If you want to do international trade successfully, ______ of English is _______.
| A．good command; a must | B．a good command; a need |
| C．a good command; a must | D．good command; must |
高一英语单项填空简单题
If you want to do international trade successfully, ______ of English is _______.
| A．good command; a must | B．a good command; a need |
| C．a good command; a must | D．good command; must |
高一英语单项填空简单题查看答案及解析
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned in the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally (按字面意思的) for its international campaign. As it turned out, the translations were not quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”
A picture is worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1.From the text we learn that ________.
A.Chevy Nova was brought in Latin America
B.General Motors did the best market research of all companies
C.Pepsi still sold well in China owing to the translation problems
D.the “Come alive with Pepsi” campaign worked well in the US
2.What was Gerber’s problem?
A.A translation problem. B.Cultural factor.
C.Religious factor. D.The picture on the jar.
3.For what reason were Thorn McAn shoes turned down in Bangladesh?
A.They are not designed attractively.
B.Their advertisements are not persuasive.
C.A signature looking like the word Allah was in the shoes.
D.Problem for Thorn McAn was the company’s name.
4.The intended readers of the passage are ________.
A.product advertisers B.market researchers
C.managers of Sales Department D.businesses to promote products abroad
5.What does the text mainly tell us?
A.Lessons from some large corporations. B.How to make use of advertisements.
C.The importance of market research. D.The importance of packaging
高一英语阅读理解中等难度题查看答案及解析
It is a golden rule in international trade that if you export nothing but raw materials, you're at the ________ of world prices.
A. risk B. expense C. mercy D. cost
高一英语单项填空中等难度题查看答案及解析
Do you want to be a successful person? Would you like to know how successful people usually think and what drives them? Here I am going to tell you the key to success that successful people share.
First of all, successful people never blame someone or something outside of themselves for their failure to move ahead. They realize that their future lies in their own hands. They understand that they can’t control things in life, such as nature, the past and other people. At the same time, they are well aware that they can control their own thoughts and actions. They take responsibility for their life.
Perhaps what most separates successful people from others is that they live life “on purpose”-- they are doing what they believe they are put here to do. In their opinion, having a purpose in their life is the most important element that enables them to deal with things around them. They hold the view that when they live their life “on purpose”, their main concern is to do the job right. They live what they do. People want to do business with them because of their commitment. To live their life “on purpose”, successful people find a cause they believe in and create a business around it.
Besides, they never give up easily. Once they have set up goals in their life, they are willing to do whatever it takes to achieve their goals. To achievers always bear in mind what they don’t have forever. Rather than see this as negative or depressing, they would use the knowledge to spur themselves on and go after what they want energetically and passionately.
So keep in mind what successful people always hold to be true so that you will have a clear idea of what you should do to be successful in life.
1.According to the passage, to be successful, ______.
A. you should set up a realistic goal
B. you should know your strengths and weaknesses
C. you shouldn’t blame others for your failure
D. you shouldn’t waste time
2.Which is NOT the key to success that successful people share?
A. Taking responsibility for their life.
B. Never giving up easily.
C. Having a goal in life.
D. Controlling things in life.
3.The underlined word “spur” in paragraph 4 probably means “______”.
A. interest B. equip
C. depend D. inspire
4.The author’s purpose in writing this passage is to ______.
A. explain the exact meaning of success
B. share the key to success with readers
C. tell his experience of achieving success
D. encourage readers to learn from failure
高一英语阅读理解中等难度题查看答案及解析
Do you want to be a successful person? Would you like to know how successful people usually think and what drives them? Here I am going to tell you the key to success that successful people share.
First of all, successful people never blame someone or something outside of themselves for their failure to move ahead. They realize that their future lies in their own hands. They understand that they can’t control things in life, such as nature, the past and other people. At the same time, they are well aware that they can control their own thoughts and actions. They take responsibility for their life.
Perhaps what most separates successful people from others is that they live life “on purpose” --- they are doing what they believe they are put here to do. In their opinion, having a purpose in their life is the most important element that enables them to deal with things around them. They hold the view that when they live their life “on purpose”, their main concern is to do the job right. They live what they do. People want to do business with them because of their commitment. To live their life “on purpose”, successful people find a cause they believe in and create a business around it.
Besides, they never give up easily. Once they have set up goals in their life, they are willing to do whatever it takes to achieve their goals. To achievers always bear in mind what they don’t have forever. Rather than see this as negative or depressing, they would use the knowledge to spur themselves on and go after what they want energetically and passionately.
So keep in mind what successful people always hold to be true so that you will have a clear idea of what you should do to be successful in life.
1.According to the passage, to be successful, ______.
A. you should set up a realistic goal
B. you should know your strengths and weaknesses
C. you shouldn’t blame others for your failure
D. you shouldn’t waste time
2.Which is NOT the key to success that successful people share?
A. Taking responsibility for their life.
B. Never giving up easily.
C. Having a goal in life.
D. Controlling things in life.
3.The underlined word “spur” in paragraph 4 probably means “______”.
A. interest B. equip C. depend D. inspire
4.The author’s purpose in writing this passage is to ______.
A. explain the exact meaning of success
B. share the key to success with readers
C. tell his experience of achieving success
D. encourage readers to learn from failure
高一英语阅读理解中等难度题查看答案及解析
If you want to be ______ success, please remember that failure is the mother of ______ success.
A．the; a B．/; a C．a; / D．the; the
高一英语单项填空中等难度题查看答案及解析
If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognized for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class research facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz.
Degree
We offer a wide choice of bachelor’s degrees (学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc. Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz.
Tuition Fees(学费)
Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz.
Accommodation(住宿)
You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc@waikato. ac.nz
Health
The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctors and nurses to meet your medical needs. For further information: heal@waikato.ac.nz.
Sports
The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz
1.If you want to get more information about arts, you can write to ______.
A．sport@waikato.ac.nz B．heal@waikato.ac.nz
C．deg@waikato.ac.nz D．inf@waikato.ac.nz
2.Which of the following statement is true?
A．You don’t have to pay more than $5000 a year.
B．Everyone can’t choose the Bachelor of Music.
C．If you want to know more about Health, you can visit acc@waikato. ac.nz.
D．You can live in a flat with two bedrooms.
3.According to the text, what will you do if you are ill during Christmas holidays?
A．Go to a hospital nearby.
B．Buy some medicine in a drug store.
C．See a doctor at the school medical centre.
D．Try to get help from your classmates.
高一英语阅读理解中等难度题查看答案及解析
If you want to be a success, study at the University of Waikato is right for you. The university is internationally recognized for its excellence and achievements. It will help you develop advanced research skills. As a university student you can get first-class research facilities (设施) with trained teachers to help, support and advise you in your study. We pride ourselves on our high standards, our research success and our international recognition. For further information: inf@waikato.ac.nz.
Degree
We offer a wide choice of bachelor’s degrees (学位) for international students, which includes: Arts, Communication Studies, Social Sciences, etc. Bachelor of Music and Bachelor of Education are only for New Zealand citizens, for further information: deg@waikato.ac.nz.
Tuition Fees(学费)
Tuition fees are different from department to department, generally from $5,000 to $6,000 a year. For further information: tui@waikato.ac.nz.
Accommodation(住宿)
You can have a room in a 4-bedroom flat, which will cost about $100 a month with other regular living costs of about $150 a month for one person. For further information: acc@waikato. ac.nz
Health
The Student Health Service provides excellent medical services for students. The Medical Centre is open five days a week, including student holidays with four doctors and nurses to meet your medical needs. For further information: heal@waikato.ac.nz.
Sports
The Centre is a great place to have sports activities. Trained exercise teachers can help you work out a training plan and keep you active. The sports hall has volleyball, basketball and indoor football courts and a swimming pool as well. There are also a large number of sports clubs at Waikato. For further information: sport@ waikato.ac.nz
1.If you want to get more information about arts, you can write to ______.
A. sport@waikato.ac.nz B. heal@waikato.ac.nz
C. deg@waikato.ac.nz D. inf@waikato.ac.nz
2.Which of the following statement is true?
A. You don’t have to pay more than $5000 a year.
B. Everyone can’t choose the Bachelor of Music.
C. If you want to know more about Health, you can visit acc@waikato. ac.nz.
D. You can live in a flat with two bedrooms.
3.According to the text, what will you do if you are ill during Christmas holidays?
A. Go to a hospital nearby.
B. Buy some medicine in a drug store.
C. See a doctor at the school medical centre.
D. Try to get help from your classmates.
高一英语阅读理解中等难度题查看答案及解析
Do you want to create more successful writings? Perhaps you can benefit from the following suggestions on excellent writing.
You need time. A lot of smart people lie to themselves like, “I finish my task best at the last minute.” In fact, it’s not true. 1. Sure, you are smart, but you still need to have some pressure. For example, if you are working on an important topic, why do you think that you can write well at midnight just before the conference? Writing can be a miracle if you are given enough time.
Writing requires practice. 2. Would you do nothing before running a marathon? No, you would practice running gradually to make your body stronger. In order to become a writer, you need to write.
Write at the best time. I happen to be a morning person, so I write early in the day. Then I spend the rest of my day teaching or having meetings. 3.
4. Or, at least, they are not correct to some extent. Nearly all of the best scholars are changed by their experiences in doing research and writing about it. They learn by doing, and sometimes what they learn is that they were wrong.
Revise your writing again and again. Have other people look at it. You need to overcome a fear of refusal. 5. The difference between a successful scholar and a failed one is about who is better at writing and revising.
A. Not all of your thoughts are influential.
B. No one works better with time running out.
C. You get better and faster through exercise.
D. Exchange papers with peers or an instructor.
E. Your first thoughts are often wrong.
F. Make sure you save your most productive time for writing.
G. Nobody’s first drafts (草稿) are good.
高一英语七选五中等难度题查看答案及解析
What would you do if you failed? Many people may choose to give up1.， the surest way to success is to keep your direction and stick 2. your goal .On your way to success, you must keep your 3.(direct)．It is just like a lamp, guiding you in darkness and 4. (help) you overcome obstacles on your way.5.， you will easily get 6. (lose) or hesitate to go ahead .Directions mean objectives .You can get nowhere 7. an objective in life .You can try to write your objective on paper and make some plans to achieve 8.．Only in this way will you know how to arrange your time and to spend your time 9. (proper).And you should also have a belief 10. you are sure to succeed as long as you keep your direction all the time.
高一英语短文填空中等难度题查看答案及解析