nothing” thing was much like nonsense. It was never easy! So I chose to __________ myself at home. Unexpectedly, my mom came to my __________ and took me to the hospital.
After my ________, she paid for my exercise class in a gym just to ________ my mind.
One day, my mom was driving me back from __________. We were talking. All was well. The __________ slowly went on. And she said, smiling, “By the way, today’s my birthday. No one __________ me so I thought I should just say so.”
I went __________.
She laughed. A laugh so ________! I wanted to cry. She hadn’t had a proper birthday celebration in twenty years.
She ______ again, “It’s OK. It’s a little thing. But do you know what the ________ truth is? That is, love is one sided, most of the time. That’s _________ most people want love but not the responsibility(责任) it ________. Parents take all that responsibility. They take it ________. I promise you. They’ll take it to their grave, even if they __________ get it back.”
I bowed my head.
She continued, “When you were __________, I was as heartbroken as you, if not more heartbroken __________ you. When you were killing yourself, you were __________ my body. I would always like to be tortured by the one-sided love. Very much! But I just expect you to become __________. Much braver.”
1.A. actually B. hopelessly C. gradually D. surprisingly
2.A. kill B. calm C. upset D. thank
3.A. power B. apartment C. company D. office
4.A. job B. success C. recovery D. graduation
5.A. pack B. change C. swap D. strengthen
6.A. survey B. study C. practice D. examination
7.A. car B. talk C. road D. day
8.A. reminded B. asked C. praised D. ignored
9.A. blank B. loose C. fluent D. straight
10.A. happy B. sweet C. strange D. painful
11.A. stopped B. gossiped C. requested D. laughed
12.A. hardest B. interesting C. half D. entire
13.A. why B. because C. when D. how
14.A. comes up B. comes across C. comes with D. comes out
15.A. little B. some C. much D. all
16.A. never B. frequently C. always D. maybe
17.A. smiling B. listening C. speaking D. crying
18.A. before B. than C. for D. as
19.A. suffering from B. adding up C. cutting off D. setting down
20.A. free B. lonely C. brave D. grateful
高一英语完形填空简单题查看答案及解析
—It is not enough for you just to tell me your decision. _____.
—The only reason is that I’m interested in it.
A. I don’t agree B. I don’t think so
C. Give me your reason D. Let’s have a discussion
高一英语单项填空中等难度题查看答案及解析
____ he has made a decision, it is not easy for you to make him change his mind.
A.Though | B.Unless | C.Once | D.Until |
高一英语单项填空简单题查看答案及解析
______ he has made a decision, it is not easy for you to make him change his mind.
A.Though | B.Unless | C.Until | D.Once |
高一英语单项填空中等难度题查看答案及解析
It is high time for us to take measures to protect these old traditions and customs before they ___.
A.die out B.die away C.die off D.die down
高一英语单项填空中等难度题查看答案及解析
It is high time for us to take measures to protect these old traditions and customs before they _____.
A.die out | B.die away | C.die off | D.die down |
高一英语单项填空简单题查看答案及解析
It is quite natural for all of us to want to preserve and protect the foods we purchase. With that in mind, we often think that the best way to do that is by putting them in our refrigerators. However, that is not always the case.
Bread
Nothing dries out bread faster than your refrigerator. In the event that you have made sandwiches with the bread, then you can place them in the fridge. The cold temperature will make the bread tough and chewy.
Tomato
We all love tomatoes for their taste. But putting them in the refrigerator will cause them to lose all of their flavor (口味). Plus, the cold air in the cooler stops the ripening process as well. And as we all know, ripening is what gives every tomato more taste and flavor. For best results, keep tomatoes out, and inside a basket or a bowl on your counter.
Salad
Oil or vinegar based salad can be stored for a long period of time without refrigeration. Moreover, refrigeration of salad dressings brings bad smell. Keep in mind that some salads that are mayo (蛋黄酱) or yogurt based should be refrigerated in order to keep them fine. So if you have some salads that have been already dressed, you can keep them away from your fridge without any hesitation.
Egg
It is a long debate whether you should keep eggs inside your refrigerator or not. One study suggests that keeping eggs whether in a refrigerator or not does not change their normal qualities, so it can be said that if you keep eggs at room temperature, there should not be any problem. There is another study that shows that keeping eggs inside the refrigerators has a bad effect on the natural taste and flavor of eggs, so it is wise to keep eggs outside of your fridge.
1.Which of the following lose(s) water quickest in the cooler?
A.Bread B.Tomatoes.
C.Salad. D.Eggs.
2.What should we do with tomatoes to get the best taste?
A.Put them in the cooler. B.Cook them at once.
C.Make them ripen faster. D.Leave them in the shade.
3.What will go bad easily without refrigeration?
A.Dressed salad. B.Mayo and yogurt.
C.Oil and vinegar. D.Salad dressings.
高一英语阅读理解中等难度题查看答案及解析
Summer is the perfect time to relax. As you plan for your trip, here are some tips on how to protect yourself. 1.
Fight against the mosquitoes in the hot spots.
There are many mosquito-borne illnesses in tropical regions, which are traditionally vacation hot spots. Therefore, mosquito repellent(驱蚊剂)that contains DEET should be an essential item in your travel bag.
2.
In lesser-developed countries there is less equipment for clean water and public health. If you can't avoid unhealthful water, make sure you bring along a tea or coffee—making pot that will boil water for you. You’d better buy a case or two of water and check that all bottle caps are sealed to assure the bottled water isn't just a refilled bottle of dirty tap water.
Always protect your feet.
It's best to wear slippers in the shower, but if you must be barefoot, put a towel down on the floor.3.You should never walk barefoot in any area of a foreign country, including your hotel room.
Be sure to eat safe fruits.
4. They may have been washed in the same water, or wiped with the same rag used to clean work surfaces in kitchens. The best advice is to bring your own peeler(削皮器)so that you know that something clean has been applied to the fruit.
Enjoy the smell of roadside stands, not the food.
Unless the food is piping hot when served, it’s best to stay away from roadside stands, no matter how good the smell of the food might be. If you are concerned about whether a restaurant is clean, order the food to go. 5.
A. Don't trust the local water
B. Any fruit served fresh may be polluted
C. Look out for any water not served in a bottle
D. The boxes may be cleaner than the plate or fork on the table
E. You should know how to keep yourself away from dirty fruits
F. They are necessary to avoid coming back with a major illness from your trip
G. Parasites(寄生虫)can enter the skin of your feet and travel to different parts of the body
高一英语七选五中等难度题查看答案及解析
Summer is the perfect time to relax. As you plan for your trip, here are some tips on how to protect yourself. 1.
Fight against the mosquitoes in the hot spots.
There are many mosquito-borne illnesses in tropical regions, which are traditionally vacation hot spots. Therefore, mosquito repellent(驱蚊剂)that contains DEET should be an essential item in your travel bag.
2.
In lesser-developed countries there is less equipment for clean water and public health. If you can't avoid unhealthful water, make sure you bring along a tea or coffee—making pot that will boil water for you. You’d better buy a case or two of water and check that all bottle caps are sealed to assure the bottled water isn't just a refilled bottle of dirty tap water.
Always protect your feet.
It's best to wear slippers in the shower, but if you must be barefoot, put a towel down on the floor.3.You should never walk barefoot in any area of a foreign country, including your hotel room.
Be sure to eat safe fruits.
4. They may have been washed in the same water, or wiped with the same rag used to clean work surfaces in kitchens. The best advice is to bring your own peeler(削皮器)so that you know that something clean has been applied to the fruit.
Enjoy the smell of roadside stands, not the food.
Unless the food is piping hot when served, it’s best to stay away from roadside stands, no matter how good the smell of the food might be. If you are concerned about whether a restaurant is clean, order the food to go. 5.
A. Don't trust the local water
B. Any fruit served fresh may be polluted
C. Look out for any water not served in a bottle
D. The boxes may be cleaner than the plate or fork on the table
E. You should know how to keep yourself away from dirty fruits
F. They are necessary to avoid coming back with a major illness from your trip
G. Parasites(寄生虫)can enter the skin of your feet and travel to different parts of the body
高一英语七选五中等难度题查看答案及解析