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The number of devices you can talk to is multiplying-first it was your phone, then your car, and now you can boss around your appliances. Children are likely to grow up thinking everything is sentient(有感觉能力的,有知觉的), or at least interactive: One app developer told The Washington Post that after interacting with Amazon’s Alexa, his kid started talking to coasters. But even without chatty gadgets, research suggests that under certain circumstances, people anthropomorphize everyday products.

We personify things because we’re lonely. In one experiment, people who reported feeling isolated were more likely than others to give free will and consciousness to various devices. In turn, feeling attached to objects can reduce loneliness. When college students were reminded of a time they’d been excluded socially, they made up by lying abut their number of friend on social networks- unless they were first given tasks that caused them to interact with their phone as if it had human qualities. The phone apparently stood in for real friends.

When we personify products, they become harder to cast off. After being asked to evaluate their car’s personality, people were less likely to say they are intended to replace it soon. And anthropomorphizing objects is associated with a tendency to accumulate.

So how do people assign characteristics to an object? In part, we rely on looks. On humans, wide faces are associated with dominance. Similarly, people rated cars, clocks, and watches with wide faces as more dominant-looking than narrow-faced ones, and preferred them-especially in competitive situations. An analysis of car sales in Germany found that cars with grilles(格栅) that were upturned like smiles and headlights that were slanted(倾斜的) like narrowed eyes sold best. The purchasers saw these features as increasing a car’s friendliness and aggressiveness, respectively. It’s little wonder so many companies use mascots(吉祥物) to bring brands to life. An analysis of 1151 brand characters found symbols that were human or humanlike to be common.

Personifying products and brands can backfire, however. When a coffee maker was anthropomorphized in an ad (“I am Aroma” versus just “Aroma”), consumers felt betrayed by increases in its price. Now that speech-enabled coffee makers are on the market, maybe the machines can sweet-talk their way back into consumers’ hearts.

1.The word “anthropomorphize” (in paragraph 1) most probably means ________.

A.think highly of something B.find a better way to rate something

C.see something as humans D.use something as often as possible

2.The writer mentions an analysis of car sales in Germany in order to ________.

A.show that friendliness is better received than aggressiveness

B.highlight that a symbol looking like a smile appeals more to people

C.explain why so many companies use mascots to promote their brands

D.illustrate that people will judge something according to its appearance

3.What can be inferred from the last paragraph?

A.Consumers should know more about a product before it is on the market.

B.Products with a mascot are more likely to win consumers’ hearts.

C.Increases in a product’s price may be accepted with a good advertisement.

D.The personification of a product may not always work.

高一英语阅读理解中等难度题

少年,再来一题如何?
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