No product is allowed to go into the market i...

No product is allowed to go into the market if it fails to _____ the quality standard.

A. live             B. come up to         C. meet            D. go through

高一英语单项填空简单题查看答案及解析

If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned in the hard way.

What’s in the name?

Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.

Translation problems

Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally (按字面意思的) for its international campaign. As it turned out, the translations were not quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”

A picture is worth a thousand words

Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.

Twist of fate

Even culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.

1.From the text we learn that ________.

A.Chevy Nova was brought in Latin America

B.General Motors did the best market research of all companies

C.Pepsi still sold well in China owing to the translation problems

D.the “Come alive with Pepsi” campaign worked well in the US

2.What was Gerber’s problem?

A.A translation problem. B.Cultural factor.

C.Religious factor. D.The picture on the jar.

3.For what reason were Thorn McAn shoes turned down in Bangladesh?

A.They are not designed attractively.

B.Their advertisements are not persuasive.

C.A signature looking like the word Allah was in the shoes.

D.Problem for Thorn McAn was the company’s name.

4.The intended readers of the passage are ________.

A.product advertisers B.market researchers

C.managers of Sales Department D.businesses to promote products abroad

5.What does the text mainly tell us?

A.Lessons from some large corporations. B.How to make use of advertisements.

C.The importance of market research. D.The importance of packaging

高一英语阅读理解中等难度题查看答案及解析

Have you heard about “Survival Holidays”? It is for children to go into the lonely place for exciting activities. Now about 1,100 companies are allowed to take children into the great outdoors without their parents.

The reason why people like “Survival Holidays” is that they think being close to nature is good for children. Many children in big cities spend all time watching TV and playing computer games. “Survival Holidays” gives them an important change.

Is “Survival Holidays” a wonderful idea? Maybe it is. Children need more free time to play. They need to be left on their own, without adults disturbing (干扰) them. Parents care too much about their children. They like to see the children being busy with activities that are controlled (控制) by adults, which causes many problems. Children don’t know what to do when they are in danger. Even something like crossing a small river seems to be a hard challenge. Children are not comfortable with danger. Even slight danger like getting their feet wet or falling down seems very terrible to them.

Many people think the survival activities are good for children. Even years later, they will still remember what they have learned. Some have learned to stay calm in dangerous times. Some have learned how to keep safe. Others have learned how to work in a team. All these skills will help them a lot in their lives.

1.What is “Survival Holidays” according to the passage?

A. It is summer holidays.

B. It is winter holidays.

C. It is a kind of holidays to escape from danger.

D. It is a holiday to go into the lonely place for exciting activities.

2.Which children may take part in “Survival Holidays”?

A. Poor children. B. Rich children.

C. Children from cities. D. Children from the countryside.

3.What’s the main idea of the last paragraph?

A. The reasons people dislike “Survival Holidays”.

B. The advantages of “Survival Holidays”.

C. The disadvantages of “Survival Holidays”.

D. The suggestions of taking part in “Survival Holidays”.

4.In a “Survival Holidays” children can learn the following except ________.

A. how to get good grades B. how to stay calm in different times

C. how to keep safe when they meet danger D. how to work in a team

高一英语阅读理解中等难度题查看答案及解析

______it is to jump into a pool or go swimming in the sea when you visit Hawaii!

A. What fun 　　　　     B.　 What a fun 　　 C.　 How fun　 　　     D. How a fun

高一英语单项填空中等难度题查看答案及解析

______it is to jump into a pool or go swimming in the sea when you visit Hawaii!

高一英语单项填空简单题查看答案及解析

If it is __________ for you to go out tonight, would you like to go to the cinema with me?

A．practical          B．necessary         C．convenient        D．grateful

高一英语单项填空中等难度题查看答案及解析

Traveling for business or pleasure can easily damage your health. It’s easy to fail into the trap of high caloric meals and little exercise.1.

●Keep a dictionary on hand

If you are traveling somewhere with a different language, pack a dictionary and keep it close to help you negotiate(商议)the menu and make healthy food choices. 2.Look up the words that you don’t understand to help you learn about cooking methods and ingredients(材料)so that you can choose healthy food.

●3.

The more you can research before your trip, the easier it will be to keep a healthy lifestyle while traveling. To stay on track with your food, try to find a nearby grocery store or healthy food store, look up a copule of well rated restaurants that offer some healthy choices, and try to stay somewhere with a fridge or kitchen.

●Walk every day.

Exploring your destination(目的地)on foot is an amazing way to take some exercise while traveling. Walk through the nature to enjoy its beautiful scenery, listen to the sound of nature and take some wonderful pictures. 4.

●Rent a bike.

Cover more ground while burning calories by renting a bike. Many major cities have bike-sharing programs, or you could contact a local bike store to ask about bike rentals. 5.If you have an open schedule, you could even research bike tours, which are a great way to cover a long distance in a short period of time.

A. Avoid junk food and deep fried food.

B. Research the food and store some upon arrival.

C. Take a bike map of the city, research day trips and get exploring.

D. If you are exercising while traveling, make sure to take in extra water.

E. Here are some healthy travel tips which will keep you in good health.

F. You can’t avoid deep fried food if you don’t know that they’re in there!

G. This is also a great way to find hidden attractions that aren’t in the travel guides.

高一英语七选五中等难度题查看答案及解析

On hearing the words “Just do it!”, you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

An advertising slogan(广告标语) is to a brand__品牌)what eyes are to a person__The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.

Here are a few examples:

“Just do it!”—This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?

“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

“Share moments, share life.”—This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

1.What would be the best title for the text?

A. Just Do It!

B. What Is A Good Slogan?

C. Famous Slogans

D. Slogan And Brand

2.Which of the following can best explain the underlined sentence (paragraph 2)?

A. An advertising slogan is as important to a brand as eyes are to a person.

B. A brand should have an advertising slogan just as people have eyes.

C. A good advertising slogan should draw people’s attention.

D. An advertising slogan acts as the eyes of a brand.

3.The word “them” in the last paragraph refers to____.

A. people　　 B. photos and beauty

C. the happy moments　　 D. Kodak film

高一英语阅读理解中等难度题查看答案及解析

If we fail to sell enough goods, _________ last year, we will have to ________ production.

A. comparing with; cut down              B. compared with; cut back on

C. comparing to; cut out                 D. compared to; cut off

高一英语单项填空简单题查看答案及解析

The head teacher with his students ______ Zhang Gong Shan Park if it _____ tomorrow.

高一英语单项填空中等难度题查看答案及解析