It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
1.Who is to blame for the tragedy of Changchun infant according to the passage________?
A. The baby’s father B. Buick and Hyundai dealership
C. Weibo D. Not clear
2.Which of the following statements is correct________?
A. The missing infant was found alive in the stolen car.
B. Micro blog marketing of tragic infant death fuels firestorm of criticism.
C. People can’t see the two posts any more because they were deleted.
D. The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.
3.What does the underlined word – “despicable” in paragraph 4 mean________?
A. Immoral B. Important C. Distinguished D. Considerable
4.The reason why Hyundai’s post was worse than Buick’s is that _________.
A. Hyundai dealership didn’t make an apology on Weibo
B. Buick dealership expressed its deeply sympathy and condolences
C. Hyundai’s post was made after people knew the infant had died
D. Buick’s car was more advanced on its GPS system
5.In the last paragraph, the author encourages people __________.
A. not to sink below the moral bottom line
B. not to sympathize our fellow man
C. to think twice before making decision
D. to magnify the mistakes people make
高二英语阅读理解中等难度题
It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
1.Who is to blame for the tragedy of Changchun infant according to the passage________?
A. The baby’s father B. Buick and Hyundai dealership
C. Weibo D. Not clear
2.Which of the following statements is correct________?
A. The missing infant was found alive in the stolen car.
B. Micro blog marketing of tragic infant death fuels firestorm of criticism.
C. People can’t see the two posts any more because they were deleted.
D. The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.
3.What does the underlined word – “despicable” in paragraph 4 mean________?
A. Immoral B. Important C. Distinguished D. Considerable
4.The reason why Hyundai’s post was worse than Buick’s is that _________.
A. Hyundai dealership didn’t make an apology on Weibo
B. Buick dealership expressed its deeply sympathy and condolences
C. Hyundai’s post was made after people knew the infant had died
D. Buick’s car was more advanced on its GPS system
5.In the last paragraph, the author encourages people __________.
A. not to sink below the moral bottom line
B. not to sympathize our fellow man
C. to think twice before making decision
D. to magnify the mistakes people make
高二英语阅读理解中等难度题查看答案及解析
Spring is coming, and it is time for those about to graduate to look for jobs. Competition is tough, so job seekers must carefully consider their personal choices. Whatever we are wearing, our family and friends may accept us, but the workplace may not.
A high school newspaper editor said it is unfair for companies to discourage visible tattoos (纹身)nose rings, or certain dress styles. It is true you can’t judge a book by its cover, yet people do “cover” themselves in order to convey (传递)certain messages.What we wear, including tattoos and nose rings, is an expression of who we are.Just as people convey messages about themselves with their appearances, so do companies.Dress standards exist in the business world for a number of reasons, but the main concern is often about what customers accept.
Others may say how to dress is a matter of personal freedom, but for businesses it is more about whether to make or lose money. Most employers do care about the personal appearances of their employees (雇员), because those people represent the companies to their customers.
As a hiring manager I am paid to choose the people who would make the best impression on our customers. There are plenty of well-qualified candidates, so it is not wrong to reject someone who might disappoint my customers.Even though I am open-minded, I can’t expect all our customers are.
There is nobody to blame but yourself if your set of choices does not match that of your preferred employer. No company should have to change to satisfy a candidate simply because he or she is unwilling to respect its standards, as long as its standards are legal.
1.Which of the following is the newspaper editor’ opinion according to Paragraph 2?
A.People’s appearances carry messages about themselves.
B.Candidates with tattoos or nose rings should be fairly treated.
C.Customers’ choices influence dress standards in companies.
D.Strange dress styles should not be encouraged in the workplace.
2.What can be inferred from the text?
A.Candidates have to wear what companies prefer for an interview.
B.Hiring managers make the best impression on their candidates.
C.Companies sometimes have to change to respect their candidates.
D.What to wear is not a matter of personal choice for companies.
3.Which of the following would be the best title for the text?
A.Appearances Matter B.Personal Choices Matter
C.Employees Matter D.Hiring Managers Matter
4.The author’s attitude towards strange dress styles in the workplace may best be described as_____.
A.enthusiastic B.positive C.negative D.sympathetic
高二英语阅读理解中等难度题查看答案及解析
Spring is coming, and it is time for those about to graduate to look for jobs. Competition is tough, so job seekers must carefully consider their personal choices. Whatever we are wearing,our family and friends may accept us, but the workplace may not.
A high school newspaper editor said it is unfair for companies to discourage visible tattoos (纹身)nose rings, or certain dress styles. It is true you can’t judge a book by its cover, yet people do “cover” themselves in order to convey certain messages. What we wear, including tattoos and nose rings, is an expression of who we are. Just as people convey messages about themselves with their appearances, so do companies. Dress standards exist in the business world for a number of reasons, but the main concern is often about what customers accept.
Others may say how to dress is a matter of personal freedom, but for businesses it is more about whether to make or lose money. Most employers do care about the personal appearances of their employees ,because those people represent the companies to their customers.
As a hiring manager I am paid to choose the people who would make the best impression on our customers. There are plenty of well-qualified candidates, so it is not wrong to reject someone who might disappoint my customers. Even though I am open-minded, I can’t expect all our customers are.
There is nobody to blame but yourself if your set of choices does not match that of your preferred employer. No company should have to change to satisfy a candidate simply because he or she is unwilling to respect its standards, as long as its standards are legal.
1.Which of the following is the newspaper editor’ opinion according to Paragraph 2?
A. People’s appearances carry messages about themselves.
B. Customers’ choices influence dress standards in companies.
C. Candidates with tattoos or nose rings should be fairly treated.
D. Strange dress styles should not be encouraged in the workplace.
2.What can be inferred from the text?
A. Candidates have to wear what companies prefer for an interview.
B. What to wear is not a matter of personal choice for companies.
C. Companies sometimes have to change to respect their candidates.
D. Hiring managers make the best impression on their candidates.
3.Which of the following would be the best title for the text?
A. Employees Matter B. Personal Choices Matter
C. Appearances Matter D. Hiring Managers Matter
高二英语阅读理解中等难度题查看答案及解析
Spring is coming, and it is time for those about to graduate to look for jobs. Competition is tough, so job seekers must carefully consider their personal choices. Whatever we are wearing, our family and friends may accept us, but the workplace may not.
A high school newspaper editor said it is unfair for companies to discourage visible tattoos nose rings, or certain dress styles. It is true you can’t judge a book by its cover, yet people do “cover” themselves in order to convey certain messages. What we wear, including tattoos and nose rings, is an expression of who we are. Just as people convey messages about themselves with their appearances, so do companies. Dress standards exist in the business world for a number of reasons, but the main concern is often about what customers accept.
Others may say how to dress is a matter of personal freedom, but for businesses it is more about whether to make or lose money. Most employers do care about the personal appearances of their employees, because those people represent the companies to their customers.
As a hiring manager I am paid to choose the people who would make the best impression on our customers. There are plenty of well-qualified candidates, so it is not wrong to reject someone who might disappoint my customers. Even though I am open-minded, I can’t expect all our customers are.
There is nobody to blame but yourself if your set of choices does not match that of your preferred employer. No company should have to change to satisfy a candidate simply because he or she is unwilling to respect its standards, as long as its standards are legal.
1.What can be inferred from the text?
A.Hiring managers make the best impression on their candidate. |
B.Candidates have to wear what companies prefer for an interview. |
C.What to wear is a matter of customers’ acceptance to a great extent. |
D.Companies sometimes have to change to respect their candidates. |
2.Which of the following is the newspaper editor’s opinion according to Paragraph2?
A.Customers’ choices influence dress standards in companies. |
B.Candidates with tattoos or nose rings should be fairly treated. |
C.Strange dress styles should not be encouraged in the workplace. |
D.People’s appearances carry messages about themselves. |
3.Which of the following would be the best title for the text?
A.Appearances Do Matter |
B.Hiring Managers Matter |
C.Personal Choices Matter |
D.Employees Matter |
高二英语阅读理解困难题查看答案及解析
– Do you enjoy your present job?
-- __________ . I just do it for a living.
A.Of course B.Not really C.Not likely D.Not a little
高二英语单项填空中等难度题查看答案及解析
--Do you enjoy your present job?
--____________. I just do it for a living.
A. Of course B. Not really C. Not likely D. Not a little
高二英语单项填空简单题查看答案及解析
1. Very few people choose ideal and perfect jobs for themselves and they do not do the same job for the rest of their lives . With technology and everything else changing so fast , it’s ridiculous to expect to stay in one job from the time you leave school to the time you retire . Even staying in the same company can be a huge challenge . 2.
The first thing you should consider is what kinds of things you enjoy doing and what you are naturally good at . You have to look at practicality issues . You have to look at what you like to do and take a realistic look at whether the market is ever going to pay you an income for doing it .Your loving doing something doesn’t mean that the world is going to love giving you money for doing it . 3. And then narrow the list down by deciding which are at your level .
4. For example , if you want to be a doctor , you must graduate with all the papers saying you can be a doctor . The job requires a high education and an extreme amount of practice .
Many community colleges have tests that tell you what kinds of work you’d be happy to do .
5. For example , do you want to travel in your career or stay at home ? How much money do you want to make ? After you answer these questions , the computer will show you what careers you would be suited to . Keep in mind that what interests you at twenty isn’t likely to be the same as what interests you at forty . You would also find some tests online . These will you some ideas you have never consider .
A .What type of jobs are you interested in most ?
B .Then how will you choose your first career ?
C . However ,many companies will offer you job training before you start the work
D . Another thing to consider is how much education or special trainings required .
E . So pick a number of different things that you love at first .
F .They ask you a series of multiple-choice questions .
G. Most people’s jobs change at least once or twice in their lifetime .
高二英语其他题困难题查看答案及解析
Living and dealing with kids can be a tough job these days, but living and dealing with parents can be even tougher.
If I have learned anything in my 16 years, it is that communication is very important, both when you disagree and when you get along. With any relationship, you need to let the other person know how you are feeling. If you are not able to communicate, you drift apart. When you are mad at your parents, or anyone else, not talking to them doesn’t solve anything.
Communication begins with the concerns of another. It means that you can’t just come home from school, go up to your room and ignore everyone. Even if you just say “Hi”, and see how their day was for five minutes, it is better than nothing.
If you looked up the word “communication” in a dictionary, it would say “the exchange of ideas, the conveyance of information; means of communication: a letter or a message”. To maintain a good relationship, you must keep communication strong. Let people know how you feel, even if it’s just by writing a note.
When dealing with parents, you always have to make them feel good about how they are doing as a parent. If you are trying to make them see something as you see it, tell them that you’ll listen to what they have to say, but ask them politely to listen to you. Yelling or walking away only makes the situation worse.
This is an example: one night, Sophie went to a street party with her friends. She knew she had to be home by midnight after the fireworks, but she didn’t feel she could just ask to go home. That would be rude. After all, they had been nice enough to take her along with them. Needless to say, she was late getting home. Her parents were mad at first, not when Sophie explained why she was late, they weren’t as mad and let the incident go. Communication is the key factor here. If Sophie’s parents had not been willing to listen, Sophie would have been in a lot of trouble.
Communication isn’t a one-way deal: it goes both ways. Just remember: if you get into a situation like Sophie’s, telling the other person how you feel — listening is the key factor to communication.
1.In the writer’s view, dealing with parents is _______ than with children.
A. more difficult B. easier
C. more uninteresting D. more interesting
2.The main idea of the second paragraph is _______.
A. the importance of friendship
B. to make your feeling known to others
C. the importance of communication
D. the disagreement between generations
3.The example in this passage proves that _______.
A. Sophie’s parents are willing to listen to her
B. Sophie is very polite to her parents
C. Sophie did well in explaining her being late
D. communication is the solution to misunderstanding
4.All the following statements are correct except _______.
A. If you don’t agree with others, you’d better let them know
B. It is better to say “Hi” to others than say nothing
C. If you are not able to communicate, walk away
D. Communication is a two-way deal
高二英语阅读理解中等难度题查看答案及解析
Living and dealing with kids can be a tough job these days, but living and dealing with parents can be even tougher.
If I have learned anything in my 18 years, it is communication that is very important, both when you disagree and when you get along. With any relationship, you need to let others know how you are feeling. If you are not able to communicate, you drift apart. When you are mad at your parents, or anyone else, not talking to them doesn’t solve anything.
Communication begins with the concerns of another. It means that you can’t just come home from school, go up to your room and ignore everyone. Even if you just say and see how their day was for five minutes, it is better than nothing.
If you looked up the word “communication” in a dictionary, it would say “the exchange of ideas, the conveyance of information,correspondence (通信),means of communication: a letter or a message”. To maintain a good relationship, you must keep communication strong. Let people know how you feel, even if ifs just by writing a note.
When dealing with parents, you always have to make them feel good about how they are doing as a parent. If you are trying to make them see something as you see it, tell them that you’ll listen to what they have to say, but ask them politely to listen to you. Yelling or walking away only makes the situation worse.
This is an example: one night, Sophie went to a street party with her friends. She knew she had to be home by midnight after the fireworks, but she didn’t feel she could just ask to go home. That would be rude. After all, they had been nice enough to take her along with them. Needless to say, she was late getting home. Her parents were mad at first, but when Sophie explained why she was late, they weren’t as mad and let the incident go.
Communication is the key factor here. If Sophie’s parents had not been willing to listen, Sophie would have been in a lot of trouble. Communication isn’t a one-way deal: it goes both ways. Just remember: if you get into a situation like Sophie’s, tell the other person how you feel—listening is the key factor to communication.
1.What is the main idea of the second paragraph?
A. The disagreement between generations.
B. The importance of communication.
C. The great importance of keeping silent.
D. The necessity of making your feeling known.
2.When parents and children are in communication, the key to a happy relationship is that ________.
A. parents should listen to their children
B. children should always obey their parents
C. parents and children should not yell or ignore
D. equality plays a part in family communication
3.What does the example in this passage prove?
A. Sophie’s parents did a good job in listening to her.
B. Children should first explain themselves to their parents.
C. Communication is the solution to misunderstanding.
D. Parents would be mad at their children’s returning home late.
4.What can we learn from the passage?
A. Walk away instead of yelling if communication fails.
B. It is better to say “Hi” to others than say nothing.
C. Talking is more important than listening in communication.
D. You should feel good about yourself when communicating.
高二英语阅读理解中等难度题查看答案及解析
Challenges and tough experiences can help you find out who you really are.
About 2 years ago, I was ________ in one of my first taekwondo (跆拳道) championships (锦标赛).I was very ________ in myself. My opponent (对手) was skinny.The thoughts in my head were something like "She's so ________, of course you'll win".As the match started, my opponent's true ________ came out.She came straight at me and landed a head kick on me, ________ three points in the first five seconds.I was so shocked, ________ and forgot everything my coach said.I was kicking ________ , in hopes of not losing.But ________ hit me.I lost 6-5.1 had never lost before.I was afraid of the girl, and to me, her name was ________ with defeat.
The experience lasted with me.I worked and trained harder than before.I listened to my ________ wholeheartedly and made sure I was not overconfident.The following year, I ________ the same girl once again at the state championships.I was ________. But with encouragement from my coach, I ________ some confidence.When the fight started, I did not panic like the previous match but listened to my coach's ________.His voice ________ me around the ring (拳击场), attacking at key moments.The main thought in my head was not about winning or losing, ________ doing my best.Eventually, I won.My hard work, and listening to my coach all ________ .My opponent had the ________ skinny figure, but did not frighten me anymore.
From this experience, I learned not to let confidence overshadow reality.It is important to ________ the fact that there are people better than you.But with this idea in mind, you can work hard to become that person who is better.This experience also taught me not to judge others based on their ________ .
1.A. competing B. struggling C. playing D. quarrelling
2.A. proud B. confident C. content D. ashamed
3.A. young B. tiny C. strong D. ugly
4.A. expression B. sense C. personality D. figure
5.A. taking B. catching C. reaching D. scoring
6.A. surprised B. panicked C. tired D. excited
7.A. angrily B. bravely C. blindly D. cautiously
8.A. reality B. courage C. imagination D. memory
9.A. filled B. associated C. mixed D. compared
10.A. coach B. teammate C. opponent D. judge
11.A. recognized B. faced C. admired D. reminded
12.A. afraid B. courageous C. delighted D. alone
13.A. lacked B. borrowed C. developed D. remembered
14.A. judgment B. praise C. encouragement D. advice
15.A. showed B. forced C. kept D. directed
16.A. but B. or C. so D. and
17.A. paid back B. called off C. called back D. paid off
18.A. different B. same C. rare D. common
19.A. oppose B. ignore C. receive D. accept
20.A. appearances B. words C. description D. behavior
高二英语完形填空中等难度题查看答案及解析