What’s in a logo?
What attracts customers?1. It is not only the image provided by the packaging that counts but the whole corporate identity (企业形象) of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is important, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image.2. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colours and symbols to show their identity.
3. Some colours may be connected with coldness in one culture and with warmth in another; some colours represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
The logos of large international companies are instantly recognizable throughout the world.4. The design of the words “Coca Cola” has not changed since 1886, although the surrounding design has been changed from time to time.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers.5.
A.One of the most famous logos is that of Coca Cola.
B.Colour isn’t a strictly visual element; it’s very psychological.
C.In different cultures, different colours carry different meanings.
D.Logos, therefore, need to be original and to have impact and style.
E.There was a time when Coca Cola was struggling a bit with brand recognition.
F.Obviously the quality of a product does, but visual images contribute a great deal.
G.They are symbols which often include a name or the first letters of it to identify a company.
高一英语七选五简单题
What’s in a logo?
What attracts customers?1. It is not only the image provided by the packaging that counts but the whole corporate identity (企业形象) of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is important, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image.2. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colours and symbols to show their identity.
3. Some colours may be connected with coldness in one culture and with warmth in another; some colours represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
The logos of large international companies are instantly recognizable throughout the world.4. The design of the words “Coca Cola” has not changed since 1886, although the surrounding design has been changed from time to time.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers.5.
A.One of the most famous logos is that of Coca Cola.
B.Colour isn’t a strictly visual element; it’s very psychological.
C.In different cultures, different colours carry different meanings.
D.Logos, therefore, need to be original and to have impact and style.
E.There was a time when Coca Cola was struggling a bit with brand recognition.
F.Obviously the quality of a product does, but visual images contribute a great deal.
G.They are symbols which often include a name or the first letters of it to identify a company.
高一英语七选五简单题查看答案及解析
------what do you think of the shirt I bought?
------It is not only good __________ but also reasonable in price.
A．with quality B．in quality C．of a quality D．in a quality.
高一英语单项填空中等难度题查看答案及解析
“It is not only you but also Tom who ____,” said the teacher after knowing what had happened.
A．are blamed B．is blamed C．are to blame D．is to blame
高一英语单项填空简单题查看答案及解析
_____ is not only what you do, but also how you do it that makes the difference.
A. There B. This C. That D. It
高一英语单项填空中等难度题查看答案及解析
Not only________ attractive but _________ inviting.[
A. is the scenery there; is the food
B. the scenery is; the food is
C. is the scenery there; the food is
D. the scenery is; is the food
高一英语单项填空中等难度题查看答案及解析
Not only________ attractive but _________ inviting.
A. is the scenery there; is the food
B. the scenery is; the food is
C. is the scenery there; the food is
D. the scenery is; is the food
高一英语选择题简单题查看答案及解析
Not only my oral spoken English but also some customs in Western countries.
A.I can improve; I can learn B.can I improve; I can learn
C.I can improve; can I learn D.can I improve; can I learn
高一英语单项填空中等难度题查看答案及解析
When I was in my fifth grade，I found my favorite — acting．It is not only interesting，but it teamwork and empathy, things I think the world should have more of．
However, I never expected that acting would also teach me to !
In the first semester of my freshman year of high school，my school the play Frankenstein．It’s about a scientist named Victor Frankenstein who creates a monster, and the monster destroys the scientist’s life．
I got the lead female 45 of Frankenstein’s girlfriend，Elizabeth．I had been in plays before，so I was very 46 to the rehearsal(排练)process of memorizing lines and then a character with help from the director．But this play was different from one I had ever done before，because Frankenstein and Elizabeth had to kiss in the play a lot．The boy who 49Frankenstein was very cute，I must say．There was a(n) in which our characters shared “15kisses”． ，the director removed it．But there were still some kissing scenes．
Would we to kiss，or would we actually kiss? Our director having us kiss for real，and for the first few times，it was very ．My lips barely touched the boy’s．Many of the other actors and actresses laughed at us．
，one thing about stage kissing that you have to understand is that you are not being yourself. That goes for any ．After that experience，I feel like I can any role．It was a big event in my toward becoming a better actress．I feel more being onstage and showing my character’s personality to the ．And that is important for getting the message of a play across．
1.A．1earns B．teaches C．directs D．explains
2.A．kiss B．hug C．bow D．pray
3.A．prepared for B．carded out C．put on D．took up
4.A．when B．where C．whether D．how
5.A．star B．role C．maid D．keeper
6.A．used B．addicted C．related D．devoted
7.A．imagining B．convincing C．developing D．revising
8.A．each B．no C．some D．any
9.A．played B．served C．created D．replaced
10.A．space B．part C．area D．interval
11.A．Eventually B．Surprisingly C．Fortunately D．Regrettably
12.A．intend B．mean C．try D．pretend
13.A．applied to B．ended up C．objected to D．gave up
14.A．fierce B．romantic C．awkward D．pitiful
15.A．However B．Therefore C．Meanwhile D．Otherwise
16.A．behaving B．acting C．touching D．moving
17.A．change B．design C．handle D．assess
18.A．way B．journey C．tour D．trip
19.A．comfortable B．practical C．optimistic D．hopeful
20.A．readers B．actresses C．actors D．audiences
高一英语完形填空中等难度题查看答案及解析
Stress（压力） is everywhere in our everyday life. Not only men have it, but also women and young people.
The most important reasons of stress are：death, diseases, exams, making money, getting married, moving houses, changing jobs, ending friendships and so on …
How do you know whether you have stress? Could you give your answers to the following questions?
| Yes | No | |
| Do you easily get angry? | ||
| Do you often sleep badly? | ||
| Do you get headaches a lot? | ||
| Do you take sleeping pills? | ||
| Do you find it difficult to relax? | ||
| Do you usually hide your feelings? | ||
| Do you smoke and drink a lot to keep quiet? | ||
| Do you find it difficult to put your heart into something? |
If you answer “Yes” to more than two of these questions, you are one of those people with stress. So what can you do about it?
Doing relaxing exercises, talking with friends and listening to light music are all usual ways of relieving(减轻) stress. However, doctors now say that there are easier ways—people should laugh and smile more often. When you laugh and smile, your body relaxes. They also say that people, especially men, should cry more often, because crying is the natural way of relieving stress.
1.Who has got stress in his everyday life?
A. Men. B. Women.
C. Young people. D. All the above.
2.If you have over problems listed in the table, you are the person with stress.
A. two B. three
C. five D. eight
3.Which of the followings is NOT the reason of stress?
A. Taking exams. B. Changing jobs.
C. Taking sleeping pills. D. Making money.
高一英语阅读理解中等难度题查看答案及解析
Comera is the only place in the world which has a whistle language. We do not know how and why it began because we do not know the complete history of the island. But we can certainly imagine the reasons for the beginning of the whistle language. There are many deep valleys on the island. A person on one side of valley can not easily shout to a person on the other side. But he can whistle and be heard from four miles away, and the record is seven miles. The people who live on the island usually have good teeth, and this helps them to whistle well. They must also have good ears so that they can hear other whistlers.
We can understand why the whistle language continues. It is very useful on the island, and quite easy to learn. When somebody is hurt or ill, the whistle language takes the place of telephone. If the sick person is a long way from the town, boys and men pass the news from one to another. A boy guarding cattle on a hillside whistles to a man fishing from his boat. The last one is able to describe the trouble fully and exactly to the doctor in town. People help each other in the same way when a car breaks or a cow is lost.
The whistle language is hundreds of years old, and probably it will continue to live for hundreds of years more. Radio and TV often kill the special ways of speaking in the different parts of a country. But on Comera you are nobody if you cannot whistle. Perhaps soon after TV arrives on the island, the people there will be whistling the news and other facts and opinions.
49. If a person on Comera island is ill, .
A. others will phone the doctor in town
B. whistle language will pass the news to the doctor
C. his family will take him to the doctor
D. people will take him to the hospital
50. From the passage we know radio and TV at that time.
A. killed the special way of speaking
B. whistled all the news and opinions
C. helped Comera people to communicate
D. did not appear on Comera island yet
51. Comera island is special in that .
A. it attracts visitors every year
B. no visitors have ever been there
C. people there have special ears to hear whistles
D. people there use the whistle language to communicate with each other
52. Which of the following is not true according to the passage?
A. It is not easy for a person to live on Comera island if he cannot whistle.
B. The whistle language can only be found in Comera.
C. The whistle language has been used for hundreds of years on the island, but will not be used any longer.
D. The record shows that one best whistler can be heard by others seven miles away.
高一英语阅读理解简单题查看答案及解析