It is well-known that advertising is often th...

It is well-known that advertising is often the most effective method of 　　　　 .

A. promotion　　　　　　     B. extension

C. contribution　　　　 D. motivation

高二英语单项填空中等难度题查看答案及解析

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, cut his trees into boards, make the plows (犁), or any of other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertisement?

A. The discovery of iron.

B. The specialization of labor.

C. The appearance of new jobs.

D. The development of farming techniques.

2.The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to __________.

A. explain the origin of advertising

B. predict the future of advertising

C. expose problems in advertising

D. provide suggestions for advertising

3.The last two paragraphs are mainly about __________.

A. the history of advertising

B. the benefits of advertising

C. the early forms of advertising

D. the basic design of advertising

高二英语阅读理解中等难度题查看答案及解析

It’s well-known that ________ World Exposition in 2010 is quite ________success

A．不填; a        B．the; a    C．The; 不填        D．不填; the

高二英语单项填空简单题查看答案及解析

People often ask which is the most difficult language to learn, and it is not easy to answer because there are many factors to take into consideration. Firstly, in a first language the differences are unimportant as people learn their mother tongue naturally, so the question of how hard a language is to learn is only relevant when learning a second language.

A native speaker of Spanish, for example, will find Portuguese much easier to learn than a native speaker of Chinese, for example, because Portuguese is very similar to Spanish, while Chinese is very different, so first language can affect learning a second language. The greater the differences between the second language and our first, the harder it will be for most people to learn.

Many people answer that Chinese is the hardest language to learn, possibly influenced by the thought of learning the Chinese writing system, and the pronunciation of Chinese does appear to be very difficult for many foreign learners. However, for Japanese speakers, who already use Chinese characters in their own language, learning writing will be less difficult than for speakers of languages using the Roman alphabet.

Different cultures and individuals will find different languages more difficult. In the case of Hungarian for British learners, it is not a question of the writing system, which uses a similar alphabet, but the grammatical complexity, though native speakers may find it easier, struggling with languages that the British find relatively hard.

No language is easy to learn well, though languages which are related to our first language are easier. Learning a completely different writing system is a huge challenge, but that does not necessarily make a language more difficult than another. In the end, it is impossible to say that one language that is the most difficult language in the world.

1.Who might find Portuguese an easier language to learn?

A. The Chinese.　　 B. Russians.

C. Spanish people.　　 D. The Japanese.

2.Why do Japanese speakers find the Chinese less difficult to learn?

A. They use Chinese characters.

B. Japan is the neighbor of China.

C. Chinese is their second language.

D. Many Japanese are learning Chinese.

3.Which is the most difficult of Hungarian for British learners?

A. Writing.　　 B. Pronunciation.

C. Grammar.　　 D. Alphabet.

4.What might be the author’s opinion?

A. Chinese is the hardest language.

B. Native language is always easy to learn.

C. No languages are difficult to learn well.

高二英语阅读理解中等难度题查看答案及解析

People often ask which is the most difficult language to learn, and it is not easy to answer because there are too many factors to take into consideration. Firstly, in a first language the differences are unimportant as people learn their mother tongue naturally, so the question of how hard a language is to learn only makes more sense when learning a second language.

A native speaker of Spanish, for example, will find Portuguese much easier to learn than a native speaker of Chinese, for example, because Portuguese is very similar to Spanish, while Chinese is very different, so first language can affect learning a second language. The greater the differences between the second language and our first, the harder it will be for most people to learn. Many people answer that Chinese is the hardest language to learn, possibly influenced by the thought of learning the Chinese writing system, and the pronunciation of Chinese does appear to be very difficult for many foreign learners. However, for Japanese speakers, who already use Chinese characters in their own language, learning writing will be less difficult than for speakers of languages using the Roman alphabet.

Some people seem to learn languages easily, while others find it very difficult. Teachers and the circumstances in which the language is learned also play an important role, as well as each learner's motivation for learning. If people learn a language because they need to use it professionally, they often learn it faster than people studying a language that has no direct use in their day to day life.

Obviously , British diplomats and other embassy staff have found that the second hardest language is Japanese, which will probably come as no surprise to many, but the language that they have found to be the most problematic is Hungarian, which uses a similar alphabet to English but has 35 cases (forms of a nouns according to whether it is subject, object, genitive, etc). This does not mean that Hungarian is the hardest language to learn for everyone, but it causes British diplomatic personnel, who are generally used to learning languages, the most difficulty. However, Tabassaran, a Caucasian language has 48 cases, so it might cause more difficulty if British diplomats had to learn it.

Different cultures and individuals from those cultures will find different languages more difficult. Therefore, it is impossible to say that there is one language that is the most difficult language in the world.

1.What can we infer from the first paragraph?

A. The question of how hard a language is to learn is only applicable to first language acquisition

B. The question of how hard a language is to learn is only applicable to second language acquisition

C. The question of how hard a language is to learn is applicable to both first and second language acquisition.

D. There are too many languages in the world so it’s difficult to say which one is the most difficult to learn.

2.Which language will a native Portuguese speaker probably find easier to learn?

A. Chinese , because Portuguese use Chinese characters in their own language .

B. Japanese , because it is similar to their own language.

C. Spanish , because it also uses Roman alphabet .

D. Any one but Chinese, because its pronunciation is very difficult.

3.What does the underlined word mean in Paragraph3？

A. A particular situation or environment.

B. The degree of education that somebody has obtained

C. Teachers’ encouragement.

D. Professional training.

4.The author is most likely to agree____________

A. Not Hungarian’s writing system but its grammatical complexity causes problems for native British speakers.

B. Tabassaran is the hardest language to learn in the world for native European speakers.

C. Many British diplomats learn Tabassaran.

D. Learning a different writing system is easy.

高二英语阅读理解中等难度题查看答案及解析

People often ask which is the most difficult language to learn, and it is not easy to answer because there are many things to take into consideration. Firstly, in a first language the differences are unimportant as people learn their mother tongue naturally, so the question of how hard a language is to learn is only relevant in learning a second language.

A native speaker of Spanish, for example, will find Portuguese much easier to learn than a native speaker of Chinese, because Portuguese is very similar to Spanish, while Chinese is very different, so first language can affect learning a second language. The greater the differences between a second language and our first language, the harder it will be for most people to learn a second language. Many people answer that Chinese is the hardest language to learn, possibly influenced by the thought of learning the Chinese writing system and the pronunciation of Chinese does appear to be very difficult for many foreign learners. However, for Japanese speakers, who already use Chinese characters in their own language, learning writing will be less difficult than for speakers of languages using the Roman alphabet.

Some people seem to learn languages easily, while others find it very difficult. Teachers and the circumstances (环境) in which the language is learned also play an important role, as well as each learner’s purpose for learning. If people learn a language because they need to use it in work, they often learn it faster than people studying a language that has no direct use in their day-to-day life.

No language is easy to learn well, though languages which are related to our first language are easier. Learning a completely different writing system is a huge challenge, but that does not necessarily make a language more difficult than another. In the end, it is impossible to say that there is one language that is the most difficult language in the world.

1.Why do many people think Chinese is hard to learn?

A. Its writing system is strange.

B. Its pronunciation is challengeable.

C. Its characters are difficult to understand.

D. It has great differences from many other languages.

2.What can we learn from the text?

A. People will learn a language faster if they use it daily.

B. There are many languages that are the most difficult in the world.

C. All the languages can be easy to learn with good teachers and circumstances.

D. The writing system of a language is more difficult to master than its pronunciation.

高二英语阅读理解中等难度题查看答案及解析

The most common disease in the world is the cold. It often starts with a sore throat（咽部疼痛）. You sneeze (打喷嚏) and your nose runs. You usually have a headache, too. Often you have a cough later. It's not a serious disease, but you can feel quite bad.

There isn't a cure (良药 ) for a cold, but you can take medicines to make you feel better. For example, you can take aspirin (阿司匹林) to get rid of your headache. It is good to rest, and to drink a lot of water, too. A doctor once told me, "With the right medicine, a cold will last for seven days. With no medicine, it will go on for a whole week!"

Where does our medicine come from? A long time ago, people understood that some plants made them feel better. They ate the leaves, the roots , the fruit or the seeds  of plants. For example, the juice of lemons (柠檬) makes a sore throat feel better. In modern times, scientists have looked at these plants, and found out which chemicals (化学药品) are in them. Many of our medicines today are made from those chemicals. There are some diseases that we can't cure yet. And nobody has found a cure for old age. But because of modern medicines, the average (平均的) person now lives longer than their grandparents.

1. A cold often starts with________________.

A. a headache     B. a cough   C. a pain in your throat    D. feeling a little cold

2. What should we do when we catch a cold?

A. We only take some medicine.

B. We should rest well, drink much water and have some medicine.

C. We just wait for a whole week.

D. We only need a good rest.

3. What makes a sore throat feel better?

A. The medicine aspirin.          B. A lot of water.

C. Something inside lemons.       D. The root of a plant.

4. What is the real meaning of the doctor's words?

A. There is almost no medicine that can cure the cold.

B. There is some medicine that can cure the cold.

C. You will feel well after a week when you take some medicine.

D. The cold is a serious disease.

高二英语阅读理解简单题查看答案及解析

The year is 2094．It has been announced that a comet (彗星) is heading towards the Earth．Most of it will miss our planet , but two pieces will probably hit the southern half of the Earth．

On 17 July , a piece four kilometers wide enters the Earth’s atmosphere (大气层) with a massive explosion．About half of the piece is destroyed , but the remaining part hits the South Atlantic at 200 times the speed of sound．The sea boils and a huge hole is made in the sea bed．Huge waves are created and spread outwards from the hole．The wall of water , a kilometer high , rushes towards southern Africa at 800 kilometers an hour．Cities on the African coast are totally destroyed and millions of people re drowned．

Before the waves reach South America , the second piece of the comet lands in Argentina．Earthquakes and volcanoes are set off in the Andes Mountains．The shock waves move north into California and all around the Pacific Ocean．The cities of Los Angeles , San Francisco and Tokyo are completely destroyed by earthquakes．Millions of people in the southern half of the earth are already dead, but the north won’t escape for long．Because of the explosions , the sun is hidden by clouds of dust , temperatures around the world fall to almost zero．Crops are ruined．The sun won’t be seen again for many years．Wars break out as countries fight for food．A year later , no more than 10 million people remain alive．

Could it really happen ? In fact , it has already happened more than once in the history of the Earth．The dinosaurs were on the Earth for over 160 million years．Then 65 million years ago they suddenly disappeared．Many scientists believe that the Earth was hit by a piece of object in space．The dinosaurs couldn’t live through the cold climate that followed and they died out．Will we meet the same and ?

1.What is mainly described in the passage ?

A．A historic discovery．        B．An event of imagination

C．A research on space．      D．A scientific adventure．

2.When the first piece hits the South Atlantic , it causes ________．

A．an earthquake                             B．damages to cities

C．an Earth explosion   D．huge waves

3.Why can’t the northern half of the earth escape for long ?

A．Because the land is covered with water

B．Because the light and heat from the sun can not reach the earth．

C．Because people there can not live at the temperature of zero．

D．Because wars break out among countries．

4.By giving the example of dinosaurs , the author tries to prove ________．

A．animals could not live in the cold climate

B．what happened 65 million years ago was an invented story

C．the human beings will die out in 2094

D．the Earth could be hit by other objects in space

高二英语阅读理解简单题查看答案及解析

The year is 2094．It has been announced that a comet (彗星) is heading towards the Earth．Most of it will miss our planet , but two pieces will probably hit the southern half of the Earth．

On 17 July , a piece four kilometers wide enters the Earth’s atmosphere (大气层) with a massive explosion．About half of the piece is destroyed , but the remaining part hits the South Atlantic at 200 times the speed of sound．The sea boils and a huge hole is made in the sea bed．Huge waves are created and spread outwards from the hole．The wall of water , a kilometer high , rushes towards southern Africa at 800 kilometers an hour．Cities on the African coast are totally destroyed and millions of people re drowned．

Before the waves reach South America , the second piece of the comet lands in Argentina．Earthquakes and volcanoes are set off in the Andes Mountains．The shock waves move north into California and all around the Pacific Ocean．The cities of Los Angeles , San Francisco and Tokyo are completely destroyed by earthquakes．Millions of people in the southern half of the earth are already dead, but the north won’t escape for long．Because of the explosions , the sun is hidden by clouds of dust , temperatures around the world fall to almost zero．Crops are ruined．The sun won’t be seen again for many years．Wars break out as countries fight for food．A year later , no more than 10 million people remain alive．

Could it really happen ? In fact , it has already happened more than once in the history of the Earth．The dinosaurs were on the Earth for over 160 million years．Then 65 million years ago they suddenly disappeared．Many scientists believe that the Earth was hit by a piece of object in space．The dinosaurs couldn’t live through the cold climate that followed and they died out．Will we meet the same and ?

72．What is mainly described in the passage ?

A．A historic discovery．        B．An event of imagination

C．A research on space．      D．A scientific adventure．

73．When the first piece hits the South Atlantic , it causes          ．

A．an earthquake                             B．damages to cities

C．an Earth explosion   D．huge waves

74．Why can’t the northern half of the earth escape for long ?

A．Because the land is covered with water

B．Because the light and heat from the sun can not reach the earth．

C．Because people there can not live at the temperature of zero．

D．Because wars break out among countries．

75．By giving the example of dinosaurs , the author tries to prove        ．

A．animals could not live in the cold climate

B．what happened 65 million years ago was an invented story

C．the human beings will die out in 2094

D．the Earth could be hit by other objects in space

高二英语阅读理解简单题查看答案及解析

The year is 2094. It has been announced that a comet (彗星) is heading towards the Earth. Most of it will miss our plant, but two pieces will probably hit the southern half of the Earth.

On 17 July, a piece four kilometers wide enters the Earth’s atmosphere(大气层) with a massive explosion. About half of the piece is destroyed, but the remaining part hits the South Atlantic at 200 times the speed of sound. The sea boils and a huge hole is made in the sea bed. Huge waves are created and spread outwards from the hole. The wall of water, a kilometer high, rushes towards southern Africa at 800 kilometers an hour. Cities on the African coast are totally destroyed and millions of people are drowned.

Before the waves reach South America, the second piece of the comet lands in Argentina. Earthquakes and volcanoes are set off in the Andes Mountains. The shock waves move north into California and all around the Pacific Ocean. The cities of Los Angeles, San Francisco and Tokyo are completely destroyed by earthquakes. Millions of people in the southern half of the earth are already dead, but the north won’t escape for long. Because of the explosions, the sun is hidden by clouds of dust, and temperatures around the world fall to almost zero. Crops are ruined. The sun won’t be seen again for many years. Wars break out as countries fight for food. A year later, no more than 10 million remain alive.

Could it really happen? In fact, it has already happened more than once in the history of the Earth. The dinosaurs were on the Earth for over 160 million years. Then 65 million years ago they suddenly disappeared. Many scientists believe that the Earth was hit by a piece of object in space. The dinosaurs couldn’t live through the cold climate that followed and they died out. Will we meet the same end?

1.What is mainly described in the passage?

A. An event of imagination.

B. A scientific adventure.

C. A research on space.

D. A historic discovery.

2.When the first piece hits the South Atlantic , it causes _____

A. an earthquake　 　　 B. damages to cities

C. an Earth explosion D. huge waves

3.Why can’t the northern half of the earth escape for long?

A. Because the light and heat from the sun can not reach the earth.

B. Because the land is covered with water

C. Because people there can not live at the temperature of zero.

D. Because wars break out among countries.

4.By giving the example of dinosaurs, the author tries to prove______

A. the Earth could be hit by other objects in space

B. what happened 65 million years ago was an invented story

C. the human beings will die out in 2094

D. animals could not live in the cold climate

5.We may guess that the writer is ______________.

A. worried　　 　　 B. practical

C. a scientist　　 D. full of imagination

高二英语阅读理解中等难度题查看答案及解析