As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
1.The text is designed for _______
A．customers B．salesmen C．researchers D．managers
2.Which of the following can help managers get useful information?
A．Visiting customers themselves.
B．Giving customers free food on the street.
C．Visiting parks as ordinary customers.
D．Asking customers questions at supermarkets.
3.What does the word "this" underlined in the last sentence refer to?
A．Visiting Disneyland. B．Wearing attractive clothes.
C．Acting Mickey Mouse. D．Dressing up and walking around.
4.The main idea of the text is _________.
A．how to find out customers' social needs
B．how to develop marketing strategies
C．how to do market research
D．how to encourage customers to spend more money
高二英语阅读理解中等难度题
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets, for example, is to interview customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
1.The text is designed for _______
A．customers B．salesmen C．researchers D．managers
2.Which of the following can help managers get useful information?
A．Visiting customers themselves.
B．Giving customers free food on the street.
C．Visiting parks as ordinary customers.
D．Asking customers questions at supermarkets.
3.What does the word "this" underlined in the last sentence refer to?
A．Visiting Disneyland. B．Wearing attractive clothes.
C．Acting Mickey Mouse. D．Dressing up and walking around.
4.The main idea of the text is _________.
A．how to find out customers' social needs
B．how to develop marketing strategies
C．how to do market research
D．how to encourage customers to spend more money
高二英语阅读理解中等难度题查看答案及解析
As societies develop, their members start to see things not so much according to what they need, but according to what they want. When people have enough money, these wants become demands.
Now, it' s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies (策略). There are various ways of doing this. One way at supermarkets ( 超市), for example, is to interview(采访) customers while they're doing their shopping. They can be asked what they prefer to buy and then the results of the research can be studied. This provides information on which to base future marketing strategies. It' s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public, as if they were ordinary customers, to get an idea of how customers act.
Another way to get information from customers is to give them something. For example, some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing. As well as being a good way of attracting customers into the restaurants to spend their money, it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work, touring the park dressed as Mickey Mouse or something like that. This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
1.The text is designed for _______
A. managers B. salesmen C. researchers D. customers
2.Which of the following can help managers get useful information?
A. Visiting customers themselves. B. Giving customers free food on the street.
C. Visiting parks as ordinary customers. D. Asking customers questions at supermarkets.
3. What does the word "this" underlined in the last sentence refer to?
A. Visiting Disneyland. B. Wearing attractive clothes.
C. Acting Mickey Mouse. D. Dressing up and walking around.
4. The main idea of the text is _________.
A. how to do market research B. how to develop marketing strategies
C. how to find out customers' social needs D. how to encourage customers to spend more money
高二英语阅读理解中等难度题查看答案及解析
Don’t _____ women. They are as important as men for the development of society.
A. look up to B. look down upon
C. look out for D. look forward to
高二英语单项填空中等难度题查看答案及解析
—— Did you hand in your application for a league member?
——Not yet. If I _____to see my father, I would have.
A. didn’t go B. haven’t gone C. wouldn’t have gone D. hadn’t gone
高二英语单项填空简单题查看答案及解析
As these new products are not selling well,the members of the board have decided to_______production.
A. cut up B. cut down to
C. cut back on D. cut off
高二英语单项填空中等难度题查看答案及解析
As these new products are not selling well, the members of the board have decided to _________production.
A. cut down B. cut down to
C. cut down on D. cut off
高二英语单项填空中等难度题查看答案及解析
She sees the bar as a starting point and plans to run her own chain of country inns.
A.generously B.unfortunately
C.eventually D.faithfully
高二英语单项填空中等难度题查看答案及解析
Traveling is a very enjoyable experience as it provides an opportunity to see new things. 1.The following article discusses the advantages of traveling.
Traveling gives you the opportunity to disconnect from your regular life. People all have crazy schedules, work and a family to take care of, and traveling alone or with some friends can give you distance and perhaps even make you realize how important these people are to you.
2.Another great benefit is the relaxation you get. 3.When you come back you feel energetic and you are happy to be back to your daily routine.
4.They will create a bond that nothing can erase no matter what happens to the friendship. You can create photo albums and when you feel nostalgic (怀旧的) you can experience the trips again by looking at your pictures.
It’s never been this cheap to travel. With increasing oil prices the cheap travel era might be coming to an end. 5.With the Internet and all the new technology, you can plan your trip exactly the way you want it. You can choose your budget, the duration of the trip and what you want to do.
A. It’s nice to enjoy a stress-free time.
B. As the saying goes, you never know what you have until you lose it.
C. When traveling with friends or family it creates memories of a lifetime.
D. Going on a trip means that you are most likely going to spend time outside.
E. Discovering different values and ways to get by in life is really interesting.
F. However, there are still many budget airlines fighting for your dollar right now.
G. There are many benefits other than enjoying yourself that can be realized when you travel.
高二英语七选五中等难度题查看答案及解析
Traveling is a very enjoyable experience as it provides an opportunity to see new things. 1.The following article discusses the advantages of traveling.
2. People all have crazy schedules, work and a family to take care of, and traveling alone or with some friends can give you distance and perhaps even make you realize how important these people are to you.
As the saying goes, you never know what you have until you lose it.Another great benefit is the relaxation you get. 3.When you come back you feel energetic and you are happy to be back to your daily routine.
4.They will create a bond that nothing can erase no matter what happens to the friendship. You can create photo albums and when you feel nostalgic (怀旧的) you can experience the trips again by looking at your pictures.
It’s never been this cheap to travel. With increasing oil prices, the cheap travel era might be coming to an end.5.With the Internet and all the new technology, you can plan your trip exactly the way you want it. You can choose your budget, the duration of the trip and what you want to do.
A. It’s nice to enjoy a stress-free time.
B.Traveling gives you the opportunity to disconnect from your regular life.
C. When traveling with friends or family it creates memories of a lifetime.
D. Going on a trip means that you are most likely going to spend time outside.
E. Discovering different values and ways to get by in life is really interesting.
F. However, there are still many budget airlines fighting for your dollar right now.
G. There are many benefits other than enjoying yourself that can be realized when you travel.
高二英语七选五中等难度题查看答案及解析
How to improve your memory
There is no such thing as "bad memory",and everyone can improve their memory as long as they are not suffering from loss as a medical condition.1.
Stop thinking that you have a "bad memory".Convince yourself that you do have a good memory that will improve.Too many people get stuck here and convince themselves that their memory is bad,that they are just not good with names and numbers just slip out of their minds for some reason.2.
Use association（联想）to remember facts.3.For example,if you have a hard time remembering that JKF was the president involved in the Bay of Pigs Invasion,just picture the handsome president swimming in an ocean surrounded by happy pigs.
Involve several scenes.You can stimulate（刺激）more parts of your brain by using as many senses as possible when memorizing information.4.For example,the process of writing information by hand stimulates your brain and makes it easier to remember the information later.
5.By developing new mental skills,especially complex ones such as learning a new language or learning to play a new musical instrument,and challenging your brain with puzzles and games,you can keep your brain active and improve its physiological（生理学上的）function.
A.Exercise your brain as often as possible.
B.Give yourself some time to form a memory.
C.Erase those thoughts and promise to improve your memory.
D.To improve your memory,there are a number of things you can do.
E.You can create an image in your mind to help you remember something.
F.This concrete image in your mind will help you link the president with this event.
G.When a larger part of your brain is active,your ability to arouse your memory will increase.
高二英语七选五中等难度题查看答案及解析