Advertising actually has a dual(双重的)function:...

Advertising actually has a dual(双重的)function: to sell, as well as to inform. If you stop to think of it, advertisements(ads)provide information of almost everything in our household and immediate environment, from shampoo to fuel for cars. An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones. Performance, price, value for money, quality and reliability are some of the main features mentioned in ads.

Yet there is another important side of advertising that should not be forgotten: choice. A number of ads for different brands of the same product. e.g. toothpaste, shampoo or washing powder allow the consumer to choose. Choice is an important part of buying.

　　　　 In this busy day and age, there is little time for_________.To determine which product is the best to buy, and at the most competitive price, consumers these days rely on advertising in its various forms. This saves time and energy and makes shopping easier.

Few can deny that ads benefit the consumer since they encourage healthy competition. When companies compete for the consumer’s dollar, this is good for the purchaser of the product or service. Advertising tends to increase competition since it informs consumers of what is available. One company’s offer will be either matched or bettered by another company in its advertising.

It was unheard of ten years ago to buy products directly using a personal computer, but it has become a matter of course for some people to browse(浏览)the Internet, surf until they find an e commerce site and then select the product. Marketing products has been almost turned upside down by new ways of selling and buying. More than at any time in history, the choice of goods is unlimited. The whole world is a customer’s marketplace. For busy people like you and me, advertisements actually do us a favor.

1.What the writer of this passage wants to tell us most is that—————————.

A.advertisements benefit busy people in many ways

B.advertisements encourage more business competitions

C.advertisements provide main features of new products

D.selling and informing are two functions of advertising

2.Which is least discussed in the passage as, one of the important sides of advertising?

A.To inform consumers of new products and services.

B.To provide consumers with chances to choose.

C.To increase healthy competition of companies.

D.To change the way of selling and buying.

3.The“comparison shopping”refers to the behavior of　　　　 .

A.comparing and buying a product at the lowest price

B.comparing and deciding which is the best to buy

C.relying on advertising and simplifying shopping

D.buying a product at the least competitive price

4.Healthy competition benefits consumers because—————————.

A.it helps companies to compete for the market

B.it gets companies to improve their services

C.it provides them with the best products and services

D.it gives them many chances to choose their products

高一英语阅读理解中等难度题查看答案及解析

As to the question of whether we will sell our house or who we shall sell the house to, you ____ have answer by tomorrow.

A．shall             B．will              C．could             D．must

高一英语单项填空简单题查看答案及解析

All of us can give others a hand as long as we are willing to do so. Actually, there are some people doing kind things all the time. Spreading kindness, one good deed at a time, is Karla Gibson's mission. "I wish everyone could join me. There are so many ______things going on in the world; 1 mean every day," said Karla.

Karla had the commitment and sense of_______in December of 2013. The single mother of three said she tended to feel depressed around the holidays, so she _______to do something to cheer others up. She started a Facebook page and_______her good deeds each day, from feeding the homeless to giving Easter gifts to the incarcerated( 囚犯) .She hoped to _______others.

"We have to do something. Our_______can make a difference in someone's day. You_______know when someone might be having their worst day, and then somethin! like buying them a coffee can change their whole attitude," Karla______

Karla's greatest_______so far had to do with coffee. On September 27th, Karla i birthday, she went to her local Starbucks and gave the_______$ 127 to pay for othe: people's drinks. She sat at the end of the drive-through holding a_______that read. "Have a great day." She ended up_______about 23 customers. "It was really fun. I was_______one of the best birthdays ever," she said. Her kindness that day didn't gc ______One couple were so grateful that they surprised her with flowers and ballooni to show their______

Karla's acts of kindness have become a_______affair. Her two sons are alwayi_______others. "Sometimes I'll ask Kyle, ‘ So, did you do anything extra nice today? and his answers are like ’Somebody_______something in the hallway and I picked it up or 'I held the door for someone', that kind of thing," said Karla.

It's because of Mom that the boys think it's_______to give a hand to others.“ think it's a great idea of hers. It's always nice to help someone out_______they reallneed it," said Karla's 15-year-old son Chad.

1.A. good B. bad C. new D. casual

2.A. appointment B. duty C. preference D. success

3.A. managed B. agreed C. determined D. hesitated

4.A. did B. mentioned C. shared D. told

5.A. inspire B. greet C. introduce D. remember

6.A. kindness B. happiness C. stories D. sadness

7.A. still B. often C. never D. even

8.A. whispered B. explained C. replied D. reported

9.A. surprise B. challenge C. moment D. place

10.A. cashier B. customer C. beggar D. secretary

11.A. logo B. sign C. symbol D. flag

12.A. paying back B. picking up C. paying off D. paying for

13.A. occasionally B. usually C. probably D. hardly

14.A. unoccupied B. unnoticed C. unorganized D. unquestioned

15.A. wisdom B. existence C. generosity D. appreciation

16.A. society B. love C. holiday D. family

17.A. encouraging B. inviting C. helping D. affecting

18.A. fell B. bought C. found D. dropped

19.A. strange B. reasonable C. cool D. funny

20.A. after B. though C. unless D. when

高一英语完形填空简单题查看答案及解析

A farmer had some puppies to sell. He painted a sign advertising them on the edge of his yard.

One day, a little boy came to buy one of the puppies. With a whistle（口哨）, the farmer called, “Here, Dolly!” Out from the doghouse ran Dolly followed by four little balls of fur. The little boy stood against the fence（栅栏）. His eyes danced with happiness.

As the dogs made their way to the fence, the little boy noticed something else inside the doghouse. Slowly another little ball appeared, something wrong with its legs, doing its best to catch up.

“I want that one,” the little boy said.

The farmer knelt（跪下）down at the boy's side and said, “Son, you don't want that puppy. He will never be able to run and play with you like these other dogs would.”

With that, the little boy stepped back from the fence, reached down and began rolling up one leg of his trousers. In doing so, he showed a steel brace（固定器）running down both sides of his leg attaching itself to a specially made shoe. Looking back up at the farmer, he said, “You see, sir, I don’t run too well myself, and he will need someone who understands.”

1.How did the farmer advertise his puppies?

A．Advertise them in the newspaper.           B．Put up a sign in his yard.

C．Show them to his neighbors.               D．Send pictures to a magazine.

2.The underlined words “four little balls of fur” refer to “_________”.

A．four toy balls                           B．four balls made of fur

C．four lovely dogs                        D．four puppies with no fur

3.Why did the boy choose the last dog?

A．Because they have something in common.

B．Because he didn't have enough money.

C．Because it was the most lovely one.

D．Because the farmer wouldn't sell other dogs.

4.According to the story, we know that the boy _________.

A．didn't like dogs at all                     B．needed a dog to help him

C．could run as fast as others                 D．had an artificial leg

5.Which of the following words best describes the boy?

A．clever            B．lovely            C．warm–hearted     D．strange

高一英语阅读理解中等难度题查看答案及解析

Our house has ______ furniture(家具).We are thinking about selling some to our neighbours.

A．far too much       B．too much far       C．far much too       D．too far much

高一英语单项填空中等难度题查看答案及解析

Israel has passed a law banning the use of underweight models in advertising. Known as the “Photoshop Law”, it also requires that agencies tell their audience if they’ve digitally changed pictures to make models look thinner.

The new law forbids the use of models with a body mass index of 18.5 or less, a standard based on internationally accepted measures. The figure matches the set of fixed limits by the U. S. Department of Health.

The law doesn’t set a money amount that can be gained in court from such a suit. Lawmakers realize that it may be a long and difficult process to prove in court that a company broke the new law, but they feel that simply having the law in place will accomplish what they want; stopping advertising companies from continuing to influence Israelis with images of unhealthy-looking models as the gold standard of beauty.

Some modeling agencies in Israel aren’t happy. They say that the indexes on which the law is based are arbitrary (任意的)and are not suitable for every model. Many models who are totally healthy girls might be disqualified because of the law. Some models are naturally thin and unable to gain weight and the new law would unfairly prevent them from finding jobs.

However, plus-size American supermodel Emme told CNN that she thinks the law will cause other countries to make similar measures against showing underweight models. “I think this is fantastic because so many young women and men are suffering to look in a way that is unrealistic and unhealthy,” she said.

1.What is “Photoshop Law” about?

A. Banning the use of underweight models.

B. Banning underweight models in advertising.

C. Banning changing pictures digitally.

D. Banning models in advertising.

2.The underlined word “suit” in Paragraph 3 means ________ .

A . a set of clothing

B. a group of rooms

C. an action in court

D. a performance in advertising

3.What can we know from the passage?

A. All models are happy about the law.

B. All advertising agencies are happy about the law.

C. The law makes no sense.

D. There are arguments over the beauty standard of models.

高一英语阅读理解中等难度题查看答案及解析

As we all know, China has a great many cultural heritages, 　　 　 attract people from all over the world to learn about China.

A.that B.what C.which D.when

高一英语单项填空中等难度题查看答案及解析

The man ________ as “a crazy guy” is actually the boss of our company.

高一英语单项填空中等难度题查看答案及解析

“We can hardly wait to see him” has same meaning as _________.

高一英语单项填空中等难度题查看答案及解析

As we have seen, the focus of medical care in our society has been shifting from curing disease to preventing disease — especially in terms of changing our many unhealthy behaviors, such as poor eating habits, smoking, and failure to exercise. The line of thought involved in this shift can be pursued further. Imagine a person who is about the right weight, but does not eat very nutritious foods, who feels OK but exercises only occasionally, and who has no chest pains or abnormal blood counts, but sleeps a lot and often feels tired. This person is not ill. He may not even be at risk for any particular disease. But we can imagine that this person could be a lot healthier.

The field of medicine has not traditionally distinguished between someone who is merely “not ill” and someone who is in excellent health and pays attention to the body’s special needs. Both types have simply been called “well”. In recent years, however, some health specialists have begun to apply the terms “well” and “wellness” only to those who are actively attempting to maintain and improve their health. People who are well are concerned with nutrition and exercise, and they make a point of monitoring their body’s condition. Most importantly, perhaps, people who are well take active responsibility for all matters related to their health. Even people who have a physical disease or handicap (缺陷) may be “well”. In this new sense, if they make an effort to maintain the best possible health, they can in the face of their physical limitations. “Wellness” may perhaps best be viewed not as a state that people can achieve, but as an ideal that people can struggle for. People who are well are likely to be better able to resist disease and to fight disease when it strikes. And by focusing attention on healthy ways of living, the concept of wellness can have a beneficial influence on the ways in which people face the challenges of daily life.

1.Today’s medical care is placing more stress on ________.

A.keeping people in a healthy physical condition

B.monitoring patients’ body functions

C.removing people’s bad living habits

D.ensuring people’s psychological well-being

2.According to the passage, the true meaning of the underlined word “wellness” is for people ________.

A.to best satisfy their body’s special needs

B.to strive to maintain the best possible health

C.to meet the strictest standards of bodily health

D.to keep a proper balance between work and leisure

3.According to what the author advocates (主张), which of the following groups of people would be considered healthy?

A.People who have strong muscles as well as slim figures.

B.People who are not presently experiencing any symptoms of disease.

C.People who try to be as healthy as possible, regardless of their limitations.

D.People who can recover from illness even without seeking medical care.

高一英语阅读理解中等难度题查看答案及解析