The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A.The guide of Admongo
B.An education website for children
C.A popular online video game
D.A website aimed at children
2.Why did the government start the website?
A.To attract the biggest market of buyers.
B.To sell the products of its company.
C.To help children know about advertising.
D.To advertise the video game for children.
3.The underlined word “identify” can be replaced by _________.
A.recognize B.inform C.persuade D.forbid
4.What can players do in the website game?
A.Choose hair styles for their character.
B.Travel to a supermarket.
C.Eat in a fast-food restaurant.
D.Play video games during the trip.
5.Children are important for advertising because they are _________.
A.important for the society B.the most potential buyers
C.easily influenced by ads D.easily affected by poor products
高一英语阅读理解中等难度题
The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “education” through games and other amusement.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. “Call me Haiz”, he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2010.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A.The guide of Admongo
B.An education website for children
C.A popular online video game
D.A website aimed at children
2.Why did the government start the website?
A.To attract the biggest market of buyers.
B.To sell the products of its company.
C.To help children know about advertising.
D.To advertise the video game for children.
3.The underlined word “identify” can be replaced by _________.
A.recognize B.inform C.persuade D.forbid
4.What can players do in the website game?
A.Choose hair styles for their character.
B.Travel to a supermarket.
C.Eat in a fast-food restaurant.
D.Play video games during the trip.
5.Children are important for advertising because they are _________.
A.important for the society B.the most potential buyers
C.easily influenced by ads D.easily affected by poor products
高一英语阅读理解中等难度题查看答案及解析
To control the nation’s growing problem with food wastage, the South Korean government has started a special initiative (倡议) ---“Pay as You Trash”. According to the initiative, the South Korean government has three methods in place to charge citizens for the food thrown away. One is through an RFID (Radio Frequency Identification) card — when users tap this card over a specially designed food waste bin, the lid will open. This waste is automatically weighed and recorded in the user’s account. The user needs to settle this bill every month.
The second billing method is through pre-paid garbage bags. These specially designed bags are priced based on the amount of space. For instance, in Seoul, a 10-liter garbage bag costs around 190 won (less than $1). There’s also a bar code management system in place, in which residents (居民) throw food waste directly into dustbins and pay for it by buying bar code stickers attached to the bin.
Even before the pay-by-weight system was introduced, South Koreans were still being charged for food waste — the cost was simply divided equally among the residents of each apartment block. The new system is not only fair, but is also designed to make consumers really feel the pinch of too much waste. The more food they throw out, the more they end up paying.
Thanks to the initiative, residents like Seoul housewife Ms. Kwan are now adopting creative methods to avoid food waste. She makes sure to pour all the liquid out of leftover food before throwing it away. While preparing vegetables, she tries to use as much as the eatable parts as possible in order to reduce waste.
1.Why does the South Korean government decide to launch the initiative?
A. Food waste is worsening the environment.
B. More and more food wastes are produced.
C. People are complaining about food waste.
D. People have little knowledge of saving food.
2.Before the initiative was launched, the residents .
A. didn’t pay for their food waste
B. paid for their food waste by weight
C. had to pay for their food garbage bags
D. paid for food waste equally in their blocks
3.The underlined word “pinch” in Paragraph 3 means “ ”.
A. joy B. amount
C. pain D. cause
4.According to the text, the initiative “Pay as You Trash” .
A. is working effectively B. was thought to be unfair at first
C. has a quite high running cost D. is being performed all over the country
高一英语阅读理解中等难度题查看答案及解析
Almost every university now has a website which allows us to ________ the information about it.
A. look at B. look after
C. look around D. look through
高一英语单项填空中等难度题查看答案及解析
The Government has promised to take ____ to help the unemployed.
A. measures B. means
C. methods D. measurement
高一英语单项填空中等难度题查看答案及解析
1.The government has promised to take immediate _______________ (措施) to help the unemployed.
2.The village ______________ (围绕) by forests and mountains is one of the most beautiful villages in our country.
3.I stood on the stage, and my heart beat ______________ (激烈地、猛烈地).
4.Time _____________ (允许), I will go to see a movie after supper.
5.Everyone has his own _______________ (优点) and weaknesses.
6.He is deeply ______________ (虔诚的,信仰宗教的) and goes to churches twice every week.
7.The airline company has _________________ (道歉) for the delay of planes.
8.Regular exercise and a balanced diet are ________________ (有益的) to our health.
9.whether life will continue to ________________ (存在,生存) on the earth depends on whether the problem can be solved.
10.My father cheered me up and _________________ (使铭记) on me the value of hard work with his own experience.
高一英语单词拼写简单题查看答案及解析
In 2006, the UK government started to allow universities in England and Wales to charge British students tuition fees. More than 80 percent of students in England and Wales now take out a student loan in order to go to university. They use the loan (贷款) to pay for tuition fees, books and living expenses. Although the interest on student loans is quite low, it begins as soon as the student receives the loan. The average student in England and Wales now graduates from university with debts of around £12,000. Students of medicine usually have debts of more than £20,000. That is a lot of money. It means graduates cannot afford to buy a house for many years. They even struggle to pay rent on a flat, because they have to start paying back the student loan after graduating. If you start to earn over £15,000 a year, the government takes repayments directly from your monthly salary. Is it any surprise, therefore, that the average British person does not leave their parents’ home until they are 30 years old?
You might think that a British person with a degree will find it easy to get a well-paid job. However, most people in white-collar jobs seem to have a degree these days, so there is a lot of competition. Also, British companies tend to value work experience over a piece of paper. Like everyone else, graduates usually have to start at the bottom and work their way up. That can be very frustrating for them, since they are often over-qualified for the work they are doing. While at university, they have dreams of getting an exciting, challenging job. Therefore, life after university ends up being quite disappointing for a lot of graduates.
All of the above is beginning to make British people question whether a university degree is really worth the money.
1.What's the best title of this passage?
A.What's a University Education worth in the UK? |
B.There is a lot of competition in the UK |
C.There won't be any University Place left for British students |
D.It doesn't cost students more and more to attend university |
2.What's the following is true?
A.University Education is really worth the money in England |
B.University Education is worth all over the world except in England |
C.British education is becoming more expensive for a majority of British students |
D.British students don't like to go to university |
3.We can infer from the passage ____
A.The average British person didn't leave their parents' home until they are 35 years old |
B.Having a degree doesn't get aBritish person a good job |
C.Students are graduating without larger and larger debts. |
D.things are easier for students from other countries coming to study |
in the UK without money
4.The word "interest" in paragraph2 means_______
A. money paid for a week's work |
B. money borrowed from a band |
C. a regular monthly salary |
D. extra money paid on a loan or bank savings |
高一英语阅读理解困难题查看答案及解析
The government tried ____ they could ____ the people in Yushu
A.all; help | B.what; to help | C.that; help | D.that; to help |
高一英语单项填空简单题查看答案及解析
We will lose the game unless he ______ us.
A.helps | B.helped | C.was helping | D.has helped |
高一英语单项填空简单题查看答案及解析
When my son Gene was about 12 years old, I started helping him learn to _______ , I bought twenty chickens and asked him to _________ them. I told him that they would be his own chickens and we would ___________ the eggs from him. However, he would have to buy chicken ___________ with the money he made from the eggs. Whatever money was ___________ would be his to keep. Gene was ___________, thinking he would make _______ .
After several weeks’ successful work, I began to _________ that egg production was going down, I _______ nothing about it. Then one night, Gene told me he didn’t have ______________ money to buy the food. He said the chickens had never ______________ a meal and he could not figure out why some of them had stopped ______________ eggs.
Then I asked him if he had ____________ the amount of feed he had given the chickens. He was____________. It was like he did not think anyone would ever ____________ what he had done. After a long ______________he said yes. He thought he would make more money if he gave them __________ food. I asked him, “Did you fool the chickens?”
I was just astonished at the question in my own __________. I was dumbfounded (惊呆) at the __________ of it. Yes, you can fool everyone else, but you cannot “fool the chickens,” because __________ , you will find out, as the saying goes, “What goes around comes around.”
1.A.share B.cook C.count D.work
2.A.observe B.take care of C.train D.play with
3.A.borrow B.save C.buy D.keep
4.A.soup B.nest C.feed D.meat
5.A.picked up B.given back C.brought in D.left over
6.A.worried B.excited C.satisfied D.discouraged
7.A.devotion B.deal C.money D.choice
8.A.notice B.hear C.predict D.imagine
9.A.found B.said C.thought D.recalled
10.A.honest B.private C.pocket D.enough
11.A.wasted B.missed C.enjoyed D.finished
12.A.laying B.placing C.gathering D.hiding
13.A.checked out B.balanced C.cut down D.measured
14.A.shocked B.delighted C.tired D.disappointed
15.A.allow B.forgive C.discuss D.know
16.A.absence B.silence C.atmosphere D.preparation
17.A.fresher B.heavy C.solid D.less
18.A.job B.life C.mind D.ease
19.A.value B.explanation C.trick D.example
20.A.in the end B.in this respect C.in contrast D.in addition
高一英语完形填空中等难度题查看答案及解析
Need a Job This Summer?
The provincial government and its partners offer many programs to help students find summer jobs. The deadlines and what you need to apply depend on the program. Not a student? Welcome to the government website and learn about programs and online tools available to help people under 30 build skills, find a job or start businesses all year round.
Jobs for Youth
If you are a teenager living in certain parts of the province,you could be eligible (符合条件) for this program, which provides eight weeks of paid employment along with training.
Who is eligible: Youth 15-18 years old in select communities (社区):
Summer Company
Summer Company provides students with hands-on business training and awards of up to$3,000 to start and run their own summer businesses.
Who is eligible: Students aged 15-29, returning to school in the fall.
Stewardship Youth Ranger Program
You could apply to be a Stewardship Youth Ranger and work on local natural resource management projects for eight weeks this summer.
Who is eligible: Students aged 16 or 17 at time of hire, but not turning 18 before December 31 this year.
Summer Employment Opportunities (机会)
Through the Summer Employment Opportunities program, students are hired each year in a variety of summer positions across the Provincial Public Service, its related agencies and community groups.
Who is eligible: Students aged 15 or older. Some positions require students to be 15 to 24 or up to 29 for persons with a disability.
1.If you are 15, which program can’t you apply to?
A.Jobs for Youth
B.Summer Company
C.Stewardship Youth Ranger Program
D.Summer Employment Opportunities
2.What is special about Summer Employment Opportunities?
A.It requires training before employment.
B.It offers the disabled job opportunities.
C.It provides awards for running new businesses.
D.It allows one to work in the natural environment.
3.Where can you probably find the passage?
A.Magazine. B.Textbook.
C.Newspaper. D.Website.
高一英语阅读理解中等难度题查看答案及解析