In many types of face-to-face retailing (零售), it pays to size up your customer and change your price accordingly. The Internet, by allowing nameless browsing and rapid price-comparing, was supposed to mean low and equal prices for all. Now, however, online retailers are being offered software that helps them detect shoppers who can afford to pay more or are in a hurry to buy, so as to present more expensive products to them or simply charge more for the same product.
Cookies stored in shoppers’ web browsers (浏览器) may show where else they have been looking, giving some clues as to their income and price-sensitivity. A shopper’s Internet address may be linked to his physical address, letting sellers offer, say, one price for a rich area, another for a poor area. Doug Bryan of iCrossing, a digital-marketing consultancy, explains that the most up-to-date “price customisation (定制化)” software can collate (对照) such clues with documents of individual shoppers that Internet sellers buy from online-data-aggregation firms. All this is fairly cheap, he says.
One of the few big online firms that admit to using such techniques is Orbitz, a travel website. Its software detects whether people browsing its site are using an Apple Mac or a Windows PC and, since it has found that Mac users tend to choose more expensive hotels, which are what it recommends to them. Orbitz stresses that it does not charge people different rates for the same rooms, but some online firms are believed to be doing just that, for example by charging full whack (份儿) for those who are willing and able to pay it, while offering discounts to the rest.
Allocating (配置) discounts with price-customisation software typically brings in two to four times as much money as offering the same discounts at random, claims Ravi Vijayaraghavan of [24]7, a Bangalore-based firm that develops and operates such software. One way to do this is to monitor how quickly shoppers click through towards the online seller’s payment page: those who already seem set on buying need not be attracted with a special offer.
Andrew Fano, a consultant in Accenture’s Chicago office, believes that at least six of America’s ten biggest web retailers are now customising prices in some way, but it is hard for shoppers to spot when this is going on. If they knew, many would feel that it is “pushing the boundaries” of fairness. Companies should be careful to escape the painful experience pioneered (率先做) by Amazon in the autumn of 2000. It was said that the Internet giant was selling DVDs at different prices, to see which browsers happened to be favored by shoppers least concerned about cost. The resulting backlash (激烈反应) prompted it to refund those who paid more.
Users of price-customisation software have so far been unwilling to monitor potential customers’ social media pages, for fear that this would cause a privacy backlash. But the operators at the call centres that [24]7 runs for its clients are beginning to scan Twitter for information on the shoppers they are talking to — and sometimes their tweets give useful clues about whether a discount is needed to make the sale.
1.According to Paragraph 1, online retailers are benefiting from _____.
A. knowing more about their customers
B. charging high prices for their goods
C. making their prices competitive
D. making price comparisons
2.Online retailers use price customisation software to _____.
A. locate customers’ addresses
B. guide customers to their products
C. create documents for old customers
D. judge customers’ purchasing power
3.The example of Amazon in Paragraph 5 is mentioned to show it _____.
A. practices price customisation successfully
B. gets into trouble for unfair pricing
C. pioneers the use of pricing software
D. finds out the browsers favoured most by shoppers
4.Why weren’t social media pages monitored by online retailers?
A. [24] 7 has occupied the market.
B. Social networks block pricing software.
C. Online retailers are afraid of causing angry reaction.
D. Social media users are not interested in discounts.
5.The author’s attitude towards price customisation software is _____.
A. positive B. negative
C. objective D. unconcerned
6.Which would be the best title for the passage?
A. Online price competition
B. Personalizing online prices
C. Problems of price facing online retailers
D. Online retailers’ pricing methods
高一英语阅读理解困难题
In many types of face-to-face retailing (零售), it pays to size up your customer and change your price accordingly. The Internet, by allowing nameless browsing and rapid price-comparing, was supposed to mean low and equal prices for all. Now, however, online retailers are being offered software that helps them detect shoppers who can afford to pay more or are in a hurry to buy, so as to present more expensive products to them or simply charge more for the same product.
Cookies stored in shoppers’ web browsers (浏览器) may show where else they have been looking, giving some clues as to their income and price-sensitivity. A shopper’s Internet address may be linked to his physical address, letting sellers offer, say, one price for a rich area, another for a poor area. Doug Bryan of iCrossing, a digital-marketing consultancy, explains that the most up-to-date “price customisation (定制化)” software can collate (对照) such clues with documents of individual shoppers that Internet sellers buy from online-data-aggregation firms. All this is fairly cheap, he says.
One of the few big online firms that admit to using such techniques is Orbitz, a travel website. Its software detects whether people browsing its site are using an Apple Mac or a Windows PC and, since it has found that Mac users tend to choose more expensive hotels, which are what it recommends to them. Orbitz stresses that it does not charge people different rates for the same rooms, but some online firms are believed to be doing just that, for example by charging full whack (份儿) for those who are willing and able to pay it, while offering discounts to the rest.
Allocating (配置) discounts with price-customisation software typically brings in two to four times as much money as offering the same discounts at random, claims Ravi Vijayaraghavan of [24]7, a Bangalore-based firm that develops and operates such software. One way to do this is to monitor how quickly shoppers click through towards the online seller’s payment page: those who already seem set on buying need not be attracted with a special offer.
Andrew Fano, a consultant in Accenture’s Chicago office, believes that at least six of America’s ten biggest web retailers are now customising prices in some way, but it is hard for shoppers to spot when this is going on. If they knew, many would feel that it is “pushing the boundaries” of fairness. Companies should be careful to escape the painful experience pioneered (率先做) by Amazon in the autumn of 2000. It was said that the Internet giant was selling DVDs at different prices, to see which browsers happened to be favored by shoppers least concerned about cost. The resulting backlash (激烈反应) prompted it to refund those who paid more.
Users of price-customisation software have so far been unwilling to monitor potential customers’ social media pages, for fear that this would cause a privacy backlash. But the operators at the call centres that [24]7 runs for its clients are beginning to scan Twitter for information on the shoppers they are talking to — and sometimes their tweets give useful clues about whether a discount is needed to make the sale.
1.According to Paragraph 1, online retailers are benefiting from _____.
A. knowing more about their customers
B. charging high prices for their goods
C. making their prices competitive
D. making price comparisons
2.Online retailers use price customisation software to _____.
A. locate customers’ addresses
B. guide customers to their products
C. create documents for old customers
D. judge customers’ purchasing power
3.The example of Amazon in Paragraph 5 is mentioned to show it _____.
A. practices price customisation successfully
B. gets into trouble for unfair pricing
C. pioneers the use of pricing software
D. finds out the browsers favoured most by shoppers
4.Why weren’t social media pages monitored by online retailers?
A. [24] 7 has occupied the market.
B. Social networks block pricing software.
C. Online retailers are afraid of causing angry reaction.
D. Social media users are not interested in discounts.
5.The author’s attitude towards price customisation software is _____.
A. positive B. negative
C. objective D. unconcerned
6.Which would be the best title for the passage?
A. Online price competition
B. Personalizing online prices
C. Problems of price facing online retailers
D. Online retailers’ pricing methods
高一英语阅读理解困难题查看答案及解析
Three years ago, I had a job in a retail store (零售店). I 21 to talk to everybody and know what was going on in their 22. I remember a girl who started 23 there a few months after me. We seldom talked but we always 24 each other and smiled.
She always smiled in a really happy way 25 one day when we got to work in the 26department. She smiled as if she was the 27 girl in the world. I went up to her and asked, “What’s wrong with you?” She answered, “Why?” I said, “I could feel you’re very 28, but you’re always trying to 29it.”
Her mouth just dropped as if I had 30 her deepest secret, so we started talking. She told me 31she was feeling unhappy and why she was trying to 32 that nothing was wrong. Time went by and we became good friends. She’d always tell me I had 33 her life in so many ways.
Today that girl is one of my best 34. I really don’t know what I would do 35 her. She has been there for me in every 36 way a friend could be.
What I’m trying to say is that you never know 37 you’re helping yourself. I helped this girl never knowing that at the same time I was helping myself by finding a 38 friend.
So the next time you see a 39 and he needs someone who will 40 to him, wait and let him say what he wants to say. You never know, you might just end up helping yourself.
1. A．managed B．intended C．remembered D．liked
2. A．lives B．jobs C．studies D．marriages
3. A．shopping B．talking C．going D．working
4. A．assisted B．looked at C．realized D．stared at
5. A．though B．since C．until D．unless
6. A．similar B．nearby C．same D．different
7. A．quietest B．happiest C．busiest D．luckiest
8. A．sad B．angry C．happy D．surprised
9. A．keep B．stop C．hide D．show
10. A．caught B．discovered C．controlled D．checked
11. A．when B．how C．why D．what
12. A．pretend B．become C．make D．admit
13. A．protected B．recovered C．supported D．changed
14. A．customers B．friends C．neighbors D．classmates
15. A．without B．for C．upon D．with
16. A．simple B．possible C．strange D．perfect
17. A．before B．since C．because D．when
18. A．truthful B．useful C．hopeful D．careful
19. A．stranger B．worker C．passenger D．visitor
20. A．belong B．refer C．listen D．turn
高一英语完型填空中等难度题查看答案及解析
Many of us don't pay much attention to the importance of eye care. It is said that if you take care of your body, then you can surely be healthy. That is why our eyes should be given a lot of care. Natural eye care should be put in a number one place.
There are several causes leading to poor eyesight like not enough food, genes (基因) and aging (老化). Televisions, computers and reading are also the causes of having poor eyesight. If you happen to work in front of the computer, it is best to take a break every once in a while. Something dirty can cause redness and they will make you feel uncomfortable. It is bad for your eyes, too. If this happens, the best way is to clean your eyes by using cold water. You must also try your best to protect your eyes from harmful things. For example, sunglasses are not just for fashion but they can also serve as a great way to protect your eyesight form UV rays.
Eating healthy foods will do good to your eyesight. Remember that vitamins A, C and E are good for eyes. Try to eat food groups that have these vitamins. And you should do eye exercises because exercise protects your eyesight, too. If a person exercises regularly (定期地) and eats the right kind of food, his eyes will stay in good condition for a long time.
All above are natural ways of eye care that help us keep healthy eyes. Being happy all the time can be helpful to a person's eyesight, too. In a word, eye care is very important, no matter how old a person is.
1._____ is the most important way to protect our eyes.
A．Seeing the doctor B．Taking medicine
C．Natural eye care D．Being happy all the time
2.All the following causes can lead to bad eyesight except _______.
A．age B．height C．reading D．computers
3.What should you do if you have to work in front of the computer?
A．Eat healthy foods. B．Have a rest after working for a while.
C．Wear a pair of sunglasses. D．Clean the eye by using cold water
4.Which is the best title of the passage?
A．Ways of Being Happy B．Ways of Eye Exercises
C．Ways of Eye Care D．Ways of Being Healthy
高一英语阅读理解中等难度题查看答案及解析
Wal-Mart is not just the world’s largest retailer(零售商). It’s the world’s largest company, which sells in three months what number-two retailer Home Depot sells in a year.
Wal-Mart exercises its power for just one purpose: to bring the lowest possible prices to its customers. At Wal-Mart, that goal is never reached. The retailer has a clear policy for suppliers: On basic products that don’t change, the price Wal-Mart will pay, and will charge shoppers, must drop year after year. But what almost no one outside the world of Wal-Mart and none of its 21,000 suppliers know is the high cost of those low prices. To survive in the face of its pricing demands, makers of everything from bikes to jeans have had to close US plants in favor of obtaining products from abroad.
Indeed, the real story of Wal-Mart, the story that never gets told, is the story of the pressure the biggest retailer constantly applies to its suppliers in the name of bringing us “every day low prices”.
The giant retailer’s low prices often come with a high cost. Wal-Mart’s pressure can crush the companies it does business with and force them to send jobs overseas. Are we shopping our way straight to the unemployment line? Of course, US companies have been moving jobs offshore for decades; long before Wal-Mart was a retailing power. But there is no question that the chain is helping accelerate the loss of American jobs to low-wage countries such as Thailand.
People ask, “How can it be bad for things to come into the US cheaply?” Sure, it’s great to have bargains. But you can’t buy anything if you’ re not employed.
There is no question that Wal-Mart’s drive to squeeze out cost has benefited consumers. By now, it is accepted wisdom that Wal-Mart makes the companies it does business with more efficient and focused. Wal-Mart itself is known for continuous improvement in its ability to handle, move, and track goods. It is legendary for forcing its suppliers to redesign everything from their packaging to their computer systems. It is also legendary for quite straightforwardly telling them what it will pay for their goods.
1.Wal-Mart’s low-price policy results in .
A.more high-paying jobs B.worse designed packages
C.bigger profit of its partners D.more jobless American workers
2.What does the underline word “offshore” in the passage mean?
A.In abroad. B.In the Ocean.
C.On the beach. D.On an island not far from shore.
3.What can we infer from the passage?
A.Still more quality goods will be provided. B.The food you get at Wal-Mart costs least.
C.The value of Mal-Mart is over assessed. D.Wal-Mart is a very demanding company.
4.What’s the best title for the passage?
A.The Fortune Wal-Mart Makes B.The Wal-Mart you don’t Know
C.The Biggest Retailer—Wal-Mart D.The Money Saving Tip in Wal-Mart
高一英语阅读理解中等难度题查看答案及解析
It’s in the city you are going to pay a visit to _____ this kind of beer is produced.
A. which B. that C. where D. when
高一英语单项填空中等难度题查看答案及解析
It is in Qingdao ___ you’re going to pay a visit to ____ this kind of washing machine is produced.
A. /; that B. where; which C. /; where D. that; which
高一英语单项填空中等难度题查看答案及解析
听下面一段独白，回答以下小题。
1.What kinds of stories can be heard in the program Talk Face-to-Face??
A. Stories about different countries.
B. Stories about people’s woke and life.
C. Stories about making money.
2.When is the program Sport News?
A. At 6:00p.m. B. At 6:40 p.m. C. At 7:40 p.m.
3.Which program is the most popular?
A. Talk Face-to-Face.
B. Beijing News.
C. Tell Me Your Problems.
4.Who will come to the program Talk Show?
A. Some children. B. Famous writers. C. Some stars.
高一英语长对话中等难度题查看答案及解析
听下面一段独白，回答以下小题。
1.What kinds of stories can be heard in the program Talk Face-to-Face??
A. Stories about different countries.
B. Stories about people’s work and life.
C. Stories about making money.
2.When is the program Sport News?
A. At 6:00p.m. B. At 6:40 p.m. C. At 7:40 p.m.
3.Which program is the most popular?
A. Talk Face-to-Face.
B. Beijing News.
C. Tell Me Your Problems.
4.Who will come to the program Talk Show?
A. Some children.
B. Famous writers.
C. Some stars.
高一英语短文简单题查看答案及解析
It is in Huizhou ____ you’re going to pay a visit to ____ this kind of TCL TV set is produced.
A. that; which B. where; which C. /; where D. / ; that
高一英语单项填空简单题查看答案及解析
Many years of hard work_______ his great success in the development of this new type of material.
| A．due to | B．thanks to | C．contributed to | D．looked into |
高一英语单项填空简单题查看答案及解析