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A video of a three-year-old girl being kicked by her own mother during a photo shot went viral on Thursday, indicating China’s underperformance in regulating the emerging child modeling industry.

The girl, known as Niu Niu, was physically abused (虐待) by her mother in several videos. The videos have annoyed Chinese media and Internet users alike. Many netizens and scholars call for local authorities to carry out further investigations into possible child abuse.

In response to the public outcry (强烈抗议), Niu Niu’s mother issued an apology via Sina Weibo on Thursday, condemning accusations of abuse. She noted that she was merely guiding her daughter for better shots and the girl is well looked after.

Despite her apology, many E-shops which used Niu Niu’s images for brand promotion have canceled their cooperation with the mother, while over 110 well-known child garment shops on Taobao have signed up for a campaign to provide better protection for child models.

“It is necessary to adopt comprehensive laws and regulations to further protect the kids, preventing their parents and companies from exploiting them,” Fang Zhiqing, a lawyer and child protection expert, said.

Niu Niu is not alone. In Zhili, a small town in Zhejiang province, thousands of children from across China are taken here by their parents to seize the chance of fame. With a population of 450,000, Zhili has over 13,000 manufacturers of child clothing. In 2017.the town earned over 7 billion yuan by selling clothing for children online, thus providing opportunities for child models.

“China’s current advertisement law isn’t workable with respect to the industry of child modeling, as it lacks clear regulatory measures and clear legal punishment.” Fang added, “It is important to issue new laws which regulate child modeling.”

1.What caused the public outcry?

A.A girl being physically abused by her mother.

B.Problems in Chinese advertising industry.

C.Several cases of child abuse in recent China.

D.Videos showing how child models work.

2.What happened after the public outcry?

A.Local authorities have thoroughly looked into Niu Niu’s case.

B.Niu Niu’s mother admitted abusing her daughter.

C.Shops stopped their cooperation with the mother.

D.The online sales of child clothing are increasing.

3.Which opinion may Fang Zhiqing agree with?

A.China’s current advertisement law isn’t workable.

B.There are too many child models in China.

C.New economic laws should be issued in China.

D.China should regulate child modeling.

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