Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”
1.Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package. B．The price of the product.
C．The colour of its package. D．The brand name of the product.
2.The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A．attracted the customers strongly
B．caused the customers to lose interest
C．tricked the customers into shopping
D．had weak effects on the customers
3.Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
4.According to the passage, we know that _________.
A．making soap is so easy that any fool in the world can make it.
B．greens, yellows or silver are considered to be healthy colours.
C．25 years ago, the founder of Pears soap was a pretty girl herself.
D．the size of a product can have an effect on the shoppers.
5.Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks
高二英语阅读理解中等难度题
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”
1.Which of the following may trick a shopper into buying a product according to the text?
A．The cost of its package. B．The price of the product.
C．The colour of its package. D．The brand name of the product.
2.The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A．attracted the customers strongly
B．caused the customers to lose interest
C．tricked the customers into shopping
D．had weak effects on the customers
3.Which of the following is the key to the success in product sales?
A．The way to promote goods.
B．The discovery of a genius.
C．The team to produce a good product.
D．The brand name used by successful producers.
4.According to the passage, we know that _________.
A．making soap is so easy that any fool in the world can make it.
B．greens, yellows or silver are considered to be healthy colours.
C．25 years ago, the founder of Pears soap was a pretty girl herself.
D．the size of a product can have an effect on the shoppers.
5.Which of the following would be the best title for this text?
A．Choice of Good Products
B．Disadvantages of Products
C．Effect of Packaging on Shopping
D．Brand Names and Shopping Tricks
高二英语阅读理解中等难度题查看答案及解析
Shopping is not as simple as you may think! There are all sorts of tricks each time we reach out for that particular brand（品牌）of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包装） are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain-killer （止痛药） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促销）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”
1.. Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package B. The price of the product
C. The colour of its package D. The brand name of the product
2.. The underlined part “the colours turned the customers off” (in Para.3) means that the colours ________ .
A. attracted the customers strongly B. had weak effects on the customers
C. tricked the customers into shopping D. caused the customers to lose interest
3.. Which of the following is the key to the success in product sales?
A. The way to promote goods. B. The team to produce a good product
C. The discovery of a genius. D. The brand name used by successful producers.
4.. Which of the following would be the best title for this text?
A. Choice of Good Products. B. Disadvantages of Products.
C. Effect of Packaging on Shopping. D. Brand Name and Shopping Tricks.
高二英语阅读理解简单题查看答案及解析
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (商标) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 per cent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius (天才) to sell it.”
1.Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package. | B．The price of the product. |
| C．The colour of its package. | D．The brand name of the product. |
2.The underlined part “the colours turned the customers off”(in Para. 3 ) means that the colours _____.
| A．attracted the customers strongly |
| B．had weak effects on the customers |
| C．tricked the customers into shopping |
| D．caused the customers to lose interest |
3.Which of the following is the key to the success in product sales?
| A．The way to promote goods. |
| B．The discovery of a genius. |
| C．The team to produce a good product. |
| D．The brand name used by successful producers. |
4.Which of the following would be the best title for this text?
| A．Choice of Good Products | B．Disadvantages of Products |
| C．Effect of Packaging on Shopping | D．Brand Names and Shopping Tricks |
高二英语阅读理解中等难度题查看答案及解析
根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
1._ Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.
2._ Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—because we think of blue as safe, and white as calm.
_3. But quite often a bottle doesn’t contain as much as it appears to.It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know the truth: _4. The founder of Pears soup, who for 25 years has used pretty little girls to promote their goods, came to the conclusion: “_5.”
A．It’s not enough to have a good product.
B．Coloring, for example, varies according to what the producers are trying to sell.
C．Any fool can make soup, but it takes a genius to sell it.
D．The colors tricked the customers into shopping.
E. The size of a product can attract a shopper.
F. A good product is an advantage.
G. The colors turned the customers off.
高二英语信息匹配中等难度题查看答案及解析
For most of us, there is no debate — bananas are yellow. Color isn’t as objective as you might think though. Our brain decides what color we are looking at based on the light that comes into our eyes, and how we see colors actually varies a lot.
There are many ways color can confuse our brains. Positioning and shading can change what we think we are looking at. Two people can see the same thing very differently because of how our brains deal with light.
How we see color, however, is governed by much more than just our bodies. Our emotions or even the time of year, can change how our eyes and brains react to what we see. Yellow looks different to us depending on the season, according to scientists at the University of York. In the summer yellow appears more “greenish” whereas in the winter yellow appears more “reddish”. This is the result of living in an environment where the level of green light increases in the summer. When the trees are full of leaves, our eyes need to adapt. With extra green all around us, our brain has to recheck its understanding of yellow.
Researchers in Rochester, New York have found that feeling sad can impact on your ability to identify (辨别) colors. Participants were shown some small pieces of cloth which had most, but not all, of the colors removed from them. Later, they were asked to identify what color they were looking at. A group who had watched the death of Mufasa in The Lion King found it harder to pick out blue and yellow than others who had not seen the film. Psychologists believe that dopamine — which controls our brain’s reward and pleasure centers — has an impact on how we identify these colors. So while color might seem to be one of the simplest things in our world, it is actually a mystery scientists are only just beginning to solve.
1.What does the passage mainly focus on?
A.Why we see colors differently. B.How our brains receive colors.
C.Why colors affect our emotions. D.How people can identify colors.
2.Which of the following is unable to affect people’s ability to identify colors?
A.Position. B.Intelligence.
C.Environment. D.Feeling.
3.Yellow looks different in summer and winter because of ___________.
A.people’s different sight B.the different temperatures
C.the different levels of green light D.people’s different body conditions
4.What can we learn from the last paragraph?
A.The sad feeling weakens people’s ability to identify colors.
B.We can find out the secret of dopamine in some movies.
C.Scientists have found the answer to the color mystery.
D.There are many ways that color can entertain our brains.
高二英语阅读理解中等难度题查看答案及解析
There are many fun, free activities that you can do as a family. All that is required is a bit of imagination and some time set aside for fun. And the best part is that these are the kind of memories a child will remember for a lifetime.
Family game night
Find out any of the games that are already around the house. Kids often get computer games for Christmas or birthdays, and would love to have a chance to play with their family. Or, make up some games of your own. “Charades” is a fun game to play that will challenge a child to use his/her imagination. Divide the family into teams and let each team come up with words that the other has to act out.
________________________
Pick some time for the family to sit down and come up with their own masterpiece. It doesn't need to be just a drawing -- take some old magazines sitting around the house, let the kids cut out pictures and paste them into their own montage. Or, use items from nature. Let them use leaves, pine cones（松果）, twigs and whatever else they can find to create something from their imaginations.
Family Picnic
Taking the family for a picnic is a great way for some fun that doesn't cost any money. If the weather is nice, take them to a park or playground and let the kids have a day of playing. Or, if it is the middle of winter and a foot of snow is on the ground, set up a picnic in the living room.
Family Field Trip
A family field trip doesn't have to cost a dime. Ask a nearby farm if it would be alright to bring your kids out for a tour and to see some of the animals. Or take them to a park and make a scavenger hunt(寻物游戏) where they need to find certain items from nature. Ask a local business if you could bring the family for a tour to see how things work -- you might be surprised at the number of people who would be thrilled to share what they do with others, and it could be an interesting lesson for the kids.
1.We can learn from the passage that “charades” ________.
A. is a computer game
B. is too difficult for children
C. involves acting out words
D. should be played by more than four people
2. What is the best title to be put in the blank of part two? ____________.
A. Family art time B. Family gardening time
C. Family music time D. Family cleaning time
3. According to the passage, the family picnic____________.
A. should be held in the middle of winter
B. can be held inside your house
C. will be very meaningful if held in offices
D. will cost much money if held on a farm
4.The writer wrote this passage mainly to _____________.
A. encourage children to use imagination.
B. share precious family memories
C. discuss young children’s interests
D. suggest fun activities to families
高二英语阅读理解中等难度题查看答案及解析
--- I’m afraid I’ve failed the driving test.
--- ______. Maybe things are not so bad as you think.
A．That’s OK B．I think so C．Take it easy D．It’s very kind of you
高二英语单项填空中等难度题查看答案及解析
You may think, salt is just a simple cooking element we shake on our food for a little
extra taste. But salt is much more than that. Without salt our muscles would not move. Our nervous systems would not operate. Our hearts would not beat.
But do not think rubbing salt in a wound will help. Doing that would be painful and not heal the wound. To rub salt in a wound is an idiom that means to purposefully make a bad situation worse.
Early humans got the salt they needed to stay alive from the animals they killed. But advances in agriculture led to a diet low in salt. So, humans needed to find other sources. Those who lived near the ocean or other natural sources for salt were lucky. Those who did not had to trade for salt. In fact, people used salt as a method of payment in many parts of the ancient world. The word “salary” comes from the word “salt”.
Salt also played an important part in population movement and world exploration. Explorers understood that if they could keep food fresh, they could travel longer distances. So they used salt to preserve food and explored the world.
Salt was so important that, according to food historians, it was traded pound-for- pound for gold. Today, people still use the expressions “to be worth one’s salt” or “worth one's weight in salt”. The expressions describe a person of value.
A person might also be called “salt of the earth”. That description means he or she is dependable and trustworthy. However, when you say “I think we should take what he said with a grain of salt” you mean you accept it but maintain a degree of doubt about its truth.
1.What can we learn from the first paragraph?
A. Salt plays an important part in our life.
B. Salt makes food tasty.
C. Salt is considered to be part of our muscles.
D. Salt is sure to damage nervous systems.
2.A beggar's bread was stolen last night, which means .
A. salt of the earth B. rubbing salt in a wound
C. a diet low in salt D. worth his salt
3.If you describe a person as a great help, you mean .
A. he is called salt of the earth B. he is often taken as a grain of salt
C. he often uses salt to preserve meat D. he is worth his weight in salt
4.Which of the following is the best title for the passage?
A. Salt is more than a four-letter word B. Salt is a basic element in cooking
C. Salt is a word with a long history D. Salt is popular with different persons
高二英语阅读理解中等难度题查看答案及解析
What will people die of 100 years from now? If you think that is a simple question, you have not been paying attention to the revolution that is taking place in bio-technology(生物技术). With the help of new medicine, the human body will last a very long time. Death will come mainly from accidents, murder and war. Today's leading killers, such as heart diseases, cancer, and aging itself, will become distant memory.
In discussion of technological changes, the Internet gets most of the attention these days. But the change in medicine can be the real technological event of our times. How long can humans live? Human brains were known to decide the final death. Cells(细胞) are the basic units of all living things, and until recently, scientists were sure that the life of cells could not go much beyond 120 years because the basic materials of cells, such as those of brain cells, would not last forever. But the upper limits will be broken by new medicine. Sometime between 2050 and 2100, medicine will have advanced to the point at which every 10 years or so, people will be able to take medicine to repair their organs(器官). The medicine, made up of the basic building materials of life, will build new brain cells, heart cells, and so on---in much the same way our bodies make new skin cells to take the place of old ones.
It is exciting to imagine that the advance in technology may be changing the most basic conditional human existence, but many technical problems still must be cleared up on the way to this wonderful future.
1. According to the passage, human death is now mainly caused by _______.
A. diseases and aging B. accidents and war
C. accidents and aging D. heart diseases and war
2. In the author's opinion, today's most important advance in technology lies in _____.
A. medicine B. the internet C. brain cells D. human organs
3. Humans may live longer in the future because ______.
A. heart disease will be far away from us
B. human brains can decide the final death
C. the basic materials of cells will last forever
D. human organs can be repaired by new medicine
4. We can learn from the passage that _____.
A. human life will not last more than 120 years in the future
B. human have to take medicine to build new skin cells now
C. much needs to be done before humans can have a longer life
D. we have already solved the technical problems in building new cells.
高二英语阅读理解中等难度题查看答案及解析
What will people die of 100 years from now? If you think that is a simple question, you have not been paying attention to the revolution that is taking place in bio-technology(生物技术). With the help of new medicine, the human body will last a very long time. Death will come mainly from accidents, murder and war. Today’s leading killers, such as heart disease, cancer, and aging itself, will become distant memories.
In discussion of technological changes, the Internet gets most of the attention these days. But the change in medicine can be the real technological event of our times. How long can humans live? Human brains were known to decide the final death. Cells(细胞) are the basic units of all living things, and until recently, scientists were sure that the life of cells could not go much beyond l20 years because the basic materials of cells, such as those of brain cells, would not last forever. But the upper limits will be broken by new medicine. Sometime between 2050 and 2100, medicine will have advanced to the point at which every 10 years or so, people will be able to take medicine to repair their organs ( The medicine, made up of the basic building materials of life, will build new brain cells, heart cells, and so on—in much the same way our bodies make new skin cells to take the place of old ones.)
It is exciting to imagine that the advance in technology may be changing the most basic condition of human existence, but many technical problems still must be cleared up on the way to this wonderful future.
1.According to the passage, human death IS now mainly caused by____.
A. diseases and aging B. accidents and war
C. accidents and aging D. heart disease and war
2.In the author’s opinion, today’s most important advance in technology lies in____.
A. medicine B. the Internet C. brain cells D. human organ
3.Humans may live longer in the future because_____.
A. heart disease will be far away from us
B. human brains can decide the final death
C. the basic materials of cells will last forever
D. human organs can be repaired by new medicine
4.We can learn from the passage that ______.
A. human life will not last more than 120 years in the future
B. humans have to take medicine to build new skin cells now
C. much needs to be done before humans can have a longer life
D. we have already solved the technical problems in building new cells
5.What will people in 2113 mainly die of /from?
A. Aging B. Accidents C. Cancer D. Heart disease
高二英语阅读理解中等难度题查看答案及解析