Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons.
A.result in more sport event |
B.get more viewers to play sports |
C.make more people interested in television |
D.bring more money to the television networks |
2.Why would weekend afternoons become dead time without sport programs?
A.Because there would be few viewers |
B.Because the advertisers would be off work |
C.Because television programs would go slowly |
D.Because viewers would pay less for watching television |
3.In many families, men make decision on .
A.holiday | B.sports viewing | C.television shopping | D.expensive purchases |
4.The ratings are not important for golf and tennis programs because.
A.their advertisers are carmakers |
B.their viewers are attracted by sports |
C.their advertisers target at rich people |
D.their viewers can afford expensive cars |
5.What is the passage mainly about?
A.Television viewers are determined by male viewers |
B.Rich viewers contribute most to television companies |
C.Sports are gaining importance in advertising on television |
D.Commercial advertisers are the major sponsors of sport event |
高三英语阅读理解困难题
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons.
A.result in more sport event |
B.get more viewers to play sports |
C.make more people interested in television |
D.bring more money to the television networks |
2.Why would weekend afternoons become dead time without sport programs?
A.Because there would be few viewers |
B.Because the advertisers would be off work |
C.Because television programs would go slowly |
D.Because viewers would pay less for watching television |
3.In many families, men make decision on .
A.holiday | B.sports viewing | C.television shopping | D.expensive purchases |
4.The ratings are not important for golf and tennis programs because.
A.their advertisers are carmakers |
B.their viewers are attracted by sports |
C.their advertisers target at rich people |
D.their viewers can afford expensive cars |
5.What is the passage mainly about?
A.Television viewers are determined by male viewers |
B.Rich viewers contribute most to television companies |
C.Sports are gaining importance in advertising on television |
D.Commercial advertisers are the major sponsors of sport event |
高三英语阅读理解困难题查看答案及解析
With the increase of the people’s income, there is a growing ______ for Chinese students to go abroad for further education.
A. tendency B. consciousness C. accountant D. conception
高三英语单项填空简单题查看答案及解析
My House
My mother moved a lot when she was growing up on account of Grandpa being in the army. She hated having to adjust to new schools and make new friends. That’s why I thought she was joking when she put forward the idea of moving. But she was completely serious. “For just the two of us,” my mother said, “an apartment in the city will suit our needs much better.” Personally, I think she’s lost her mind. I guess I can understand why she would want to move, but what about me and what this house means to me?
I suppose if you looked at my house, you might think it was just another country house. But to me it is anything but standard. I moved into this house with my parents ten years ago. I can still remember that first day like it was yesterday. The first thing I noticed was the big front yard. To me it seemed like an ocean of grass—I couldn’t wait to dive in. The backyard was full of gnarled (扭曲的, 粗糙的) and scary trees that talk on windy nights. But I grew to like them and the shadows they cast in my room. My father and I even built a small tree house, where I often go to remember all the wonderful times we had before Father’s death.
This house is special—maybe only to me—but special nevertheless. It’s the little seemingly insignificant things that make this house so special to me: the ice-cold tile floors that make me tremble on midnight snack runs; the smell of my father’s pipe that still exists; the towering bookcases of my mother; the view outside my bedroom window.
This house holds too many memories, memories which would be lost if we gave it up.
1. Why did the author’s mother decide to move?
A. Because she hated the countryside.
B. Because Grandpa was on constant move.
C. Because Dad’s death made her lose her mind.
D. Because she thought a city flat more fit for them.
2. What impressed the author when she first moved into the house?
A. The tree house. B. The big trees. C. The cold floors. D. The green grass.
3. How did the author let us feel that the house was special to her?
A. By arguing whether the house was standard.
B. By explaining why the house suited their needs.
C. By describing the small things related to her house.
D. By comparing the differences between country and city life.
4. My mother moved a lot when she was growing up because of ________.
A. Grandpa being in the army. B.their family’s liking moving
C. the life’s need D. Mother’s work
高三英语阅读理解简单题查看答案及解析
My House
My mother moved a lot when she was growing up on account of Grandpa being in the army. She hated having to adjust to new schools and make new friends. That’s why I thought she was joking when she put forward the idea of moving. But she was completely serious. “For just the two of us,” my mother said, “an apartment in the city will suit our needs much better.” Personally, I think she’s lost her mind. I guess I can understand why she would want to move, but what about me and what this house means to me?
I suppose if you looked at my house, you might think it was just another country house. But to me it is anything but standard. I moved into this house with my parents ten years ago. I can still remember that first day like it was yesterday. The first thing I noticed was the big front yard. To me it seemed like an ocean of grass—I couldn’t wait to dive in. The backyard was full of gnarled (扭曲的, 粗糙的) and scary trees that talk on windy nights. But I grew to like them and the shadows they cast in my room. My father and I even built a small tree house, where I often go to remember all the wonderful times we had before Father’s death.
This house is special—maybe only to me—but special nevertheless. It’s the little seemingly insignificant things that make this house so special to me: the ice-cold tile floors that make me tremble on midnight snack runs; the smell of my father’s pipe that still exists; the towering bookcases of my mother; the view outside my bedroom window.
This house holds too many memories, memories which would be lost if we gave it up.
1.Why did the author’s mother decide to move?
A. Because she hated the countryside.
B. Because Grandpa was on constant move.
C. Because Dad’s death made her lose her mind.
D. Because she thought a city flat more fit for them.
2. What impressed the author when she first moved into the house?
A. The tree house. B. The big trees. C. The cold floors. D. The green grass.
3. How did the author let us feel that the house was special to her?
A. By arguing whether the house was standard.
B. By explaining why the house suited their needs.
C. By describing the small things related to her house.
D. By comparing the differences between country and city life.
4.My mother moved a lot when she was growing up because of ________.
A. Grandpa being in the army. B.their family’s liking moving
C. the life’s need D. Mother’s work
高三英语阅读理解简单题查看答案及解析
The electric library made it impossible for teachers to have ______ to a large amount of information online.
A.way B.method C.access D.means
高三英语单项填空中等难度题查看答案及解析
The amount of carbon taken in by growing plants increased from 1982 through 1999 as
temperatures rose and the amount of carbon dioxide in the atmosphere increased. But a new study
in Friday ’ s edition of the journal Science found a drought - related decline in such plant growth
from 2000 to 2009,even though temperatures continued to climb.
As drought caused by warming reduces the land ’ s ability to take in carbon,the result could
be more carbon dioxide left in the atmosphere,and thus more warming,Zhao Maosheng from the
University of Montana explained in a telephone interview.
“This is a pretty serious warning that warmer temperatures are not going to endlessly improve
plant growth ’” co - author Steven Running,also from the University of Montana ’ said in a
statement. “ We see this as a bit of a surprise,and potentially significant on a policy level because
previous interpretations suggested global warming might actually help plant growth around the
world, “ he said.
Instead, he and Zhao found a small but measurable decline of about 1%,compared to a 6%
increase in the past decade.
Their study,based on the data collected by NASA satellites,found that north areas continued
to increase plant growth,thanks to warmer temperatures and a longer growing season.
Someone commented, "This past decade’ s net decline in earthly productivity suggests that a
complex relationship between temperature, rainfall, cloudiness, and carbon dioxide, probably in
combination with other factors such as nutrients (营养)and land management,will determine
future patterns and trends in productivity.,,
1.From the first paragraph, we can learn in the recent decade or so.
A. the emission(排放)of carbon hasn’ t been reduced
B. draught has been causing loss of soil and water
C. carbon dioxide levels have been rising
D. the rise of temperature doesn' t promote the plant growth
2.Zhao Maosheng really worried that__ .
E. more and more land will be abandoned
F. the climate becomes warmer and warmer
G. the emission of carbon dioxide increases
H. draught further reduces the number of the plants
3.Steven Running made his statement to__ .
I. confirm Zhao' s views on the influence of temperature rise
J. urge the government to take necessary measures
K. warn the people to strengthen the plant protection
L. support Zhao* s views on lhe plant production
4. We can infer from the passage that______ .
A. global warming will determine the future productivity
B. various factors play a key role jointly on future productivity
C. earthly productivity actually increased in the past decade
D. temperature rise has had no effect on future producticity patterns
高三英语阅读理解中等难度题查看答案及解析
完形填空.
The Power of a Note On my first job as sports editor for the Montpelier(Ohio) Leader Enterprise,I didn’t get a lot of fan mail, _______ a letter that was dropped on my desk one morning seemed _______ to me.
When I opened it,I read: “A nice piece of writing on the Tigers.Please _______ the good work.” It was _______ by Don Wolfe,the sports editor.Because I was a teenager (being paid for 15 cents a column inch ),his words couldn’t have been more _______ .I kept the letter in my desk drawer _______ it got rag-eared.Whenever I _______ whether I had the ability to be a writer,I would reread Don’s note and feel _______ again.
Later,when I got to know him,I learned that Don made a _______ of writing a quick,encouraging word to people in _______ .“When I made others feel good about _______,” he told me,“I feel good too.”
Not _______,he had a body of friends as big as nearby Lake Erie.When he died last year at 75,the paper was _______ with calls and letters from people who had been recipients of his _______ words.
_______ the years,I’ve tried to copy the example of Don and other friends _______ care enough to write uplifting comments,because I think they are on to something important.In a world too often cold and unresponsive,such _______ bring warmth and reassurance.We all need a push from time to time,and a few lines of _______ have been known to turn around a day,even a life.
Be_______ with your praise.Superlatives like “greatest” “smartest” “prettiest” make us all feel good.Even if your praise is a little ahead of reality,remember that expectations are often the _______ of dreams fulfilled.
1.A.so B.because C.for D.since
2.A.interesting B.strange C.joyful D.important
3.A.take up B.pick up C.bring up D.keep up
4.A.played B.passed C.signed D.tested
5.A.inspiring B.moving C.disappointing D.depressing
6.A.if B.until C.as D.while
7.A.felt B.thought C.wondered D.doubted
8.A.confident B.calm C.upset D.embarrassed
9.A.difference B.habit C.fortune D.wish
10.A.different places B.other fields C.all walks of life D.all kinds of uniforms
11.A.me B.him C.myself D.themselves
12.A.surprisingly B.fearfully C.truthfully D.safely
13.A.covered B.filled C.flooded D.connected
14.A.up-to-date B.spirit-liftingC.sharp D.remarkable
15.A.Over B.On C.After D.From
16.A.they B.what C.which D.who
17.A.books B.newspapers C.notes D.magazines
18.A.praise B.agreement C.advice D.advertisement
19.A.awful B.strict C.satisfied D.generous
20.A.friends B.classmates C.parents D.children
高三英语完形填空中等难度题查看答案及解析
Beaches are not only great for lying on and doing water sports, and in fact one of the best ways of enjoying them is a classic beach walk. Here at iWantSun. Co. Uk, we’ve been searching the globe to find you the world’s best and most glorious beach walks, and here’s our pick of the top.
The Footpath of the Gods, Amalfi Coast, Italy
The name says it all really and you truly do feel up there to walking along this wonderful mountain coastal path, which offers some of the most striking views on the planet. The path begins at town of Bomerano to charming Positano along the UNESCO World Heritage area of the Amalfi Coast. The whole walk will take you approximately four and a half hours to complete and pass over narrow rocky paths, past sheer cliffs and shining blue bays.
Sydney’s Great Coastal Walk, Australia
Sydney’s coastline is one of the most beautiful and diverse in the world. Here you have national parks, historic sites, steep cliffs, sparkling beaches and quiet bays all in one place. Sydney’s Great Walk runs all the way from Barrenjoey in the north to Royal National Park in the south and takes an incredible seven days to complete. However, if you’re not up to doing the full walk, then there are many different parts of the walk that you can do right in the city. Walking from the city’s famous Bondi Beach to the sweeping curve of Bronte Beach takes just an hour, which takes in some top scenery.
Great Ocean Walk, Australia
The Great Ocean Walk stretches 104 km along Victoria’s famous Great Ocean Road, located on the southern coast of Australia, from the resort town Apollo Bay to the magnificent Twelve Apostles. The Twelve Apostles are the area’s famous stone landmarks which stand out like giants from the sea. The walk passes through a range of landscapes and sights, from national parks, famous surfing spots and deserted beaches, to wild coastlines, cascading waterfalls, lush forests, historic lighthouses and ghostly shipwrecks. Day walks and shorter three-hour walks such as the Wreck Beach Walk or the Lighthouse Cemetery and Lookout Walk can also be enjoyed.
So next time when you’re looking for a beach holiday don’t just think about the resorts and the sand, but consider a more active sun holiday, discovering some of the best beaches in the world.
1.The author intends to tell us ______.
A. the world’s best places for beach walks
B. the wonderful beaches in the world
C. the ideal tourism resort for health
D. the beautiful beaches in Australia
2.When you arrive at the Amalfi Coast ______.
A. you must be fed up with the footpath
B. you will be fascinated by the scenery
C. you can start walking from Positano
D. you may be trapped in narrow rocky paths
3.What is the distinct characteristic of Sydney’s Great Coastal Walk?
A.It takes about more than five hours to complete.
B.It starts from Royal National Park in the south.
C.It provides visitors a variety of great landscapes.
D.It really has the longest coastline in the world.
4.According to the fourth paragraph we can know that _______.
A.Apollo Bay is at the end of the Great Ocean Walk
B.the Twelve Apostles exists below the surface of the sea
C.the Wreck Beach Walk can also give visitors pleasure
D.most visitors can finish the 104 km walk in three hours
高三英语阅读理解中等难度题查看答案及解析
Beaches are not only great for lying on and doing water sports, and in fact one of the best ways of enjoying them is a classic beach walk. Here at iWantSun. Co. Uk, we’ve been searching the globe to find you the world’s best and most glorious beach walks, and here’s our pick of the top.
The Footpath of the Gods, Amalfi Coast, Italy
The name says it all really and you truly do feel up there to walking along this wonderful mountain coastal path, which offers some of the most striking views on the planet. The path begins at town of Bomerano to charming Positano along the UNESCO World Heritage area of the Amalfi Coast. The whole walk will take you approximately four and a half hours to complete and pass over narrow rocky paths, past sheer cliffs and shining blue bays.
Sydney’s Great Coastal Walk, Australia
Sydney’s coastline is one of the most beautiful and diverse in the world. Here you have national parks, historic sites, steep cliffs, sparkling beaches and quiet bays all in one place. Sydney’s Great Walk runs all the way from Barrenjoey in the north to Royal National Park in the south and takes an incredible seven days to complete. However, if you’re not up to doing the full walk, then there are many different parts of the walk that you can do right in the city. Walking from the city’s famous Bondi Beach to the sweeping curve of Bronte Beach takes just an hour, which takes in some top scenery.
Great Ocean Walk, Australia
The Great Ocean Walk stretches 104 km along Victoria’s famous Great Ocean Road, located on the southern coast of Australia, from the resort town Apollo Bay to the magnificent Twelve Apostles. The Twelve Apostles are the area’s famous stone landmarks which stand out like giants from the sea. The walk passes through a range of landscapes and sights, from national parks, famous surfing spots and deserted beaches, to wild coastlines, cascading waterfalls, lush forests, historic lighthouses and ghostly shipwrecks. Day walks and shorter three-hour walks such as the Wreck Beach Walk or the Lighthouse Cemetery and Lookout Walk can also be enjoyed.
So next time when you’re looking for a beach holiday don’t just think about the resorts and the sand, but consider a more active sun holiday, discovering some of the best beaches in the world.
1.The author intends to tell us ____________.
A. the wonderful beaches in the world
B. the world’s best places for beach walks
C. the beautiful beaches in Australia
D. the ideal tourism resort for health
2.When you arrive at the Amalfi Coast _______________.
A. you will be fascinated by the scenery
B. you must be fed up with the footpath
C. you can start walking from Positano
D. you may be trapped in narrow rocky paths
3.What is special about Sydney’s Great Coastal Walk?
A. It starts from Royal National Park in the south.
B. It takes about more than five hours to complete.
C. It really has the longest coastline in the world.
D. It provides visitors a variety of great landscapes.
4.According to the fourth paragraph we can know that __________________.
A.the Twelve Apostles exists below the surface of the sea
B.most visitors can finish the 104 km walk in three hours
C.Apollo Bay is at the end of the Great Ocean Walk
D.the Wreck Beach Walk can also give visitors pleasure
高三英语阅读理解中等难度题查看答案及解析
Beaches are not only great for lying on and doing water sports, and in fact one of the best ways of enjoying them is a classic beach walk. Here at iWantSun. Co. Uk, we’ve been searching the globe to find you the world’s best and most glorious beach walks, and here’s our pick of the top.
The Footpath of the Gods, Amalfi Coast, Italy
The name says it all really and you truly do feel up there to walking along this wonderful mountain coastal path, which offers some of the most striking views on the planet. The path begins at town of Bomerano to charming Positano along the UNESCO World Heritage area of the Amalfi Coast. The whole walk will take you approximately four and a half hours to complete and pass over narrow rocky paths, past sheer cliffs and shining blue bays.
Sydney’s Great Coastal Walk, Australia
Sydney’s coastline is one of the most beautiful and diverse in the world. Here you have national parks, historic sites, steep cliffs, sparkling beaches and quiet bays all in one place. Sydney’s Great Walk runs all the way from Barrenjoey in the north to Royal National Park in the south and takes an incredible seven days to complete. However, if you’re not up to doing the full walk, then there are many different parts of the walk that you can do right in the city. Walking from the city’s famous Bondi Beach to the sweeping curve of Bronte Beach takes just an hour, which takes in some top scenery.
Great Ocean Walk, Australia
The Great Ocean Walk stretches 104 km along Victoria’s famous Great Ocean Road, located on the southern coast of Australia, from the resort town Apollo Bay to the magnificent Twelve Apostles. The Twelve Apostles are the area’s famous stone landmarks which stand out like giants from the sea. The walk passes through a range of landscapes and sights, from national parks, famous surfing spots and deserted beaches, to wild coastlines, cascading waterfalls, lush forests, historic lighthouses and ghostly shipwrecks. Day walks and shorter three-hour walks such as the Wreck Beach Walk or the Lighthouse Cemetery and Lookout Walk can also be enjoyed.
So next time when you’re looking for a beach holiday don’t just think about the resorts and the sand, but consider a more active sun holiday, discovering some of the best beaches in the world.
1.The author intends to tell us ____________.
A. the world’s best places for beach walks
B. the wonderful beaches in the world
C. the ideal tourism resort for health
D. the beautiful beaches in Australia
2.When you arrive at the Amalfi Coast _______________.
A. you must be fed up with the footpath
B. you will be fascinated by the scenery
C. you can start walking from Positano
D. you may be trapped in narrow rocky paths
3.What is special about Sydney’s Great Coastal Walk?
A. It takes about more than five hours to complete.
B. It starts from Royal National Park in the south.
C. It provides visitors a variety of great landscapes.
D. It really has the longest coastline in the world.
4.According to the fourth paragraph we can know that __________________.
A. Apollo Bay is at the end of the Great Ocean Walk
B. the Twelve Apostles exists below the surface of the sea
C. the Wreck Beach Walk can also give visitors pleasure
D. most visitors can finish the 104 km walk in three hours
高三英语阅读理解中等难度题查看答案及解析