“Image is everything.” If there is no fact behind the image, the product, service or person will fail at last.
First of all, one should consider how important image is in the selling of products and services. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, people especially politicians and movie stars try to ensure they are seen in all the right places which can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance(本质) behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.
1.The downfall of the Arthur Andersen accounting firm is due to ________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up.
B. They failed to live up to their images.
C. They felt much pressure from the public.
D. They paid little attention to fame and fortune.
3.The structure of the passage is ________.
A. B.
C. D.
高二英语阅读理解中等难度题
“Image is everything.” If there is no fact behind the image, the product, service or person will fail at last.
First of all, one should consider how important image is in the selling of products and services. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, people especially politicians and movie stars try to ensure they are seen in all the right places which can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance(本质) behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.
1.The downfall of the Arthur Andersen accounting firm is due to ________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up.
B. They failed to live up to their images.
C. They felt much pressure from the public.
D. They paid little attention to fame and fortune.
3.The structure of the passage is ________.
A. B.
C. D.
高二英语阅读理解中等难度题查看答案及解析
An entire industry has been built upon the assumption that image is everything, but when it comes to it, an appealing image is not enough.If there is no substance(事实)behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back.For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal(丑闻)showed that behind that image, it cheated in business practices.Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect, the reality, behind the image has led to the downfall of the word-famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person.But image is only half of the equation(等式).What lies behind that image is every bit as important as the image itself—the person or product must deliver truth on that image or there is little chance for long-term success.
1.The down fall of the Arthur Andersen accounting firm is due to ________.
A.its previous images. B.its dishonesty in business.
C.its bad management. D.its poor service.
2.Why did some famous people fall from grace?
A.They failed to live up to their images.
B.Their images were not well built up.
C.They felt much pressure from the public.
D.They paid little attention to fame and fortune.
3.The structure of the passage is _________.
A:Argument P:Point C.Conclusion
4.The author tries to argue that ________.
A.image creates everything.
B.image is the key to success.
C.truth is unlikely ever to be equaled.
D.truth and image are equally important.
高二英语阅读理解中等难度题查看答案及解析
Imagination is the ability to form a mental image of something that is not perceived (感知) through the five senses. 1. It gives the ability to look at any situation from a different point of view, and to mentally explore the past and the future.
2. Though too much daydreaming may make one impractical, a certain degree of daydreaming provides temporary happiness, calmness and relief from stress.
Imagination is not limited only to seeing pictures in the mind. It includes all the five senses and the feelings. One can imagine a sound, a taste, a smell, a physical sensation or a feeling. 3. Others find it easier to imagine a feeling. And some are more comfortable imagining the sensation of one of the five senses.
A developed and strong imagination never makes you impractical. 4. And it is a great tool for recreating and remodeling your world and life.
Imagination has a great role and value in everyone’s life. It is much more than just idle (懒散的) daydreaming. 5. For example, we use our imagination whenever we plan a party, trip, our work or a meeting. We use it when we describe an event, write a story or cook a cake.
A. This is actually what most of us do, because we don’t use the power of imagination correctly.
B. We all use it, whether consciously or unconsciously, in most of our daily affairs.
C. It makes it possible to experience a whole world inside the mind.
D. This ability has various forms, one of which is daydreaming.
E. On the contrary, it strengthens your creative abilities.
F. However, imagination may have some disadvantages.
G. For some people it is easier to see mental pictures.
高二英语信息匹配中等难度题查看答案及解析
The American self-image is spread with the golden glow of opportunity. We think of the United States as a land of unlimited possibility, not so much a classless society but as a place where class is mutable(可变的) -- a place where brains, energy and ambition are what count, not the environment of one’s birth. However, we are not who we think we are.
The Economic Mobility Project, an ambitious research led by Pew Charitable Trusts, looked at the economic fortunes of a large group of families over time, comparing the income of parents in the late 1960s with the income of their children in the late 1990s and early 2000s. Here is the finding: The “rags to riches” story is much more common in Hollywood than on Main Street. Only 6 percent of children born to parents with family income at the very bottom move to the top.
That is right, just 6 percent of children born to parents who ranked in the bottom of the study sample, in terms of income, were able to bootstrap their way into the top. Meanwhile, an incredible 42 percent of children born into that lowest are still stuck at the bottom, having been unable to climb a single rung of the income ladder.
It is noted that even in Britain -- a nation we think of as burdened with a hidebound(顽固的,死板的) class system(阶层体系) -- children who are born poor have a better chance of moving up. When the studies were released, most reporters focused on the finding that African-Americans born to middle-class or upper middle-class families are earning slightly less, in inflation-adjusted(扣除通胀后的) dollars, than did their parents.
One of the studies indicates, in fact, that most of the financial gains white families have made in the past three decades can be attributed to(归功于) the entry of white women into the labor force. This is much less true for African-Americans.
The picture that emerges is of a nation in which, overall, “the current generation of adults is better off than the previous one”, as one of the studies notes.
The median(中值的) income of the families in the sample group was $55,600 in the late 1960s; their children’s median family income was measured at $71,900. However, this rising tide has not lifted all boats equally. The rich have seen far greater income gains than have the poor.
Even more troubling is that our nation of America as the land of opportunity gets little support from the data. Americans move fairly easily up and down the middle rungs(横档) of the ladder, but there is “stickiness at the ends” -- four out of ten children who are born poor will remain poor, and four out of ten who are born rich will stay rich.
1.What did the Economic Mobility Project find in its research?
A. Children from low-income families are unable to move up to the top.
B. Hollywood actors and actresses can get rich easily.
C. The rags to riches story is more fiction than reality.
D. The rags to riches story is only true for a small minority of whites.
2.According to the passage, the author probably agrees that America should____.
A. perfect its self-image as a land of opportunity
B. have a lower level of upward mobility than Britain
C. enable African-Americans to earn more than whites
D. encourage the current generation to work harder than their parents
3.Which of the following statements is TRUE according to the passage?
A. The US is a land where brains, energy and ambition are what count
B. Inequality remains between whites and blacks in financial gains.
C. Middle-class families earn slightly less with inflation considered.
D. Children in lowest-income families manage to climb a single rung of the ladder.
4.What might be the best title for this passage?
A. Social Upward Mobility. B. Incredible Income Gains.
C. Inequality in Wealth. D. America Not Land of Opportunity
高二英语阅读理解困难题查看答案及解析
Climbing Without Ropes
The popular image of the mountain climber is of a person carefully climbing a steep cliff with a network of safety ropes, but it is not the only kind. Many climbers now enjoy bouldering. It's more accessible and better for the environment.
What is bouldering? Bouldering is a sport that involves climbing on, over, and around boulders up to approximately twenty feet above the ground. Participants employ no safety ropes. | ||
Why boulder? ● improve your climbing skills by focusing on basics ● places to climb, such as climbing walls at gyms and parks, easy to find ● less time commitment to bouldering than to mountain climbing ● intellectual and physical enjoyment as one solves problems | Bouldering Terms crimp: a very small handhold foothold: a place where one may place a foot to aid in climbing boulder jug: a very large handhold that is easy to use problem: The path up a boulder is referred to as the "problem" that one must solve. The "solution" is the sequence of moves one makes up and over a boulder. |
Here is an example of a climber addressing a bouldering problem.
Figure 1: The climber has two routes she could take, one to the left and one to the right. The left one appears easier because it has a jug within easy reach, but look what happens if she chooses that direction. She gets stuck on the rock and has to go back down. Sometimes that is even more difficult than going up.
Figure 2: The climber takes the one to the right this time. Using a foothold and placing her right hand in a crimp, she is able to lift herself up and locate other handholds. After only a few moves, she is able to throw her leg over the top of the boulder and pull herself up.
1.According to the passage, bouldering __________.
A. is an indoor sport B. needs maps and equipment
C. has no safety protection D. is a steep cliff climbing
2.Bouldering becomes popular because __________.
A. it challenges the limits B. it costs less
C. it builds minds and bodies D. it is a team game
3.According to the example, the right route is _________.
A. tough but to the top B. a dead end
C. a shortcut D. lined with jugs
4.The passage is likely to appear in _________.
A. a book review B. a science report
C. a newspaper advertisement D. a sports magazine
高二英语阅读理解简单题查看答案及解析
In my mind, no such _____ thing in our country as _____ Great Wall can stand for the image and culture of China.
A.a; the | B.a; / | C./; the | D./; / |
高二英语单项填空简单题查看答案及解析
A microscope is a useful instrument for observing small objects. By producing a bigger image, the microscope reveals details that are undetectable to the naked eye(裸眼).
Before using the microscope, please read the instructions below.
CAUTION: Microscopes are both delicate and expensive and must be handled with care.
1. Always carry the microscope with two hands — one supporting the base and the other on the arm.
2. Avoid stretching the wire of the lamp across a walkway.
3. Keep the stage clean and always use a glass slide for specimens(样本).
4. To avoid crushing the glass slide when focusing, begin with the lens close to the specimen and gradually back off to focus.
5. Keep the microscope covered to prevent the dust while it is being stored.
HOW TO USE THE MICROSCOPE:
1. Plug(接通电源) in the lamp.
2. Place a sample of what you wish to observe on a slide.
3. Adjust the mirror so it reflects light from the room up into the objective lens. When the mirror is correctly adjusted, a complete circle of light iwll appear when you look through the eyepiece.
4. Place your slide with the specimen directly over the center of the glass circle on teh stage. If it is a wet slide, be sure the bottom of the slide is dry.
5. With the LOW POWER objective leans placed over the slide, use the coarse focus knob to lower the lens to the lowest point.
6. Look through the eyepiece with one eye while closing the other eye. Slowly raise the lens until teh focus is relatively clear.
7. Use the fine focus knob to fine -tune(微调)the focus.
8. Without changing the focus knobs, switch to the HIGH POWER objective lens. Once you have switched to HIGH POWER, use only the fine focus knob to make the image sharper.
1.Which of the following is the correct way to use a microscope according to the text?
A.Use one hand to carry the microscope
B.Place a sample directly on the clean stage
C.When stored, the microscope should be adjusted.
D.Look through the eyepiece with one eye.
2.If you want to observe a thin piece of hair, which of the following should you do first.?
A.Switch to objective lens. B.Adjust the mirror.
C.Look through the eyepiece. D.Place the hair on a glass slide.
3.According to the text, you could see a complete circle of light _____.
A.after correctly adjusting the mirror
B.while looking at the specimen on a glass slide
C.after slowly raising the objective lens
D.before positioning the mirror correctly
高二英语阅读理解中等难度题查看答案及解析
China is starting to blacklist poorly-behaved tourists as it seeks to rescue the image of its citizens as holidaymakers.
According to a regulation by the China National Tourism Administration (NTA) that entered effect this week, tourists will be blacklisted for offences including acting antisocially on public transport, damaging private or public property, disrespecting local customs, damaging historical exhibits on purpose or engaging in gambling or pornographic activities. Records will be kept in a two-tired system: provincial-level tourism authorities are responsible for cases under their jurisdiction(管辖区域)while the NTA will be in charge of a nationwide register. People will be .blacklisted for two years after they offend, according to the regulation.
The NTA said tourism authorities will inform blacklisted tourists and “propose correction measures in order to mitigate the negative impact”. It also said that tourism authorities reserve the right to report such violations to public security, customs and transport authorities as well as the central bank’s individual credit department.
The regulation comes amid (在……之中) growing concern about the ill manners of Chinese tourists both at home and abroad. In 2013, a Chinese tourist wrote his name on a relief carving in Luxor, Egypt. In December, a Chinese passenger threw a cup of hot instant noodles at a flight attendant on an international flight. Chinese tourists have been fined or put into prison for carrying prohibited items or purchasing wild animal products.
1.The underlined word “mitigate” in the third paragraph probably means ________.
A. neglect B. relieve C. deepens D. prevents
2.According to the passage, the main purpose of the regulation is to ________.
A. punish the Chinese poorly-behaved tourists
B. suggest correct measures to the Chinese poorly-behaved tourists
C. showcase the authority of the China National Tourism Administration (NTA)
D. better the image of Chinese citizens as holidaymakers
3.The main method the author uses to develop the last paragraph is ________.
A. providing explanations
B. offering analyses
C. giving examples
D. making comparisons
4.The text is most likely to appear in ________.
A. a newspaper B. a tourist guide
C. a travel brochure D. a geography textbook
高二英语阅读理解中等难度题查看答案及解析
One of the most important aspects of an image is color. People are very sensitive to color, and different colors have different effects on people .
In general , red is an exciting color , which creates an image of action, energy and danger. Red is also the most frequently used color in flags .Eighty percent of the world’s flags contain red. A study in “Germany showed that football teams wearing red are more successful .Blue is a very calm color .Business executives usually wear dark blue suits .Blue is also a peaceful color. The flag of the United Nations is light blue .Yellow is associated with openness and freedom. Green is a very relaxing color .Surgeons nowadays wear green ,because it’s less tiring than white .Black creates an image of power and authority .It can also be a very threatening color .Gangsters and vampires often wear black .white is a pure and strong color .This is one reason why doctors wear white coats .We trust them more .Grey is a very anonymous color .People wearing grey don’t want other people to notice them .Brown is the opposite of black .It’s warm and friendly ,while black is threatening .
1.What does the author mainly talk about in the passage?
A.Color and Character B.Color and Image
C.Color and Occupation D.People are sensitive to color
2.Which of the following is true about color according to the passage?
A.Eighty per cent of the world’s flags contain green.
B.Brown is the opposite of pink, presenting warmth.
C.Red creates an image of energy , danger and freedom.
D.Blue is a peaceful and calm color.
3.The underlined word “anonymous” roughly means ______
A.outstanding B.beautiful C.exciting D.unknown
高二英语阅读理解中等难度题查看答案及解析
—Is this raincoat yours?
—No, mine _____ there behind the door.
A.is hanging | B.has hung | C.hangs | D.is hanged |
高二英语单项填空中等难度题查看答案及解析