Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
1.Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
2.Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package-because we think of blue as safe, and white as calm.
3.But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know the truth: 4.The founder of Pears soup, who for 25 years has used pretty girls to promote their goods, came to the conclusion: “5.”
A.It’s not enough to have a good product.
B.Coloring, for example, varies(不同) according to what the producers are selling.
C.Any fool can make soup, but it takes a genius(天才) to sell it.
D.The colors tricked the customers into shopping.
E.The size of a product can attract a shopper.
F.A good product is an advantage(优势).
G.The colors turned the customers off.
高一英语七选五中等难度题
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
1.Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
2.Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package-because we think of blue as safe, and white as calm.
3.But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know the truth: 4.The founder of Pears soup, who for 25 years has used pretty girls to promote their goods, came to the conclusion: “5.”
A.It’s not enough to have a good product.
B.Coloring, for example, varies(不同) according to what the producers are selling.
C.Any fool can make soup, but it takes a genius(天才) to sell it.
D.The colors tricked the customers into shopping.
E.The size of a product can attract a shopper.
F.A good product is an advantage(优势).
G.The colors turned the customers off.
高一英语七选五中等难度题查看答案及解析
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
1.Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package.
B. The price of the product.
C. The color of its package.
D. The brand name of the product.
2.The underlined part “the colors turned the customers off” (in Para.3) means that the colors _________.
A. attracted the customers strongly
B. caused the customers to lose interest
C. tricked the customers into shopping
D. had weak effects on the customers
3.Which of the following is the key to the success in product sales?
A. The way to promote goods.
B. The team to produce a good product.
C. The discovery of a genius.
D. The brand name used by successful producers.
4.Which of the following would be the best title for this text?
A. Choice of Good Products
B. Disadvantages of Products
C. Effect of Packaging on Shopping
D. Brand Names and Shopping Tricks
高一英语阅读理解中等难度题查看答案及解析
There are some simple safety tips that you should follow to ensure your visit to Australia is as enjoyable as possible.
On the road
* If you wish to drive in Australia you must hold a current, valid driving license issued in the country in which you live. Carry it with you at all times when driving.
* Always travel no faster than the signed maximum speed limit.
* The drive is not allowed to use a mobile phone while driving in Australia.
* Do not pick up hitchhikers at the side of the road, who get free rides from drivers of passing cars.
At the beach
* Always swim with others.
* Never swim under the influence of alcohol or drugs, or in darkness.
In the bush
* Drink plenty of water (allow at least one litre of water per hour of walking) when walking outdoors. Wear sturdy shoes and socks, a hat, sunscreen lotion, comfortable clothing for long bushwalks.
* Never walk alone. Read maps and signs carefully.
* Do not feed or play with native animals. You might get bitten or scratched.
In the Outback
* When planning each day of travel spend some time to calculate how long it will take to drive between destinations. Be realistic about how far you can drive in a day.
* Always carry a current road map.
* Always carry a spare tyre, tools and water.
* During daylight hours always drive with your headlights on low beam, as outback conditions can make it difficult to see oncoming vehicles.
1.If an American wants to drive in Australia, he has to get ______.
A. a car B. a mobile phone
C. a valid Australian driving license D. a valid American driving license
2.Which of the following is NOT TRUE according to the article?
A. Do not pick up strangers when you are driving on the road.
B. Do not swim alone or in the dark.
C. You are welcome to give food to native animals in the bush.
D. When in the outback or in the bush, remember to take a map with you.
3.Which rule should you follow when you are in the bush?
A. Drink at least one litre of water per hour.
B. Be realistic about where you can go.
C. When you are driving, you can’t use a mobile phone.
D. Eat as much as you can.
高一英语阅读理解简单题查看答案及解析
You may think there are no differences between British and American people. After all, they speak the same language, don’t they? If you ask a British or an American person, he will probably tell you that there are differences. And the differences are quite great.
What do British people think American people are like? The British think American people are very strange. They make a lot of noise and they laugh too loudly. They are rich, and they only think about money. But the British do say that American people are kind, and friendly people. They’re happy to help you if you are in trouble.
What do Americans think of the British? Well, they think the British are cold and very unfriendly. They are not interested in success or in making lots of money. They think British is the best country in the world. They look down on other countries. But Americans say that the British are quite hard workers. They are brave and honest. And in time of trouble they face difficulties happily.
You can see that these ideas can cause misunderstanding between the British and Americans. But when American and British people become friends, they usually find things are not as bad as they expected.
1.Are there any differences between British and American people?
A. Yes, but the differences are very small.
B. Yes, and the differences are quite great.
C. No, there isn’t any difference between them.
D. Some people think there are, but some people don’t think so.
2.What do British people think Americans are like?
A. They are selfish. B. They are poor.
C. They are strange people. D. They are unfriendly.
3.What do the Americans think of the British?
A. They are cold and unfriendly. B. They are kind.
C. They are lazy. D. They are rich.
4.The American and British people usually get along quite well___.
A. when they become friends B. when they become enemies
C. after they fight D. after they quarrel
高一英语阅读理解中等难度题查看答案及解析
As we all know, it is not important where you come from, but it really ________ where you are going.
A. cares B. works C. matters D. functions
高一英语单项填空简单题查看答案及解析
There are many fun, free activities that you can do as a family. All that is required is a bit of imagination and some time set aside for fun. And the best part is that these are the kind of memories a child will remember for a lifetime.
Family game night
Find out any of the games that are already around the house. Kids often get computer games for Christmas or birthdays, and would love to have a chance to play with their family. Or, make up some games of your own. “Charades” is a fun game to play that will challenge a child to use his/her imagination. Divide the family into teams and let each team come up with words that the other has to act out.
________________________
Pick some time for the family to sit down and come up with their own masterpiece. It doesn't need to be just a drawing -- take some old magazines sitting around the house, let the kids cut out pictures and paste them into their own montage. Or, use items from nature. Let them use leaves, pine cones, twigs and whatever else they can find to create something from their imaginations.
Family Picnic
Taking the family for a picnic is a great way for some fun that doesn't cost any money. If the weather is nice, take them to a park or playground and let the kids have a day of playing. Or, if it is the middle of winter and a foot of snow is on the ground, set up a picnic in the living room.
Family Field Trip
A family field trip doesn't have to cost a dime. Ask a nearby farm if it would be alright to bring your kids out for a tour and to see some of the animals. Or take them to a park and make a scavenger hunt where they need to find certain items from nature. Ask a local business if you could bring the family for a tour to see how things work -- you might be surprised at the number of people who would be thrilled to share what they do with others, and it could be an interesting lesson for the kids.
1.We can learn from the passage that “charades” ________.
A.is a computer game
B.is too difficult for children
C.involves acting out words
D.should be played by more than four people
2.What is the best title to be put in the blank of part two? ____________
A.Family art time B.Family gardening time
C.Family music time D.Family cleaning time
3.According to the passage, the family picnic____________.
A.should be held in the middle of winter
B.can be held inside your house
C.will be very meaningful if held in offices
D.will cost much money if held on a farm
4.Who might be most interested in this passage? _________.
A.Parents B.Teachers C.Farmers D.Employers
5.The writer wrote this passage mainly to _____________.
A.encourage children to use imagination.
B.share precious family memories
C.discuss young children’s interests
D.suggest fun activities to families
高一英语阅读理解中等难度题查看答案及解析
There are many fun, free activities that you can do as a family. All that is required is a bit of imagination and some time set aside for fun. And the best part is that these are the kind of memories a child will remember for a lifetime.
Family game night
Find out any of the games that are already around the house. Kids often get computer games for Christmas or birthdays, and would love to have a chance to play with their family. Or, make up some games of your own. “Charades” is a fun game to play that will challenge a child to use his/her imagination. Divide the family into teams and let each team come up with words that the other has to act out.
________________________
Pick some time for the family to sit down and come up with their own masterpiece. It doesn't need to be just a drawing -- take some old magazines sitting around the house, let the kids cut out pictures and paste them into their own montage. Or, use items from nature. Let them use leaves, pine cones, twigs and whatever else they can find to create something from their imaginations.
Family Picnic
Taking the family for a picnic is a great way for some fun that doesn't cost any money. If the weather is nice, take them to a park or playground and let the kids have a day of playing. Or, if it is the middle of winter and a foot of snow is on the ground, set up a picnic in the living room.
Family Field Trip
A family field trip doesn't have to cost a dime. Ask a nearby farm if it would be alright to bring your kids out for a tour and to see some of the animals. Or take them to a park and make a scavenger hunt where they need to find certain items from nature. Ask a local business if you could bring the family for a tour to see how things work -- you might be surprised at the number of people who would be thrilled to share what they do with others, and it could be an interesting lesson for the kids.
1.We can learn from the passage that “charades” ________.
A. is a computer game B. is too difficult for children
C. involves acting out words D. should be played by more than four people
2. What is the best title to be put in the blank of part two? ____________.
A. Family art time B. Family gardening time
C. Family music time D. Family cleaning time
3.According to the passage, the family picnic____________.
A. should be held in the middle of winter
B. can be held inside your house
C. will be very meaningful if held in offices
D. will cost much money if held on a farm
4.Who might be most interested in this passage? _________.
A. Parents B. Teachers C. Farmers D. Employers
5.The writer wrote this passage mainly to _____________.
A. encourage children to use imagination.
B. share precious family memories
C. discuss young children’s interests
D. suggest fun activities to families
高一英语阅读理解中等难度题查看答案及解析
There are many fun, free activities that you can do as a family. All that is required is a bit of imagination and some time. And the best part is that these are the kind of fun, family memories a child will remember for a lifetime.
Family Game Night
Kids often get games for Christmas or birthdays, and would love to have a chance to play with their family. Or, make up some games of their own. Charades (字谜游戏) is a fun game that will challenge children to use their imagination. Divide the family into teams and let each team come up with words and the other has to act out.
Family Art Time
Pick some time for the family to sit down and come up with their own art. It doesn’t need to be just a drawing—take some old magazines, let the kids cut out pictures and paste them into their own shape. Or let them use leaves, branches and whatever else they can find to make something from their imagination.
Family Picnic
Taking the family for a picnic is a great way for some fun that doesn’t cost any money. If the weather is nice, take them to a park or playground and let them have a day of playing.
Family Field Trip
A family field trip doesn’t have to cost a cent. Ask a nearby farm if you can bring your kids out for a tour and to see some of the animals. Or take them to a park to find certain items from nature. Ask a local business if you could bring the family for a tour to see how things work—you might be surprised at the number of people who would be excited to share what they do with others, and it could be an interesting lesson for kids.
1.When playing the game charades, kids are supposed to ________.
A.prepare some cakes for each other
B.be quick to follow others’ actions
C.sing a song for each other in turn
D.connect actions with certain words
2.Which activities in the passage depend much on the kids’ imagination?
A.Family Picnic & Family Field Trip
B.Family Game Night & Family Picnic
C.Family Game Night & Family Art Time
D.Family Field Trip & Family Game Night
3.It can be inferred from the last paragraph that ________.
A.it costs a lot to visit a park for a family
B.you may share your own experience with workers
C.you should ask for permission from the farm owner
D.all the people will be excited to share what they have with you
4.The passage is mainly intended for ________.
A.teachers B.parents
C.tourists D.teenagers
高一英语阅读理解中等难度题查看答案及解析
As we all know, it is not important where you e from, but it really ________ where you are going.
A. cares B. wor C. matters D. functions
高一英语单项填空简单题查看答案及解析
—Do you have _____ trouble finishing the work?
—The work is not so difficult as you think. We have finished it already.
A.much B.any C.some D.no
高一英语单项填空简单题查看答案及解析