LIANG TAO.sold 80 pink Givenchy bags in 12 minutes.Becky Fang sold 100 Mini Cooper cars in just five.Both are wanghong,literally"red-hot on the web".Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything.The fans are helping this new Chinese Internet star to make money out of their popularity and to shake up the country's e-commerce industry in the process.
A few of wanghong have been hired by luxury brands.Jaeger-LeCoultre, a Swiss watchmaker,hired Papi Jiang for a video ad targeting young urbanites(都市人),including her 27m fans on Sina Weibo,a Twitter-like microblog. Zhang Yi of iiMedia Research,a consulting firm,estimates that up to 15%of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support.The length of a dress might be decided by a survey of a wanghong's fans;its launch date might be based on the number of hits,shares or comments it collects,some of which can cause last-minute design changes.
This poses a new challenge for retailers(零售商),whose supply chains must respond even more quickly to wanghong's opinions.Whereas previously a company would look for a celebrity to match its image,wanghong and their admirers are shaping goods.
Another challenge comes directly from wanghong themselves.They increasingly make money not merely from online support or advice but by launching their own e-commerce stores.Sales of goods accounted for just under half of wanghong earnings of 53bn yuan($8bn)in 2016,estimates Analysis,a Chinese market-research firm(the rest came mostly from live-show tips and adverts).
Some wanghong are going a step further.In November Becky Fang launched her own clothing line.Part of her motivation,she says,was that the brands she supported did not always match the trends she was sharing with her followers.By creating her own brand,Becky's Fantasy,she has full control of the quality.She also gains a new income. For the time being only 3-5%of wanghong follow Becky Fang's example,iiMedia Research estimates.But it expects the model to become an industry in its own right, including entertainment and e-commerce,and driven by online data..
1.Why can wanghong use their popularity to make money?
A.Because they are Internet stars.
B.Because they use social media.
C.Because their opinions influence fans..
D.Because they can shake the e-commerce industry.
2.What is the characteristic of the products supported by wanghong?
A.They are fans-based.
B.They are social-media-based.
C. They are design-shared.
D. They are youth-targeted.
3.What are the challenges for retailers?
A.Online support and advice.
B.Increasing sales of goods online.
C.Quick responses to the.market changes.
D.Wanghong's opinions and e-commerce stores.
4.Why do some wanghong create their own brands?
A.Because they want.to attract more fans.
B.Because they want to share with their followers.
C.Because they want to set up a new industry model.
D.Because the brands they speak for can't satisfy their fans.
5.What's the writer's attitude to wanghong?
A.supportive B.objective
C.indifferent D.worried
高一英语阅读理解困难题
LIANG TAO.sold 80 pink Givenchy bags in 12 minutes.Becky Fang sold 100 Mini Cooper cars in just five.Both are wanghong,literally"red-hot on the web".Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything.The fans are helping this new Chinese Internet star to make money out of their popularity and to shake up the country's e-commerce industry in the process.
A few of wanghong have been hired by luxury brands.Jaeger-LeCoultre, a Swiss watchmaker,hired Papi Jiang for a video ad targeting young urbanites(都市人),including her 27m fans on Sina Weibo,a Twitter-like microblog. Zhang Yi of iiMedia Research,a consulting firm,estimates that up to 15%of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support.The length of a dress might be decided by a survey of a wanghong's fans;its launch date might be based on the number of hits,shares or comments it collects,some of which can cause last-minute design changes.
This poses a new challenge for retailers(零售商),whose supply chains must respond even more quickly to wanghong's opinions.Whereas previously a company would look for a celebrity to match its image,wanghong and their admirers are shaping goods.
Another challenge comes directly from wanghong themselves.They increasingly make money not merely from online support or advice but by launching their own e-commerce stores.Sales of goods accounted for just under half of wanghong earnings of 53bn yuan($8bn)in 2016,estimates Analysis,a Chinese market-research firm(the rest came mostly from live-show tips and adverts).
Some wanghong are going a step further.In November Becky Fang launched her own clothing line.Part of her motivation,she says,was that the brands she supported did not always match the trends she was sharing with her followers.By creating her own brand,Becky's Fantasy,she has full control of the quality.She also gains a new income. For the time being only 3-5%of wanghong follow Becky Fang's example,iiMedia Research estimates.But it expects the model to become an industry in its own right, including entertainment and e-commerce,and driven by online data..
1.Why can wanghong use their popularity to make money?
A.Because they are Internet stars.
B.Because they use social media.
C.Because their opinions influence fans..
D.Because they can shake the e-commerce industry.
2.What is the characteristic of the products supported by wanghong?
A.They are fans-based.
B.They are social-media-based.
C. They are design-shared.
D. They are youth-targeted.
3.What are the challenges for retailers?
A.Online support and advice.
B.Increasing sales of goods online.
C.Quick responses to the.market changes.
D.Wanghong's opinions and e-commerce stores.
4.Why do some wanghong create their own brands?
A.Because they want.to attract more fans.
B.Because they want to share with their followers.
C.Because they want to set up a new industry model.
D.Because the brands they speak for can't satisfy their fans.
5.What's the writer's attitude to wanghong?
A.supportive B.objective
C.indifferent D.worried
高一英语阅读理解困难题查看答案及解析
“Someday, there’ll be no Americans left in the NBA,” said 12-year-old Xing Tao, who joined his school team two weeks ago after watching Yao Ming in a televised NBA game. “The players will all be Chinese, like Yao.”
To China, Yao is a home-grown superstar who helped make the world’s first basketball league closer to Chinese players. To the NBA, the 2.23-meter center offers an opening of a different sort into the world’s largest new market. Yao’s NBA first appearance against the Indiana Pacers in October reached 287 million families in the US. That game might have been a bit of a letdown to Yao’s fans: He played just 11 of the 48 minutes, had two rebounds (抢篮板球) and got no points. Comparing that with his performance on December 19, also against Indiana, Yao won 29 points and 10 rebounds. “This is one of the most exciting games I’ve had,” Yao said after Houston’s 95-83 victory. The NBA has to be excited about his on-count success. In all his games, he’s averaging 12.7 points and 7.7 rebounds, quite good for a new star. “Yao Ming has brought the NBA closer to the Chinese,” said NBA spokeswoman Cheong Sau Ching, “That makes the dream seem practical for other people in China and proud to be Chinese.”
Yao is not the country’s first player in the NBA, but Yao’s combination of modesty and skills makes him a favorite back home.
1.What’s the direct reason for Xing Tao to join the school basketball team?
A. He watched an NBA game.
B. He liked basketball.
C. He hoped to play for NBA.
D. He had a dream that he would become a basketball star.
2.How many points did Yao Ming win in his first game in NBA?
A. 0. B. 2. C. 29. D. 10.
3.What does the underlined word “letdown” in the second paragraph mean?
A. failure B. surprise C. disappointment D. sadness
4. What’s the main idea of this passage?
A. Middle school students want to play basketball.
B. Yao Ming makes NBA closer to China.
C. There’ll be no Americans left in the NBA.
D. There are many new stars from China in the NBA.
高一英语阅读理解简单题查看答案及解析
“Some day, there will be no Americans left in the NBA.” Said 12-year-old Xing Tao, who joined his school’s team two years ago, after watching Yao in a televised NBA game. “The players will all be Chinese, like Yao!”
To China Yao is a home-grown superstar who helped make the world’s first basketball league closer to Chinese players. To the NBA, the 2.23-metre centre offers an opening of a different sort into the world’s largest new market.
Yao’s NBA first appearance against the Indiana Pacers in October reached 287 million households in China. By contrast (对照), there are only about 105 million households in the US. That game might have been a bit of a let down to Yao’s fans. He played just 11 of the 48 minutes, had two rebounds and got no points.
Compare that with his performance on December 19, and also against Indiana, Yao won 29 points and 10 rebounds. “This was one of the most exciting games I’ve had,” Yao said after Houston’s 95-83 victory.
“Yao Ming has brought the NBA closer to the Chinese,” said NBA spokeswoman Cheong Sau Ching, who is based in Hong Kong. “That makes the dream seem achievable for other people in China.”
The 22-year-old Yao is not the country’s first player in the NBA; Wang Zhizhi broke down that wall as a player with the Dallas Mavericks(小牛队)in April 2001. But Yao’s combination of modesty and his skills make him a favourite back home.
60.What’s the direct reason for Xing Tao to join the school’s basketball team?
A.He watched an NBA game
B.He liked basketball
C.He hoped to play for Houston Rockets
D.He had a dream that he would become a basketball star.
61.What’s the main idea of this passage?
A.Middle school students want to play basketball
B.Yao Ming makes NBA closer to China
C.There’ll be no Americans left in the NBA
D.There are many new stars from China in the NBA
62.What does “letdown” in paragraph six mean?
A.failure B.surprise C.disappointment D.sadness
63.Why does Yao Ming win more popularity than Wang Zhizhi at home?
A.He has performed excellently B.He is modest
C.His height D.A & B
高一英语阅读理解简单题查看答案及解析
“Some day, there’ll be no Americans left in the NBA,” said 12-year-old Xing Tao, who joined his school team two weeks ago after watching Yao Ming in a televised NBA game, “The players will all be Chinese, like Yao.”
To China, Yao is a home-grown superstar who helped make the world’s first basketball league closer to Chinese players. To the NBA, the 2.23-meter center offers an opening of a different sort into the world’s largest new market. Yao’s NBA first appearance against the Indiana Pacers in October reached 287 million families in the US. That game might have been a bit of a letdown to Yao’s fans: He played just 11 of the 48 minutes, had two rebounds(篮板) and got no points. Comparing that with his performance on December 19, also against Indiana, Yao won 29 points and 10 rebounds. “This was one of the most exciting games I’ve had,” Yao said after Houston’s 95-83 victory. The NBA has to be excited about his on-count success. In all his games, he’s averaging 12.7 points and 7.7 rebounds, quite good for a new star. “Yao Ming has brought the NBA closer to the Chinese,” said NBA spokeswoman Cheong Sau Ching, “That makes the dream seem practical for other people in China and proud to be Chinese.”
The 22-year-old Yao is not the country’s first player in the NBA: Wang Zhizhi broke down the Dallas Mavericks in November 2003. But Yao’s combination of modesty and skills make him a favorite back home.
1.What’s the direct reason for Xing Tao to join the school basketball team?
A. He watched an NBA game
B. He liked basketball.
C. He hoped to play for the NBA.
D. He had dream that he would become a basketball star.
2.How many points did Yao Ming win in his first game in the NBA?
A. zero B. two C. 29 D. 10
3.What does the word “letdown” in line 4, Paragraph 2 mean?
A. failure B. surprise C. disappointment D. sadness.
4.Why does Yao Ming win more popularity than Wang Zhizhi at home?
A. He is modest and performs excellently.
B. He is too kind to others.
C. More and more Chinese people like to watch his games.
D. He is very modest but proud.
5.What’s the main idea of this passage?
A. Middle school students want to play basketball
B. Yao Ming makes NBA closer to China.
C. There’ll be no Americans left in the NBA
D. There are many new stars from China in the NBA.
高一英语阅读理解中等难度题查看答案及解析
Liang Bo, who came out ________ first in the TV show of the Voice of China in July 2012 , will become ________ super star.
A./, a B.the, a C.the, the D./, the
高一英语单项填空简单题查看答案及解析
Did you know that a turtle(乌龟)can lay 12 eggs in one minute? A large sea turtle lays around 150 eggs at a time. She lays all these eggs in just a few minutes.
Large sea turtles live in the warm seas of the world. Except for when they lay their eggs, they spend their whole lives in the water. When it is time to lay their eggs, the females(雌性) swim to land.
They usually return to the place where they themselves were born. How they find their way back there is unknown.
When they reach shore, the big, heavy turtles crawl slowly up to the high water mark. Using their flippers, they pull themselves along the sand. They must struggle like mountain climbers.
When they finally reach dry sand, they rest before beginning the difficult task of laying eggs.
The turtles lay the eggs in deep holes and cover them with warm sand. The sand protects the eggs from harm. Then the females leave them. After a few weeks, if you happened to be walking along the beach, you might see the sand begin to shake. You may see tiny black balls coming out of the sand. The tiny heads of baby turtles!
1.Which sentence expresses the main idea?
A.Sea turtles have interesting life habits. |
B.Sea turtles swim to shore to lay their eggs. |
C.Large sea turtles lay their eggs in special ways. |
D.Sea turtles enjoy staying in the sand. |
2.The first sentence lets us know that this passage is about __________.
A.turtles | B.oceans | C.time | D.speed |
3. Turtles bury their eggs to protect them from ____________.
A.deep water | B.danger | C.heat | D.bad weather |
4.We can conclude from this passage that ___________.
A.many turtles die while swimming to shore |
B.female turtles protect their babies |
C.once turtles land, they never return to the sea |
D.the job of laying eggs takes great strength |
5.The writer compares turtles to climbers ___________.
A.because they lay their eggs in mountain areas |
B.to give you a picture of how hard they work |
C.to tell you that they like to climb |
D.to show that mountain climbers are as slow as turtles |
高一英语阅读理解中等难度题查看答案及解析
Did you know that a turtle(乌龟)can lay 12 eggs in one minute? A large sea turtle lays around 150 eggs at a time. She lays all these eggs in just a few minutes..
Large sea turtles live in the warm seas of the world. Except for when they lay their eggs, they spend their whole lives in the water. When it is time to lay their eggs, the females swim to land..
They usually return to the place where they themselves were born. How they find their way back there is unknown. When they reach shore, the big, heavy turtles crawl slowly up to the high water mark. Using their flippers(脚蹼), they pull themselves along the sand. They must struggle like mountain climbers. When they finally reach dry sand, they rest before beginning the difficult task of laying eggs.
The turtles lay the eggs in deep holes and cover them with warm sand. The sand protects the eggs from harm. Then the females leave them. After a few weeks, if you happened to be walking along the beach, you might see the sand begin to shake. You may see tiny black balls coming out of the sand. The tiny heads of baby turtles!
1.The first sentence lets us know that this passage is about _____.
A. speed B. turtles C. time D oceans.
2.Turtles bury their eggs to protect them from _____.
A. deep water B. heat
C. danger D. bad weather
3.We can conclude from this passage that _____.
A. many turtles die while swimming to shore
B. female turtles protect their babies
C. once turtles land, they never return to the sea
D. the job of laying eggs takes great strength
4.The writer compares turtles to climbers _____.
A. because they lay their eggs in mountain areas
B. to give you a picture of how hard they work
C. to tell you that they like to climb
D. to show that mountain climbers are as slow as turtles
高一英语阅读理解中等难度题查看答案及解析
There are 5 star fathers in the TV program Dad, Where are we going, the Olympic Champion Tian liang ________.
A. contains B. containing C. including D. included
高一英语单项填空中等难度题查看答案及解析
31. This painting to a museum in New York in 1977.
A.sells | B.sold | C.was sold | D.is sold |
高一英语单项填空简单题查看答案及解析
She turned up, _________ in pink.
A.dressed B.dressing C.to be dressed D.to dress
高一英语单项填空中等难度题查看答案及解析