If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned in the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally (按字面意思的) for its international campaign. As it turned out, the translations were not quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”
A picture is worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1.From the text we learn that ________.
A.Chevy Nova was brought in Latin America
B.General Motors did the best market research of all companies
C.Pepsi still sold well in China owing to the translation problems
D.the “Come alive with Pepsi” campaign worked well in the US
2.What was Gerber’s problem?
A.A translation problem. B.Cultural factor.
C.Religious factor. D.The picture on the jar.
3.For what reason were Thorn McAn shoes turned down in Bangladesh?
A.They are not designed attractively.
B.Their advertisements are not persuasive.
C.A signature looking like the word Allah was in the shoes.
D.Problem for Thorn McAn was the company’s name.
4.The intended readers of the passage are ________.
A.product advertisers B.market researchers
C.managers of Sales Department D.businesses to promote products abroad
5.What does the text mainly tell us?
A.Lessons from some large corporations. B.How to make use of advertisements.
C.The importance of market research. D.The importance of packaging
高一英语阅读理解中等难度题
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned in the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally (按字面意思的) for its international campaign. As it turned out, the translations were not quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”
A picture is worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1.From the text we learn that ________.
A.Chevy Nova was brought in Latin America
B.General Motors did the best market research of all companies
C.Pepsi still sold well in China owing to the translation problems
D.the “Come alive with Pepsi” campaign worked well in the US
2.What was Gerber’s problem?
A.A translation problem. B.Cultural factor.
C.Religious factor. D.The picture on the jar.
3.For what reason were Thorn McAn shoes turned down in Bangladesh?
A.They are not designed attractively.
B.Their advertisements are not persuasive.
C.A signature looking like the word Allah was in the shoes.
D.Problem for Thorn McAn was the company’s name.
4.The intended readers of the passage are ________.
A.product advertisers B.market researchers
C.managers of Sales Department D.businesses to promote products abroad
5.What does the text mainly tell us?
A.Lessons from some large corporations. B.How to make use of advertisements.
C.The importance of market research. D.The importance of packaging
高一英语阅读理解中等难度题查看答案及解析
Your new product ________ better if it is advertised on TV.
A. sells B. sold C. will sell D. would sell
高一英语单项填空中等难度题查看答案及解析
No product is allowed to go into the market if it fails to _____ the quality standard.
A. live B. come up to C. meet D. go through
高一英语单项填空简单题查看答案及解析
Mr. Jackson was tired of living in his old house in the countryside and wanted to sell it and buy a better one. He tried to sell it for a long time, but was not successful, so at last he decided to go to an estate agent.
The agent advertised(登广告) the house straight away, and a few days later, the owner saw a very beautiful photograph of his house, with a wonderful description of his garden in an expensive magazine.
Having read the advertisement through, the house owner hurried to phone the estate agent, saying, “I'm sorry, Mr. Jones, but I've decided not to sell my house after all.” “Why?” the agent asked in a surprised voice. “Because from the advertisement in that magazine I can see it's just the kind of house I've wanted to live in all my life.”
1. Mr. Jackson wanted to sell his house because _____.
A.he needed some money to support his family |
B.his house was too old to live in |
C.he wanted some money to buy a new one |
D.he didn't want to live in the house any longer |
2.The reason why Mr. Jackson went to the estate agent was _____.
A.he had failed in selling his house by himself |
B.he wanted the estate agent to help him to get a good price |
C.he was sure that the estate agent could help him |
D.he wanted the estate to advertise his house in the magazine |
3. At last Mr. Jones _____.
A.was successful in selling the house |
B.felt sorry to have lost a sale by his doing too good a job |
C.was satisfied with what he had done in the advertisement |
D.didn’t understand why Mr. Jackson had changed his mind |
4. What do you think of the advertisement in magazines?
A.They are worth reading. |
B.They usually make things far better than they really are. |
C.They are a great help to those who want to buy something. |
D.They describe things as they really are. |
5.What’s the meaning of “an estate agent” in paragraph one?
A.a person who has a house to sell |
B.a person who helps others to advertise houses in magazines |
C.a person whose work is to sell houses for others |
D.a person who likes beautiful houses |
高一英语阅读理解简单题查看答案及解析
If we fail to sell enough goods, _________ last year, we will have to ________ production.
A. comparing with; cut down B. compared with; cut back on
C. comparing to; cut out D. compared to; cut off
高一英语单项填空简单题查看答案及解析
If you are already making the time to exercise, it is good indeed! With such busy lives, it can be hard to try and find the time to work out. 1. Working out in the morning provides additional benefits beyond being physically fit.
Your productivity is improved. Exercising makes you more awake and ready to handle whatever is ahead of you for the day. 2.
Your metabolism(新陈代谢) gets a head start. 3. If you work out in the mornings, then you will be getting the calorie(卡路里) burning benefits for the whole day, not in your sleep.
4. Studies found that people who woke up early for exercise slept better than those who exercised in the evening. Exercise energizes you, so it is more difficult to relax and have a peaceful sleep when you are very excited.
5. If you work out bright and early in the morning, you will be more likely to stick to healthy food choices throughout the day. Who would want to ruin their good workout by eating junk food? You will want to continue to focus on positive choices.
There are a lot of benefits to working out, especially in the mornings. Set your alarm clock an hour early and push yourself to work out! You will feel energized all day long.
A. You will stick to your diet.
B. Your quality of sleep improves.
C. You prefer healthy food to fast food.
D. There is no reason you should exercise in the morning.
E. You can keep your head clear for 4-10 hours after exercise.
F. After you exercise, you continue to burn calories throughout the day.
G. If you are planning to do exercise regularly, or you’re doing it now, then listen up!
高一英语七选五中等难度题查看答案及解析
If you are already making the time to exercise, it is good indeed! With such busy lives, it can be hard to try and find the time to work out. 1. Working out in the morning provides additional benefits beyond being physically fit.
Your productivity is improved. Exercising makes you more awake and ready to handle whatever is ahead of you for the day. 2.
Your metabolism(新陈代谢) gets a head start. 3. If you work out in the mornings, then you will be getting the calorie(卡路里) burning benefits for the whole day, not in your sleep.
4. Studies found that people who woke up early for exercise slept better than those who exercised in the evening. Exercise energizes you, so it is more difficult to relax and have a peaceful sleep when you are very excited.
5. If you work out bright and early in the morning, you will be more likely to stick to healthy food choices throughout the day. Who would want to ruin their good workout by eating junk food? You will want to continue to focus on positive choices.
There are a lot of benefits to working out, especially in the mornings. Set your alarm clock an hour early and push yourself to work out! You will feel energized all day long.
A. You will stick to your diet.
B. Your quality of sleep improves.
C. You prefer healthy food to fast food.
D. There is no reason you should exercise in the morning.
E. You can keep your head clear for 4-10 hours after exercise.
F. After you exercise, you continue to burn calories throughout the day.
G. If you are planning to do exercise regularly, or you’re doing it now, then listen up!
高一英语七选五中等难度题查看答案及解析
It is important to learn business English if you are going to be successful in another country where English is the primary language. It will also be a great idea to practice speaking and writing in business English. If a university offers a course on business English, it will be a good idea to take the class. Reading, writing and speaking English is necessary to start a business.
Business English is different from asking where to find the nearest hotel. There are classes you can take to help you but there are things that you can learn on your own. Vocabulary and grammar are a good place to start with. You need to know what words mean. Later, try to pronounce the words and then look them up in the dictionary. Try using them in a sentence and ask someone who is good at English to help you. Once you have an understanding of English, you can use it in business English.
In business you will have to learn such things as taking messages, answering the phones with proper words and communicating with your co-workers. You may have to learn how to make travel plans. Business English is very different than spoken English. Grammar is the same but you have to learn things like expressing yourself in a proper manner or maybe making a report in your office.
If you are working in the customer service sector (客户服务部门), you really have to learn business English. Dealing with the public is sometimes more important than asking your boss for a raise (加薪). Most businesses offer training classes and some companies offer classes on how to do the job with proper business English.
1.Why do people learn business English?
A. They want successful communication.
B. They want to ask the boss for a raise.
C. They want to have their own company.
D. They will have a chance to get a better job.
2.We can learn from the text that business English ______.
A. is much more difficult than daily English
B. pays more attention to the forms of expressions
C. is required by most international companies
D. can give you a hand when dealing with people
3.What’s the text mainly about?
A. The development of business English.
B. The tips on learning business English.
C. The introduction to business English.
D. The comparison between business English and daily English.
4.The following language skills are mentioned of business English EXCEPT ______.
A. listening B. reading
C. speaking D. writing
高一英语阅读理解中等难度题查看答案及解析
_______ I have to sell my house, I’ll keep my business going.
A.Even B.As if C.If D.Even if
高一英语单项填空中等难度题查看答案及解析
The company wants to _______ its leading position in business.
A.maintain B.leave C.recognize D.balance
高一英语单项填空简单题查看答案及解析