You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.
They leave and you go over to see this incredible sweater; It's-nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls look really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."
However, one might ask what exactly is "real" about young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don't know when a conversation you overhear is just a performance.
1.T'he two attractive young women were talking so that they could_____.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is ______.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tends to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
高三英语阅读理解困难题
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover(暗中影响的) marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is __________.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tend to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
高三英语阅读理解简单题查看答案及解析
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful?And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So,you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool,the product seems cool,too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However,one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2. Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
高三英语阅读理解简单题查看答案及解析
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover(暗中影响的) marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is __________.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tend to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
高三英语阅读理解中等难度题查看答案及解析
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads. So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don’t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
2.Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. a clothing company in Rome
D. the brand name of a sweater
3.Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Ways of Advertising
D. Undercover Marketing
高三英语阅读理解中等难度题查看答案及解析
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful?And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So,you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool,the product seems cool,too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However,one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2.Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
高三英语阅读理解简单题查看答案及解析
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.
They leave and you go over to see this incredible sweater; It's-nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls look really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and 34.It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative."Look at traditional advertising.Its effectiveness is decreasing."
However, one might ask what exactly is "real" about young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don't know when a conversation you overhear is just a performance.
1.T'he two attractive young women were talking so that they could_____.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is ______.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tends to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
高三英语阅读理解困难题查看答案及解析
Say you're in the wine store and you want to buy something new. You have nothing to go by outside of the label. Will the label tell you anything you should know? Here's some general advice:
Vintage. This is the first thing we look for ourselves. You don't need to care whether 2001 or 2002 was a better year in the Sierra Foothills. The vast majority of wines at the store are meant to be drunk right away, so you make sure the wine isn't too old, particularly if you're buying it expecting lively, fresh fruitiness. We often see five-year-old Pinot Grigio and two-year-old Beaujolais Nouveau at stores, for example, so as soon as we see that kind of age on wines like those, we know we can skip them and move on(and possibly not shop there again).
Alcohol content. Too many wines have too much alcohol, which leaves them unbalanced. Sure, there are some classic wines with high alcohol levels, but many of today's regular table wines--Merlot, Chardonnay--have levels at 15% or above. Some of those might be terrific, but if we had nothing else to go on, we'd look for alcohol content at about 14% and below.
The more specific the better. A wine that says it's from Napa is probably a better bet than a wine that simply says it's from California. Unfortunately, this will also probably be reflected in the price, so this might not tell you much about value, If you care enough to know a few of famous vineyards for producing high-quality grapes, they might help you make an educated guess about quality.
Old vines. Theoretically, older vines produce fewer, but more flavorful grapes, but the problem is that no one has defined what an "old vine" is, so anyone can put this on the label. Just ignore it.
A phone number. You'd be surprised many small-production wines these days include a phone number on the back and an invitation to call the winerY, which is a sign of a highly personal winerY. We have called those numbers many times over the years and it's amazing how often the winemaker or winerY owner answers the phone.
1. The underlined word "Vintage" in the second paragraph probably means "________ " .
A. the place where the wine was made B. the year when the wine was made
C. the freshness of the wine D. the label of the wine
2.It's better to buy
A. five-year-old Pinot Grigio B. the wine labeled from older vines
C. the wine from famous vineyards D. two-year-old Beaujolais Nouveau
3. From the passage we Can infer that
A. the wine with high alcohol levels is definitely terrific
B. most wines at the store are intended to be drunk right away
C. older vines have lower production
D. some winemakers keep the promise all the time
4. What is paragraph 4 mainly about?
A. Geography. B. Price C. Quality. D. Grapes.
高三英语阅读理解中等难度题查看答案及解析
1.Where would you probably see these three commercials?
A. On a website. B. In a department store.
C. In a magazine. D. In a convenience store.
2.What do these three products have in common?
A. They are all available only at Best Buy.
B. They are all black in color.
C. They can all be used to deal with pet hair.
D. They can all be operated via a smartphone app.
3.If you decide to buy a Bagless Cordless Hand Vac next week, how much money will it cost you?
A. $99. B. $48. C. $65. D. $41.6.
高三英语阅读理解简单题查看答案及解析
Imagine you’re standing in line to buy a snack at a store. You step up to the counter and the cashier scans your food. Next, you have to pay. But instead of scanning a QR Code(二维码) with your smart phone, you just hold out your hand so the cashier can scan your fingerprint. Or, a camera scans your face, your eyes or even your ear.
Now, this type of technology might not be far away. As technology companies move away from the traditional password, biometric (生物特征识别的) security, which includes fingerprint, face and voice ID, is becoming increasingly popular.
In 2013, Apple introduced the iPhone 5s, one of the first smart phones with a fingerprint scanner. Since then, using one's fingerprint to unlock a phone and make mobile payments has become a commonplace, bringing convenience to our lives. And since 2016, Samsung has featured eye-scanning technology in its top smart phones, while Apple's new iphone X can even scan a user's face. But despite its popularity, experts warn that biometrics might not be as secure as we imagine. " Biometrics is ideally good in practice, not so much," said John Michener, a biometrics expert.
When introducing the new iPhone's face ID feature, Phil Schiller, Apple's senior vice-president, said. "The chance that a random person in the population could look at your iPhones X and unlock it with their face is about one in a million." But it's already been done. In a video posted on a community website Reddit, two brothers showed how they were each able to unlock the same iPhone X using their own face. And they aren't even twins.
"We may expect too much from biometrics," Anil Jain, a computer science professor at Michigan State University, told CBS News. "No security systems are perfect."
Earlier last year, Jain found a way to trick biometric security. Using a printed copy of a thumbprint, she was able to unlock a dead person's smart phone for the police, according to a tech website Splinter. "It's good to see biometrics being used more," Jain told CBS News, "because it adds another factor for security. But using multiple security measures is the best defense."
1.Which is the latest identification technology in a smart phone according to the passage?
A. Face scanning. B. Eye scanning.
C. QR Code scanning. D. Fingerprint scanning.
2.What is a major problem of the iPhone X's face ID system?
A. It takes too long to unlock the phone.
B. It often fails to recognize its owner's face.
C. Face data can be used for other purposes.
D. Different faces can be used to unlock the same phone.
3.What is Anil Jain's opinion about biometric security?
A. It is as secure as traditional measures.
B. It is perfect without much improvement.
C. It has caused much trouble for the police.
D. It should be used with other security measures.
4.What does the author intend to tell us in this passage?
A. The popularity of biometrics.
B. Security problems of biometrics.
C. Various problems with biometrics.
D. Great changes caused by biometrics.
高三英语阅读理解中等难度题查看答案及解析
---- I am leaving for America to attend a trade fair tomorrow.
---- ________. See you in a couple of weeks.
A.Congratulations B.All the best C.All the better D.All in all
高三英语单项填空中等难度题查看答案及解析