The iPhone, the iPad, each of Apple’s products sounds cool and has become a fad (一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” – and many other brands are following suit. The BBC’s iPlayer – which allows Web users to watch TV programs on the Internet –adopted the title in 2008. A lovely bear – popular in the US and UK – that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes (前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便) .”adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
1.People use iPlayer to __________.
A. listen to music B. make a call
C. watch TV programs online D. read newspapers
2.We can infer that the Independent’s “i” is aimed at __________.
A. young readers B. old readers
C. fashionable women D. engineers
3.The underlined word “ambiguous” means “__________”.
A. popular B. uncertain
C. definite D. unique
4.Nowadays, the “i” term often reminds people of the products which are __________.
A. portable B. environmentally friendly
C. advanced D. recyclable
5.The writer suggests that __________.
A. “i” products are often of high quality
B. iTeddy is alive bear
C. the letter “b” replaces letter “i” to name the products
D. the popularity of “i” products may not last long
高二英语阅读理解中等难度题
The iPhone, the iPad, each of Apple’s products sounds cool and has become a fashion. Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and UK — that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便) .”adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads(一时的狂热). From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend eventually disappeared.
1.People use iPlayer to ______.
A. listen to music
B. make a call
C. watch TV programs online
D. play computer games
2.We can infer that the Independent’s “i” is aimed at ______.
A. fashionable women B. young readers
C. old readers D. engineers
3. Nowadays, the “i” term often reminds people of the products which are ______.
A. environmentally friendly B. advanced
C. recyclable D. portable
4.The writer suggests that ______.
A. the popularity of “i” products may not last long
B. “i” products are often of high quality
C. iTeddy is a live bear popular in the US and UK
D. the letter “b” replaces letter “i” to name the products
高二英语阅读理解中等难度题查看答案及解析
The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad (一度时髦的风尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and the UK — that plays music and video is called “iTeddy”. A slimmed-down version of The Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are aimed at young people and considering the major readers of The Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, former head of the Language Center at King’s College London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBCMagazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便).” Adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western world is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBCMagazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend unavoidably disappeared.
1.People use iPlayer to _________.
A.listen to music B.make a call C.read newspapers D.watch TV programs online
2.We can infer that The Independent’s “i” is aimed at _________.
A.engineers B.old readers C.fashionable women D. young readers
3.Nowadays, the “i” term often reminds people of the products which are _________.
A.environmentally friendly B.easy to carry C.advanced D.recyclable
4.The writer suggests that _________.
A.“i” products are often of high quality
B.iTeddy is a living bear
C.the popularity of “i” products may not last long
D.the letter “b” replaces the letter “i” to name the products
高二英语阅读理解中等难度题查看答案及解析
The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad (一度时髦的风尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and the UK — that plays music and video is called “iTeddy”. A slimmed-down version of The Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are aimed at young people and considering the major readers of The Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, former head of the Language Center at King’s College London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBCMagazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便).” Adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western world is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBCMagazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend unavoidably disappeared.
1.People use iPlayer to _________.
A.listen to music B.make a call
C.watch TV programs online D.read newspapers
2.We can infer that The Independent’s “i” is aimed at _________.
A.young readers B.old readers
C.fashionable women D.engineers
3.Nowadays, the “i” term often reminds people of the products which are _________.
A.portable B.environmentally friendly
C.advanced D.recyclable
4.The writer suggests that _________.
A.“i” products are often of high quality
B.iTeddy is a living bear
C.the letter “b” replaces the letter “i” to name the products
D.the popularity of “i” products may not last long
高二英语阅读理解困难题查看答案及解析
The iPhone, the iPad, each of Apple’s products sounds cool and has become a fad (一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” – and many other brands are following suit. The BBC’s iPlayer – which allows Web users to watch TV programs on the Internet –adopted the title in 2008. A lovely bear – popular in the US and UK – that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes (前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便) .”adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
1.People use iPlayer to __________.
A. listen to music B. make a call
C. watch TV programs online D. read newspapers
2.We can infer that the Independent’s “i” is aimed at __________.
A. young readers B. old readers
C. fashionable women D. engineers
3.The underlined word “ambiguous” means “__________”.
A. popular B. uncertain
C. definite D. unique
4.Nowadays, the “i” term often reminds people of the products which are __________.
A. portable B. environmentally friendly
C. advanced D. recyclable
5.The writer suggests that __________.
A. “i” products are often of high quality
B. iTeddy is alive bear
C. the letter “b” replaces letter “i” to name the products
D. the popularity of “i” products may not last long
高二英语阅读理解中等难度题查看答案及解析
The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” – and many other brands are following suit. The BBC’s iPlayer – which allows Web users to watch TV programs on the Internet –adopted the title in 2008. A lovely bear – popular in the US and UK – that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use. Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he said.
“However, thanks to Apple, the term is now linked with portability.” added Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
1.People use iPlayer to ________.
A.listen to music B.make a call
C.watch TV programs online D.read newspapers
2.We can infer that the Independent’s “i” is aimed at ________.
A.young readers B.old readers C.fashionable women D.engineers
3.The underlined word “ambiguous” means “________”.
A.popular B.uncertain C.definite D.unique
4.Nowadays, the “i” term often reminds people of the products which are ________.
A.portable B.environmentally friendly
C.advanced D.recyclable
5.The writer suggests that ________.
A.“i” products are often of high quality
B.iTeddy is a live bear
C.the letter “b” replaces the letter “i” to name the products
D.the popularity of “i” products may not last long
高二英语阅读理解中等难度题查看答案及解析
The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” —and many other brands are following suit. The BBC’s iPlayer —which allows Web users to watch TV programs on the Internet —adopted the title in 2008. A lovely bear —popular in the US and UK—that plays music and video is called “iTeddy”.
A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came to use..
Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College. London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines.” Even when Apple created the iPod, it seems it didn’t have one clear definition,” he says.
“However, thanks to Apple, the term is now associated with portability(轻便),” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared.
( ) 1.. People use iPlayer to ________.
A. listen to music B. make a call
C. watch TV programs online D. read newspapers
( ) 2.. We can infer that the Independent’s “i” is aimed at ________.
A. young readers B. old readers C. fashionable women D. engineers
( ) 3.. The underlined word “ambiguous” means ________.
A. popular B. uncertain C. definite D. unique
( ) 4.. Nowadays, the “i” term often reminds people of the products which are ________.
A. portable B. environmentally friendly C. advanced D. recyclable
( ) 5... The writer suggests that ________.
A. “i” products are often of a high quality
B. the popularity of “i” products may not last long
C. the letter “b” replaces letter “i” to name the products
D. iTeddy is a live bear
高二英语阅读理解简单题查看答案及解析
The iPhone, the iPad, the iPod : each of Apple’s products sounds cool and has become a fad (时尚). Apple has cleverly taken advantage of the power of the letter “i” — and many other brands are following suit. The BBC’s iPlayer — which allows Web users to watch TV programs on the Internet — adopted the title in 2008. A lovely bear — popular in the US and UK — that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper came out last week under the name “i”.
In general, single-letter prefixes have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use.
Most “i” products are aimed at young people and considering the major readers of Independent’s “i”, it is no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i” . Why not use “a”, “b” or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPad, it seems it didn’t have one clear definition ,” he says.
“However, thanks to Apple, the term is now associated with portability (轻便).” adds Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “Twitter”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, fads come and go. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably(不可避免地)disappeared.
1.People use iPlayer to ____________.
A. listen to music B. make a call C. watch TV programs online D. read newspapers
2.We can infer that the Independent’s “ i ” is aimed at _____________.
A. young readers B. old readers C. fashionable women D. engineers
3. Nowadays, the “i” term often reminds people of the products that are ______________.
A. advanced B. portable C. recyclable D. environmentally friendly
4.The author of the passage would probably agree that _______________.
A. “i” products are often of high quality B. all “i” products have something to do with Internet
C. the popularity of “i” products may not last long D. iTeddy is a live bear
高二英语阅读理解中等难度题查看答案及解析
In 2006, one of the biggest music feuds(积怨) in history ended when Apple (the iPad and iPhone company) and Apple Corps (The Beatles' record label) settled their differences. The argument had been over the ''apple'' logos they both have as part of their trademarks(商标). Shortly after, The Beatles' music was launched for download. While the band's hit songs didn't make as big an impact as commentators(评论员) lad predicted, the event still led to plenty of press coverage.
But iTunes isn't the only technology linked to The Beatles. The Beatles: Rock Band is a video game for PlayStation 3, Xbox 360 and Nintendo Wii which allows you to become The Beatles. Released in 2009, the game includes a drum kit, guitar and microphone so you can sing and play along to your favourite songs. Not surprisingly, the game was a huge success, selling more than two million units. A remastered box set of all The Beatles' albums was released on the same day, which also sold well.
Films about The Beatles are also popular. Recent movies include Nowhere Boy, which is a film about the life of John Lennon. It's directed by Sam Taylor-Wood and stars Aaron Johnson and Kristin Scott Thomas.
Magazines and newspapers are still often filled with Beatles stories, and the zebra crossing near Abbey Road recording studios(where the 1969 album of the same name was recorded), was ranked Grade II listing in 2010, which means it’ll be protected. This followed similar recognition for Abbey Road studios itself.
And the future for The Beatles? Well, the band could still top the charts as there are unreleased tracks that still haven't seen the light of day. A strange experimental track called Carnival of Light, and a 27-minute jam of Helter Skelter have never been heard by the public.
Will they ever be released?
1.According to the passage, The Beatles' hit songs in 2006 ______
A.did not have ''apple'' logos B.were not well received as expected
C.couldn't be downloaded D.had a bad impact on commentators
2.Why is The Beatles: Rock Band mentioned in Paragraph 2?
A.To show the increasing popularity of video games.
B.To highlight the technological application of The Beatles.
C.To promote the online sales of technological devices.
D.To emphasize the music talent of the rock band.
3.From the passage we know John Lennon is ______.
A.a member of The Beatles B.the director of Nowhere Boy
C.a game developer D.the lead actor of Nowhere Boy
4.The protection of the zebra crossing implies that ______.
A.the road was in bad state and needed protection
B.the road was a desirable place t report Beatles stories
C.the road made it difficult to recognize Abbey Road studios
D.the road was of historic importance and deserved attention
5.What makes The Beatles' topping the charts possible?
A.Classical music. B.Unreleased songs. C.Strange works. D.Public curiosity.
高二英语阅读理解中等难度题查看答案及解析
Apple’s iPad2 uses a 9.7-inch touch screen like the iPad. ______, it is equipped with a pair of new cameras, which the iPad doesn’t have.
A. Meanwhile B. Therefore C. Besides D. Otherwise
高二英语单项填空中等难度题查看答案及解析
Our magazine is presenting to you the top four iPhone (the best seller of Apple Company) applications for more fun on hiking or camping trips recommended by our A-list field hikers and travelers.
1. GPS Kit by Garafa—Never get lost (for $10.)
What it does: Download before you leave or use your phone's data connection to view maps from Google (satellite, landscape, cycling, and street), or Bing (shaded relief, street, or image). Record your movements, drop notes or photo makers on previously downloaded Google Earth.
2. Photosynth by Microsoft—Perfect the view (for free!)
What it does: Make 360°×360°panoramas (全景照片) to your own taste. It saves(保存) the panorama as a single image to your camera roll after combining images. Once you get to know how to hold the iPhone and move to take the photos, you can have pretty simple, fast panoramas!
3. Soundcloud by Soundcloud—Share the sounds (for free!)
What it does: Basic sound recorder with on-board (车载的) editing (cutting) capabilities. Upload your recordings to the Internet, share on social networks and listen to and follow others! It allows for super-simple recording and uploading to the Internet. You can upload all the sounds as "non-shared" files, so you can download them to your computer for continued storage and editing. In addition, with this function, you will never fear your dirty laundries are to put you to shame. There is a growing community of users, including Paul Salopek who is walking around the world.
4. Postagram by Sincerely—Send moments (application is free! /$1 per card.)
What it does: The application allows personalized production of e-postcards right from your iPhone. There aren't many post offices out in the mountains, so this can be critical(极重要的) to send a gift home. And even if there are post offices where you are traveling, sometimes it's easier, cheaper and more fun to send your own DIY messages home.
1.Where can the reader most probably read the text?
A. On an online Microsoft application store.
B. On an online Apple application store.
C. In an educational magazine.
D. In a travel magazine.
2.Tom will be charged if he needs to download ___.
A. GPS Kit B. Soundcloud C. Photosynth D. Postagram
3.If Mary wants her parents to enjoy some traveling e-cards of hers, she may be interested in ___.
A. GPS Kit B. Soundcloud C. Photosynth D. Postagram
4.What does the underlined part "this function" refer to?
A. Uploading recordings to the Internet.
B. Editing your sounds on a computer.
C. Uploading sounds only accessible to yourself.
D. Downloading your sounds to your computer.
高二英语阅读理解中等难度题查看答案及解析