If the product is significantly different fro...

If the product is significantly different from ________ described in the ad, you have every right to complain to the local authority.

A. one　　 B. ones

C. that　　 D. those

高二英语单项填空中等难度题查看答案及解析

“Image is everything.” If there is no fact behind the image, the product, service or person will fail at last.

First of all, one should consider how important image is in the selling of products and services. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.

Similarly, people especially politicians and movie stars try to ensure they are seen in all the right places which can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance(本质) behind the image, failure is close.

To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the "selling" of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself—the person or product must deliver on that image or there is little chance for long-term success.

1.The downfall of the Arthur Andersen accounting firm is due to ________.

A. its dishonesty in business　　 B. its previous images

C. its bad management　　 D. its poor service

2.Why did some famous people fall from grace?

A. Their images were not well built up.

B. They failed to live up to their images.

C. They felt much pressure from the public.

D. They paid little attention to fame and fortune.

3.The structure of the passage is ________.

A. 　　 B.

C. 　　 D.

高二英语阅读理解中等难度题查看答案及解析

On hearing the words “Just do it!”，you will know there is a Nike product nearby．If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink．

An advertising slogan(广告标语)is to a brand what eyes are to a person．The slogan helps people understand the brand better by telling them what it wants to sell to its customers．Good slogans 1eave a message inside people’s minds．It’s almost certain that every brand has a popular slogan．

Here are a few examples：

“Just do it!”一This slogan speaks out to teens．It tells them to do something，but only if they think it’s worth it．And if so，why not do it wearing Nike?  “Always Coca-Cola．”一Coke’s slogans change every few years，but this one has enjoyed lasting popularity because it shows the brand’s spirit．It seems to say “coke is the only drink there is；there are no other forms of drinks．”

“Share moments，share life．”——This slogan from Kodak connects photos and beauty．It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

1.what would be the best title for the text?

A．Just Do It!

B．Slogan And Brand

C．Famous slogans

D．What Is A Good slogan?

2.which of the following can best explain the underlined sentence ?(Para．2)

A．A good advertising slogan should draw people’s attention．

B．A brand should have an advertising slogan just as people have eyes．

C．An advertising slogan is as important to a brand as eyes are to a person．

D．An advertising slogan acts as the eyes of a brand

3.The word “them’’ in the last paragraph refers to

A．people                                B．the happy moments

C．photos and beauty                     D．Kodak film

高二英语阅读理解简单题查看答案及解析

Allow children the space to voice their opinions, ______ they are different from your own.

A．as if              B．even if            C．unless            D．until

高二英语单项填空中等难度题查看答案及解析

It is ______ fashion differs from country to country _____ may reflect the cultural differences from one respect.

A．/; that            B．that; /            C． what; that        D．that; that

高二英语单项填空中等难度题查看答案及解析

MySpace, the social networking website, is different from other websites which only provide stories about other people. MySpace is a place that allows you to broadcast your own stories and personal information to as many people as you like. Started two years ago, it is a big source of information for and about American kids.

Teenagers and their parents feel very differently about it. Teens are rushing to join the site, not sharing their parents' worries. It signals yet another generation gap in the digital era.（数字时代）

For teenagers, it is reliable network to keep in touch with their friends. They will often list their surnames, birthdays, after­school jobs, school clubs, hobbies and other personal information.

“MySpace is an easy way to reach just about everyone. I don't have all the phone numbers of all my acquaintances （熟人）. But if I want to get in touch with one of them, I could just leave them a message on MySpace.” said Abby Van Wassen. She is a sixteen ­year­ old student at Woodland Hills High of Pittsburgh, Pennsylvania.

Parents on the other hand are seriously concerned about the security problems of MySpace.

“Every time we hold a parents meeting, the first question is always about MySpace，” said Kent Gates, who travels the country doing Internet safety seminars (研讨会)．The National Center for Missing and Exploited Children has received at least 288 MySpace­ related complaints, according to Mary Beth Buchanan, a lawyer in Pittsburgh.

“Your profile on MySpace shows all your personal information to anyone on the Web. And MySpace even lists this information by birthplace and age. It's like a free checklist（清单）for troublemakers and it endangers children，” Buchanan said.

1.From the passage we can learn that MySpace ________.

A．brings about the generation gap

B．is very careful about people's privacy

C．encourages you to list your personal information

D．lists the telephone numbers of your friends

2.Why are some parents against MySpace?

A．Because MySpace has a bad influence on their children.

B．Because they don't want to pay so much money for MySpace.

C．Because it takes up too much of their children's spare time.

D．Because troublemakers can easily approach their children through the site.

3.The writer's attitude towards MySpace is ________.

A．negative          B．positive           C．optimistic         D．objective

4.Which of the following can be the best title of the passage?

A．Internet safety     B．MySpace          C．Generation gap     D．The digital era

高二英语阅读理解中等难度题查看答案及解析

The English spoken in the United States is only slightly different from____spoken in England.

高二英语单项填空困难题查看答案及解析

The English spoken in the United States is only slightly different from ____ spoken in England.

A．which               B．what               C．that           D．the one

高二英语单项填空中等难度题查看答案及解析

It is difficult to ____ one twin from the other. They almost don’t ____ from each other.

高二英语单项填空简单题查看答案及解析

Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences, individual images, or video links”.

As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic(主题的), such as "sports cars.” Commercial microblogs also exist, to promote (促进) websites, services and/or products, and to promote collaboration within an organization.

Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging, E-mail, or digital audio.

The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12, 2005. However, by 2006 and 2007, the term microblog came into greater usage for such services provided by Tumbler and Twitter. Other leading social networking websites Facebook, MySpace, LinkedIn, and XING also have their own microblogging features, better known as status updates.

Several studies, especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter, there is a small group of active users contributing to most of the activity.

Twitter, Facebook and other microblogging services are also becoming a platform for marketing and public relations, with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population, with 15% following more than 2,000 people.

1.Why is a microblog different from a traditional blog?

A. Because a microblog doesn’t include pictures, but a traditional blog does.

B. Because a microblog doesn’t include videos, but a traditional blog does.

C. Because a microblog has smaller contents than a traditional blog in actual and total file size.

D. Because a microblog can only be written on the cell-phones.

2.Microblogging can protect the following privacy EXCEPT_______.

A. deciding the readers of the microblogs

B. allowing readers to publish their views

C. readers’ deleting what a microblog says

D. deciding whether readers can enter it

3.We can infer from the passage that______.

A. microbloggers always post about the thematic topics instead of the simple ones

B. microblogging has developed so quickly and brought the owners more and more benefits.

C. microblogging protects both the owners’ and the readers’ privacy

D. the studies by Harvard Business School have analyzed the usage of microblogging services

高二英语阅读理解中等难度题查看答案及解析