Every feature of the supermarket--from floor plan and shelf layout to lighting, music, and ladies offering free sausages on sticks ---is designed to bring us in , keep us there , and get us into spending money.
From my own experience , once I enter a supermarket, it' s often not easy for me to get out again. A common feature of supermarkets is the one-way entry door; to get back out, you have to walk through a good portion of the store----with its attractive displays of buyables---to find an exit. I am often subjected to this clever arrangement.
After the one-way front door, the first supermarket feature you encounter is the produce department. There’s a good reason for this: the sensory impact of all those good smells and beautiful colors makes us feel both cheerful and hungry. Similarly the store bakery is usually near the entrance with its delicious smell of fresh-baked bread, as is the flower shop, with its buckets of roses and banks of greenery. The message we get right off the bat is that the supermarket is a welcoming place, fresh, natural, fragrant, and healthy.
Plus, dairy departments are almost invariably located as far from the entrance as possible, ensuring that customers－most of whom will have to walk the length of the store, passing a wealth of tempting products, en route (在途中）to the milk, cheese, and yogurt. Especially popular items are routinely located in the middle of aisles (过道），so that even the most single-minded buyer has a chance to be attracted by alternatives. Mid-aisle positioning is intended to sideline the so-called Boomerang Effect, in which some shoppers simply head for the item they need , then return the way they came.
So what to do about all this? Make a list and stick to it. Try not to shop so often and don't shop when you' re hungry. And when it comes to supermarket psychology, know what to look for. Forewarned is forearmed.
1.What might be unavoidable after the author enters a supermarket?
A.Having difficulty in finding the exit.
B.Getting out with many unintended purchases.
C.Feeling at a loss in front of so many alternatives.
D.Being annoyed by the ladies offering free sausages.
2.How does the author introduce the function of the produce department?
A.By quoting an expert. B.By drawing comparisons.
C.By making classifications. D.By following the order of space.
3.What does the underlined word"sideline"in Paragraph 4 mean?
A.Inspire. B.Estimate C.Prevent D.Expand
4.What is the best title for the text?
A.Surviving the tricky psychology of the supermarket
B.Reducing your must-buys during grocery shopping
C.Tips on buying cheaper products in supermarkets
D.Things to look for when shopping in supermarkets
高二英语阅读选择中等难度题
Every small child knows the panic of losing sight of its mother in the supermarket, and as these delightful pictures show, small whales obviously feel the same way.
Taken by a British diver who was following the sperm whale(抹香鲸) calf, they show the minute the baby - who had lost track of its mum - found her again in the sea off the Azores.
Soaring 30ft across the waves, the newborn slammed（猛力推）its body onto the water with joy after becoming separated from its family group in the chilly（寒冷的）waters.
But the whale calf was doing more than just jumping for joy.
British biologist and dive guide Justin Hart, 44, who took the pictures, says that young whales communicate with older ones in the ocean by creating a slamming sound which travels through the water to the ears of the adults deep below.
By leaping out of the water and slamming its 12ft long body onto the surface of the sea up to 30 times, the baby whale is telling its relatives where it is so they can regroup.
He said: “We had been following the sperm whale calf for most of the day. Sperm whales, of all the whales and dolphins, are the species that dive the deepest and for the longest time.”
“The calves have to follow what’s going on below them from the surface as best they can probably listening to the echo location（回声定位）clicks of the adults.”
“However, sometimes the adults re-surface far out of sight of the calf, and in this situation the whales often leap out of the water causing a large bang as their bodies hit the surface. In this way, the whale family could regroup.”
He added: “When I took the photo, two adults’ females had just resurfaced and the calf quite literally began jumping for joy.”
Mr. Hart captured the rare image four miles from the port of Lajes do Pico while he was working as a crewman on an underwater documentary with special license to film sperm whales in the area.
Sperm whales live in nearly all the world’s oceans in groups of about 15 to 20 animals and they practice communal(集体的) childcare. The calves do not have to follow their mother too closely as sperm whales can take milk from any milk-producing female in its social group.
1.The underlined word “they” in paragraph 2 probably refers to _____.
A. the whales B. the divers
C. the photos D. the mothers
2.According to Justin Hart, the young sperm whale ____.
A. found its family with his help
B. suffered a lot in the cold waters
C. lost contact with its family for days
D. slammed as a means of communication
3.What do we know about sperm whales?
A. The young are independent.
B. They are highly social animals.
C. They tend to live in warm sea waters.
D. Females take turns to care for babies.
4.What would be the best title for the text?
A. Baby whales perform slamming with joy
B. Sperm whales ---fairly intelligent animals
C. Lost sperm whale baby reunited with its family
D. Slamming--- a way of communication among whales
高二英语阅读理解中等难度题查看答案及解析
They go up and they go down. They take people from one floor of a building to the exact same spot on another floor. A new technology will break elevators free from their vertical (垂直的) prisons, allowing them to move side to side, at an angle (角度), even go outside into a city. German company Thyssenkrupp has developed a new kind of elevator that uses maglev (磁悬浮) technology to move elevator cabins. Called Multi, these elevators are no longer limited to a single vertical path.
A funny thing happens when elevators can go anywhere. Tall buildings, which are designed to work around elevators, can start taking on different shapes. They can go wide, add towers or go in unusual directions, and make room for green spaces that otherwise would have been an inconvenience. A single elevator can run from the east side of the first floor to the far west side of the 30th, no transferring or walking necessary. It gets even more interesting when an elevator leaves the building. Patrick Bass, Thyssenkrupp’s North America CEO, has worked in the elevator industry for 26 years. He thinks these elevators will create new transportation networks to support the cities of the future. As more people go into cities, there’s a renewed interest in creating energy efficient spaces. Moving people around quickly is a huge part of that.
He imagines Multi working perfectly with other Thyssenkrupp technology like the Accel moving walkway. Accel, which also uses maglev technology, speeds up after you step on and can go twice the speed of a regular moving walkway. It was the first use of maglev technology outside of a train. The Accel is already in use in some cities now.
1.Compared with traditional elevators, Multi can __________.
A.go more smoothly B.go in any directions
C.go up and down freely D.go directly from floor to floor
2.What will happen to buildings with Multi?
A.They will hold more people.
B.They will become much higher.
C.They will be in different shapes.
D.They will be connected to one another.
3.In what way can Multi support cities of the future?
A.They save space in cities.
B.They help avoid the rush hours.
C.They help people save money.
D.They help move people around quickly.
4.Why is the Accel mentioned in the last paragraph?
A.To show how Multi works.
B.To show the importance of the Accel.
C.To tell us other products by Thyssenkrupp.
D.To explain the wide use of maglev technology.
高二英语阅读理解简单题查看答案及解析
Far from the land of Antarctica, a huge shelf of ice meets the ocean. At the underside of the shelf there lives a small fish, the Antarctic cod.
For forty years scientists have been curious about that fish. How does it live where most fish would freeze to death? It must have some secret. The Antarctic is not a comfortable place to work and research has been slow. Now it seems we have an answer.
Research was begun by cutting holes in the ice and catching the fish. Scientists studied the fish’s blood and measured its freezing point.
The fish were taken from seawater that had a temperature of -1.88℃ and many tiny pieces of ice floating in it. The blood of the fish did not begin to freeze until its temperature was lowered to -2.05℃. That small difference is enough for the fish to live at the freezing temperature of the ice-salt mixture.
The scientists’ next research job was clear: Find out what in the fish’s blood kept it from freezing. Their search led to some really strange thing made up of a protein never before seen in the blood of a fish. When it was removed, the blood froze at seawater temperature. When it was put back, the blood again had its antifreeze quality and a lowered freezing point.
Study showed that it is an unusual kind of protein. It has many small sugar molecules held in special positions within each big protein molecule. Because of its sugar content, it is called a glycoprotein. So it has come to be called the antifreeze fish glycoprotein. Or AFGP.
1.What is the text mainly about?
A. The terrible conditions in the Antarctic.
B. A special fish living in freezing waters.
C. The ice shelf around Antarctica.
D. Protection of the Antarctic cod.
2.Why can the Antarctic cod live at the freezing temperature?
A. The seawater has a temperature of -1.88℃.
B. It loves to live in the ice-salt mixture.
C. A special protein keeps it from freezing.
D. Its blood has a temperature lower than -2.05℃.
3. What does the underlined word “it” in Paragraph 5 refer to?
A. A type of ice-salt mixture. B. A newly found protein.
C. Fish blood. D. Sugar molecule.
4.What does “glyco-” in the underlined word “glycoprotein” in the last paragraph mean?
A. sugar B. ice
C. blood D. molecule
高二英语阅读理解中等难度题查看答案及解析
Far from the land of Antarctica, a huge shelf of ice meets the ocean. At the underside of the shelf there lives a small fish, the Antarctic cod.
For forty years scientists have been curious about that fish. How does it live where most fish would freeze to death? It must have some secret. The Antarctic is not a comfortable place to work and research has been slow. Now it seems we have an answer.
Research was begun by cutting holes in the ice and catching the fish. Scientists studied the fish’s blood and measured its freezing point.
The fish were taken from seawater that had a temperature of -1.88℃ and many tiny pieces of ice floating in it. The blood of the fish did not begin to freeze until its temperature was lowered to -2.05℃. That small difference is enough for the fish to live at the freezing temperature of the ice-salt mixture.
The scientists’ next research job was clear: Find out what in the fish’s blood kept it from freezing. Their search led to some really strange thing made up of a protein(蛋白质) never before seen in the blood of a fish. When it was removed, the blood froze at seawater temperature. When it was put back, the blood again had its antifreeze quality and a lowered freezing point.
Study showed that it is an unusual kind of protein. It has many small sugar molecules(分子) held in special positions within each big protein molecule. Because of its sugar content. It is called a glycoprotein. So it has come to be called the antifreeze fish glycoprotein. Or AFGP.
1.
What is the text mainly about?
A. The terrible conditions in the Antarctic. B. A special fish living in freezing waters.
C. The ice shelf around Antarctica. D. Protection of the Antarctic cod.
2.
Why can the Antarctic cod live at the freezing temperature?
A. The seawater has a temperature of -1.88℃.
B. It loves to live in the ice-salt mixture.
C. A special protein keeps it from freezing.
D. Its blood has a temperature lower than -2.05℃.
3.
What does the underlined word “it” in Paragraph 5 refer to?
A. A type of ice-salt mixture. B. A newly found protein.
C. Fish blood. D. Sugar molecule.
4.
What does “glycol-” in the underlined word “glycoprotein” in the last paragraph mean?
A. sugar B. ice C. blood D. molecule
高二英语阅读理解简单题查看答案及解析
Far from the land of Antarctica, a huge shelf of ice meets the ocean. At the underside of the shelf there lives a small fish, the Antarctic cod.
For forty years scientists have been curious about that fish. How does it live where most fish would freeze to death? There must be some secrets. The Antarctic is not a comfortable place to work and research has been slow. Now it seems we have an answer.
Research was begun by cutting holes in the ice and catching the fish. Scientists studied the fish's blood and measured its freezing point.
The fish were taken from seawater that had a temperature of -1.88℃ and many tiny pieces of ice floating in it. The blood of the fish did not begin to freeze until its temperature was lowered to -2.05℃. That small difference is enough for the fish to live at the freezing temperature of the ice-salt mixture.
The scientists' next research job was clear: find out what in the fish's blood kept it from freezing. Their search led to some really strange things made up of a protein(蛋白质) never seen in the blood of a fish before. When it was removed, the blood froze at seawater temperature. When it was put back, the blood again had its antifreeze quality and a lowered freezing point.
Study showed that it is an unusual kind of protein. It has many small sugar molecules(分子) held in special positions within each big protein molecule. Because of its sugar content, it is called a glycoprotein. So it has come to be called the antifreeze fish glycoprotein, or AFGP.
1. What is the text mainly about?
A. The terrible conditions in the Antarctic. B. A special fish living in freezing waters.
C. The ice shelf around Antarctica. D. Protection of the Antarctic cod.
2. Why can the Antarctic cod live at the freezing temperature?
A. The seawater has a temperature of -1.88℃.
B. It loves to live in the ice-salt mixture.
C. A special protein keeps it from freezing.
D. Its blood has a temperature lower than -2.05℃.
3. What does "glycol-" in the underlined word "glycoprotein" in the last paragraph mean？
A. sugar B. ice C. blood D. molecule
高二英语阅读理解中等难度题查看答案及解析
The other day at a supermarket, I saw a naughty boy of about six crying loudly, falling to the floor and refusing to move. All the while the troubled mother was trying to persuade him to behave well but failed．A little smack on his bottom would have done the job，I thought．
Teenagers also cause discipline(纪律)problems．As a teacher I had a 16-year-old student who had fallen in love with a waiter at a fast-food restaurant．In fact，she had left home to stay with him．So we decided to put her in the school hostel．She refused．When she heard her mother begging her to stay in the hostel she turned round and said：“Why don't you stay in the hostel if you like it so much?”
My palms were itching to slap her for being so rude but the poor mother continued to cajole her，hoping that gentle persuasion would work wonders．It did not．The last I heard，she had run away from home again．
The list goes on and on．Could it be that today's parents are softer and believe that they must not rod(棍棒惩罚)their children for fear of the bad result? Or do they actually believe that the children will get rid of the bad habits and behave well naturally as they grow older? I beg to disagree．I believe it is the parents' duty to discipline the children even at a young age．
My children who are now adults will prove the fact that I used the rod when I thought it necessary．Later when they went abroad，they related to their British university friends on how they were disciplined．Their friends abroad were filled with horror and told my daughter that I could be charged with child abuse(虐待)．However，my daughter showed great respect for me when she told them that she would not be where she was today if not for my strict discipline．
1.The underlined word“cajole”probably means ________．
A．persuade B．scold C．forgive D．punish
2.The author would probably ________.
A．beat the children every day B．treat the children in a softer way
C．leave the children as they are D．punish the children when necessary
3.We can learn from the passage that ________.
A．the naughty boy’s mother hit him
B．the teacher’s daughter is living with the teacher
C．the author’s daughter was thankful for the author’s strict discipline
D．the author was charged with child abuse by her daughter’s friends abroad
4.Which of the following could be the best title for this passage?
A．Spoil Kids B．Value Discipline C．Respect Parent D．Protect Kids
高二英语阅读理解中等难度题查看答案及解析
The other day at a supermarket, I saw a naughty boy of about six crying loudly, falling to the floor and refusing to move. All the while the troubled mother was trying to persuade him to behave well but failed．A little smack on his bottom would have done the job，I thought．
Teenagers also cause discipline(纪律)problems．As a teacher, I had a 16-year-old student who had fallen in love with a waiter at a fast-food restaurant．In fact，she had left home to stay with him．So we decided to put her in the school hostel．She refused．When she heard her mother begging her to stay in the hostel she turned round and said：“Why don't you stay in the hostel if you like it so much?”
My palms were itching to slap her for being so rude but the poor mother continued to cajole her，hoping that gentle persuasion would work wonders．It did not．The last I heard，she had run away from home again．
The list goes on and on．Could it be that today's parents are softer and believe that they must not rod(棍棒惩罚)their children for fear of the bad result? Or do they actually believe that the children will get rid of the bad habits and behave well naturally as they grow older? I beg to disagree．I believe it is the parents' duty to discipline the children even at a young age．
My children who are now adults will prove the fact that I used the rod when I thought it necessary．Later when they went abroad，they related to their British university friends on how they were disciplined．Their friends abroad were filled with horror and told my daughter that I could be charged with child abuse(虐待)．However，my daughter showed great respect for me when she told them that she would not be where she was today if not for my strict discipline．
1.The underlined word“cajole”probably means ________．
| A．persuade | B．scold | C．forgive | D．punish |
2.The author would probably ________.
| A．beat the children every day | B．treat the children in a softer way |
| C．leave the children as they are | D．punish the children when necessary |
3.We can learn from the passage that ________.
| A．the naughty boy’s mother hit him |
| B．the teacher’s daughter is living with the teacher |
| C．the author’s daughter was thankful for the author’s strict discipline |
| D．the author was charged with child abuse by her daughter’s friends abroad |
4.Which of the following could be the best title for this passage?
| A．Spoil Kids | B．Value Discipline | C．Respect Parent | D．Protect Kids |
高二英语阅读理解简单题查看答案及解析
The mooncake features on every Mid-Autumn Festival dining table, and 1.(tradition) comes with fillings like five kernels(a mixture of five different nuts) and red bean paste. These mooncake flavors represent the tastes of various 2.(area) in China, with favorite fillings varying from province to province.
However, traditions change with the times, and 3.do mooncake flavors. Today, many people like Hong Kong-style mooncakes, 4.(go) crazy for that unbeatable melt-in-the-mouth feeling 5.comes from sinking your teeth into these mouth-watering cakes.
Another popular style is the mooncake with a crayfish(小龙虾) flavor. The crayfish 6.(select) for mooncakes should be fresh and alive. Because of limited ingredients, only a small number of crayfish mooncakes 7.(put) on sale each day, forcing many to queue up for hours.
The thoroughly modern mooncake is not only about new flavors, 8.involves designing distinct patterns. Sangxindui museum in Sichuan Province that is famous 9.the masks and sculptures from China’s Bronze Age has introduced a special range of mooncakes with bronze statue patterns, a creative design that is sure 10.(please) mooncake lovers.
高二英语短文填空中等难度题查看答案及解析
Every year, hundreds of millions of Monarch Butterflies (黑脉金斑蝶) from Canada and the United States journey as far as 2, 500 miles to the forests of Michoacan, Mexico, a place which has the world’s largest insect migration. It’s such a breathtaking sight, but as always, human greed is threatening to destroy it.
The Monarch Butterflies start to arrive in Michoacan in late October to make their winter home in the trees high up in the mountains of the natural reserve. Once there, they gather together in large masses. These masses often become so heavy that they cause tree branches to bend or even break. But there’s a purpose of all these massing - it allows the butterflies to survive in the low nighttime temperatures at these high altitudes.
The Michoacan Monarch Butterfly Sanctuary (保护区) is most impressive during the months of February and March, just before the winged insects begin their long journey home.
Mexico’s Butterfly Forest is a shelter protected by law, and one of the country’s most popular sights, but that hasn’t stopped people from slowly but steadily destroying it.
Illegal woodcutting in the heart of the Monarch Butterfly Biosphere Reserve has been a longstanding problem, but criminals are rarely brought to justice. They are often set free after paying some money.
Just last month, an even greater threat rose in Michoacan’s butterfly home. The country’s largest mining corporation gained the right to reopen an old mine in the heart of the monarch reserve. Experts believe that if the mine is reopened, it will likely spell the end of this magical place.
And as if all this wasn’t bad enough, the increasing use of herbicides (除草剂) in the American corn belt has led to the decrease of a plant which is essential to the monarchs’ development from egg into butterfly.
1.When do the Monarch Butterflies begin to fly back to Canada?
A.In January. B.After March. C.In October. D.In December.
2.What does the underlined word “it” in Paragraph 2 refer to?
A.The weather. B.The reserve. C.The massing. D.The forest.
3.What can we know about the protection of Monarch Butterflies in Mexico?
A.It is very satisfying.
B.It should be strengthened.
C.It cost the government a lot.
D.It has saved many butterflies.
4.What can we infer from the last two paragraphs?
A.Monarch Butterflies have a worrying future.
B.America has many mines waiting for exploration.
C.Monarch Butterflies live in the centre of an old mine.
D.The use of herbicides will let Monarch Butterflies lay fewer eggs.
高二英语阅读理解中等难度题查看答案及解析
You can take anything from the shelf and read, but please______ the books when you’ve finished with them.
A.put on B.put down
C.put back D.put off
高二英语单项填空简单题查看答案及解析