The latest target for TV advertisers is child...

The latest target for TV advertisers is children in Asia. Asian families are getting smaller and wealthier, and Asian children are watching more and more TV. It is said that the average Hong Kong child sees about 25,000 TV advertisements a year.

To get the attention (and the money) of these young audiences, the advertisers use little actors. “The kids share the same feelings with someone from their own age group,” says one advertiser, “so this kind of advertisement is more effective. And, of course, the little actors earn big money.”

Not everyone is happy to see kids turned into buyers. “Advertising to children is wrong,” said Pasty Liang, “because its aim is to make them ask their parents for money to buy things. Also, many things advertised, such as toys, are silly and encourage violence. If a child buys them, he or she will learn nothing.” Some educators believe that if young people watch the ads, they will become more and more materialistic.

Some people even think it wrong to use little actors in TV advertisements. “It is illegal for kids to work in factories, so why are they allowed to work in ads? Also, considering the high salaries, it is bad for children to have too much money.” said Elvis Hu.

As an advertiser, J W Lu clearly has his own opinion about this. “It is nothing wrong with children earning a lot of money or asking their parents to buy things for them. Besides, kids buy toy to have fun, not to learn from.”

Anyway, governments are beginning to take action to protect children. An ad would not be allowed to appear on TV if it made children feel inferior (低人一等的) because they didn’t own the advertised product.

1.The advertisers use little actors so that ________.

A. the ads can attract young audiences

B. the little actors can earn big money

C. the kids will share the same feelings

D. people will see more TV advertisements

2.What does the underlined word “illegal” mean?

A. Not liked by the children.

B. Not allowed by the law.

C. Not accepted by the public.

D. Not agreed to by the parents.

3.Who thinks it all right for kids to earn money by acting in ads?

A. Elvis Hu.　　 B. J W Lu.

C. Pasty Liang.　　 D. Some educators.

4.Which of the following is true according to the passage?

A. Little actors earn less money than adults.

B. Advertisers want children to learn from toys.

C. Some people are not for advertising to children.

D. Governments are taking action to protect advertisers.

5.What is the best title for the passage?

A. Little Actors or Adult Actors

B. How to Get Children’s Attention

C. Opinions about TV Advertisements

D. Children: New Target for TV Advertisements

高二英语阅读理解中等难度题查看答案及解析

After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here major types of media used in advertising.

Television

Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

Newspapers

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty (忠诚) from local readers.

Radio

Advertising on radio continues to grow. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Radio provides a way for advertisers to communicate with audience members at all times or the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.

Magazines

Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous (具有共同特点的). If you read Sports Illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.

Out-of-home advertising

Out-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.

Internet

As consumers become more comfortable with online shopping, Internet advertising will play a more prominent (显著的) role in organizations’ advertising in the near future. The challenge to Internet advertisers is to create ads that audience members remember.

高二英语单项填空简单题查看答案及解析

He would like to ______ the position as a salesman advertised in the newspaper yesterday.

A. wait for　　　　 B. stand for　　　　　 C. apply for　　　　 D. search for

高二英语单项填空中等难度题查看答案及解析

The latest data from the Office for National Statistics shows that one in every 12 kids is living in homes where no one has worked for at least a year. That may be due to unemployment or issues such as sickness or disability that mean they can’t work, and aren’t required to. This is known as being in a “long term workless” family.

The issues faced by children in workless families have very bad influence on their development and education, limiting their future employment prospects, and reducing their opportunities to succeed throughout their lives.

Not only does worklessness reduce family income, it can also damage families’ health and stability, and thus destroy children’s development. This is because many workless families are held back by disadvantages such as debt, drug and alcohol dependency, and by homelessness. Suffering from the family problems, many children face a greater and greater possibility of repeating the poor outcomes of their parents. Government research has shown that children in workless families are almost twice as likely not to reach the expected level at all stages of their education. For example, three-quarters of children from families where no one works failed to reach the expected level at General Certificate of Secondary Education (GCSE), compared to around half of children in lower-income working families.

So attention should be paid to children in out-of-work homes. Having working parents means a child is more likely to do better at school, to have better health, education and development, and also means they are less likely to fall into crime.

But for some families, worklessness, or not employment, is the norm. They just choose not to work. These families often face huge barriers to getting on with their lives but they take the opportunities offered by the society. Parents’ ability to work is frustrated by issues like low skills or poor mental or physical health, or drug and alcohol dependency, leaving children without the stability they need.

We all want to help workless families with complex problems so that their children can take advantage of the opportunities in Britain. We all want parents to have the chance to go out to earn a living and to enjoy the pleasure of work, so that their children can benefit from the good examples of working parents. In doing so, we should know the need to understand the complex issues that some families face and to develop a new approach to deal with poverty. Because the root causes are not financial. It is about helping families overcome the problems they face so that they can go as far as their talents and hard work will take them. We shouldn’t retreat from acting to deal with disadvantages, because we know the costs of inaction to individuals, communities and society.

1.According to the author, children in workless families may _______.

A.have better performance at school

B.take chances to go out to earn a living

C.be more able to deal with their problems

D.live the same lifestyles that their parents had

2.The underlined word “norm” in the fifth paragraph probably means _______.

A.a huge barrier B.a turning point

C.a typical standard D.an unusual event

3.In the last paragraph the author mainly talked about _______.

A.raising of social welfare

B.solutions to the problems

C.development of the society

D.reforming of the government

4.The main purpose of the passage is to _______.

A.introduce a study on children in workless families

B.appeal to the readers to help children in workless families

C.present a new approach to deal with poverty of workless families

D.compare children’s performances in workless families and low-income ones

高二英语阅读理解困难题查看答案及解析

One of the latest trend（趋势） in American Childcare is Chinese au pairs. Au Pair in Stamford, for example, has got increasing numbers of request for Chinese au pairs from aero to around 4,000 since 2004. And that’s true all across the country.

“I thought it would be useful for him to learn Chinese at an early age” Joseph Stocke, the managing director of s company, says of his 2-year old son. “I would at least like to　 give him the chance to use the language in the future,” After only six months of being cared by 25-year-old woman from China, the boy can already understand basic Chinese daily expressions, his dad says.

Li Drake, a Chinese native raising two children in Minnesota with an American husband, had another reason for looking for an au pair from China. She didn’t want her children to miss out on their roots.” Because I am Chinese, my husband and I wanted the children to keep exposed to(接触) the language and culture.” she says.

“Staying with a native speaker is better for children than simply sitting in a classroom,” says Suzanne Flynn, a professor in language education of Children.” But parents must understand that just one year with au pair is unlikely to produce wonders.　 Complete mastery demands continued learning until the age of 10 or 12.”

The popularity if au pairs from　 China has been strengthened by the increasing numbers of American parents who want their children who want their children to learn Chinese. It is expected that American demand for au pairs will continue to rise in the next few years.

1.What does that term” au pair” in the text mean?

A. A mother raising her children on her own

B. A child learning a foreign language at home

C. A professor in language education of children

D. A young foreign woman taking care of children.

2.Li Drake has her children study Chinese because she wants them ______.

A. to live in China some day

B. to speak the language at home

C. to catch up wit other children

D. to learn about the Chinese culture

3.What can we infer from the text?

A. Learning Chinese is becoming popular In America,

B. Educated woman do better in looking after children

C. Chinese au pairs need to improve their English Skills.

D. Children can learn a foreign language well in six months.

高二英语阅读理解中等难度题查看答案及解析

听下面一段独白，回答以下小题。

1.Who is the Boot Camp targeted at?

A.Men. B.Women. C.Young children.

2.Why does the speaker go to local primary school?

A.To do training. B.To look for customers.

C.To do some exercise.

3.What can we find on the speaker’s website now?

A.Videos. B.Diet tips. C.Training advice.

4.What does the speaker probably want to do next?

A.Find some assistants. B.Advertise his sports camp.

C.Show some training methods.

高二英语短文中等难度题查看答案及解析

Television in the United States is free. To pay for programs, there are many advertisements. Often these advertisements are short plays with actors. The following television advertisement is like many others that Americans see daily.

We see a man and his wife at the breakfast table. They have been married for a long time. They are not speaking to each other. They haven't spoken to each other at the breakfast table for years. The husband is reading his newspaper. We can't see his face. The wife looks very bored as she pours a cup of coffee for him. Today, she is using a new kind of coffee for the first time. The husband picks up his cup. He isn't very interested. He tastes his coffee. Suddenly he puts down his newspaper. Something is different.! Can it be the coffee? He takes another taste. It's wonderful! He smiles. He looks at his wife and says in amazement,

"Doris, when did you cut your hair?"

Doris is pleased. She answers, "Two months ago."

Doris asks, "Herbie, when did your hair begin to turn gray?"

He replies, "A long time ago."

Doris says, "Oh, very handsome."

Now they aren't bored any more. Breakfast is different. Has a new kind of coffee changed their lives?

1.In the television advertisement, Doris looks bored because ______.

A. she doesn't like the breakfast that morning

B. she has been married to Herbie for a long time

C. Her husband doesn't care much for her

D. Herbie isn't interested in the breakfast she cooks

2.The TV advertisement wants to tell the viewers ______.      .

A. to have an immediate try at the new coffee

B. to have a good laugh at the good couple

C. that a nice breakfast must go with nice coffee

D. that advertisements can certainly increase goods production

3.What does the author mean by saying the last sentence?

A. What kind of coffee can change people's lives?

B. How can a new kind of coffee change people's lives?

C. Nice coffee can change one's life.

D. A new kind of coffee costs quite a lot.

4.This text is mainly about ______.

A. who pays for TV programs in the United States

B. what a TV advertisement is usually like in the USA

C. why long married couples dislike speaking to each other

D. what made Herbie and Doris not bored any more

高二英语阅读理解中等难度题查看答案及解析

Nowadays, the average weekly screen time for children is ____as it was five years ago.

A.as twice much B.as much twice

C.much as twice D.twice as much

高二英语单项填空中等难度题查看答案及解析

John as well as the other children _____good care of in the village.

A．has taken                             B．is being taken

C．is taken                               D．have been taken

高二英语单项填空中等难度题查看答案及解析

As we know, nothing can be equal to the ______ of parents for their children in the world.

A．appreciation       B．intention          C．invitation          D．affection

高二英语单项填空中等难度题查看答案及解析