______ advertisement uses ______ words and pi...

______ advertisement uses ______ words and pictures the advertisers think of to convince people to buy ______ product or________ service, or to believe in an idea.

A. An; the; a; /             B. An; /; the; a

C. The; /; a; /              D. The; the; /; the

高一英语单项填空简单题查看答案及解析

课文填空

1.An advertisement uses words and pictures to _________ people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements and public service advertisements(PSAs). A commercial advertisement is _________ which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public _________.

2.All through history, people from many different countries and cultures have lived together in Britain. The English language is made up of the grammar and _________ these people brought to Britain. That is _________ English has so many different rules that confuse people.

3.The Chinese language _________from Western languages in that, instead of an alphabet, it uses characters which stand _________ ideas, objects or deeds. Chinese words are formed by putting together different characters. In many cases, a single character can also make up a word. The history of the Chinese language can be examined by looking at _________these characters developed.

4.In 334 BC, he took his army, now with 42,000 men, into the Middle East and then Egypt, _________ every army that stood in his path. Then he turned his eyes east, and marched all the way to India, finding victory _________ he went. It seemed that nothing could stop him from taking control of the entire world.

高一英语语法填空中等难度题查看答案及解析

Some advertisements_______pictures or words of experts to show people how good the products are.

高一英语单项填空简单题查看答案及解析

The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote（促进）the trading and selling of goods. In the Middle Ages, merchants employed town criers to the public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements（ads）could be printed easily and were either hung in public places or put in books.

By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.

Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as reception of the firm's name or product words organized in eye-catching patterns, the use of pretty pictures and expressions easy to remember.

Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies（广告商）." The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism（消费主义 as a way of life. Spreading the belief that people could be happy only if they bought the "right" products.

1.What was advertising like in the Middle Ages?

A．Merchants were employed to promote products.

B．Ad messages were shouted out in public places.

C．Product information was included in books.

D．Ad signs were put up in towns.

2.What does the word "This" in Paragraph 2 refer to?

A．Advertising in newspapers.　　 B．Including pictures in ads.

C．selling goods in markets.　　 　 D．Working with ad agencies.

3.The 18th century advertising was special in its ________.

A．growing spending　　　 　 B．printing materials

C．advertising companies　 D．attractive designs

4.Which of the following might be the best title for the text?

A．The Story of Advertising

B．The Value of Advertising Designs

C．The Role of Newspaper Advertising

D．The Development of Printing for Advertising

5.which of the following statements about the London Gazette is true?

A．It was a newspaper for advertising

B．It was the first newspaper in London

C．It was successful in promoting products and services

D．It was the most popular newspaper in London

高一英语阅读理解中等难度题查看答案及解析

I’m calling to ask about the position ________ in yesterday’s China Daily.

A. advertised　　　　 B. to be advertised

C. advertising　 　 D. having advertised

高一英语单项填空中等难度题查看答案及解析

We use both words and gestures to express our feelings, but the problem is that these words and gestures can be understood in different ways. It is true that a smile means the same thing in any language. So does laughter or crying. There are also a number of striking similarities in the way different animals show the same feelings. Dogs, tigers and humans, for example, often show their teeth when they are angry. This is probably because they are born with those behavior patterns.

Fear is another emotion that is shown in much the same way all over the world. In Chinese and in English literature, a phrase like "he went pale and begin to tremble" suggests that the man is either very afraid or he has just got a very big shock. However, "he opened his eyes wide" is used to suggest anger in Chinese whereas in English it means surprise. In Chinese "surprise" can be described in a phrase like 'they stretched out their tongues!' Sticking out your tongue in English is an insulting gesture or expresses strong dislike.

Even in the same culture, people differ in ability to understand and express feelings. Experiments in America have shown that women are usually better than men at recognizing fear, anger, love and happiness on people's faces. Other studies show that older people usually find it easier to recognize or understand body language than younger people do.

1.According to the passage, __________.

A. we can hardly understand what people's gestures mean

B. we can not often be sure what people mean when they describe their feelings in words or gestures

C. words can be better understood by older people

D. gestures can be understood by most of the people while words can not

2.People's facial expressions may be misunderstood because __________.

A. people of different ages may have different understanding

B. people of different countries speak different languages

C. people of different sex may understand a gesture in a different way

D. people have different cultures

3.In the same culture, __________.

A. people have different ability to understand and express feelings

B. people have the same understanding of something

C. people never fail to understand each other

D. people are equally intelligent

4.From this passage, we can conclude __________.

A. words are used as frequently as gestures

B. words are often found difficult to understand

C. words and gestures are both used in expressing feelings

D. gestures are more efficiently used than words

5.The best title for this passage may be __________.

A. Words and Feelings　　　 B. Words, Gestures and Feelings

C. Gestures and Feelings　　 D. Culture and Understanding

高一英语阅读理解中等难度题查看答案及解析

Americans use many expressions with the word “dog”. People in the United States love their dogs and treat them well. 1.However, dogs without owners to care for them lead a different kind of life. The expression, to lead a dog's life, describes a person who has an unhappy existence.

Some people say we live in a dog-eat-dog world. 2.They say that to be successful, a person has to work like a dog. This means they have to work very, very hard. Such hard work can make people dog-tired. And, the situation would be even worse if they became sick as a dog.

3.This means that every person enjoys a successful period during his or her life. To be successful, people often have to learn new skills. Yet, some people say that you can never teach an old dog new tricks. They believe that older people do not like to learn new things and will not change the way they do things.

4.People who are unkind or uncaring can be described as meaner than a junkyard dog. Junkyard dogs live in places where people throw away things they do not want. Mean dogs are often used to guard this property. They bark or attack people who try to enter the property. However, sometimes a person who appears to be mean and threatening is really not so bad. We say his bark is worse than his bite.

Dog expressions are also used to describe the weather. The dog days of summer are the hottest days of the year. A rainstorm may cool the weather. But we do not want it to rain too hard.5.

A. Some people are compared to dogs in bad ways.

B. Dogs are people’s loyal friends all the time.

C. Still, people say every dog has its day.

D. They take their dogs for walks, let them play outside and give them nice meals.

E. That means many people are competing for the same things, like good jobs.

F. Sometimes, morning rain can light up the day.

G. We do not want it to rain cats and dogs.

高一英语七选五简单题查看答案及解析

Americans use many expressions with the word “dog”. People in the United States love their dogs and treat them well. They take their dogs for walks, let them play outside and give them good food and medical care. However, dogs without owners to care for lead a different kind of life. The expression “to lead a dog’s life” describes a person who has an unhappy existence.

Some people say we live in a dog-eat-dog world. That means many people are competing for the same things, like good jobs. They say that to be successful, a person has to work like a dog. This means they have to work very, very hard. Such hard work can make people dog-tired. And, the situation would be even worse if they became sick as a dog.

Still, people say every dog has its day. This means that every person enjoys a successful period during his or her life. To be successful, people often have to learn new skills. Yet, some people say that you can never teach an old dog new tricks. They believe that older people do not like to learn new things and will not change the way they do things.

People who are unkind or uncaring can be described as meaner than a junkyard dog. Junkyard dogs live in places where people throw away things they do not want. Mean dogs are often used to guard this property. They bark or attack people who try to enter the property. However, sometimes a person who appears to be mean and threatening is really not so bad. We say his bark is worse than his bite.

Doghouse provide shelter but they can be cold and lonely in the winter. Husbands and wives use this doghouse term when they are angry at each other. For example, a woman might get angry at her husband for coming home late or forgetting their wedding anniversary. She might tell him that he is in the doghouse. However, the husband may decide that it is best to leave things alone and not create more problems. He might decide to let sleeping dogs lie.

Dog expressions also are used to describe the weather. The dog days of summer are the hottest days of the year. A rainstorm may cool the weather. But we do not want it to rain too hard. We do not want it to rain cats and dogs.

1.The passage tells us something about________.

A. dogs and their life    B. the expressions that describe dogs

C. the meaning of expressions with the word “dog”    D. the structures of dog expressions

2. By saying _______, we compare people to dogs in bad ways.

A. “meaner than a junkyard dog”     B. “to work like a dog”

C. “teach an old dog new tricks”     D. “as sick as a dog”

3.By saying ________, we mean every person enjoys a successful period in life.

A. “he lives in a dog-eat-dog world”  B. “he leads a dog’s life”

C. “he is in the doghouse”          D. “every dog has its day”

4. If we advise the others to leave things alone and not create more problems, we say_______.

A. “become sick as a dog”  B. “rain cats and dogs”

C. “let sleeping dogs lie”   D. “stay in the doghouse”

5. It has been really hot these days, as _______.

A. it rains cats and dogs      B. we are having the dog days of summer

C. we’re leading a dog’s life  D. we’re in the dog’s house

高一英语阅读理解简单题查看答案及解析

The Internet and the World Web (网) are great places to be right now. We use the word "place" because so many of the things you can do online are similar to the things you can do wherever people gather together－in homes , schools , libraries , shopping centers , or at family reunions（团聚）or town meetings. The Net allows people to learn shop, find important information, and communicate, whether they're local, global or simply virtual (虚的) .

The Web is useful. You can find old friends online. You can research and book flights, check the weather, find breaking news, find out information about schools and colleges. You can even place an order for books, CDs, computers and cars.

The Internet is also fun. You can write to old friends or check out their web pages, enjoy web - based soap operas, laugh at online jokes, join in a live Net Event, chat with other Internet surfers(漫游者) , check to see if your name appears anywhere on the Web .

Millions of users log on to the Net every day, and it's not just to do research. There's a lot of fun there. That's one reason why it's called web "surfing".

Of course, the first step to using the Web for business or for fun is learning how to work a "web browser"（浏览器）. If you're new to computers, it may take a while before you are completely comfortable with your browser. Don't worry. You don't have to be a computer 　whiz（专家）. The basics of a web browser are very much like the basics of modem computers

—learning how to point and click the mouse, learning how to scroll（滚动） up and down a page of text, and learning how to use pull - down menus. Again, be patient. There's no time limit on web surfing . Give yourself a chance to explore (探索) the browser itself while you explore the Web.

1.The writer compares the Web to ______.

A. places to visit　　 B. places to gather together in

C. some easy job　　 D. things you can do online

2.We can learn from the text that the Web is not only ______ but also

A. of great use; of great value　　 B. of great use; of great enjoyment

C. useful; funny　　 D. of some use; of a little interest

3.To use the Web, all we have to do is to learn how to_______ .

A. use the computer mouse　　 B. scroll up and down a page of text

C. use pull- down menus　　 D. all the above

高一英语阅读理解中等难度题查看答案及解析

Feet help us walk, run, dance, and jump. The words feet and foot are also used in everyday speech.

To be under someone’s feet means to be troublesome. In other words, you are standing too close to someone and are getting in their way. Some adults criticize (批评) children for being under foot.

Speaking of children, if someone says their home will soon have the pitter-patter of tiny feet, it means the family is expecting a baby!

Now, people who are active do not let grass grow under their feet. They are never in one place for very long. People who can think and take action at the same time are said to be able to think on their feet.

Some people appear to have it all. They have money, a good education, good looks, a great family and a large circle of friends. You could say they have the world at their feet. This means whatever they want seems to be there for them.

People who have both feet firmly on the ground are realistic and practical. They are not dreamy. You might say such a person is well grounded. If you are a bad dancer, you might be described as having two left feet. To dance well, it is better to have a right foot and a left foot.

Sam loves skiing. He thinks that it would be fun to own a ski resort (滑雪场) high in the mountains. But he knows nothing about running a business. So, he decides to get his feet wet. In other words, he wants to get used to a new situation.

He joins an organization for resort owners and attends their meetings. He travels to ski areas all over the United States. This helps Sam get his foot in the door. Having a foot in the door is a starting point. This expression comes from people selling things door-to-door. They would block the door with their foot so people couldn’t close the door on them.

1.What would you say to someone who is “under your feet”？

A. Oh, I’m terribly sorry.

B. Take off your feet!

C. Sorry for the trouble.

D. Excuse me, you are in the way.

2.Which of the following describes people who keep moving about?

A. They are always under foot.

B. They can think on their feet.

C. They have the pitter-patter of tiny feet.

D. They never let grass grow under their feet.

3.What should you try to avoid if you want to succeed in doing something?

A. Having two left feet.

B. Getting your feet wet.

C. Getting your foot in the door.

D. Having both feet firmly on the ground.

4.What do we know about Sam’s new business?

A. It’s a big success.　　 B. It’s not started yet.

C. It lies high in the mountains.　　 D. It opens only in winter.

5.What may be the best title for the passage?

A. Use your feet properly.　　 B. Feet help us walk and run.

C. How to be a good dancer.　　 D. Ready for a new business.

高一英语阅读理解中等难度题查看答案及解析