The word advertising refers to any kind of pu...

The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote（促进）the trading and selling of goods. In the Middle Ages, merchants employed town criers to the public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements（ads）could be printed easily and were either hung in public places or put in books.

By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.

Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as reception of the firm's name or product words organized in eye-catching patterns, the use of pretty pictures and expressions easy to remember.

Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies（广告商）." The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism（消费主义 as a way of life. Spreading the belief that people could be happy only if they bought the "right" products.

1.What was advertising like in the Middle Ages?

A．Merchants were employed to promote products.

B．Ad messages were shouted out in public places.

C．Product information was included in books.

D．Ad signs were put up in towns.

2.What does the word "This" in Paragraph 2 refer to?

A．Advertising in newspapers.　　 B．Including pictures in ads.

C．selling goods in markets.　　 　 D．Working with ad agencies.

3.The 18th century advertising was special in its ________.

A．growing spending　　　 　 B．printing materials

C．advertising companies　 D．attractive designs

4.Which of the following might be the best title for the text?

A．The Story of Advertising

B．The Value of Advertising Designs

C．The Role of Newspaper Advertising

D．The Development of Printing for Advertising

5.which of the following statements about the London Gazette is true?

A．It was a newspaper for advertising

B．It was the first newspaper in London

C．It was successful in promoting products and services

D．It was the most popular newspaper in London

高一英语阅读理解中等难度题查看答案及解析

______ advertisement uses ______ words and pictures the advertisers think of to convince people to buy ______ product or________ service, or to believe in an idea.

A. An; the; a; /             B. An; /; the; a

C. The; /; a; /              D. The; the; /; the

高一英语单项填空简单题查看答案及解析

The function of an advertisement is that it can __________customers to buy the kinds of goods.

A. employ           B. persuade        C. prepare           D. urge

高一英语单项填空中等难度题查看答案及解析

If you don’t know the meaning of the word ,you can ____the dictionary.

A. refer to　　 B. look into

C. look up　　 D. check

高一英语单项填空中等难度题查看答案及解析

If you don’t know the meaning of the word, ________ the dictionary.

A. look up　　　　     B. refer to　　　　　　

C. point to　　　　     D. look out

高一英语单项填空中等难度题查看答案及解析

Some advertisements_______pictures or words of experts to show people how good the products are.

高一英语单项填空简单题查看答案及解析

Speech—the act of uttering sounds to convey meaning—is a kind of human action. Like any other constantly repeated action, speaking has to be learned, but once it is learned, it becomes a generally unconscious and apparently automatic process.

As far as we can determine, human beings do not need to be forced to speak; most babies seem to possess a sort of instinctive drive to produce speech like noises. How to speak and what to say are another matter altogether. There actions are learned from the particular society into which the baby is born; so that, like all conduct that is learned from a society—from the people around us—speech is a patterned activity.

The meandering(漫目无地的)babble(咿呀学语)and chatter of a young child are eventually channeled by imitation into a few orderly grooves that represent the pattern accepted as meaningful by the people around him. Similarly, a child’s indiscriminate(不加分辨的)practice of putting things into his mouth becomes limited to putting food into his mouth in a certain way.

The sounds that a child can make are more varied and numerous than the sounds that any particular language uses. However, a child born into a society with a pattern of language is encouraged to make a small selection of sounds and to make these few sounds over and over until it is natural for him to make these sounds and not others.

1.For an adult, the process of speaking usually involves___________________ .

2.The selection says that most babies have an instinctive drive to __________ .

3.Conduct that is learned from a society may be called___________________ .

4.The sounds that a child is able to make are  ___________________ .      .

5.We may say that a child has learned to speak if he  ___________________ .     .

高一英语阅读理解中等难度题查看答案及解析

The operation room in every hospital has to _______bacteria of any kind so that the patient being operated on doesn’t get infected.

高一英语单项填空简单题查看答案及解析

The operation room in every hospital has to _______bacteria of any kind so that the patient being operated on doesn’t get infected.

A. keep free from B. make it free from C. to be made free with D. be kept free from

高一英语单项填空中等难度题查看答案及解析

Kids with special needs refer to any kid who might need extra help because of a medical, emotional, or learning problem. For example, kids who can not walk need wheelchairs. They not only need equipment that helps them get around, but they might need to have ramps (坡道) or elevators available. ___1.____

Kids with an illness would have special needs, too. ___2.____ Kids with sight problems might need Braille books to read. Kids with hearing problems might need hearing aids.

__3.____ It might be harder to do normal things—like learning to read or just getting around the school. The good news is that parents, doctors, nurses, teachers, and others can help. The goal is to help kids be as independent as possible.

Other kids also can be a big help. How? By being a friend. Kids who use a wheelchair or have lots of health problems want friends just as you do. But meeting people and making friends can be difficult. ____4.___ Be sure to tell a teacher if you see someone being bullied (欺辱）or teased.

___5.___ Being friendly to kids with special needs is one of the best ways to be helpful. As you get to know them, they may help you understand what it's like to be in their shoes. And you'll be helping fill a very special need, one that everybody has—the need for good friends.

A. Some kids might laugh at or make fun of them.

B. It is good manners to offer help to kids with special needs.

C. Life can be challenging for a kid with special needs.

D. They also might need to get a special bus to school.

E. They might need medicine or other help as they go about their daily activities.

F. Also, try to be helpful if you know someone with special needs.

G. Someone could have trouble with anxiety, but you wouldn't know it unless told about it.

高一英语信息匹配中等难度题查看答案及解析