—How can I get more information about your pr...

—How can I get more information about your products?

—_____ to call the sales office or visit our website.

A. Go ahead　　 B. You are wanted　　 C. You need　　　 D. You are welcome

高二英语单项填空中等难度题查看答案及解析

Advertising gives useful information about which products to buy. But modern advertising gives more than news 16  products and services .Today’s advertisements, or ads, try to get consumers to buy certain brands .Writers of advertising are so skillful 17they can sometimes persuade a consumer ___18___(wear) a certain kind of clothing, eat a special kind of cereal (麦片) ,or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

For example, you probably do not need the ___19___(new) cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for __20__. But if you see ads about a new cereal that is your extra - tasty and has a free prize in the box, you may want __21_. Advertising must get attention. To be 22__ (effect), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer____23__ good idea as well as a product. The idea is ___24___ the advertisement is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it ____25__ (offer) strength and energy.

高二英语单词拼写中等难度题查看答案及解析

How can the appearance of a product be more important than what it does? The battle between form and function rose again when James Dyson, British inventor of the Dyson vacuum（真空）cleaner that has sold in millions around the world, resigned as chairman of London's Design Museum． It is widely believed that Mr．Dyson felt that the museum put too much stress on style and fashion at the expense of serious industrial design．

Mr．Dyson accused the museum of not keeping true to itself． He may be right, but these days, museums everywhere can no longer afford to be unique centers of scholarship and learning．Among competition for sponsorship, they must use exhibitions of populist culture, nice cafes and shops or, best of all, a new building by Frank Gehry to increase visitor numbers．

On the one hand, some producers can be too old-fashioned and too concerned with the importance of product engineering and the functionality of their goods．On the other hand there are those who believe that how a product looks is more important．Design is indeed a broad term, involving both function and form．Typically, in any given product area, it changes from the former to the latter． Clothing is a good example．But surely you would have to be a very shallow person to think something's appearance was more important than what it did．

Today nearly all goods at any given price-point do much the same job．So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer, which could be through the visual appeal of the product or its packaging; or the imagery（意象）created by advertising. And what of the Dyson vacuum cleaners? Mr. Dyson may believe that people buy these machines because of the graphs showing their superior suction(喝酒), but most vacuum cleaners do a good job; the main reason people pay extra for a Dyson is because it is a vacuum cleaner with a trendy brand. With its inside workings exposed, it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside. Functional it may be, but it is a bit of a trick, too．

1.Mr. Dyson left the Design Museum because he thought the museum　　　　　　 ．

A. didn't increase the number of visitors

B. couldn't provide scholarships for learners

C. hadn't great appeal for serious industrial designs

D. wasn't loyal to its original purpose of learning

2.Speaking of clothing, the underlined word "latter" refers to　　　　　　 ．

A. affording protection

B. indicating one's identity

C. making someone beautiful

D. providing warmth

3.What is the author's opinion in Paragraph 4?

A. A product with convenient packaging sells well．

B. The majority of consumers prefer to buy branded goods．

C. Emotion contributes much to the development of advertising industry．

D. Most similarly priced products are of a comparable standard．

4.The author believes that people buy the Dyson vacuum cleaner because　　　　　　　 ．

A. it has a fashionable range

B. it has very good suction

C. it sells well around the world

D. it is invented by James Dyson

5.What is the author's attitude towards the form of a product?

A. Optimistic　　 B. Skeptical

C. Objective　　 D. Disapproving

高二英语阅读理解中等难度题查看答案及解析

Did you ever wonder how some of your favorite foods, products or toys came about? Believe it or not, they may have been an accident, or a failure of some other intention. Below, we found three mistakes we’re thankful for turned out to be what they are.

1. Most historians hold that the Chinese invented fireworks in the 9th century when they

discovered how to make gunpowder. Story has it that a Chinese cook accidentally mixed together what were then considered common kitchen items and noticed they burnt. When put tightly in a bamboo tube and lit, it blew up.

2. In May of 1886, a law led John Pemberton, a pharmacist（药剂师）, to rewrite the formula(配方) for "Pemberton’s French Wine Coca,” his popular headache treatment. Containing sugar instead of wine as a sweetener, the outcome became something for Coke, which was later mixed with carbonated water. His bookkeeper suggested the name Coca-Cola because he thought the two C’s would look good together, which is how what we call Coca-Cola, a world –wide drink came into being.

3. During World War II, scientists at the University of Birmingham invented the magnetron—an important heat-producing part of the microwave oven(微波炉). While working for Raytheon Corporation after the war, the American engineer Percy Spencer was testing the magnetron when a chocolate bar in his pocket melted. He went on to test other foods including popcorn kernels, and found it to be a much more efficient way to cook. In 1947 Raytheon came out with the first restaurant microwave oven, which was six feet tall and weighed 750 lbs.

1.The right time order of the three inventions, according to the passage, should be_________.

A. fireworks, the microwave and Coca-Cola

B. fireworks ,Coca-Cola and the microwave

C. Coca-Cola , fireworks and the microwave

D. the microwave, Coca-Cola and fireworks

2.Percy Spencer found the microwave efficient in cooking when he was _______.

A. looking for a way to melt his chocolate

B. trying to know how a magnetron could cook

C. working to know how the magnetron works

D. asked to invent a restaurant microwave oven

3.What can we learn from the above invention stories?

A. Experiments make great inventors of our time.

B. Nothing is impossible if one tries each day.

C. Inventors come out of hard work at any time.

D. A small incident may lead to a great invention.

4.What’s the best title for the passage?

A. What great inventions they are!               B. Inventions from Three Countries.

C. Stories of Accidental Inventions.          D. The Human Inventions of time.

高二英语阅读理解简单题查看答案及解析

--- Journalists tend to give false information nowadays. How do you find it?

--- I can’t agree more, they are not always _______ in what they write.

A. abstract              B. adequate             C. accurate               D. active

高二英语单项填空中等难度题查看答案及解析

--- Journalists tend to give false information nowadays. How do you find it?

--- I can’t agree more, they are not always _______ in what they write.

高二英语单项填空简单题查看答案及解析

You may open your electronic mail and find information about how to buy medicine, cheap airline tickets, and books and, of course, computers and computer products．There may also be offers for investment deals, bank loans and special holidays．However, to many computer users, this use of electronic spam to sell products has become a major problem as it makes computer communication more difficult．

Many companies who want to send a great deal of advertising might use the services of a “spammer．” A spammer is a person or company that uses computers to send out millions of copies of the same sales information．Spammers find e-mail addresses from websites, news groups and “chat rooms” where people send messages to each other．

Most spam is sent by companies who are trying to get you to buy their products．Some of these are honest companies that offer good products or services for fair prices．These companies can offer their products for a cheaper price than you might find in a store．However, much of the spam on the Internet is sent by criminals who are trying to sell products that do not exist or offer services they will not provide．They are only interested in stealing your money．When you answer their spam you find you are expected to send them money and receive a gift．One country in Africa has become famous for the number of criminals who try every known trick to separate people from their money．

1.What does the underlined word “spam” in the first paragraph probably refer to?

A．Unwanted electronic information that reaches computer users．

B．Computer virus that causes computer communication difficulties．

C．Advertisements sent out by companies who want to sell their products．

D．Companies that send out millions of copies of the same sales information．

2.Which of the following is TRUE according to the text?

A．Spammers are people who receive spam on their computers．

B．Spammers are people who collect e-mail addresses from the Internet．

C．Companies who want to send a great deal of advertising are so-called spammers．

D．Either individuals or organizations can be regarded as spammers if they send out spam．

3.Which is the possible suggestion from the writer concerning spam?

A．Look out for any spam that reaches your computer．

B．Don’t trust any information on the Internet．

C．Buy what is cheaper in the spam．

D．Don’t buy anything advertised in the spam．

4.What is the main purpose of writing this passage?

A．To explain what spam is．

B．To find out who send out spam．

C．To warn readers of the possible dangers of spam．

D．To show the advantages and disadvantages of spam．

高二英语阅读理解中等难度题查看答案及解析

For more information, please send an email, _______ you can also include your suggestions to us.

A. where   B. when   C. which   D. that

高二英语单项填空中等难度题查看答案及解析

Today tell you a series of information about how students in other countries can attend colleges and universities in the United States.

Two years ago we broadcast our Foreign Student Series. Since then we have got more requests for information about how to attend American schools. So we will offer new reports in our series with the most current information.

Each week, we will discuss a part of the process of becoming an international student in the United States. Each report will also appear on the Internet at www. Tingroom.com. Currently you can find the programs from the last time our series aired.

Foreign students who want to study in the United States have many questions. How do I find out about American colleges? How do I choose the right one for me? What tests must I take? What kinds of documents will I need? How much will it cost? Ｗe will answer these and other questions in our reports.

We will discuss the American system of higher education. We will tell about financial aid and rules about working in jobs while a student. We will discuss required tests and explain English language requirements. And we will tell where to find help in other countries.

Our reports will also describe a few of the three thousand colleges and universities in the United States. We will discuss programs of study as well as living situations at American schools. For students without the ability to come to the United States, we will tell how to take classes by computer. We will also examine how the threat of terrorism has changed some of the rules for study in the United States.

In researching our series, we talked not only to officials in education and government, but also to some foreign students. Most students say planning ahead helped make their educational experience successful. That is the purpose of this series—to help you plan.

We would like to hear from anyone who has a question about studying in the United States. We will try to answer as many questions as possible as part of our series in the coming weeks. Send your questions to special @ voanews.com.

1.The series of report probably comes from________.

A. TV　　　 　 B. Internet

C. radio　　 D. newspaper

2.The report intends to ___________.

A. introduce education in America

B. help foreign students learn more about education in America

C. advertise for American colleges and universities

D. attract more foreign students to study in America

3.How many ways of getting the information about studying in America are mentioned?

A. 1　　　　 B. 2　　　　 C. 3　　　 D.4

4.The contents of the program include the following EXCEPT_________.

A.discussion about the educational system in America

B.description about some colleges and universities in America

C.help foreign students to plan

D.teach how to use computer

高二英语阅读理解中等难度题查看答案及解析

听下面一段较长对话，回答以下小题。

1.How long will it take to get to the museum?

A. More than 50 minutes.　　 B. About 40 minutes.　　 C. At most 30 minutes.

2.When does the museum close?

A. At about 4:30 pm.　　 B. At about 5:30 pm.　　 C. At about 6:00 pm.

高二英语长对话困难题查看答案及解析