[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising ________ 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
1.What is the main idea of the text? (no more than 7 words)
2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering ________
________ because of the serious force of online advertising.
4.List two benefits of online advertising. (no more than 20 words)
①________ ②________
5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
高一英语阅读理解中等难度题
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising ________ 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
1.What is the main idea of the text? (no more than 7 words)
2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering ________
________ because of the serious force of online advertising.
4.List two benefits of online advertising. (no more than 20 words)
①________ ②________
5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
高一英语阅读理解中等难度题查看答案及解析
阅读下面的短文,请根据短文后的要求答题(请注意问题后的字数要求)
[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising______ 6 percent of all money spent for advertising, to 12 percent or more.
[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (广告收益). Many attribute (把……归于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.
[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.
[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.
1.What is the main idea of the text? (no more than 7 words)
___________________________________________________ .
2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)
____________________________________________________ .
3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)
Traditional types of advertising media such as newspaper and magazines are suffering ___________ because of the serious force of online advertising.
4.List two benefits of online advertising. (no more than 20 words)
①_____________ ② ______________ .
5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)
_______________________________________ .
高一英语其他题中等难度题查看答案及解析
Don’t trust such an advertisement on TV. That kind of electronic dictionary is ______ it says.
A. as good as B. not as good as
C. as well as D. not as well as
高一英语单项填空中等难度题查看答案及解析
Online shopping, when properly , can save a lot of time ,money and energy..
A. done B. is done
C. having done D. to do
高一英语单项填空中等难度题查看答案及解析
Some people believe that a Robin Hood is at work, others that a wealthy person simply wants to distribute(分发)his or her fortune before dying. But the donator who started sending envelopes with cash to deserving causes, accompanied by an article from the local paper, has made a northern German city believe in fairytales(童话).
The first envelope was sent to a victim support group. It contained €10,000 with a cutting from the Braunschweiger Zeitung about how the group supported a woman who was robbed of her handbag; similar plain white anonymous(匿名)envelopes, each containing €10,000, then arrived at a kindergarten and a church.
The envelopes keep coming, and so far at least €190,000 has been distributed. Last month, one of them was sent to the newspaper’s own office. It came after a story it published about Tom, a 14-year-old boy who was severely disabled in a swimming accident. The receptionist at the Braunschweiger Zeitung opened an anonymous white envelope to find 20 notes of €500 inside, with a copy of the article. The name of the family was underlined.
“I was driving when I heard the news,” Claudia Neumann, the boy’s mother, told Der Spiegel magazine. “I had to park on the side of the road; I was speechless.”
The money will be used to make the entrance to their house wheelchair-accessible and for a course of treatment that their insurance company refused to pay for.
“For someone to act so selflessly, for this to happen in such a society in which everyone thinks of himself, was astonishing,” Mrs. Neumann said. Her family wonder whether the donator is a Robin Hood character, taking from banks to give to the needy.
Henning Noske, the editor of the Braunschweiger Zeitung, said: “Maybe it is an old person who is about to die. We just do not know.” However, he has told his reporters not to look for the city’s hero, for fear that discovery may stop the donations.
1.The Braunschweiger Zeitung is name of _____.
A. a church B. a bank C. a magazine D. a newspaper
2.Which of the following is TURE about the donation to Tom?
A. The donation amounted to €190,000.
B. The donation was sent directly to his house.
C. His mother felt greatly surprised at the donation.
D. All the money will be used for his treatment.
3.It can be inferred from the passage that ________.
A. the donation will continue to come
B. the donator is a rich old man
C. the donation comes from the newspaper
D. the donator will soon be found out
4.What would be the best title for the passage?
A. Money Is Raised by the Newspaper.
B. Unknown Hero Spreads Love in Envelopes.
C. Newspaper Distributes Money to the Needy.
D. Robin Hood Returns to the city.
高一英语阅读理解困难题查看答案及解析
.
It was _______ was advertised on TV that made many customers buy the computer which was not so perfect as the ad said.
A.that | B.which | C.what | D.it |
高一英语单项填空简单题查看答案及解析
A good idea ________ to me that we could advertise our products on the Internet.
A. occurred B. happened
C. hit D. struck
高一英语单项填空中等难度题查看答案及解析
While shopping, you should make your own decision. You cannot simply depend on __________ is advertised on TV
A. which B. that C. what D. one
高一英语单项填空简单题查看答案及解析
Why are so many people afraid to fail? Quite simply because we forget that failure is part of the human life and that every person has the right to fail. Every person is able to fight failure and finally succeed.
Most parents work hard at preventing failure or protecting their children from the knowledge that they have failed. One way is to lower standards(标准). When a child finishes making a table, the mother describes it as “perfect” even though it doesn’t stand still. Another way is to blame others. If John fails in science, his teacher is unfair or stupid.
There’s a problem with the two ways. It makes a child unprepared for life in the real world. Young children need to learn that no one can be best at everything, no one can win all the time, and that it’s possible to enjoy a game even when you don’t win. A child often feels terrible, of course, when he is not invited to a birthday party, or is not chosen into a football team. But parents should not say “It doesn’t matter.” quickly. The young should be allowed to experience failure and be helped to come out of it.
Failure never gives people pleasure. It hurts both adults and children. But it can be really good to your life when you learn to use it. You must learn to ask “Why did I fail?” Don’t blame anyone else. Ask yourself what you did wrong and how you can improve. If someone else can help, don’t be shy about asking them. Success just repeats what has been done. It is not as good a teacher as failure. You can learn how to give a good party from an unsuccessful one.
1. How do most parents prevent their children from failure?
A. They give them some presents.
B. They don’t tell them that they have failed.
C. They don’t blame others.
D. They help them to come out of failure.
2.Which of the following does a person need to learn when he fails?
A. It’s impossible to enjoy a game if he misses it.
B. He is the worst of all.
C. It’s natural not to win a game and no one can win all the time.
D. His teammates are not good enough.
3.Which would be the best title for the passage?
A. Learning from Failure
B. Ways of Preventing Failure
C. Reasons of Failure
D. Getting Pleasure from Failure
高一英语阅读理解中等难度题查看答案及解析
Why are so many people afraid to fail? Quite simply because we forget that failure is part of the human life and that every person has the right to fail. Every person is able to fight failure and finally succeed.
Most parents work hard at preventing failure or protecting their children from the knowledge that they have failed. One way is to lower standards(标准). When a child finishes making a table, the mother describes it as “perfect” even though it doesn’t stand still. Another way is to blame others. If John fails in science, his teacher is unfair or stupid.
There’s a problem with the two ways. It makes a child unprepared for life in the real world. Young children need to learn that no one can be best at everything, no one can win all the time, and that it’s possible to enjoy a game even when you don’t win. A child often feels terrible, of course, when he is not invited to a birthday party, or is not chosen into a football team. But parents should not say “It doesn’t matter.” quickly. The young should be allowed to experience failure and be helped to come out of it.
Failure never gives people pleasure. It hurts both adults and children. But it can be really good to your life when you learn to use it. You must learn to ask “Why did I fail?” Don’t blame anyone else. Ask yourself what you did wrong and how you can improve. If someone else can help, don’t be shy about asking them. Success just repeats what has been done. It is not as good a teacher as failure. You can learn how to give a good party from an unsuccessful one.
1.How do most parents prevent their children from failure?
A. They give them some presents.
B. They don’t tell them that they have failed.
C. They don’t blame others.
D. They help them to come out of failure.
2.Which of the following does a person need to learn when he fails?
A. It’s impossible to enjoy a game if he misses it.
B. He is the worst of all.
C. It’s natural not to win a game and no one can win all the time.
D. His teammates are not good enough.
3.Which would be the best title for the passage?
A. Learning from Failure
B. Ways of Preventing Failure
C. Reasons of Failure
D. Getting Pleasure from Failure
高一英语阅读理解中等难度题查看答案及解析