Well-known companies are powered by their names and reputations. When people walk into a Pizza Hut in Tokyo, Rome, or Miami, they know exactly what they are getting. Through franchising, an investor (投资者) can make use of this brand power by opening a Pizza Hut of his or her own. The risk is low, and the rewards can be big. No wonder franchising is such a successful business model.
Franchising had been around for more than 100 years, but its popularity took off in the 1950s. Leading the trend were fast food restaurant like McDonald’s. These days, there are franchises in more than eighty-five industries, including dry cleaning, hotels and supermarkets. It’s a very big business. In the US, there are some 760,000 franchises, totaling more than $1.5 trillion in yearly revenues (income).
There are two sides in a franchise: the franchisor—the owner of the business system and the franchisee—the person who licenses the system. After signing a “franchise agreement”, the franchisee pays a fee. He or she also pays for equipment, supplies, and, if necessary, building costs. The total investment usually ranges from $10,000 to $1,000,000. After the business opens, the franchisee also pays a percentage of sales revenues—called a royalty—to the franchisor. Marking fees must also be paid.
In return, the franchisee receives many benefits. Training is among the most common ones. It includes everything from dealing with customers to understanding the company’s standards. The franchisor also handles advertising. On top of that, there’s the benefit of the brand reputation that the company has built up. All of these benefits make the risk of opening a franchise much smaller than that of starting a business from scratch.
However, a franchise can also have drawbacks. If a customer at a single restaurant gets sick, it may hurt every franchise in the system. Running a franchise also means closely following the company’s standards. So, one has to give up a degree of independence. You have to do things their way and trust that the system will work.
If you want to earn a lot of money from the business, you have to work hard. Also, remember that the monthly royalty must be paid, even if you are losing money. However, there are thousands of opportunities in franchising. They will surely grow as brand recognition becomes more important in the global economy(经济学).
1.What does the word “franchise” mean in the passage?
A. A company policy for building up service reputation.
B. A permission given by a company for selling its goods.
C. An official association for improving business network.
D. A system operated by an organization for lower marketing fee.
2.What is the most important factor to make a franchise successful?
A. Brand power. B. Agreement.
C. Training. D. Royalty.
3.After signing a franchise agreement, a franchisee will _________.
A. pay for the advertisement
B. get free necessary equipment
C. receive the monthly revenues
D. maintain the company’s standards
4.What does the author think of franchising?
A. It will have a promising future.
B. It will bring higher business risk.
C. It will control the global economy.
D. It will cause losses of brand recognition.
高二英语阅读理解中等难度题
Well-known companies are powered by their names and reputations. When people walk into a Pizza Hut in Tokyo, Rome, or Miami, they know exactly what they are getting. Through franchising, an investor (投资者) can make use of this brand power by opening a Pizza Hut of his or her own. The risk is low, and the rewards can be big. No wonder franchising is such a successful business model.
Franchising had been around for more than 100 years, but its popularity took off in the 1950s. Leading the trend were fast food restaurant like McDonald’s. These days, there are franchises in more than eighty-five industries, including dry cleaning, hotels and supermarkets. It’s a very big business. In the US, there are some 760,000 franchises, totaling more than $1.5 trillion in yearly revenues (income).
There are two sides in a franchise: the franchisor—the owner of the business system and the franchisee—the person who licenses the system. After signing a “franchise agreement”, the franchisee pays a fee. He or she also pays for equipment, supplies, and, if necessary, building costs. The total investment usually ranges from $10,000 to $1,000,000. After the business opens, the franchisee also pays a percentage of sales revenues—called a royalty—to the franchisor. Marking fees must also be paid.
In return, the franchisee receives many benefits. Training is among the most common ones. It includes everything from dealing with customers to understanding the company’s standards. The franchisor also handles advertising. On top of that, there’s the benefit of the brand reputation that the company has built up. All of these benefits make the risk of opening a franchise much smaller than that of starting a business from scratch.
However, a franchise can also have drawbacks. If a customer at a single restaurant gets sick, it may hurt every franchise in the system. Running a franchise also means closely following the company’s standards. So, one has to give up a degree of independence. You have to do things their way and trust that the system will work.
If you want to earn a lot of money from the business, you have to work hard. Also, remember that the monthly royalty must be paid, even if you are losing money. However, there are thousands of opportunities in franchising. They will surely grow as brand recognition becomes more important in the global economy(经济学).
1.What does the word “franchise” mean in the passage?
A. A company policy for building up service reputation.
B. A permission given by a company for selling its goods.
C. An official association for improving business network.
D. A system operated by an organization for lower marketing fee.
2.What is the most important factor to make a franchise successful?
A. Brand power. B. Agreement.
C. Training. D. Royalty.
3.After signing a franchise agreement, a franchisee will _________.
A. pay for the advertisement
B. get free necessary equipment
C. receive the monthly revenues
D. maintain the company’s standards
4.What does the author think of franchising?
A. It will have a promising future.
B. It will bring higher business risk.
C. It will control the global economy.
D. It will cause losses of brand recognition.
高二英语阅读理解中等难度题查看答案及解析
Many of the big world sports events are _______by wealthy big companies, who hope to advertise their companies or their products.
A. organized B. arranged C. hosted D. sponsored
高二英语单项填空简单题查看答案及解析
You will be easily _____ by the company if you are expert at the computer and you can drive a car as well.
A. taken to B. taken on C. taken in D. taken up
高二英语单项填空中等难度题查看答案及解析
Strange Baby-Naming Laws
Germany Parents are banned by law from using last names and the names of objects and products as first names. A child’s first name must clearly indicate his or her sex, and all names must be approved by the office of vital statistics in the area in which the child was born.
Iceland The country’s naming committee consults the National Register of Persons to determine if a name is acceptable. If parents want to go off-list, they must apply for approval and pay a fee, and the name must contain only letters in the Icelandic alphabet.
New Zealand The country’s Births, Deaths, and Marriages Registration Act of 1995 prohibits parents from choosing a name that “ might cause offense to a reasonable person; is unreasonably long; or is, includes, or resembles an official title or rank,” including, apparently, Adolf Hitler and Yeah Detroit—both names recently rejected.
Denmark If Danish parents prefer a moniker not on the list of 7,000 preapproved baby names, they must get permission from local church and government officials. Fifteen to 20 percent of the 1,100 reviewed names—including creative spellings of common names, last names as first names, and unusual names—are rejected each year.
1.You can tell whether a baby is a girl or a boy according to the first name in _____.
A. Germany B. New Zealand
C. Iceland D. Denmark
2.In Iceland, the names should _____.
A. be approved by the office of vital statistics.
B. be accepted by the National Register of Persons.
C. contain only letters in the Roman alphabet.
D. be paid for some money.
3.Which name is accepted in New Zealand?
A. Bin Laden B. Talula Does The Hula
C. John Smith D. Keenan Got Lucky
4.According to the passage, which of the following is true?
A. Parents should pay a fee for babies’ names if the names are rejected.
B. Each year about 150-200 reviewed names are rejected in Denmark.
C. Adolf Hitler is banned in Iceland.
D. Danish babies’ names should be on the list if parents can’t get the permission.
高二英语阅读理解困难题查看答案及解析
_______ by keeping down costs will Power Data hold its advantage over other companies.
A. Only B. Just C. Still D. Yet
高二英语单项填空中等难度题查看答案及解析
| PRINT PRODUCTION MANAGER WANTED A well-known printing company, now well established in the UK and in the Far East, wishes to set up a manufacturing base in Europe. An experienced manager, responsible to the Production Director, is required to assist in setting up the department and will then take charge of the day-to-day work. The successful applicant will have had experience of modern methods and machines especially in the printing, multi-colour work and finishing processes, he / she will have had at least three years’ experience in cost-effective management. A good working knowledge of English is essential. We offer excellent pay and prospects, with 4 weeks’ holiday a year plus public holidays, a company car, and a company pension scheme(养老金制度). Interviews will be arranged in the nearest city to applicant’s home. Write, with CV, to the Personnel Manager, Box 32507, Daily News, Kemsworth Street, Comston. United Kingdom SG186 37AH. |
| ASSISTANT PRINT PRODUCTION MANAGER An internationally recognized printing company is seeking to set up a manufacturing plant in Europe. We are appointing an assistant (male or female) to our Print Production Manager. The job-holder will carry out duties involving the buying of paper and of finishing equipment, will liaise (联络) with the supervisors(主管人) of the various production lines, and will assist the Production Manager. At least three years’ experience on one or more lines as well as supervisory experience is needed. A working knowledge of English is required to communicate with colleagues in the UK. We offer excellent pay, prospects, holidays, pension scheme, sick pay, etc. Write to the Manager, Box 3526. Broad Street, Northby, Millshire BK 57PX. |
1. Both the printing companies ______.
A. are well-known all over the world
B. require at least three years’ experience
C. offer excellent pay and sick pay
D. prefer to hire a man manager
2. According to the first advertisement, the applicant living in a small village will ______.
A. get in touch with the Personal Manager by telephone
B. get the result on TV
C. be interviewed in a city
D. write to Box 3526 to get more information
高二英语阅读理解中等难度题查看答案及解析
The bike-sharing companies that are powering a transportation revolution in China’s urban centers are not like those in the rest of the world. Their bikes have no docking ports or assigned zones for parking. Instead, riders open their smartphone apps, hop on, and start riding. So easy!
In 2015, Ofo, China’s bike-share pioneer, launched its first fleet of bicycles in Beijing. The bikes’ bright yellow frames were soon met by the orange-rimmed（镶边）, basket-equipped models launched by Mobike, Ofo’s main competitor today. In little over a year, the two companies have had a huge impact on revitalizing (重振) cycling in China, particularly among young people.
Ofo placed 1 million bicycles across 35 cities and registered 15 million users in its first years, while Mobike has now gained more than 10 million unique users and bicycles in 21 cities. Inspired by their success, at least 10 other companies have jumped into the market, launching their own app-powered, brightly colored bikes in quick succession. But Mobike and Ofo are far ahead of them.
The two industry leaders each take a different marketing method to a similar product. The Mobike app uses GPS to display bikes’ locations to users. They can use the map to reserve a bike and walk over to it. A scan of the bike’s QR code (二维码) unlocks the bike, and when users manually（手动地） lock the bike at the end of their trip, the app records the trip’s end and the bike will pop back up on the map as available. Equipped with this wireless technology, Mobikes cost between 1,000 and 3,000 yuan. Rides cost 1 yuan for an hour or a half hour, depending on whether a user chooses a “Lite” or regular bike, and the deposit (押金) required to the service is 299 yuan.
Ofo, meanwhile, is devoted not just to producing its own bikes, which have slim yellow bodies and cost about 250 yuan, but also to connecting existing bikes to its network----- a philosophy that begins with the practice of 2000 bikes offered to a campus bike-share program. The 2000 bikes were the first generation of Ofo. Yet the majority of the company’s bikes are currently ones that have been specially manufactured and fitted with their lock system. Unlike Mobike,Ofo bikes themselves are offline: their locations are tracked through users’ cell phones. Users find a free bike, enter the license plate number into their app, and receive the bike unlock code. When they have reached their destination, they end the ride on the app and manually lock the bike. Rides cost 1 yuan for an hour and the deposit is 99 yuan.
1.Which of the following statements is TRUE according to the passage?
A. The bike rides based on apps are available whenever you need.
B. The bike body in bright color only attracts young people to choose cycling.
C. Ofo knows their bikes’ location by scanning the bike’s QR code.
D. The bikes are locked automatically when the users reached their destination.
2.Which of the following is close to the meaning of the underlined word “succession ”in the 3rd paragraph?
A. successful experience. B. movement to action.
C. continuous process . D. production line.
3.How are Ofo bikes different from Mobikes?
① no need for online condition.
② without their own lock system.
③ not only to produce ofo bikes but also put existing ones to use.
④ to unlock the bike through app.
⑤ to lock the bike by QR code
A. ①②⑤ B. ②③④
C. ②④⑤ D. ①③④
4.What is the best title of the passage?
A. Bike-sharing business models: Mobike and Ofo.
B. A real transportation innovation（创新）: app-powered bicycles.
C. The successful secret of two bike-sharing companies.
D. Cool experience of app-powered bicycles.
高二英语阅读理解困难题查看答案及解析
Some teachers are unforgettable. They lead by example and never lose their smile. They change lives. Eileen Madden is one of them. Her students must think she was born with an eraser and a piece of chalk in her hand.
“It’s a joy to get up early every morning to be the first one here,” say the 55-year-old Holy Ghost School third grade teacher. Madden arrives shortly after 6 am to prepare her classroom and work on the school breakfast program.
“My family all went to St. Teresa’s School,” she says. “I always said, ‘One day, I’m going to come back and get one of those big desks.’”
With a watchful eye always on the lookout for “one of those big desks”, Madden returned to St. Teresa after graduating from college and taught second grade at the Olneyville neighborhood elementary school until it was burnt in a fire in 1990 and had to be closed. Madden then went to Holy Ghost School where she started as a second-grade teacher and then moved up one grade level.
“I take care of setting up and serving breakfast,” she says. “In winter it is still dark when I arrive here.” Madden praises Holy Ghost School Principal Carol Soltys and the school’s workers for their continued support. “It’s a family,” she said.
Her class is small this year with 15 students, including some from the Dominican Republic, Puerto Rico, Costa Rica, Haiti, Guatemala, Nigeria and Ghana. Madden admits that she’s encouraged by her former students, now grown-ups, who want their own children to enjoy a similar experience in a safe, good environment. “They tell others, ‘I send my child to Eileen Madden’s School, ’” she adds.
1.What does the underlined sentence in Paragraph 1 suggest?
A. Eileen Madden was very smart as a child.
B. Eileen Madden is a very good teacher.
C. Eileen Madden has done a lot for her students
D. Eileen Madden always has an eraser in her hand.
2.We can learn from paragraph 2 that Eileen Madden __________.
A. is in her late fifties now.
B. always teaches Grade 3
C. often arrives at school very early.
D. cooks breakfast for all her students by herself.
3.What does Eileen Madden most probably think of the workers of Holy Ghost School?
A. Lazy but kind
B. Careful but helpless
C. Hard to get along with
D. Kind and helpful.
4.The last paragraph suggests that ______________.
A. Eileen Madden often gives lessons to small classes.
B. Eileen Madden is remembered by all her former students.
C. Eileen Madden thinks her former students think too highly of her.
D. Eileen Madden’s former students are very happy to let her teach their children.
5.What is implied in the passage?
A. Holy Ghost School is a very small school.
B. St. Teresa’s School will be open again soon.
C. Eileen Madden decided to be a teacher when she was young.
D. Eileen Madden was very happy to leave St. Teresa’s School.
高二英语阅读理解中等难度题查看答案及解析
When travelers are planning their trips to Thailand, they usually go to the well-known places. Here, three lesser-known Thai cities that you should absolutely put on your bucket list.
Mae Hong Son
Where it is: On the border of Thailand and Myanmar, in the mountainous Thai province of the same name.
Why should you go: Because of its nearness to Thailand, visiting Mae Hong Son might feel like experiencing a little bit of Myanmar---there are some cultural shared areas, and it's unlike anything or anywhere else on the planet.
Sukhothai
Where it is About 230 kilometers north of Bangkok, Sukhothai is characterized by its relative remoteness.
Why should you go: Sukhothai is a UNESCO world Heritage City, due to lots of ancient temple ruins.
In fact, the city was the birthplace of Thai architecture and culture, so if you want to get a good taste of Thailand's history, there's nowhere better to be.
Khao Lak
Where it is: On Thailand's south-central coast. "Khaolak" translate in English to "Lak mountain". which is the highest peak in the area's hilly region.
Why should you go: If you are seeking a bit of peace, quiet, and serenely calm beachfront, Khao Lak is the place to go. It's a change of pace from many of Thailand's other cities, which are exciting, colorful, and bustling---and who doesn't need a moment to recharge every now and again?
1.Who will be most interested in Sukhothai?
A.Mountaineers B.History lovers
C.Artists D.Music lovers
2.What is the typical feature of Khao Lak?
A.It's calm and peaceful. B.It's exciting and bustling.
C.It's busy and noisy. D.It's rich and colorful.
3.Where does this text probably come from?
A.A business magazine. B.A science textbook.
C.A travel brochure. D.A news report.
高二英语阅读理解中等难度题查看答案及解析
Jay Chou is a well-known name both in Taiwan and mainland. He is now one of Asia’s hottest pop stars. His catchy tunes have mainstreamed (主流) rap and R&B in the Mandopop world. In the past his teacher thought he was dumb (木讷的). Talent spotters(观察者)thought he was ugly. But his success proves that the music still matters more than looks and image. His musical talent is recognized by fans, fellowsingers and producers.
Now, a singing contest was held in Taiwan. Chou appeared at the contest with band “Nan Quan Mama”, which was discovered by Chou. Their first album the Summer of Nan Quan Mama, composed and produced by Chou was a great success.
Chou started his career at a singing contest, attracting the attention of record producers. But the successful singer does not believe in luck. He says it’s his passion for music and hard work that are keys to his success. He said, “I didn’t know how to sing at the beginning, so I lost the first time. But I was so determined that I never stopped trying. My advice to these young singers is never to give up, and always believe in yourself.”
Chou’s confidence has strengthened his music. He is a great source of inspiration to youngsters who share his determination to become a superstar.
1.The best title for this passage can be________.
A. Jay Chou and Nan Quan Mama B. Jay Chou encourages youngsters
C. Jay Chou and his band D. A brief introduction of Jay Chou
2.The underlined part “matters more” most probably means________.
A. better B. more different
C. more difficult D. more important
3.Which of the following is NOT TRUE about Jay Chou?
A. Jay Chou is confident towards music.
B. He is a determined man.
C. He succeeded the first time he appeared on the stage.
D. Though not good-looking, he has a gift for music.
4.________makes Jay Chou a success according to the passage?
A. His luck B. His passion of music
C. His hard work D. Both B and C
高二英语阅读理解中等难度题查看答案及解析