MCDONALD’S drew ridicule（嘲笑）in China when it changed its registered name to Jingongmen, or “Golden Arches” in October, after it was sold to a Chinese company. Some on Weibo, a microblogging site, thought it sounded old-fashioned and awkward, others thought that it had hidden meanings of furniture. The fast-food chain was quick to reassure customer that its restaurants would continue to go by Maidanglao, a rough transliteration（音译）that has, over the years, become a recognizable brand name. But for most companies now entering Chinese markets, transliterations are a thing of the past, says Amanda Liu, vice-president of Labbrand, a consultant firm based in Shanghai that advises firms on brand names.
Companies are instead choosing Chinese names with meanings that capture people’s imagination. That often involves going beyond a direct translation. New entrants are taking inspiration from BMW, which is Baoma, or “treasure horse” in China, and from Coca-Cola, which is Kekoukele, or “delicious happiness”.
The naming process is forcing companies to think harder about the image they want to project in China, says Ms Liu. LinkedIn, a professional networking site owned by Microsoft, chose the name Lingyin, or “leading elite（精英）” in 2014, meaning more uniqueness than its Western name. Her other corporate customers have included Airbnb, Marvel Comics and Haribo. Labbrand tests proposals with focus groups, ensuring that the name has no negative associations in any of the major Chinese dialects.
A vital part of the process is checking that candidate names have not already been snapped up. The Chinese are energetic trademarkers: in 2015 there were 2.8 million trademark applications in China, more than three times those in America and the EU combined. Companies considering entering the Chinese market might often find that their products have already been given local names, thanks, for example, to coverage in the press.
Some even find that their Chinese name has already been trademarked, says Dresden of Harris Bricken, a law firm, either by their own distributors, competitors seeking to block its entry, or counterfeiters（伪造者）taking advantage of soundalikes, etc.
Perhaps thanks to these mishaps, foreign firms are getting wiser to the importance of naming in China. More Chinese firms are also seeking advice on foreign names, says Ms Liu, as they seek to conquer Western markets. Both know that if they make a mistake, the social-media critics will be waiting.
1.The example of McDonald’s in Paragraph 1 indicates that ________.
A. it doesn’t attract Chinese customers any more.
B. having a recognizable name is important for companies
C. transliteration becomes less popular for many companies
D. more foreign companies tend to change their brand names
2.According to Paragraphs 2 and 3, with a proper Chinese name, companies entering the Chinese market are trying to ________.
A. project their ads more widely B. ensure that customers are satisfied
C. show a good and impressive image D. give inspirations to other companies
3.The underlined “snapped up” in Paragraph 4 can be replaced by ________.
A. quickly seized B. properly used
C. carefully examined D. completely forgotten
4.Which of the following is NOT true according to the passage?
A. Chinese firms also put emphasis on their foreign names.
B. There were more trademark applications in China than in America in 2015.
C. Some new entrants feel bothered by counterfeiters making use of soundalikes.
D. With the Chinese name Lingyin, LinkedIn has more elite members than before.
高二英语阅读理解中等难度题
MCDONALD’S drew ridicule（嘲笑）in China when it changed its registered name to Jingongmen, or “Golden Arches” in October, after it was sold to a Chinese company. Some on Weibo, a microblogging site, thought it sounded old-fashioned and awkward, others thought that it had hidden meanings of furniture. The fast-food chain was quick to reassure customer that its restaurants would continue to go by Maidanglao, a rough transliteration（音译）that has, over the years, become a recognizable brand name. But for most companies now entering Chinese markets, transliterations are a thing of the past, says Amanda Liu, vice-president of Labbrand, a consultant firm based in Shanghai that advises firms on brand names.
Companies are instead choosing Chinese names with meanings that capture people’s imagination. That often involves going beyond a direct translation. New entrants are taking inspiration from BMW, which is Baoma, or “treasure horse” in China, and from Coca-Cola, which is Kekoukele, or “delicious happiness”.
The naming process is forcing companies to think harder about the image they want to project in China, says Ms Liu. LinkedIn, a professional networking site owned by Microsoft, chose the name Lingyin, or “leading elite（精英）” in 2014, meaning more uniqueness than its Western name. Her other corporate customers have included Airbnb, Marvel Comics and Haribo. Labbrand tests proposals with focus groups, ensuring that the name has no negative associations in any of the major Chinese dialects.
A vital part of the process is checking that candidate names have not already been snapped up. The Chinese are energetic trademarkers: in 2015 there were 2.8 million trademark applications in China, more than three times those in America and the EU combined. Companies considering entering the Chinese market might often find that their products have already been given local names, thanks, for example, to coverage in the press.
Some even find that their Chinese name has already been trademarked, says Dresden of Harris Bricken, a law firm, either by their own distributors, competitors seeking to block its entry, or counterfeiters（伪造者）taking advantage of soundalikes, etc.
Perhaps thanks to these mishaps, foreign firms are getting wiser to the importance of naming in China. More Chinese firms are also seeking advice on foreign names, says Ms Liu, as they seek to conquer Western markets. Both know that if they make a mistake, the social-media critics will be waiting.
1.The example of McDonald’s in Paragraph 1 indicates that ________.
A. it doesn’t attract Chinese customers any more.
B. having a recognizable name is important for companies
C. transliteration becomes less popular for many companies
D. more foreign companies tend to change their brand names
2.According to Paragraphs 2 and 3, with a proper Chinese name, companies entering the Chinese market are trying to ________.
A. project their ads more widely B. ensure that customers are satisfied
C. show a good and impressive image D. give inspirations to other companies
3.The underlined “snapped up” in Paragraph 4 can be replaced by ________.
A. quickly seized B. properly used
C. carefully examined D. completely forgotten
4.Which of the following is NOT true according to the passage?
A. Chinese firms also put emphasis on their foreign names.
B. There were more trademark applications in China than in America in 2015.
C. Some new entrants feel bothered by counterfeiters making use of soundalikes.
D. With the Chinese name Lingyin, LinkedIn has more elite members than before.
高二英语阅读理解中等难度题查看答案及解析
It was pouring rain. I was starving and decided to________to a McDonald’s near a hospital. When I went to order, I saw a young man, about 20, dirty, and_________He had a loosely wrapped dirty bandage around his right hand; I noticed this_______I am a nurse. He was talking to the glass door, as the wind and rain blew.
Before my order came up, he had ______outside, holding an empty plastic bag, and sat on the ground. I knew that it was freezing out there, even if it was California. I_______looking at him, then I noticed a wet $20 bill______ the double glass doors.
I walked outside. He was, again, speaking to things or_______that you and I could not see, that is, not part of our ______. I kept asking him, “Is this your $20?” He was confused, then he jumped up, ______holding his empty plastic bag. I led him to the______, telling him that I wanted him to ______.
The other patients shied away from him, making a wide________around him. I guided him to the counter to ______. Several workers said, “We don’t want to give him anything.” “But he has_______now,” I told them. Somehow the young man ordered, then seemed extremely_______as to what to do.
I guided him to a seat, handed his food. ______his soda, and brought him lots of ketchup(番茄酱). Again, all other tables around him vacated(空出)their seats and looked at me_______. I opened his sandwiches, and set his meal up. I wish I had a______end to this true story,______, at that point, it was all I could ______, as I had to get back to work.
1.A. cut across B. pay attention C. pull over D. get close
2.A. energetic B. wet C. slim D. rude
3.A. because B. once C. even though D. in case
4.A. apologized B. wept C. lied D. walked
5.A. regretted B. kept C. reduced D. overcame
6.A. due to B. next to C. thanks to D. according to
7.A. adults B. creatures C. associations D. persons
8.A. reality B. belief C. custom D. curiosity
9.A. ever B. even C. still D. yet
10.A. counter B. scene C. pavement D. dormitory
11.A. starve B. diet C. eat D. digest
12.A. atmosphere B. border C. distance D. space
13.A. order B. behave C. greet D. argue
14.A. anger B. money C. fantasy D. admission
15.A. terrified B. impressed C. inspired D. confused
16.A. changed B. filled C. made D. covered
17.A. eagerly B. seriously C. strangely D. carelessly
18.A. better B. sadder C. quicker D. bigger
19.A. for B. and C. or D. but
20.A. do B. support C. preserve D. deliver
高二英语完形填空困难题查看答案及解析
阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
China has once again showed its ability to change the world with its “new four great 1. (invent)”—high-speed rail, electronic payment, shared bicycle, and online shopping.
China’s new-generation high-speed train, the Fuxing, is now one of the 2. (fast) trains in the world, which can travel at a speed of 350 km/h. Besides high-speed rail, China 3. (improve) people’s lives in many other innovative (创新的) ways over the last decade.
Bike sharing, for example, is not new itself. But China has made 4. much more convenient and popular both in China 5. overseas. Leading Chinese bike-sharing companies Mobike and Ofo are now operating in foreign countries such as Singapore and Britain.
And back in China, when riding a shared bike, you can stop 6. (buy) and eat whatever you want 7. (simple) with a tap of your phone. You could easily pay with your smartphone by 8. (scan) the seller’s QR code. Cashless payment has grown into a 9. (choose)for Chinese people—even a pancake seller is using Alipay.
Besides, the four innovative ways of life are most appealing 10. youths from 20 countries participating in the Belt and Road innovation, and they wish their countries would emulate(仿效) China in terms of technological achievement
高二英语语法填空中等难度题查看答案及解析
China has once again proved its 1. (able) to change the world with the“new four great inventions”：high-speed railways，electronic payments，shared bicycles and online shopping.
It is China’s high-tech innovation(创新) they’re related to 2. has improved the quality of people’s lives，according to a survey 3. (make) by the Belt and Road Research Institute of Beijing Foreign Studies University.
Mobile payment is popular now, even pancake sellers are using it. “4. mobile payment, I would have to carry a wallet full of cash and credit cards with me while shopping, just like before.” said a university student, adding that “How I wish people all over the world 5. (share) the convenience brought about by science and technology.” A businessman from Russia once sighed, “If only I 6. (come) to China earlier. Maybe I would have seized an opportunity to be introduced into this fantastic field. ” But still some experts suggest great attention 7. (pay) to the safety of this payment.
If China had not invested a large amount of capital in encouraging innovation，China 8. (enter) a new innovative era，said Bernhard, WHO representative in China.
9. is increasingly clear that China is innovating and no longer copying Western ideas.This is especially true in mobile，where China is leading in many ways such as…social messaging app WeChat，she said.This is partly because China skipped over the PC era and went directly to mobile.China has the 10. (1arge) mobile use in the world.
高二英语语法填空中等难度题查看答案及解析
When you get a cut, you cover it with a bandage. How do you know when to change it? Maybe you just wait until it’s wet or dirty. But when people have long-term or chronic (慢性的)wounds that take months to get better, changing bandages too early or to late could make healing take even longer. Changing the dressing on a wound too often can provide an opportunity for infections to get in. But if a bandage gets very wet very quickly from the inside, it might be filling with pus (脓)--a sign an infection has begun. Judging just when to change is important.
Chronic wounds are common in people who are older or who have certain health conditions. Chronic wounds affect around 6.5 million people per year in the United States. When Anushka Naiknaware, 13, learned about chronic wounds, she decided to make a device that could alert a person when it’s time to change their bandages.
After a lot of trials and errors, the teen settled on a design that used an “ink” filled with carbon nanoparticles(纳米粒子). The teen loaded her ink into a printer cartridge (墨盒) to print onto her special paper, which was to be made into bandage. Well, actually, Anushka loaded her ink into many, many printer cartridges. Just changing a printer cartridge isn’t easy, and filling one is even harder.
The small printed papers cost only 5 to 10 cents, Anushka estimates. The Bluetooth sensor is more expensive, but the teen notes that it could be used over and over again. She also knows there is a long way to go before her design can help patients. It hasn’t been tested on a real person yet. “You have to make sure everything works perfectly,” she says.
1.What can we learn from Paragraph 1?
A. The right time to change bandages is significant.
B. Chronic wounds with a bandage won’t heal.
C. Changing bandages often will help cure wounds.
D. Older people are victims of chronic wounds.
2.What does the underlined word “alter” in Paragraph 2 probably mean?
A. Assist. B. Remind. C. Comfort. D. Control.
3.What is stressed in Paragraph 3?
A. The shape of the printer cartridge.
B. The discovery of materials of the bandage.
C. The amazing features of carbon nanoparticles.
D. The difficulty Anushka had with her invention.
4.What could be the best title for the text?
A. A bandage is widely used for injuries.
B. A girl decides to treat chronic wounds.
C. A bandage that can tell the changing time.
D. A teen invents a device that heals wounds.
高二英语阅读理解中等难度题查看答案及解析
阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
Diets have changed in China — and so too has its top crop. Since 2011, the country 1.（grow）more corn than rice. Corn production has jumped nearly 125 percent over 2. past 25 years, while rice has increased only 7 percent.
A taste for meat is 3. (actual) behind the change: An important part of its corn is used to feed chickens, pigs, and cattle. Another reason for corn's rise: The government encourages farmers to grow corn instead of rice 4. (improve) water quality. Corn uses less water 5. rice and creates less fertilizer(化肥) runoff. This switch has decreased 6. (pollute) in the country's major lakes and reservoirs and made drinking water safer for people.
According to the World Bank, China accounts for about 30 percent of total 7. (globe)fertilizer consumption. The Chinese Ministry of Agriculture finds that between 2005—when the government 8. (start) a soil-testing program 9. gives specific fertilizer recommendations to farmers - and 2011, fertilizer use dropped by 7.7 million tons. That prevented the emission(排放) of 51.8 million tons of carbon dioxide. China's approach to protecting its environment while 10. (feed) its citizens "offers useful lessons for agriculture and food policymakers worldwide." says the bank's Juergen Voegele.
高二英语语法填空中等难度题查看答案及解析
阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
Diets have changed in China — and so too has its top crop. Since 2011, the country 1.（grow）more corn than rice. Corn production has jumped nearly 125 percent over 2. past 25 years, while rice has increased only 7 percent.
A taste for meat is 3. (actual) behind the change: An important part of its corn is used to feed chickens, pigs, and cattle. Another reason for corn's rise: The government encourages farmers to grow corn instead of rice 4. (improve) water quality. Corn uses less water 5. rice and creates less fertilizer(化肥) runoff. This switch has decreased 6. (pollute) in the country's major lakes and reservoirs and made drinking water safer for people.
According to the World Bank, China accounts for about 30 percent of total 7. (globe)fertilizer consumption. The Chinese Ministry of Agriculture finds that between 2005—when the government 8. (start) a soil-testing program 9. gives specific fertilizer recommendations to farmers - and 2011, fertilizer use dropped by 7.7 million tons. That prevented the emission(排放) of 51.8 million tons of carbon dioxide. China's approach to protecting its environment while 10. (feed) its citizens "offers useful lessons for agriculture and food policymakers worldwide." says the bank's Juergen Voegele.
高二英语语法填空中等难度题查看答案及解析
阅读下面材料，在空白处填入适当的内容（不多于3个单词）或括号内单词的正确形式。
China has once again showed its ability to change the world with its “new four great 1.(invent)”—high-speed rail, electronic payment, shared bicycle, and online shopping.
China’s new-generation high-speed train, the Fuxing, is now one of the 2.(fast) trains in the world, which can travel at a speed of 350 km/h. Besides high-speed rail, China 3.(improve) people’s lives in many other innovative(创新的) ways over the last decade.
Bike sharing, for example, is not new itself. But China has made 4. much more convenient and popular both in China 5. overseas. When riding a shared bike, you can stop 6.(buy) and eat whatever you want 7.(simple) with a tap of your phone. You can easily pay with your smart phone by 8.(scan) the seller’s QR code. Cashless payment has grown into a 9.(choose) for Chinese people—even a pancake seller is using Alipay.
Besides, the four innovative ways of life are most appealing 10. youths from 20 countries participating in the Belt and Road innovation, and they wish their countries would emulate (效仿) China in terms of technological achievements.
高二英语语法填空简单题查看答案及解析
—It is ridiculous (荒唐的) that so many people believe the world will disappear in 2012.
—__________ it is true?
A. So what B. What for C. What if D. What’s up
高二英语单项填空简单题查看答案及解析
When you are little, it’s not hard to believe you can change the world. I remember my enthusiasm when, at the age of 12, I addressed（向……演讲） the people at the Rio Earth Summit. “ I am only a child,” I told them.” Yet I know that if all the money spent on war was spent on ending poverty and finding environmental answers, what a wonderful place this world would be. At school you teach us not to fight with others, to work things out, to respect others, to clean up our mess, not to hurt other creatures, to share, not to be greedy. Then why do you go out and do the things you tell us not to do. You grown-ups say you love us, but I challenge you, please, to make your actions reflect your words.”
I spoke for six minutes and received a standing ovation. Some of the people even cried. I thought that maybe I had reached some of them, that my speech might actually spur（刺激）action. Now, ten years from Rio, after I’ve sat through many more conferences, I’m not sure what has been achieved. My confidence in the people in power and in the power of an individual’s voice to reach them has been deeply shaken.
When I was little, the world was simple. But as a young adult, I’m learning that as we have to make choices—educa-tion, career, lifestyle—life gets more and more complicated. We are beginning to feel pressure to produce and be successful. We are taught that economic growth is progress, but we aren’t taught how to seek a happy, healthy way of living. And we are learning that what we wanted for the future when we were 12 was idealistic and naive（天真的）.
Today I’m no longer a child, but I’m worried about what kind of environment my children will grow up in. I know change is possible, because I am changing, still figuring out what I think. I am still deciding how to live my life. The challenges are great, but if we accept individual responsibility and make choices, we will rise to the challenges, and we will become part of the positive tide of the change. I hope this goal will be met through our common efforts. Thank you all.
1.The purpose of what the speaker said at the age of 12 was to________.
A．end poverty and make schools beautiful
B．find environmental answers and show off
C．focus people’s attention on some social problems
D．find a wonderful place and clean it up
2.What does the underlined word “ovation”in the second paragraph refer to?
A．A long period of laughing. B．A cold and unfriendly welcome.
C．An expression used for greeting.
D．Great applause or cheering.
3.The information in the text is presented mainly through________.
A．question and answer B．a personal lecture
C．cause and effect D．listing steps in a process
4.Which of the following best describes the speaker?
A．He is an experienced educator.
B．He is an impolite man.
C．He is a man of great worries.
D．He is a man of social responsibility.
高二英语阅读理解中等难度题查看答案及解析